{"id":18937,"date":"2020-01-27T17:39:14","date_gmt":"2020-01-27T14:39:14","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=18937"},"modified":"2024-03-20T12:10:17","modified_gmt":"2024-03-20T09:10:17","slug":"gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/","title":{"rendered":"Gez-Terket ile Site Ziyaret\u00e7ilerini Kullan\u0131c\u0131lara D\u00f6n\u00fc\u015ft\u00fcrme"},"content":{"rendered":"<h1>Gez-Terket Kampanyalar\u0131 ile Site Ziyaret\u00e7ilerini \u2018\u2019Kullan\u0131c\u0131lara\u2019\u2019 D\u00f6n\u00fc\u015ft\u00fcr\u00fcn<\/h1>\n<p>Kullan\u0131c\u0131lar \u00fcr\u00fcn bulmak i\u00e7in sitenizi gezmeye ba\u015flarken, site trafi\u011finizde belirgin bir art\u0131\u015f oluyor. Ancak bu trafi\u011fi olu\u015fturan kullan\u0131c\u0131lar en iyi fiyatlar\u0131 veya \u00fcr\u00fcnleri ara\u015ft\u0131rmakla me\u015fgulken, bakt\u0131klar\u0131 \u00fcr\u00fcnleri her zaman al\u0131\u015fveri\u015f sepetine atmaya veya daha da \u00f6nemlisi sat\u0131n almaya meyilli olmuyorlar.<br \/>\nSepette \u00fcr\u00fcn b\u0131rakan kullan\u0131c\u0131lar i\u00e7in yeniden pazarlama yapmay\u0131 ve b\u00fcy\u00fck ba\u015far\u0131lar elde etmeyi hedefleyen artan say\u0131da perakendeci, sat\u0131\u015f yolculu\u011funa kadar ula\u015famayan \u00e7ok say\u0131da ziyaret\u00e7iye yeniden ula\u015fabiliyor.<\/p>\n<h2><\/h2>\n<h2>\u2018\u2019Gez-Terket\u2019\u2019 Nedir?<\/h2>\n<p>Gez-Terket sizi, web sitenizi ziyaret eden ve \u00fcr\u00fcn sayfalar\u0131n\u0131 inceleyen ilgili kullan\u0131c\u0131lara ba\u011flayan, davran\u0131\u015fa dayal\u0131 g\u00fc\u00e7l\u00fc bir \u00e7\u00f6z\u00fcmd\u00fcr. Kullan\u0131c\u0131n\u0131n her ziyaretinde, \u00fcr\u00fcn\u00fc g\u00f6r\u00fcnt\u00fcledi\u011finde, t\u0131klad\u0131\u011f\u0131nda, al\u0131\u015fveri\u015f sepetine bir \u00fcr\u00fcn eklemeden \u00f6nce bile, \u00e7e\u015fitli sat\u0131n alma aktivitelerini ifade eder. Kullan\u0131c\u0131lar\u0131n bu aktivitelerine bakarak, sitenize geri d\u00f6nmelerini sa\u011flamak i\u00e7in tasarlanan kampanyalarla, d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak, zaman\u0131nda ve alakal\u0131 mesajlar g\u00f6nderebilirsiniz. Bu, m\u00fc\u015fterilerin sat\u0131n alma kararlar\u0131n\u0131 etkiler ve m\u00fc\u015fterilerle ki\u015fiselle\u015ftirilmi\u015f ileti\u015fimde bulunarak sat\u0131n alma yolunda m\u00fc\u015fterileri y\u00f6nlendirir.<\/p>\n<h2><\/h2>\n<h2>Gez-Terket ve Sepet Mailleri Aras\u0131ndaki Ba\u011f; Daha \u00c7ok E-mail G\u00f6nderimi, Daha \u00c7ok Ciro<\/h2>\n<p>Sepette \u00fcr\u00fcn unutan kullan\u0131c\u0131lara bir sepet serisi g\u00f6nderiyorsan\u0131z, bir Gez-Terket serisi eklemek h\u0131zl\u0131 ve kolay olmas\u0131n\u0131n yan\u0131 s\u0131ra, olduk\u00e7a faydal\u0131 olacakt\u0131r. T\u0131pk\u0131 bir sepet serisi gibi birden fazla e-posta g\u00f6nderdi\u011finizde \u2018\u2019Gez-Terket\u2019\u2019 i\u015fleminin daha iyi sonu\u00e7 vermesi gibi. Bu kampanyalarda, m\u00fc\u015fterilere, m\u00fc\u015fterilerin ilgisini \u00e7ekmek ve siteye geri almak i\u00e7in tasarlanan iki, \u00fc\u00e7 veya daha fazla mesaj g\u00f6nderebilirsiniz.<\/p>\n<p>Yeniden pazarlama stratejilerinize Gez-Terket kampanyas\u0131 eklemeniz, size g\u00fczel bir gelir art\u0131\u015f\u0131 sa\u011flayacakt\u0131r.<\/p>\n<ul>\n<li>Gez-Terket ve Sepet kampanyalar\u0131 i\u00e7in ortalama d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 &#8211; s\u0131ras\u0131yla %7,8 ve %20,7.<\/li>\n<li>Yap\u0131lan ara\u015ft\u0131rmada, \u00f6nemli \u00f6l\u00e7\u00fcde daha az Gez-Terket e-postas\u0131, sepet maillerine k\u0131yasla %20 veya daha fazla d\u00f6n\u00fc\u015f\u00fcm oran\u0131 getirdi\u011fini ve Gez-Terket maillerinden elde edilen d\u00f6n\u00fc\u015f\u00fcmlerden elde edilen kar\u0131 daha y\u00fcksek hale getirdi\u011fini g\u00f6steriyor.<\/li>\n<li>Halihaz\u0131rda sepet \u00e7\u00f6z\u00fcmleri mevcut olan e-ticaret siteleri i\u00e7in uygulaman\u0131n basit olmas\u0131n\u0131n yan\u0131 s\u0131ra, ara\u015ft\u0131rma Gez-Terket kampanyalar\u0131n\u0131n h\u0131zl\u0131 bir \u015fekilde kendi maliyetlerini de \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/li>\n<li>Sepet kampanyalar\u0131n\u0131z, yeniden pazarlama kampanyalar\u0131n\u0131zdan elde etti\u011finiz gelirin yakla\u015f\u0131k %64&#8217;\u00fcn\u00fc olu\u015fturur. Toplam yeniden pazarlama gelirinin %36&#8217;s\u0131n\u0131n Gez-Terket kampanyalar\u0131ndan gelmesi beklenmektedir.<\/li>\n<li>Gez-Terket kampanyalar\u0131, toplam e-posta gelirinin %8&#8217;ini getirirken, sepet kampanyalar\u0131n\u0131n toplam\u0131, toplam gelirin %14&#8217;\u00fcn\u00fc olu\u015fturur.<\/li>\n<li>Sepet kampanyalar\u0131ndan gelen d\u00f6n\u00fc\u015f\u00fcmlerin %66&#8217;s\u0131 yeni m\u00fc\u015fteriler taraf\u0131ndan ger\u00e7ekle\u015ftirildi. Hemen hemen ayn\u0131 d\u00f6n\u00fc\u015f\u00fcm (%63) oran\u0131 da Gez-Terket kampanyalar\u0131nda yine yeni m\u00fc\u015fteriler taraf\u0131ndan ger\u00e7ekle\u015ftirildi.<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>Gez-Terket Kampanyalar\u0131n\u0131n Di\u011fer Yararlar\u0131<\/h2>\n<h2>Zaman\u0131nda Mesajlar &#8211; Do\u011fru Uyumun Ayarlanmas\u0131<\/h2>\n<p>Otomasyon sayesinde Gez-Terket mailleri otomatik olarak do\u011fru zamanda ula\u015f\u0131r. Y\u0131llarca s\u00fcren ara\u015ft\u0131rma ve testlerden sonra, sepete \u00fcr\u00fcn b\u0131rak\u0131ld\u0131ktan \u00fc\u00e7 saat sonra g\u00f6nderilen sepet mesajlar\u0131n\u0131n bir d\u00f6n\u00fc\u015f\u00fcm \u00fcretme olas\u0131l\u0131\u011f\u0131n\u0131n, en y\u00fcksek olas\u0131l\u0131k oldu\u011fu tespit edildi. \u0130lk mailde aktivitede bulunmayan kullan\u0131c\u0131 i\u00e7in her 2-3 g\u00fcnde bir ek mesajlar g\u00f6nderilmelidir.<\/p>\n<p>\u00d6te yandan, Gez-Terket mailleri biraz daha erken g\u00f6nderilmelidir. \u0130lk mesaj m\u00fc\u015fterinin siteyi terk etmesinden sonraki iki saat i\u00e7inde g\u00f6nderilmelidir \u00e7\u00fcnk\u00fc m\u00fc\u015fterinin hala \u00e7evrimi\u00e7i olma ve hala sat\u0131n alma niyetinde olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Benzer \u015fekilde, her ard\u0131\u015f\u0131k mesaj, m\u00fc\u015fterinin ilgisini ve dikkatini yeniden yakalamak i\u00e7in \u00e7evrimi\u00e7i ziyarete daha yak\u0131n g\u00f6nderilmelidir.<\/p>\n<h2><\/h2>\n<h2>\u0130\u00e7erik Olarak \u0130lgili Mesajlar- Fark\u0131ndal\u0131k Yaratma ve \u00dcr\u00fcn Ke\u015ffi<\/h2>\n<p>Gez-Terket kampanyalar\u0131 e-ticaret sitelerine, kullan\u0131c\u0131n\u0131n al\u0131\u015fveri\u015f aktivitesine ba\u011fl\u0131 olarak, alakal\u0131 ve yararl\u0131 bilgilerle son site ziyaret\u00e7ilerine siteye geri d\u00f6nme f\u0131rsat\u0131 sunar. Kullan\u0131c\u0131n\u0131n gezdi\u011fi \u00fcr\u00fcnlere g\u00f6re g\u00f6nderilen mesajlar, fark\u0131ndal\u0131\u011f\u0131 art\u0131rmada harikad\u0131r. Ancak bu tetiklenen g\u00f6z atma mesajlar\u0131, bundan \u00e7ok daha fazlas\u0131n\u0131 yapar. Birden fazla kanalda toplanan t\u00fcketici davran\u0131\u015flar\u0131na dayanan, ki\u015fisel ama\u00e7l\u0131 mesajlar olu\u015fturman\u0131za olanak sa\u011flar. Bu e-postalar, her al\u0131c\u0131n\u0131n g\u00f6z atma davran\u0131\u015f\u0131na dayanarak \u00fcr\u00fcn ve i\u00e7erik \u00f6nerilerini kapsayan kampanyalar\u0131 otomatik olarak tetikler ve d\u00f6n\u00fc\u015f\u00fcmleri en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in kat\u0131l\u0131m\u0131n en y\u00fcksek oldu\u011fu zaman tetiklenir. Bu sayede, funnel\u2019\u0131n ba\u015f\u0131nda m\u00fc\u015fterilerle daha alakal\u0131 olan e-posta kampanyalar\u0131 sunarak, a\u00e7\u0131l\u0131\u015f, t\u0131klama ve sat\u0131n alma aktivitesini art\u0131rabilirsiniz.<\/p>\n<h2>Ki\u015fisel Mesajlar &#8211; Yapay Zekay\u0131 Kullanmak<\/h2>\n<p>M\u00fc\u015fterilerinizin al\u0131\u015fveri\u015f deneyimini geli\u015ftirmek istiyorsan\u0131z, Gez-Terket kampanyalar\u0131n\u0131za ki\u015fisel \u00fcr\u00fcn \u00f6nerileri veya \u00f6ng\u00f6r\u00fcl\u00fc i\u00e7erikler eklemelisiniz. Ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn \u00f6nerileri, a\u015fa\u011f\u0131dakiler dahil olmak \u00fczere hem al\u0131\u015fveri\u015f yapanlara hem de e-ticaret sitelerine bir\u00e7ok avantaj sunar:<\/p>\n<ul>\n<li>Artan \u00fcr\u00fcn ke\u015ffi<\/li>\n<li>Artan sadakat ve mutlu m\u00fc\u015fteriler<\/li>\n<li>Artan ortalama sipari\u015f de\u011feri<\/li>\n<li>Sipari\u015f ba\u015f\u0131na daha fazla \u00fcr\u00fcn sat\u0131n alma<\/li>\n<li>Sitede daha fazla zaman ge\u00e7irme<\/li>\n<li>Gelir art\u0131\u015f\u0131<\/li>\n<\/ul>\n<p>Ayn\u0131 kategoriye veya alt kategoriye dayanan ki\u015fisel \u00fcr\u00fcn \u00f6nerileri veya g\u00f6r\u00fcnt\u00fclenen \u00fcr\u00fcnlerle ilgili \u00f6\u011feler dahil edildi\u011finde, g\u00f6z atma, vazge\u00e7me iletilerinizin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde art\u0131r\u0131r. Ki\u015fisel \u00fcr\u00fcn \u00f6nerileri i\u00e7ermeyen Gez-Terket kampanyalar\u0131n\u0131n ortalama 13.4x ROI&#8217;ye sahip oldu\u011fu, \u00f6neriler ile %29 art\u0131\u015fla 17.3x ROI&#8217;ye sahip oldu\u011fu tespit edilmi\u015ftir.<\/p>\n<p>Sonu\u00e7 olarak; Gez-Terket e-postalar\u0131nda, yeniden etkile\u015fimde bulunmak \u00fczere tasarlanm\u0131\u015f, zaman\u0131nda ve alakal\u0131 \u00fcr\u00fcnleri hat\u0131rlatmak veya \u00f6nermek i\u00e7in m\u00fc\u015fterilerinizin g\u00f6z atma davran\u0131\u015flar\u0131ndan gelen verileri kullanabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gez-Terket Kampanyalar\u0131 ile Site Ziyaret\u00e7ilerini \u2018\u2019Kullan\u0131c\u0131lara\u2019\u2019 D\u00f6n\u00fc\u015ft\u00fcr\u00fcn Kullan\u0131c\u0131lar \u00fcr\u00fcn bulmak i\u00e7in sitenizi gezmeye ba\u015flarken, site trafi\u011finizde belirgin bir art\u0131\u015f oluyor. Ancak bu trafi\u011fi olu\u015fturan kullan\u0131c\u0131lar en iyi fiyatlar\u0131 veya \u00fcr\u00fcnleri ara\u015ft\u0131rmakla me\u015fgulken, bakt\u0131klar\u0131 \u00fcr\u00fcnleri her zaman al\u0131\u015fveri\u015f sepetine atmaya veya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-18937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gez-Terket ile Site Ziyaret\u00e7ilerini Kullan\u0131c\u0131lara D\u00f6n\u00fc\u015ft\u00fcrme - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gez-Terket ile Site Ziyaret\u00e7ilerini Kullan\u0131c\u0131lara D\u00f6n\u00fc\u015ft\u00fcrme - Revotas\" \/>\n<meta property=\"og:description\" content=\"Gez-Terket Kampanyalar\u0131 ile Site Ziyaret\u00e7ilerini \u2018\u2019Kullan\u0131c\u0131lara\u2019\u2019 D\u00f6n\u00fc\u015ft\u00fcr\u00fcn Kullan\u0131c\u0131lar \u00fcr\u00fcn bulmak i\u00e7in sitenizi gezmeye ba\u015flarken, site trafi\u011finizde belirgin bir art\u0131\u015f oluyor. Ancak bu trafi\u011fi olu\u015fturan kullan\u0131c\u0131lar en iyi fiyatlar\u0131 veya \u00fcr\u00fcnleri ara\u015ft\u0131rmakla me\u015fgulken, bakt\u0131klar\u0131 \u00fcr\u00fcnleri her zaman al\u0131\u015fveri\u015f sepetine atmaya veya [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/\" \/>\n<meta property=\"og:site_name\" content=\"Revotas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevotasHQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-27T14:39:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T09:10:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/01\/Gez-Terket-Kampanyalari-ile-Site-Ziyaretcilerini-Kullanicilara-Donusturun-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1351\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e\"},\"headline\":\"Gez-Terket ile Site Ziyaret\u00e7ilerini Kullan\u0131c\u0131lara D\u00f6n\u00fc\u015ft\u00fcrme\",\"datePublished\":\"2020-01-27T14:39:14+00:00\",\"dateModified\":\"2024-03-20T09:10:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/\"},\"wordCount\":1041,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/01\/Gez-Terket-Kampanyalari-ile-Site-Ziyaretcilerini-Kullanicilara-Donusturun-3.png\",\"articleSection\":[\"Blog\",\"CXP\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/\",\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/gez-terket-kampanyalari-ile-site-ziyaretcilerini-kullanicilara-donusturun\/\",\"name\":\"Gez-Terket ile Site Ziyaret\u00e7ilerini Kullan\u0131c\u0131lara D\u00f6n\u00fc\u015ft\u00fcrme - 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