{"id":19199,"date":"2020-03-21T19:05:18","date_gmt":"2020-03-21T16:05:18","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=19199"},"modified":"2024-03-20T12:08:25","modified_gmt":"2024-03-20T09:08:25","slug":"corona-virusu-e-ticareti-nasil-etkiledi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/corona-virusu-e-ticareti-nasil-etkiledi\/","title":{"rendered":"Corona Vir\u00fcs\u00fc E-ticareti Nas\u0131l Etkiledi ?"},"content":{"rendered":"<h1>Corona Vir\u00fcs\u00fc E-ticareti Nas\u0131l Etkiledi ?<\/h1>\n<p>Corona virus yan\u0131 Covid-19 t\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alm\u0131\u015f durumda. Avrupa\u2019da yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re online hizmet veren veya sat\u0131\u015f yapan firmalar\u0131n <strong>%55&#8242;<\/strong>i bu durumdan negatif y\u00f6nde etkilenmi\u015f g\u00f6z\u00fck\u00fcyor. <em>(Kaynak: German retailer association)<\/em><\/p>\n<p>Ancak bu durum her sekt\u00f6r\u00fc ayn\u0131 \u015fekilde etkilememi\u015f durumda. Hollanda firmalar\u0131ndan Logistiek tahminlerine g\u00f6re genel e-ticaret hacmi <strong>%50<\/strong>, online sat\u0131\u015flar <strong>%52<\/strong> artm\u0131\u015f g\u00f6z\u00fck\u00fcyor. Bir\u00e7ok insan fiziksel ma\u011faza ve d\u00fckkanlara gitmek yerine online al\u0131\u015fveri\u015fi tercih etmi\u015f durumda.&nbsp; Bu y\u00fczden daha \u00f6nce internetten al\u0131\u015fveri\u015f yapmam\u0131\u015f ki\u015filer internete y\u00f6nelmi\u015f ve bu oran <strong>%8.8<\/strong> artm\u0131\u015f durumda. <em>(Kaynak: Logistiek)<\/em><\/p>\n<p>Tabi burada al\u0131nan \u00fcr\u00fcnlerin bir\u00e7o\u011fu sa\u011fl\u0131k \u00fcr\u00fcnlerini te\u015fkil etmekte<\/p>\n<ul>\n<li>El dezenfekte \u00fcr\u00fcnlerinde <strong>%178<\/strong> art\u0131\u015f<\/li>\n<li>Kolonya\/Dezenfektanlar \u00fcr\u00fcnlerinde <strong>%420<\/strong> art\u0131\u015f<\/li>\n<li>\u015ei\u015fe su sat\u0131\u015flar\u0131nda <strong>%78<\/strong>&nbsp;art\u0131\u015f<\/li>\n<li>Vitaminlerde sat\u0131\u015flar\u0131nda <strong>%78<\/strong> art\u0131\u015f<\/li>\n<li>Mendil sat\u0131\u015flar\u0131nda <strong>%43<\/strong> art\u0131\u015f<\/li>\n<li>Sabun sat\u0131\u015flar\u0131nda <strong>%33<\/strong> art\u0131\u015f<\/li>\n<li>Tuvalet k\u00e2\u011f\u0131d\u0131 ve ka\u011f\u0131t havlu sat\u0131\u015flar\u0131nda <strong>%26<\/strong> art\u0131\u015f<\/li>\n<\/ul>\n<blockquote><p>Amazon&#8217;da sa\u011fl\u0131k ve ev temizlik \u00fcr\u00fcnleri d\u0131\u015f\u0131nda sat\u0131\u015f yapan harici ma\u011fazalar\u0131n sat\u0131\u015flar\u0131n\u0131 da durdurmu\u015f durumda.&nbsp; Ayn\u0131 zamanda bu \u00fcr\u00fcnlerin kullan\u0131c\u0131lara daha h\u0131zl\u0131 ula\u015fmas\u0131 i\u00e7in <strong>100.000<\/strong> ki\u015fiyi de i\u015fe alaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p>Google CEO&#8217;su Sundar Pichai payla\u015ft\u0131\u011f\u0131 twitter g\u00f6nderisinde COV\u0130D-19 m\u00fccadelesine toplamda 800 milyon dolar ba\u011f\u0131\u015flad\u0131klar\u0131n\u0131 a\u00e7\u0131klad\u0131.<br \/>\nGoogle D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc i\u00e7in 250 Milyon dolar reklam hibesi yapaca\u011f\u0131n\u0131 duyurdu.<\/p>\n<p>Ayr\u0131ca, Google, STK ve bankalar\u0131n, k\u00fc\u00e7\u00fck i\u015fletmeleri desteklemesine yard\u0131mc\u0131 olmak i\u00e7in 200 milyon dolarl\u0131k yat\u0131r\u0131m fonu ay\u0131rd\u0131. \u015eirket, KOB\u0130&#8217;lere 340 milyon dolar Google Ads kredisi de tan\u0131mlad\u0131.<\/p>\n<p>Facebook sa\u011fl\u0131k kuru\u015flar\u0131n\u0131n Covid-19 ile ilgili yay\u0131nlayaca\u011f\u0131 reklamlar i\u00e7in \u00fccret almayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p><\/blockquote>\n<p>\u00d6zellikle e-ticaret alt yap\u0131 ve kargo \u015firketlerine hizmet veren SendCloud&#8217;a g\u00f6re kargolar <strong>%26<\/strong> artm\u0131\u015f.&nbsp;&nbsp;Sipari\u015flerde ge\u00e7en y\u0131l\u0131n ayn\u0131 zaman\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda <strong>%52<\/strong> artm\u0131\u015f g\u00f6z\u00fck\u00fcyor.<\/p>\n<h1>Kargo \u015firketleri ve Operasyon<\/h1>\n<p>\u015eu anda T\u00fcrkiye i\u00e7erisinde kargo \u015firketleri normal i\u015fleyi\u015fine devam etmekte. Ama \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde soka\u011fa \u00e7\u0131kma yasa\u011f\u0131 veya OHAL ilan edilme durumlar\u0131nda, bu i\u015fleyi\u015f kargo \u015firketlerini de etkileyece\u011finden kargolar\u0131n gecikmesi veya ula\u015ft\u0131r\u0131lamamas\u0131 gibi durumlar\u0131 ortaya \u00e7\u0131kabilir. Bu y\u00fczden kargo \u015firketleri, sa\u011flay\u0131c\u0131lar ve tedarik\u00e7ilerle \u015fimdiden ileti\u015fime ge\u00e7menin faydas\u0131 bulunmakta.<\/p>\n<h1>2019 Mart -2020 Mart Eticaret \u0130statistik Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h1>\n<p>Kaynak: Stackline<\/p>\n<p>Elektronik Ticarette, En fazla t\u00fcketimi artan 100 \u00fcr\u00fcn ve en fazla azalan 100 \u00fcr\u00fcn.<\/p>\n<h1><img decoding=\"async\" class=\"aligncenter wp-image-19335\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/03\/corona_virus_2020.jpg\" alt=\"\" width=\"300\"><\/h1>\n<h1>M\u00fc\u015fterilerime ne demeliyim?<\/h1>\n<ul>\n<li>T\u00fcm d\u00fcnya bu durumu birlikte ya\u015fad\u0131\u011f\u0131 i\u00e7in yap\u0131labilecek en iyi \u015fey tamamen \u015feffaf bir ileti\u015fim a\u011f\u0131 kurmak.<\/li>\n<li>Ya\u015fad\u0131\u011f\u0131n\u0131z veya ya\u015fayabilece\u011finiz potansiyel sorunlar\u0131 anlatmak. (Stok durumu, kargo durumu, geri iade vs.)<\/li>\n<li>Ayn\u0131 zamanda m\u00fc\u015fterilerinize ald\u0131\u011f\u0131n\u0131z hijyenik \u00f6nlemleri a\u00e7\u0131klamak yararl\u0131 olacakt\u0131r. Size en kolay nas\u0131l ula\u015fabileceklerini g\u00f6stermek faydal\u0131 olacakt\u0131r. Herkesin evden \u00e7al\u0131\u015ft\u0131\u011f\u0131 bug\u00fcnlerde call centeri aramak yerine online destek veya e mail en kolay \u0130leti\u015fim yolu olacakt\u0131r.<\/li>\n<\/ul>\n<h1>Corona Vir\u00fcs S\u00fcrecinde E-ticaret Firmalar\u0131na Faydal\u0131 Olacak 9 \u00d6neri<\/h1>\n<ol>\n<li>Ge\u00e7irdi\u011fimiz bu zor zamanlarda, m\u00fc\u015fterilerinize ile empati yapmaya \u00e7al\u0131\u015f\u0131n.<\/li>\n<li>Sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131p ayakta durmaya \u00e7al\u0131\u015f\u0131rken, \u00e7ok emek verdi\u011finiz marka bilinirli\u011finize zarar vermeyin.<\/li>\n<li>E\u011fer indirim veriyorsan\u0131z, indirimlerinizi corona vir\u00fcs\u00fc ile ili\u015fkilendirmeyin. (\u00d6rnek: Corona \u0130ndirimi, Kupon Kodu Corona-19 vs.)<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n\u0131z\u0131 segmente etmeye gayret g\u00f6sterin. \u00c7ok fazla bilgi payla\u015f\u0131ld\u0131\u011f\u0131 bu g\u00fcnlerde, \u00e7ok fazla mesaj atarak kullan\u0131c\u0131lar\u0131n\u0131z\u0131 s\u0131kmay\u0131n.<\/li>\n<li>Son 90 g\u00fcn i\u00e7erisinde al\u0131\u015fveri\u015f yapm\u0131\u015f kullan\u0131c\u0131lara veya sizin i\u00e7in VIP say\u0131labilecek m\u00fc\u015fterilerle ileti\u015fim kurmak daha faydal\u0131 olabilir.<\/li>\n<li>E\u011fer Pazarlama otomasyonu kullan\u0131yorsan\u0131z. Mesajlar\u0131n i\u00e7eriklerini tekrar g\u00f6zden ge\u00e7irmek faydal\u0131 olabilir.<\/li>\n<li>\u015eu anda birlik zaman\u0131. Fiziksel sat\u0131\u015f yapan di\u011fer firmalarla ileti\u015fimde olun. Bu durumdan en fazla etkilenen onlar. Bu t\u00fcr firmalarla yap\u0131lacak i\u015f birlikleri hem sizin hitap etti\u011finiz kitleyi geni\u015fletecek ayn\u0131 zamanda onlara yard\u0131m edecektir.<\/li>\n<li>Do\u011fru ki\u015filere, do\u011fru zamanda, do\u011fru kanaldan ula\u015fmaya gayret edin. Eczaneler, marketler haftan\u0131n ve g\u00fcn\u00fcn belirli saatlerinde stok almakta. T\u00fcketicilerin ihtiya\u00e7lar\u0131 olduklar\u0131nda ileti\u015fim kurmak veya reklam yapmak \u00f6nemli.<\/li>\n<li>Web sitenizin i\u015fleyi\u015fine ve performans\u0131na dikkat edin. T\u00fcketicilerin bir\u00e7o\u011fu evde ve \u00e7evrimi\u00e7i oldu\u011fundan sitenizin trafi\u011fi artacakt\u0131r. Sitenizi ziyaret eden ki\u015filerin sorular\u0131 olacakt\u0131r, online chat deste\u011finiz var ise aktif olarak kullanmaya \u00f6zen g\u00f6sterin.<\/li>\n<\/ol>\n<p>Pozitif kalmaya \u00e7al\u0131\u015fal\u0131m. \u0130nternet \u00fczerinden servis\/hizmet veren \u015firketler olarak birlikte kalarak bu durumu atlataca\u011f\u0131z. \u015eu anda t\u00fcketici deneyimi en hassas d\u00f6neminde. \u015eu anda ya\u015fat\u0131lacak olan deneyim uzun d\u00f6nemde markalara pozitif olarak geri d\u00f6necektir.<\/p>\n<p>Sa\u011fl\u0131kl\u0131 kal\u0131n\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corona Vir\u00fcs\u00fc E-ticareti Nas\u0131l Etkiledi ? Corona virus yan\u0131 Covid-19 t\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alm\u0131\u015f durumda. Avrupa\u2019da yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re online hizmet veren veya sat\u0131\u015f yapan firmalar\u0131n %55&#8242;i bu durumdan negatif y\u00f6nde etkilenmi\u015f g\u00f6z\u00fck\u00fcyor. (Kaynak: German retailer association) Ancak bu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2091],"tags":[],"class_list":["post-19199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-ticaret-blog-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corona Vir\u00fcs\u00fc E-ticareti Nas\u0131l Etkiledi ? - Revotas<\/title>\n<meta name=\"description\" content=\"Avrupa\u2019da yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re online hizmet veren veya sat\u0131\u015f yapan firmalar\u0131n \u2032i Covid19&#039;dan negatif y\u00f6nde etkilenmi\u015f g\u00f6z\u00fck\u00fcyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/corona-virusu-e-ticareti-nasil-etkiledi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corona Vir\u00fcs\u00fc E-ticareti Nas\u0131l Etkiledi ? 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