{"id":19406,"date":"2020-04-14T17:17:49","date_gmt":"2020-04-14T14:17:49","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=19406"},"modified":"2024-03-20T12:06:19","modified_gmt":"2024-03-20T09:06:19","slug":"web-push-notification-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/web-push-notification-nedir\/","title":{"rendered":"Web push Notification Nedir ? Nas\u0131l Yap\u0131l\u0131r ?"},"content":{"rendered":"<h1>Webpush Notification Nedir ? Nas\u0131l Yap\u0131l\u0131r ? &#8211; [YEN\u0130 BA\u015eLAYANLAR \u0130\u00c7\u0130N]<\/h1>\n<p>Wep push notification, web sitelerinin, i\u00e7eriklerinden haberdar olmalar\u0131 ad\u0131na web push \u00fcyeli\u011fine izin veren abonelerinin taray\u0131c\u0131lar\u0131na g\u00f6nderdikleri anl\u0131k t\u0131klanabilir bildirimlerdir. Web push notification, kullan\u0131c\u0131lar\u0131n e-posta ve di\u011fer ki\u015fisel bilgilerine ihtiya\u00e7 duymadan onlara ula\u015fabilece\u011finiz ve siteye tekrar u\u011framalar\u0131n\u0131 sa\u011flayabilece\u011finiz bir pazarlama kanal\u0131d\u0131r. Web push\u2019un en \u00f6nemli \u00f6zelli\u011fi bu anl\u0131k bildirimleri internet sitesi a\u00e7\u0131k olmasa dahi kullan\u0131c\u0131lara iletiyor olmas\u0131d\u0131r.<\/p>\n<h1>Web Push Notification Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h1>\n<p>\u0130lk olarak web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n\u0131zdan belirledi\u011finiz zaman aral\u0131\u011f\u0131nda iletmi\u015f oldu\u011funuz onay kutusu ile bildirim g\u00f6ndermek i\u00e7in onay alman\u0131z gerekmektedir. Bu a\u015famadan sonra, yapacak oldu\u011funuz segmentasyonlar ile abonelerinize \u00f6zelle\u015ftirilmi\u015f web push notification g\u00f6nderebilirsiniz.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-19412 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/04\/blog-web-push-800x395-300x148.jpg\" alt=\"\" width=\"741\" height=\"366\"><\/p>\n<h1>Web Push Notification\u2019\u0131 Destekleyen Taray\u0131c\u0131lar<\/h1>\n<p>Web push servisleri, hem masa\u00fcst\u00fc cihazlar (laptop, desktop vs.) hem de mobil cihazlardaki taray\u0131c\u0131lar taraf\u0131ndan desteklenmektedir. Google Chrome, Mozilla ve Opera gibi taray\u0131c\u0131lar web push\u2019u hem desktop hem de mobil versiyonlarda desteklemekte olup, IOS Safari mobil ve Opera mobil taraf\u0131nda \u015fu an desteklenmemektedir.<\/p>\n<p><strong><img decoding=\"async\" class=\"wp-image-19407 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/04\/revotas_webpush-300x200.jpg\" alt=\"\" width=\"692\" height=\"461\"><\/strong><\/p>\n<h1>Web Push Notification Ne Gibi Avantajlara Sahiptir?<\/h1>\n<ul>\n<li>Web push notification, masa\u00fcst\u00fc, mobil veya tablet gibi cihazlar\u0131 ile web sitelerine an\u0131nda eri\u015fim sa\u011flayan bir ileti\u015fim kanal\u0131d\u0131r. Son zamanlarda dijital alanda meydana gelen h\u0131zl\u0131 b\u00fcy\u00fcme ile birlikte mobil cihazlar ve mobil uygulamalar hayat\u0131m\u0131zda b\u00fcy\u00fck yer kaplasa da, masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131n\u0131n <strong>%40<\/strong>\u2019\u0131 olu\u015fturmas\u0131 g\u00f6z ard\u0131 edilmeyecek bir ger\u00e7ektir. Durum b\u00f6yle iken web push notification\u2019\u0131n mobil taray\u0131c\u0131lar d\u0131\u015f\u0131ndaki bu kullan\u0131c\u0131lara anl\u0131k bildirimlerle ula\u015f\u0131yor olmas\u0131 en \u00f6nemli faydalar\u0131ndand\u0131r.<\/li>\n<li>Web push notification sayesinde kullan\u0131c\u0131lar\u0131n\u0131za iletti\u011finiz anl\u0131k bildirimler ile her an dikkatlerini \u00e7ekebilirsiniz. Aboneleriniz o an sitenizde olmasalar bile hedef i\u00e7eriklerinizi onlara ula\u015ft\u0131rabilirsiniz.<\/li>\n<li>Web push notification\u2019\u0131n en \u00f6nemli faydalar\u0131ndan biri de kullan\u0131c\u0131lara an\u0131nda ula\u015f\u0131m imk\u00e2n\u0131 veren h\u0131zl\u0131 bir ileti\u015fim arac\u0131 olmas\u0131d\u0131r. \u0130letmi\u015f oldu\u011funuz push bildirimi ile kullan\u0131c\u0131lar\u0131n\u0131za an\u0131nda ula\u015farak haberdar etmek istedi\u011finiz i\u00e7eri\u011fi g\u00f6rmelerini sa\u011flayabilirsiniz. Push notificationlar\u0131n ula\u015ft\u0131r\u0131labilirlik oran\u0131n\u0131n da <strong>%80<\/strong> olmas\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmam\u0131z gereken bir ger\u00e7ektir.<\/li>\n<li>Web push notification\u2019\u0131n bir di\u011fer faydas\u0131 d\u00fc\u015f\u00fck maliyetli olup, markaya y\u00fcksek yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc sa\u011flamas\u0131d\u0131r. Web push ula\u015ft\u0131r\u0131labilirlik oran\u0131n\u0131n y\u00fcksek olmas\u0131, do\u011frudan geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 da art\u0131rmaktad\u0131r.<\/li>\n<li>Web push notification\u2019\u0131n bir di\u011fer \u00f6nemli faydas\u0131, e-mail kampanyalar\u0131yla ba\u011flan\u0131p tetik kurgu olu\u015fturulabilmesi<br \/>\ndir. E-mailini a\u00e7mayan aboneye web push iletilebilmesi bunun en g\u00fczel \u00f6rne\u011fidir. Abonelerinize g\u00f6nderdi\u011finiz e-posta kullan\u0131c\u0131 taraf\u0131ndan a\u00e7\u0131lmayabilir ya da e-mail spama d\u00fc\u015febilir. Bu y\u00fczden iletmek istedi\u011finiz mesaj\u0131 kullan\u0131c\u0131lar\u0131n\u0131za ula\u015ft\u0131ramayabilirsiniz. \u0130\u015fte bu a\u015famada, web push ile iletmek istedi\u011finiz i\u00e7eri\u011fi abonelerinize an\u0131nda ula\u015ft\u0131rarak, iletmeyi hedefledi\u011finiz i\u00e7erikten an\u0131nda haberdar olmalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/li>\n<li>Web push notification\u2019\u0131 cazip k\u0131lan di\u011fer bir avantaj\u0131 pratik opt-in \u00f6zelli\u011fine sahip olmas\u0131d\u0131r. \u0130zinli pazarlama anlam\u0131na gelen opt-in, web push\u2019da e-maillerden daha pratiktir. Kullan\u0131c\u0131lar tek seferde abone olabileceklerinin yan\u0131 s\u0131ra dilediklerinde kolay bir \u015fekilde abonelikten ayr\u0131labilirler.<\/li>\n<li>Web push notificationlarda olu\u015fturaca\u011f\u0131n\u0131z farkl\u0131 otomatik tetik kurgular sayesinde geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 daha da art\u0131rabilirsiniz.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-19418 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/04\/Web-Push-1-800x557-300x209.jpg\" alt=\"\" width=\"666\" height=\"464\"><\/p>\n<h1>Web Push \u00d6rnekleri<\/h1>\n<p>Bu kurgulardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n<ol>\n<li>Topluca t\u00fcm \u00fcyelere push<\/li>\n<li>Segment bazl\u0131 push<\/li>\n<li>Sepet hat\u0131rlatma push<\/li>\n<li>Sipari\u015f sonras\u0131 push<\/li>\n<li>Ho\u015f geldin push<\/li>\n<li>Email a\u00e7mayanlara push<\/li>\n<\/ol>\n<p>\u00d6rne\u011fin;<\/p>\n<p>Web sitenize yeni girmi\u015f bir kullan\u0131c\u0131 push bildirimini onaylad\u0131ktan sonra ona at\u0131lacak ho\u015fgeldiniz push i\u00e7eri\u011finiz ile push abonenizin web sitenize \u00fcye olmas\u0131n\u0131 sa\u011flayarak izinli e-mail \u00fcyeniz haline de getirebilirsiniz. Web siteniz a\u00e7\u0131k olmasa bile abonelerinize atacak oldu\u011funuz sepet hat\u0131rlatma push kurgusu ile sepette \u00fcr\u00fcn unutmu\u015f abonelerinin sepette b\u0131rakt\u0131klar\u0131 \u00fcr\u00fcnleri geri d\u00f6n\u00fcp almalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<p>T\u00fcm farkl\u0131 tetikler olu\u015fturulmu\u015f pushlar ki\u015fiye \u00f6zel tetiklenece\u011fi i\u00e7in do\u011fru anda do\u011fru hedefe ula\u015fmam\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p>Sitemizdeki di\u011fer yaz\u0131lara a\u015fa\u011f\u0131dan ula\u015fabilirsiniz;<\/p>\n<p><a href=\"https:\/\/www.revotas.com\/tr\/blog\/her-pazarlamacinin-bilmesi-gereken-web-push-hakkinda-32-istatistik\/\"><span style=\"color: #ff6600;\">Her Pazarlamac\u0131n\u0131n Bilmesi Gereken Web Push Hakk\u0131nda 32 \u0130statistik<\/span><\/a><\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.revotas.com\/tr\/blog\/webpush-bildirimleri-ile-sepet-terklerini-onlemek-icin-5-farkli-strateji\/\">Webpush Bildirimleri ile Sepet Terklerini \u00d6nlemek \u0130\u00e7in 5 Farkl\u0131 Strateji<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webpush Notification Nedir ? Nas\u0131l Yap\u0131l\u0131r ? &#8211; [YEN\u0130 BA\u015eLAYANLAR \u0130\u00c7\u0130N] Wep push notification, web sitelerinin, i\u00e7eriklerinden haberdar olmalar\u0131 ad\u0131na web push \u00fcyeli\u011fine izin veren abonelerinin taray\u0131c\u0131lar\u0131na g\u00f6nderdikleri anl\u0131k t\u0131klanabilir bildirimlerdir. Web push notification, kullan\u0131c\u0131lar\u0131n e-posta ve di\u011fer ki\u015fisel bilgilerine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-19406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web push Notification Nedir ? 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