{"id":19852,"date":"2020-06-16T23:24:39","date_gmt":"2020-06-16T20:24:39","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=19852"},"modified":"2024-03-20T11:36:29","modified_gmt":"2024-03-20T08:36:29","slug":"dijital-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/dijital-pazarlama-nedir\/","title":{"rendered":"Dijital Pazarlama Nedir?"},"content":{"rendered":"\t\t
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Dijital Pazarlama Nedir?<\/h1>

\u0130nternet g\u00fcnl\u00fck ya\u015fam\u0131n\u0131z\u0131n bir par\u00e7as\u0131d\u0131r ve bug\u00fcn dijital bir iz b\u0131rakmamak veya \u00e7evrimd\u0131\u015f\u0131 bir kimli\u011fe sahip olmak neredeyse imkans\u0131zd\u0131r. \u0130\u015f ve kurumsal ileti\u015fimin bu yeni dijital evrenin bir par\u00e7as\u0131 olmas\u0131n\u0131 garipsememek gerekmektedir.<\/p>

Dijital pazarlama<\/span><\/a>, \u00e7evrimi\u00e7i veya ‘dijital’ y\u00f6ntemlerle pazarlama hizmetlerinin veya \u00fcr\u00fcnlerinin pazarlanmas\u0131 s\u00fcrecidir. Normalde gazeteler, el ilanlar\u0131 ve televizyon reklamlar\u0131 kullanan geleneksel pazarlaman\u0131n aksine, dijital pazarlama internet kitlenize ula\u015fman\u0131z\u0131 hedefler.<\/p>

Bu, sosyal medya, arama motorlar\u0131 ve e-postalar dahil olmak \u00fczere farkl\u0131 ortamlarda ve platformlarda \u00e7e\u015fitli y\u00f6ntemler ile yap\u0131l\u0131r. Art\u0131k her zamankinden daha fazla say\u0131da i\u015fletmenin \u00e7evrimi\u00e7i olmas\u0131yla, rakiplerinizin avantaj\u0131n\u0131 yakalamak ve internet kitlenize daha verimli bir \u015fekilde ula\u015fmaya ba\u015flamak \u00f6nemlidir.<\/p>

Dijital pazarlamay\u0131 kullanman\u0131n ba\u015fka bir\u00e7ok faydas\u0131 da var. Dijital pazarlama ile gazete okuyan veya \u00fclkenizde televizyon izleyen kitle ile s\u0131n\u0131rl\u0131 oldu\u011funuz geleneksel pazarlaman\u0131n aksine, d\u00fcnyan\u0131n her yerinden insanlara istedi\u011finiz zaman ula\u015fabilirsiniz.<\/p>

Dijital Pazarlaman\u0131n Amac\u0131 Nedir?<\/h2>

Herhangi bir pazarlama \u015fekli gibi, dijital pazarlaman\u0131n amac\u0131 da dijital pazarlma kanallar\u0131 \u00fcst\u00fcnden bir \u00fcr\u00fcn\u00fc veya hizmeti tan\u0131tmak ve satmakt\u0131r. Bir i\u015fletmeyi veya kurulu\u015fu dijital kanallar \u00fczerinden hedef kitlesi ile bulu\u015fturmakt\u0131r.
\u015eu anda d\u00fcnya genelinde 4 milyardan fazla \u0130nternet kullan\u0131c\u0131s\u0131 var ve bu say\u0131 her ge\u00e7en g\u00fcn artmaktad\u0131r. Teknolojik cihaz sahibi de her ge\u00e7en g\u00fcn artmaya devam etmektedir.
Dijital pazarlaman\u0131n amac\u0131, kullan\u0131c\u0131 segmentlerini ilgili i\u015fletmelere ba\u011flamak i\u00e7in bu \u00e7ok say\u0131da cihaz\u0131, genellikle internet arac\u0131l\u0131\u011f\u0131yla kullanmakt\u0131r. Pazarlamac\u0131lar, dikkatlerini \u00e7ekmek ve onlara sat\u0131\u015f almaya ba\u015flatmak i\u00e7in kullan\u0131c\u0131lar\u0131 hedeflemek ve ula\u015fmak i\u00e7in \u00e7e\u015fitli y\u00f6ntemler kullanacaklard\u0131r.
Ve bu dijital cihazlar\u0131n artan kullan\u0131m\u0131 sayesinde, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki i\u015fletmeler dijital pazarlamay\u0131 giderek daha fazla odak noktas\u0131 haline getirmektedir.<\/p>

Dijital Pazarlama Nerelerde Kullan\u0131l\u0131r?<\/h2>
  • Web sitelerinde<\/li>
  • Eticaret sitelerinde<\/li>
  • Sosyal medya kanallar\u0131nda<\/li>
  • Blog sayfalar\u0131nda<\/li>
  • Online PR \u00e7al\u0131\u015fmalar\u0131<\/li>
  • Online bro\u015f\u00fcr ve kataloglar\u0131<\/li>
  • Online e\u011fitim kaynaklar\u0131<\/li>
  • Youtube kanallar\u0131<\/li><\/ul>

    Dijital Pazarlama Teknikleri ve Faydalar\u0131 Nelerdir ?<\/h2>
    • Eposta Pazarlama<\/li>
    • Arama Motoru Optimizasyonu<\/li>
    • \u0130\u00e7erik Pazarlamas\u0131<\/li>
    • Mobil Uygulama ve Ara\u00e7lar\u0131<\/li>
    • Sosyal Medya Pazarlamas\u0131 (Youtube, Facebook, Instagram, Twitter, Pinterest vs.)<\/li><\/ul>

      Dijital Pazarlamada Eposta Pazarlama\u2019n\u0131n Yeri Nedir?<\/h2>

      E-posta pazarlamas\u0131, kullan\u0131c\u0131lara e-posta yoluyla do\u011frudan pazarlama ileti\u015fimi g\u00f6nderme i\u015flemidir.
      \u015eirketler, e-posta abonelerinin bir listesini olu\u015fturarak, kitleleriyle s\u00fcrekli ileti\u015fim halinde kalabilir ve istedikleri zaman abonelerine yeni teklifler sunabilir, \u00fcr\u00fcnler veya duyurular ile dikkatlerini \u00e7ekebilirler. A\u015fa\u011f\u0131daki istatistiklerde g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, e-posta pazarlama inan\u0131lmaz bir h\u0131zla i\u015fletmelerle etkile\u015fim kurmaya devam etmektedir:<\/p>

      Bir e-posta kampanyas\u0131ndan t\u0131klama alma olas\u0131l\u0131\u011f\u0131n\u0131z, bir tweet’e g\u00f6re 6 kat daha fazlad\u0131r. (Kaynak: Campaign Monitor)<\/p><\/blockquote>

      E-posta, yeni m\u00fc\u015fteriler edinmede Facebook veya Twitter’dan 40 kat daha etkilidir. (Kaynak: McKinsey )<\/p><\/blockquote>

      Daha \u00f6nceki al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re e-posta alan online al\u0131\u015fveri\u015f yapanlar\u0131n %81’inin, hedeflenen e-postalar sonucu en az\u0131ndan bir \u015fekilde al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131 y\u00fcksektir. (Kaynak: eMarketer )<\/p><\/blockquote>

      E-posta abonelerinin i\u00e7eri\u011finizi sosyal medya \u00fczerinden payla\u015fma olas\u0131l\u0131\u011f\u0131 di\u011fer kaynaklardan gelen ziyaret\u00e7ilere g\u00f6re 3 kat daha fazlad\u0131r. (Kaynak: QuickSprout )<\/p><\/blockquote>

      \u0130nsanlar\u0131n %72’si, sosyal medyay\u0131 tercih edenlerin %17’sine k\u0131yasla e-posta yoluyla tan\u0131t\u0131m i\u00e7eri\u011fi almay\u0131 tercih etmektedir. (Kaynak: MarketingSherpa )<\/p><\/blockquote>

      E-posta pazarlamas\u0131, arama ve sosyal medya da dahil olmak \u00fczere di\u011fer t\u00fcm pazarlama kanallar\u0131ndan daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flar. (Kaynak: Monetate)<\/p><\/blockquote>

      Bir iletinin e-postada g\u00f6r\u00fclme olas\u0131l\u0131\u011f\u0131 Facebook \u00fczerinden g\u00f6r\u00fclme olas\u0131l\u0131\u011f\u0131ndan 5 kat daha fazlad\u0131r. (Kaynak: Radicati)<\/p><\/blockquote>

      E-posta pazarlamas\u0131ndan gelen ziyaret\u00e7ilerin %24’\u00fc bir \u015fey sat\u0131n al\u0131rken, arama motorlar\u0131ndan gelen ziyaret\u00e7ilerin %2,49’u ve sosyal medyadan gelen ziyaret\u00e7ilerin %0,59’u sat\u0131n almaktad\u0131r. (Kaynak: Monetate)<\/p><\/blockquote>

      E-posta pazarlama olas\u0131 sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fc ve m\u00fc\u015fteri elde tutma konusunda \u00f6nemli bir alan olarak kullan\u0131l\u0131r. Bir ki\u015fi, d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u00f6\u011felerin y\u00fczde 10’una y\u00f6nelik bir e-posta teklifi al\u0131rsa bir d\u00f6n\u00fc\u015f\u00fcme neden olabilir. T\u00fcketicilerin yakla\u015f\u0131k% 60’\u0131 e-postan\u0131n sat\u0131n alma kararlar\u0131nda rol oynad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Dijital Pazarlama Nedir? \u0130nternet g\u00fcnl\u00fck ya\u015fam\u0131n\u0131z\u0131n bir par\u00e7as\u0131d\u0131r ve bug\u00fcn dijital bir iz b\u0131rakmamak veya \u00e7evrimd\u0131\u015f\u0131 bir kimli\u011fe sahip olmak neredeyse imkans\u0131zd\u0131r. \u0130\u015f ve kurumsal ileti\u015fimin bu yeni dijital evrenin bir par\u00e7as\u0131 olmas\u0131n\u0131 garipsememek gerekmektedir. Dijital pazarlama, \u00e7evrimi\u00e7i veya ‘dijital’ […]<\/p>\n","protected":false},"author":1,"featured_media":31323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2093],"tags":[],"class_list":["post-19852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-dijital-pazarlama-blog-2"],"yoast_head":"\nDijital Pazarlama Nedir? - Revotas<\/title>\n<meta name=\"description\" content=\"Dijital pazarlama, \u00e7evrimi\u00e7i veya 'dijital' y\u00f6ntemlerle pazarlama hizmetlerinin veya \u00fcr\u00fcnlerinin pazarlanmas\u0131 s\u00fcrecidir\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/dijital-pazarlama-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlama Nedir? 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