{"id":20071,"date":"2025-12-17T12:57:00","date_gmt":"2025-12-17T09:57:00","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=20071"},"modified":"2026-02-19T19:38:26","modified_gmt":"2026-02-19T16:38:26","slug":"e-mail-veritabaninizi-buyutmek-icin-nelere-dikkat-etmelisiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-mail-veritabaninizi-buyutmek-icin-nelere-dikkat-etmelisiniz\/","title":{"rendered":"E-Mail Veritaban\u0131n\u0131z\u0131 B\u00fcy\u00fctmek \u0130\u00e7in Nelere Dikkat Etmelisiniz?"},"content":{"rendered":"

E-Mail Veritaban\u0131n\u0131z\u0131 B\u00fcy\u00fctmek \u0130\u00e7in Nelere Dikkat Etmelisiniz?<\/h1>\n

Email Marketing yani Eposta ile Pazarlama di\u011fer pazarlama ara\u00e7lar\u0131 aras\u0131nda maliyeti d\u00fc\u015f\u00fck olmas\u0131na ra\u011fmen geri d\u00f6n\u00fc\u015f\u00fc en y\u00fcksek kanal olmaya devam ediyor. Direct Marketing Association\u2019\u0131n yapt\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmlerde E-mail Marketing i\u00e7in harcanan her 1TL\u2018nin geri d\u00f6n\u00fc\u015f\u00fc 50TL\u2019dir.<\/p>\n

G\u00fcn\u00fcm\u00fczde e-mail marketing \u00e7al\u0131\u015fmas\u0131 yapan markalar\u0131n verilerini izinli bir \u015fekilde artt\u0131rmas\u0131 ve yeni kullan\u0131c\u0131lar kazanmas\u0131 asl\u0131nda \u00e7ok da zor de\u011fil.<\/p>\n

Data art\u0131rmak i\u00e7in d\u00fcnyada \u00e7ap\u0131nda bir\u00e7ok y\u00f6ntem bulunmakta ancak bazen en \u00e7ok kullan\u0131lan taktikler bile etkili taktikler olamayabiliyor.<\/p>\n

Her marka i\u00e7in yarat\u0131lmas\u0131 gereken sad\u0131k kitle markan\u0131n olanaklar\u0131, \u00e7al\u0131\u015ft\u0131\u011f\u0131 alan ve sekt\u00f6re g\u00f6re farkl\u0131l\u0131k g\u00f6stermektedir.
\nData olu\u015fumunda en y\u00fcksek verimi alabilmeniz i\u00e7in Revotas markaya \u00f6zel projeler ve \u00e7al\u0131\u015fmalar \u00fcretmektedir.<\/p>\n

Datay\u0131 i\u015flemek, iletece\u011fimiz mesaj i\u00e7in \u00f6nemli peki izinli veri taban\u0131n\u0131 nas\u0131l olu\u015fturuyoruz? \u00a0\u00dcye veritaban\u0131m\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in hangi y\u00f6ntemi kullanmak daha etkilidir?<\/p>\n

Gelin hep birlikte e-mail veritaban\u0131m\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in nelere dikkat etmemiz gerekiyor bunlar\u0131 inceleyelim.<\/p>\n

1. Sade ve Kolay Ula\u015f\u0131labilir Bir Yeni \u00dcyelik Sayfas\u0131 <\/strong><\/p>\n

Web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n sitenize \u00fcye olmalar\u0131n\u0131 istiyorsan\u0131z ataca\u011f\u0131n\u0131z ilk ad\u0131m Yeni \u00dcyelik sayfan\u0131z\u0131n ziyaret\u00e7ilerin kolayl\u0131kla eri\u015febilecekleri \u015fekilde konumland\u0131rman\u0131z olacakt\u0131r.<\/a><\/p>\n

Ziyaret\u00e7ilerinizin web sitenizde ge\u00e7irdikleri birka\u00e7 dakikay\u0131 Yeni \u00dcyelik sayfan\u0131z\u0131 aramakla ge\u00e7irmeleri isteyece\u011finiz en son \u015fey olmal\u0131.<\/p>\n

Yeni \u00dcyelik sayfan\u0131zda ziyaret\u00e7ilerinizden hangi bilgileri sa\u011flamalar\u0131n\u0131 istiyorsunuz? \u0130sim, e-mail adresi, telefon, ya\u015fad\u0131\u011f\u0131 \u015fehir, cinsiyet, do\u011fum tarihi ve dahas\u0131?<\/p>\n

\u015eimdi size ba\u015fka bir soru soray\u0131m: Bu bilgilerin hepsine ihtiyac\u0131n\u0131z var m\u0131?<\/p>\n

E\u011fer cevap \u201chay\u0131r\u201d ise, insanlardan bu t\u00fcr bilgileri vermelerini istemekten vazge\u00e7melisiniz. Yeni \u00dcyelik formunuzu k\u0131sa ve sade tutmaya \u00f6zen g\u00f6sterin.<\/p>\n

Temel \u015fartlara sad\u0131k kal\u0131n. Sadece ihtiyac\u0131n\u0131z olan bilgileri isteyin. Di\u011fer bilgilere ger\u00e7ekten ihtiyac\u0131n\u0131z varsa daha sonra isteyebilirsiniz.<\/p>\n

A\u015fa\u011f\u0131da bir \u00f6rnek bulacaks\u0131n\u0131z.<\/p>\n

\"\"<\/p>\n

2. Terk eden kullan\u0131c\u0131 Pop-up<\/strong><\/p>\n

Web sitenizi terk eden kullan\u0131c\u0131lar\u0131n %70<\/strong>‘inden fazlas\u0131n\u0131n asla geri d\u00f6nmeyece\u011fini biliyor muydunuz?<\/p>\n

Bu terk eden kullan\u0131c\u0131lar\u0131n \u00e7o\u011funu basit bir numara ile e-mail abonelerine d\u00f6n\u00fc\u015ft\u00fcrebilece\u011finizi biliyor muydunuz?<\/p>\n

Kullan\u0131c\u0131 sitenizden \u00e7\u0131kmaya y\u00f6neldi\u011finde bu davran\u0131\u015f\u0131n\u0131 alg\u0131lar ve ayr\u0131lmak \u00fczereyken bir pop-up formu ile uyar\u0131r.<\/p>\n

\"\"<\/p>\n

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3. Pop\u00fcler \u0130\u00e7eriklerinizi Lead Magnet Olarak Kullan\u0131n!<\/strong><\/p>\n

Lead Magnet, pazarlamac\u0131lar\u0131n potansiyel al\u0131c\u0131lara e-posta adresleri veya di\u011fer ileti\u015fim bilgileri kar\u015f\u0131l\u0131\u011f\u0131nda sundu\u011fu bir te\u015fviktir. Lead Magnetler genellikle \u00fccretsiz bir PDF kontrol listesi, rapor, e-Kitap, teknik rapor, video, vb. Gibi bir par\u00e7a dijital, indirilebilir i\u00e7erik sunar.<\/p>\n

\u00d6zellikle blog sayfalar\u0131nda veya B2B hizmet sunan firmalar\u0131n web sayfalar\u0131nda s\u0131k\u00e7a g\u00f6rebilece\u011fimiz eski ve olduk\u00e7a g\u00fc\u00e7l\u00fc bir y\u00f6ntemdir.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

4. \u0130\u00e7erik Kilitleme Pop-up\u2019\u0131 Kullan\u0131n!<\/strong><\/p>\n

Revotas\u2019\u0131n Smart Widgets<\/strong> uygulamas\u0131yla haz\u0131rlam\u0131\u015f oldu\u011funuz pop-up kurgusunu kolayl\u0131kla web sitenizde kullan\u0131c\u0131lar\u0131n\u0131z\u0131n g\u00f6r\u00fcnt\u00fcledi\u011fi i\u00e7erikleri veya sayfalar\u0131 kilitleyerek kullan\u0131c\u0131lar\u0131 datan\u0131za dahil etmeye y\u00f6nlendirebilirsiniz.<\/p>\n

\"\"<\/p>\n

5. Sosyal Medya Takip\u00e7ilerinizi \u00dcye Olmaya Y\u00f6nlendirin!<\/strong><\/p>\n

E-mail marketing, sosyal medyadan \u00e7ok daha y\u00fcksek bir oranda d\u00f6n\u00fc\u015f\u00fcm sa\u011flar; bu nedenle e-mail aboneleri, sosyal medya takip\u00e7ilerinden \u00e7ok daha de\u011ferlidir.<\/p>\n

Bununla birlikte, e\u011fer mevcut bir sosyal izne sahipseniz, takip\u00e7ilerinizden abone olmalar\u0131n\u0131 isteyerek neden faydalanm\u0131yorsunuz? \u00c7ok kolayd\u0131r, size hi\u00e7bir maliyeti yoktur ve abone say\u0131n\u0131z\u0131 h\u0131zl\u0131 bir \u015fekilde art\u0131rman\u0131n harika bir yoludur.<\/p>\n

Buradaki anahtar, yaln\u0131zca bir veya iki kere de\u011fil, d\u00fczenli olarak sormakt\u0131r. Takip\u00e7ilerinizin \u00e7o\u011fu, postlar\u0131n\u0131z\u0131n yaln\u0131zca bir k\u0131sm\u0131n\u0131 g\u00f6r\u00fcr ve her g\u00fcn yeni takip\u00e7iler al\u0131yor olmal\u0131s\u0131n\u0131z, bu nedenle d\u00fczenli aral\u0131klarla abonelik talep etmeniz mant\u0131kl\u0131 olacakt\u0131r. E-maillerinizde bir \u00e7e\u015fit te\u015fvik sunabilir ya da yaln\u0131zca s\u00f6z verece\u011finiz \u00f6zel bir i\u00e7erik sunabilirseniz, bu da yard\u0131mc\u0131 olur.<\/p>\n

\"\"<\/p>\n

6. Fiziksel Ma\u011fazan\u0131za Gelen Kullan\u0131c\u0131lar\u0131 \u00dcye Olmaya Y\u00f6nlendirin!<\/strong><\/p>\n

Fiziksel ma\u011faza, bir ak\u0131ll\u0131 telefon, tablet ya da bilgisayarda abonelik formunuz a\u00e7\u0131kken a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 a\u00e7arak ileti\u015fim listenize abone olmalar\u0131n\u0131 istemek i\u00e7in m\u00fckemmel bir yerdir. M\u00fc\u015fterilerinizin a\u00e7\u0131k onay vermesinin \u00f6nemli oldu\u011funu ve bu izni do\u011frulamak i\u00e7in bir kayd\u0131n\u0131z\u0131n olmas\u0131 gerekti\u011fini unutmay\u0131n.<\/p>\n

\u00d6rne\u011fin, ge\u00e7ti\u011fimiz y\u0131llarda H&M bu konuda uzun s\u00fcreli bir data toplama at\u0131l\u0131m\u0131nda bulundu. Fiziksel ma\u011fazalar\u0131ndan al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lara bir \u00fcr\u00fcnde ge\u00e7erli indirim kuponu vererek \u00fcye say\u0131s\u0131n\u0131 ciddi anlamda art\u0131rmay\u0131 ba\u015fard\u0131.<\/p>\n

\"\"<\/p>\n

7. Etkinliklerde Data Toplay\u0131n!<\/strong><\/p>\n

Bir fuar ya da etkinlikte bir stand\u0131n\u0131z varsa, benzer bir \u015fey yapabilirsiniz. Birisi \u00fcr\u00fcnlerinize veya hizmetlerinize ilgi g\u00f6sterdi\u011finde, e-posta kampanyalar\u0131n\u0131z taraf\u0131ndan \u00f6nerilen de\u011feri vurgulay\u0131n ve ziyaret\u00e7ileri haberdar etmeleri i\u00e7in te\u015fvik edin.<\/p>\n

Ayr\u0131ca, \u00e7ekili\u015fler ve \u00f6d\u00fcller, e-postalar\u0131m\u0131z\u0131 alma konusunda ger\u00e7ek bir ilgileri yoksa, insanlar\u0131n \u00fcyeli\u011fini k\u0131sa bir s\u00fcre sonra iptal etme riskini ta\u015f\u0131mas\u0131na ra\u011fmen, insanlar\u0131 kat\u0131lmaya te\u015fvik etmek i\u00e7in bir yar\u0131\u015fma d\u00fczenleyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-Mail Veritaban\u0131n\u0131z\u0131 B\u00fcy\u00fctmek \u0130\u00e7in Nelere Dikkat Etmelisiniz? Email Marketing yani Eposta ile Pazarlama di\u011fer pazarlama ara\u00e7lar\u0131 aras\u0131nda maliyeti d\u00fc\u015f\u00fck olmas\u0131na ra\u011fmen geri d\u00f6n\u00fc\u015f\u00fc en y\u00fcksek kanal olmaya devam ediyor. Direct Marketing Association\u2019\u0131n yapt\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmlerde E-mail Marketing i\u00e7in harcanan her 1TL\u2018nin […]<\/p>\n","protected":false},"author":1,"featured_media":31313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-20071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nE-Mail Veritaban\u0131n\u0131z\u0131 B\u00fcy\u00fctmek \u0130\u00e7in Nelere Dikkat Etmelisiniz? - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/e-mail-veritabaninizi-buyutmek-icin-nelere-dikkat-etmelisiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail Veritaban\u0131n\u0131z\u0131 B\u00fcy\u00fctmek \u0130\u00e7in Nelere Dikkat Etmelisiniz? - Revotas\" \/>\n<meta property=\"og:description\" content=\"E-Mail Veritaban\u0131n\u0131z\u0131 B\u00fcy\u00fctmek \u0130\u00e7in Nelere Dikkat Etmelisiniz? 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