{"id":20746,"date":"2020-12-01T15:01:45","date_gmt":"2020-12-01T12:01:45","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=20746"},"modified":"2024-03-20T11:17:47","modified_gmt":"2024-03-20T08:17:47","slug":"kusaklar-boyu-e-ticaret","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/kusaklar-boyu-e-ticaret\/","title":{"rendered":"Ku\u015faklar Boyu E-Ticaret"},"content":{"rendered":"

Ku\u015faklar Boyu E-Ticaret<\/span><\/strong><\/h1>\n

Modern \u00e7a\u011f\u0131n her \u015feyi tan\u0131mlama ve bir anlama oturtma arzusu, insan\u0131n kendine d\u00f6nmesi ve kendini tan\u0131maya olan tutkusundan geliyor muhtemelen. \u00d6zg\u00fcrl\u00fck artt\u0131k\u00e7a bir \u015fekilde s\u0131n\u0131rlar\u0131n g\u00fcvenli liman\u0131nda da bulunmak istiyoruz. Belki de bu nedenle i\u00e7inde bulundu\u011fumuz \u00e7a\u011fa dair insan \u00f6zelliklerini daha fazla sorgular olduk. Bu durumda her d\u00f6nemde kendine has karakteristik \u00f6zellikleri olan insanlar oldu\u011funu fark etmemizi sa\u011flad\u0131. X, Y, Z ku\u015faklar\u0131 birbiri aras\u0131nda \u00e7at\u0131\u015fmay\u0131 b\u0131rak\u0131p anlamay\u0131 se\u00e7ti. Son d\u00f6nemde oyuna Baby Boomers ekibi de kat\u0131ld\u0131. T\u00fcm bunlar ayn\u0131 zamanda birbirinden farkl\u0131 personalar ve hedef kitleyi tan\u0131mak ad\u0131na pazarlamac\u0131lar i\u00e7in incelenmesi gereken \u00f6nemli bir alan.<\/p>\n

Z Ku\u015fa\u011f\u0131 vezir mi edecek rezil mi?<\/strong><\/span><\/p>\n

96-2010 y\u0131llar\u0131 aras\u0131nda do\u011fan, \u015fu s\u0131ralar ilk gen\u00e7lik y\u0131llar\u0131n\u0131 ya\u015fayan Z ku\u015fa\u011f\u0131 hem g\u00f6z korkutuyor hem de cesaretleri ile hayranl\u0131k uyand\u0131r\u0131yor. Kendilerine son derece g\u00fcvenliler, bilgiye eri\u015fimleri olduk\u00e7a kolay, merak ettikleri an istedikleri her \u015feyi \u00f6\u011frenebiliyorlar, yolda oyalanmaktan ho\u015flanm\u0131yor direkt hedefe ilerlemeyi seviyorlar. Yeg\u00e2ne ama\u00e7lar\u0131 d\u00fcnyada bir fark yaratmak \u00e7\u00fcnk\u00fc onlardan \u00f6nceki nesillerin vard\u0131\u011f\u0131 noktadan asla ho\u015fnut de\u011filler. Olduk\u00e7a geni\u015f bak\u0131\u015f a\u00e7\u0131lar\u0131na sahipler \u00e7\u00fcnk\u00fc \u00e7ok \u00e7e\u015fitli aile yap\u0131lar\u0131nda ve \u00f6zg\u00fcr b\u00fcy\u00fcd\u00fcler, b\u00fcy\u00fcyorlar.<\/p>\n

Tan\u0131mlamalardan, s\u0131n\u0131fland\u0131rmalardan nefret ediyorlar. Onlara hitap edebilmek i\u00e7in b\u00fct\u00fcn insanl\u0131\u011f\u0131, canl\u0131lar\u0131 e\u015fit derecede \u00f6nemsemeniz ve onlar\u0131 kesinlikle buna inand\u0131rman\u0131z gerekiyor. Teknolojinin i\u00e7ine do\u011fmu\u015f olsalar da dokunarak ke\u015ffetmeyi \u00f6nemsiyorlar. Ger\u00e7ek hislerin pe\u015finden gidiyorlar. Kullan\u0131c\u0131 kaynakl\u0131 i\u00e7erikleri bu nedenle daha h\u0131zl\u0131 benimsiyorlar. AR&VR teknolojileri de onlar i\u00e7in haz\u0131rlanan kampanyalarda olmazsa olmaz unsurlar.<\/p>\n

Z Ku\u015fa\u011f\u0131’n\u0131n e-ti<\/span><\/strong>caret deneyiminde en \u00e7ok t\u0131klad\u0131\u011f\u0131 \u00fcr\u00fcnler:<\/span><\/strong><\/p>\n

\"\"<\/a>

InstaStory’i incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/p><\/div>\n

\"\"<\/a>

Social Proof’u incelemek i\u00e7in t\u0131klay\u0131n.<\/p><\/div>\n

Z ku\u015fa\u011f\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131n\u0131 anlamak istiyorsan\u0131z InstaStory & Social Proof’u hemen inceleyin.<\/span><\/em><\/p>\n

 <\/p>\n

 <\/p>\n

De\u011fi\u015fimin Ba\u015flang\u0131c\u0131: Milenyumlar<\/span><\/strong><\/p>\n

Y ku\u015fa\u011f\u0131, 79-95 y\u0131llar\u0131 aras\u0131nda do\u011fan, 2000\u2019li y\u0131llar\u0131n ba\u015flar\u0131nda sesleri duyulmaya ba\u015flayan, teknoloji ile erken tan\u0131\u015f\u0131p geleneksel pazarlama y\u00f6ntemlerine karn\u0131 tok olan ku\u015fak. Onlar sayesinde t\u00fcm d\u00fcnyada pazarlama metotlar\u0131 ba\u015ftan \u015fekillendi. D\u00fcnyan\u0131n \u015fu anki haline d\u00f6n\u00fc\u015fmesinde \u00f6nemli bir rol \u00fcstlendiler. Her \u015feyi g\u00f6rd\u00fcler, her \u015feyi biliyorlar. Ancak Z ku\u015fa\u011f\u0131 kadar g\u00f6z\u00fc kara de\u011filler. Daha emin ad\u0131mlarla hareket etmeyi seviyorlar. Sa\u011fl\u0131kl\u0131 beslenmeyi, spor yapmay\u0131 olduk\u00e7a \u00f6nemsiyorlar. E-ticaret konusunda en b\u00fcy\u00fck kullan\u0131c\u0131 grubu da bu ku\u015fak. Ciddi bir ekonomik g\u00fc\u00e7 olarak varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyorlar. Yeni olan her \u015feyi \u00e7ok sevseler de nostaljiye kar\u015f\u0131 garip bir ba\u011fl\u0131l\u0131klar\u0131 var. Moderne uyarlanm\u0131\u015f eski \u015feyler kalplerini \u00e7ok \u00e7abuk \u0131s\u0131t\u0131yor. Geleneksel pazarlama tekniklerine asla cevap vermiyorlar, onlar\u0131 etkilemek i\u00e7in yarat\u0131c\u0131 olmak \u015fart. Her \u015feyi ara\u015ft\u0131rmaya, kurcalamaya bay\u0131l\u0131yorlar. Onlar i\u00e7in bir \u00fcr\u00fcnden ya da hizmetten daha \u00f6nemlisi onu tecr\u00fcbe eden di\u011fer kullan\u0131c\u0131lar\u0131n yorumlar\u0131.<\/p>\n

Milenyum Ku\u015fa\u011f\u0131’n\u0131n e-ti<\/span><\/strong>caret deneyiminde en \u00e7ok t\u0131klad\u0131\u011f\u0131 \u00fcr\u00fcnler:<\/span><\/strong><\/p>\n

\"\"<\/a>

Yapay Zekal\u0131 Tavsiye Motoru’nu incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/strong><\/span><\/p><\/div>\n

\"\"<\/a>

Social Proof’u incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div>\n

Milenyum ku\u015fa\u011f\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131n\u0131 anlamak istiyorsan\u0131z Yapay Zeka Tabanl\u0131 Tavsiye Motoru & Social Proof’u hemen inceleyin.<\/span><\/em><\/p>\n

 <\/p>\n

K\u00f6pr\u00fc Ku\u015fak: X<\/strong><\/span><\/p>\n

65-80 y\u0131llar\u0131 aras\u0131nda do\u011fmu\u015f, ge\u00e7mi\u015fi gelecekle bulu\u015fturan orta ku\u015fak X ku\u015fa\u011f\u0131. \u015eu s\u0131ralar rahat bir emeklilik ile \u00e7ocuklar\u0131n\u0131 okutmak gibi endi\u015feleri var. Daha gen\u00e7 ku\u015faklara g\u00f6re teknoloji ile \u00e7ok daha fazla ilgililer. Dijital ortamda vakit ge\u00e7irmeye bay\u0131l\u0131yorlar. En garantici, listelerine en sad\u0131k, en kuralc\u0131 grup bu gibi g\u00f6r\u00fcnse de al\u0131\u015fveri\u015f s\u0131ras\u0131nda s\u0131n\u0131rlar\u0131n d\u0131\u015f\u0131na \u00e7\u0131kmaya en m\u00fcsait grup da onlar. \u0130ndirim kuponlar\u0131na bay\u0131l\u0131yorlar ama her \u015feyden \u00f6nce d\u00fcr\u00fcstl\u00fck ve g\u00fcven ar\u0131yorlar.<\/p>\n

X Ku\u015fa\u011f\u0131’n\u0131n e-ti<\/span><\/strong>caret deneyiminde en \u00e7ok t\u0131klad\u0131\u011f\u0131 \u00fcr\u00fcnler:<\/span><\/strong><\/p>\n

\"\"<\/a>

WebPush’u incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div>\n

 <\/p>\n

\"\"<\/a>

CRMAds’i incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/strong><\/span><\/p><\/div>\n

X ku\u015fa\u011f\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131n\u0131 anlamak istiyorsan\u0131z WebPush & CRMAds’i hemen inceleyin.<\/span><\/em><\/p>\n

 <\/p>\n

Ok, Boomer<\/strong><\/span><\/p>\n

Tank gibi bir ku\u015fak\u2026 Uzun \u00e7al\u0131\u015fma saatleri de hayat\u0131n zorluklar\u0131 da onlar\u0131 y\u0131ld\u0131rmad\u0131, y\u0131ld\u0131ramaz. Bireysellikten \u00e7ok ekip \u00e7al\u0131\u015fmas\u0131n\u0131 \u00f6nemser, birlikten kuvvet do\u011far derler. En zor g\u00fcn\u00fc de en rahat\u0131 da g\u00f6rm\u00fc\u015f ge\u00e7irmi\u015fler. Teknoloji ile de gen\u00e7 ku\u015faklar sayesinde tan\u0131\u015ft\u0131lar ve zorlanmadan adapte oldular. \u00dcstelik \u015fa\u015f\u0131rt\u0131c\u0131 derecede aktif kullan\u0131c\u0131 halindeler ve daha \u00f6nemlisi al\u0131m g\u00fcc\u00fc en y\u00fcksek ku\u015fak da onlar. Sadakate sonuna kadar inan\u0131rlar. Ellerinde ba\u015fka marketin po\u015fetiyle mahalle bakkal\u0131 \u00f6n\u00fcnden ge\u00e7meyecek kadar incelikliler. Kaliteli ve incelikli oldu\u011funuz s\u00fcrece size sonuna kadar ba\u011fl\u0131 kalacaklard\u0131r. Kuralc\u0131d\u0131rlar ve s\u0131n\u0131rlar\u0131 severler. Onlar i\u00e7in planlanan kampanyalar asla ki\u015fisel alanlar\u0131n\u0131 ihmal etmemelidir.<\/p>\n

Baby Boomer Ku\u015fa\u011f\u0131’n\u0131n e-ti<\/span><\/strong>caret deneyiminde en \u00e7ok t\u0131klad\u0131\u011f\u0131 \u00fcr\u00fcnler:<\/span><\/strong><\/p>\n

\"\"<\/a>

E-posta Pazarlama hakk\u0131nda daha fazla bilgi almak i\u00e7in t\u0131klay\u0131n.<\/a>  <\/strong><\/span><\/p><\/div>\n

\"\"<\/a>

Personalized Search’i incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div>\n

Baby Boomer ku\u015fa\u011f\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131n\u0131 anlamak istiyorsan\u0131z E-Posta Pazarlama & Personalized Search \u00fcr\u00fcn\u00fcn\u00fc hemen inceleyin.<\/span><\/em><\/p>\n

Gelirinizi art\u0131racak ve hedef kitlenize uygun \u00fcr\u00fcnler hakk\u0131nda daha fazla bilgi almak i\u00e7in hemen bizimle ileti\u015fime ge\u00e7in. <\/a><\/strong><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ku\u015faklar Boyu E-Ticaret Modern \u00e7a\u011f\u0131n her \u015feyi tan\u0131mlama ve bir anlama oturtma arzusu, insan\u0131n kendine d\u00f6nmesi ve kendini tan\u0131maya olan tutkusundan geliyor muhtemelen. \u00d6zg\u00fcrl\u00fck artt\u0131k\u00e7a bir \u015fekilde s\u0131n\u0131rlar\u0131n g\u00fcvenli liman\u0131nda da bulunmak istiyoruz. Belki de bu nedenle i\u00e7inde bulundu\u011fumuz \u00e7a\u011fa […]<\/p>\n","protected":false},"author":1,"featured_media":37280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2091],"tags":[],"class_list":["post-20746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-ticaret-blog-2"],"yoast_head":"\nKu\u015faklar Boyu E-Ticaret - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/kusaklar-boyu-e-ticaret\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ku\u015faklar Boyu E-Ticaret - Revotas\" \/>\n<meta property=\"og:description\" content=\"Ku\u015faklar Boyu E-Ticaret Modern \u00e7a\u011f\u0131n her \u015feyi tan\u0131mlama ve bir anlama oturtma arzusu, insan\u0131n kendine d\u00f6nmesi ve kendini tan\u0131maya olan tutkusundan geliyor muhtemelen. \u00d6zg\u00fcrl\u00fck artt\u0131k\u00e7a bir \u015fekilde s\u0131n\u0131rlar\u0131n g\u00fcvenli liman\u0131nda da bulunmak istiyoruz. 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