{"id":21314,"date":"2021-03-03T14:39:10","date_gmt":"2021-03-03T11:39:10","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=21314"},"modified":"2024-03-20T10:59:33","modified_gmt":"2024-03-20T07:59:33","slug":"veriye-dayali-pazarlamanin-5-kilit-ornegi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/veriye-dayali-pazarlamanin-5-kilit-ornegi\/","title":{"rendered":"Veriye Dayal\u0131 Pazarlaman\u0131n 5 Kilit \u00d6rne\u011fi"},"content":{"rendered":"

Veriye Dayal\u0131 Pazarlaman\u0131n 5 Kilit \u00d6rne\u011fi<\/span><\/h1>\n

G\u00fcn\u00fcm\u00fcz pazarlama sekt\u00f6r\u00fcne veri en b\u00fcy\u00fck silahlardan biri haline geldi. Kullan\u0131c\u0131lardan elde edilen ve \u00e7ok \u00e7e\u015fitli kanallardan, toplanan farkl\u0131 veri gruplar\u0131 analiz edilip anlaml\u0131 sonu\u00e7lar \u00e7\u0131kar\u0131ld\u0131\u011f\u0131nda pazarlama stratejilerinin verimini bir\u00e7ok iyile\u015ftirmeye g\u00f6re daha \u00e7ok art\u0131r\u0131yor. Ancak veriye dayal\u0131 pazarlama stratejileri<\/span> ise pazarlama sekt\u00f6r\u00fcne hen\u00fcz \u00e7ok kullan\u0131lan yakla\u015f\u0131mlar olmasa da sekt\u00f6rde bir\u00e7ok etkili \u00f6rne\u011fi bulunuyor. Veriye dayal\u0131 pazarlaman\u0131n kullan\u0131labilece\u011fi bir\u00e7ok alan da yarat\u0131c\u0131 yakla\u015f\u0131mlarla beraber gittik\u00e7e art\u0131yor.<\/p>\n

1 – M\u00fc\u015fterilerin Ad\u0131mlar\u0131n\u0131 \u0130zleme<\/strong><\/span><\/p>\n

G\u00fcn ge\u00e7tik\u00e7e artan farkl\u0131 pazarlama kaynaklar\u0131 ve kanallar\u0131 nedeniyle, m\u00fc\u015fterilerin ilk kar\u015f\u0131la\u015fma an\u0131na siteye giri\u015f veya sat\u0131n almaya kadar olan s\u00fcreci bir\u00e7ok farkl\u0131 a\u015famadan ge\u00e7iyor. Yeni m\u00fc\u015fterileri kazanmak i\u00e7in yapman\u0131z gerekenleri inceleyin!<\/span><\/a> Ancak verimli bir pazarlama yakla\u015f\u0131m\u0131 i\u00e7in bu ili\u015fkilendirme b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Veriler sayesinde temas noktalar\u0131n\u0131n belirlemesi, s\u0131n\u0131fland\u0131r\u0131lmas\u0131 yap\u0131larak daha hedef odakl\u0131 ve otomatik stratejiler geli\u015ftirilebilir. ABD\u2019li bir \u015firket yeni geli\u015ftirdikleri bir \u00fcr\u00fcn i\u00e7in yapt\u0131klar\u0131 tan\u0131t\u0131m kampanyalar\u0131na m\u00fc\u015fteriye uzanan s\u00fcre\u00e7te her ad\u0131mdaki verileri takip ettikten sonra m\u00fc\u015fterilerin hangi ad\u0131mlarda ayr\u0131ld\u0131klar\u0131n\u0131 tespit ederek buna y\u00f6nelik bir pazarlama y\u00f6ntemi geli\u015ftirdi. Bu sayede \u015firket d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda %100\u2019den fazla bir art\u0131\u015f g\u00f6rd\u00fc. E-ticarette m\u00fc\u015fteri yolculu\u011fu hakk\u0131nda bilgi almak i\u00e7in yaz\u0131m\u0131z\u0131 okuyabilirsiniz.<\/span><\/a><\/p>\n

2 – Pazarlama Hareketlerini Otomatikle\u015ftirme<\/strong><\/span><\/p>\n

\"\"<\/a>

Personalized Search’i incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div>\n

Veriye dayal\u0131 pazarlaman\u0131n en b\u00fcy\u00fck yararlar\u0131ndan biri bir\u00e7ok ad\u0131m\u0131 ve eylemi otomatikle\u015ftirmede b\u00fcy\u00fck rol oynamas\u0131. Yapay zeka<\/span><\/a> algoritmalar\u0131yla pazarlama aksiyonlar\u0131n\u0131n otomatikle\u015fmesi, h\u0131zl\u0131 de\u011fi\u015fen pazar \u015fartlar\u0131na, m\u00fc\u015fteri isteklerine daha iyi uyum sa\u011flanmas\u0131n\u0131 ve yeni yat\u0131r\u0131m alanlar\u0131na daha h\u0131zl\u0131 tepki verilmesini sa\u011flar. \u00d6rnek olarak, hedef kitlelerinize de\u011fi\u015fen verilere uygun \u015fekilde ger\u00e7ek zamanl\u0131 kampanyalar<\/span><\/a> yapabilir, teklifler ve indirimler sunulabilir. Pazarlama otomasyonu hakk\u0131nda bilgi almak i\u00e7in t\u0131klay\u0131n!<\/span><\/a><\/p>\n

3 – Segmentasyon<\/strong><\/span><\/p>\n

Segmentasyon, yap\u0131lan pazarlama kampanyalar\u0131n\u0131n hedef kitlelere<\/span> <\/a>etkisini do\u011frudan etkileyen fakt\u00f6rlerden biri. Do\u011fru m\u00fc\u015fterilere do\u011fru i\u00e7eriklerle ula\u015fabilmek i\u00e7in m\u00fc\u015fterileri elde edilen verilere g\u00f6re s\u0131n\u0131fland\u0131rmak \u00f6nem ta\u015f\u0131yor.  Bu s\u0131n\u0131fland\u0131rma kullan\u0131c\u0131lar\u0131n sat\u0131n alma g\u00fc\u00e7lerine, potansiyel m\u00fc\u015fteri ihtimallerine, demografilerine ve daha bir\u00e7ok veriye g\u00f6re yap\u0131labilir. S\u0131n\u0131fland\u0131r\u0131lan kullan\u0131c\u0131lara yap\u0131lan hedef odakl\u0131 reklam, indirim ve di\u011fer i\u00e7erikler kampanyalar\u0131n verimini artt\u0131r\u0131r. \u00d6rne\u011fin ABD\u2019li bir \u00e7im bi\u00e7me firmas\u0131, yapt\u0131\u011f\u0131 demografik veri ara\u015ft\u0131rmalar\u0131na sonucunda (hane gelirleri, ortalama harcama tutarlar\u0131) baz\u0131 b\u00f6lgelerin ucuzlu\u011fa daha dikkat etti\u011fi fark ederek bu b\u00f6lgelerde \u201cEn Ucuz \u00c7im Bi\u00e7me\u201d temas\u0131yla bir reklam kampanyas\u0131 y\u00fcr\u00fctmeye karar verdi. Firma bu de\u011fi\u015fiklikten sonra t\u0131klanma oranlar\u0131nda yakla\u015f\u0131k %200, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda ise %30 art\u0131\u015f g\u00f6zlemledi.<\/span><\/a><\/p>\n

4 – Farkl\u0131 Kanallarla <\/b>Koordineli<\/b><\/span> Pazarlama<\/b><\/span><\/p>\n

\"\"<\/a>

WebPush’u incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div>\n

Veriye dayal\u0131 pazarlama yakla\u015f\u0131m\u0131 farkl\u0131 pazarlama kanallar\u0131n\u0131n koordine \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayabilir. M\u00fc\u015fterilerden sosyal medya, reklam, e-posta, \u00fcyelik ve farkl\u0131 i\u00e7eriklerden toplanan verilerle, algoritmalar sayesinde m\u00fc\u015fterilerin teknik analizleri yap\u0131labilir. Bu teknik analizlerle hedef kitlelerin farkl\u0131 pazarlama kanallar\u0131yla ve bu kanallar\u0131n da birbiriyle ili\u015fkilendirilmesi yap\u0131larak bir kanaldan elde edilen sonu\u00e7lar\u0131n di\u011fer kanallarda iyile\u015ftirme ve d\u00fczenleme yapmas\u0131 sa\u011flanabilir. \u00d6rne\u011fin ABD\u2019li bir e-ticaret firmas\u0131 siteyi SEO\u2019ya uygun hale getirmek i\u00e7in PPC verilerinden yararlanarak, anahtar kelimelerle ilgili detayl\u0131 bilgiler elde etti ve bu \u015fekilde SEO d\u00fczenlemesi i\u00e7in bir\u00e7ok farkl\u0131 kelime kombinasyonundan yararlan\u0131yor. 2021 Y\u0131l\u0131 E-ticaret sat\u0131\u015f art\u0131rma teknikleri hakk\u0131nda bilgi almak i\u00e7in t\u0131klay\u0131n.<\/span><\/a><\/p>\n

5 – \u00c7evre Etkilerinin Test Edilmesi ve Optimizasyon<\/strong><\/span><\/p>\n

\"\"<\/a>

Yapay Zekal\u0131 Tavsiye Motoru’nu incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/strong><\/span><\/p><\/div>\n

Y\u00fcr\u00fct\u00fclen pazarlama kampanyalar\u0131 s\u0131ras\u0131nda, kampanyay\u0131 etkileyen bir\u00e7ok etken olabilece\u011fi i\u00e7in kampanyalar\u0131n ger\u00e7ek zamanl\u0131 olarak optimize edilmesi, kampanya verimlili\u011fini art\u0131r\u0131r. Kampanyalar\u0131n ba\u015flama s\u00fcrecinden \u00f6nce yap\u0131lan denemelerden elde edilen verilerle, reklamlar\u0131n konumlar\u0131, kullan\u0131c\u0131lar\u0131n s\u0131ra d\u0131\u015f\u0131 davran\u0131\u015flar\u0131n\u0131n etkilerini, t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n kazan\u00e7 oranlar\u0131, en verimli zaman aral\u0131klar\u0131 gibi parametreler optimize edilebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Veriye Dayal\u0131 Pazarlaman\u0131n 5 Kilit \u00d6rne\u011fi G\u00fcn\u00fcm\u00fcz pazarlama sekt\u00f6r\u00fcne veri en b\u00fcy\u00fck silahlardan biri haline geldi. Kullan\u0131c\u0131lardan elde edilen ve \u00e7ok \u00e7e\u015fitli kanallardan, toplanan farkl\u0131 veri gruplar\u0131 analiz edilip anlaml\u0131 sonu\u00e7lar \u00e7\u0131kar\u0131ld\u0131\u011f\u0131nda pazarlama stratejilerinin verimini bir\u00e7ok iyile\u015ftirmeye g\u00f6re daha \u00e7ok […]<\/p>\n","protected":false},"author":1,"featured_media":30753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-21314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"\nVeriye Dayal\u0131 Pazarlaman\u0131n 5 Kilit \u00d6rne\u011fi - Revotas<\/title>\n<meta name=\"description\" content=\"Veriye dayal\u0131 pazarlama stratejileri ile m\u00fc\u015fterilerinize ula\u015f\u0131n. Blog yaz\u0131m\u0131zda veriye dayal\u0131 pazarlama ile ilgili 5 kilit \u00f6rnekten bahsettik. 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