{"id":21399,"date":"2021-03-12T11:13:58","date_gmt":"2021-03-12T08:13:58","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=21399"},"modified":"2024-03-20T10:50:18","modified_gmt":"2024-03-20T07:50:18","slug":"davranissal-hedefleme-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/davranissal-hedefleme-nedir\/","title":{"rendered":"Davran\u0131\u015fsal Hedefleme Nedir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21399\" class=\"elementor elementor-21399\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-15729236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15729236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7627ad\" data-id=\"d7627ad\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f7b4a0f elementor-widget elementor-widget-text-editor\" data-id=\"3f7b4a0f\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #ff6600;\">Davran\u0131\u015fsal Hedefleme Nedir?<\/span><\/h1><p><strong>Davran\u0131\u015fsal hedefleme,<\/strong> kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini art\u0131rmak i\u00e7in, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131 ve izledikleri yolu inceleyip analiz etti\u011finiz ve pazarlama stratejinizi buna g\u00f6re geli\u015ftirmenizi sa\u011flayan bir y\u00f6ntem. Bunu yaparken kullan\u0131c\u0131lar\u0131n\u0131z\u0131n arama terimleri, ziyaret ettikleri siteler, sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 gibi kalemler incelenir ve analiz edilir. \u0130\u00e7eri\u011fe dayal\u0131 hedefleme hala reklam d\u00fcnyas\u0131nda yerini korusa da davran\u0131\u015fsal hedefleme \u00f6ne do\u011fru emin ad\u0131mlarla ilerliyor. \u00c7\u00fcnk\u00fc reklam\u0131n alaka d\u00fczeyi, hedef kitlenize do\u011frudan ula\u015fman\u0131n en \u00f6nemli anahtar\u0131.<\/p><div id=\"attachment_20761\" style=\"width: 271px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.revotas.com\/tr\/urunler\/personalized-search\/?utm_source=blog&amp;utm_medium=blog\"><img decoding=\"async\" aria-describedby=\"caption-attachment-20761\" class=\"wp-image-20761\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/12\/personalized_search_650-300x162.png\" alt=\"\" width=\"261\" height=\"141\" \/><\/a><p id=\"caption-attachment-20761\" class=\"wp-caption-text\">Personalized Search&#8217;i incelemek i\u00e7in hemen <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.revotas.com\/tr\/urunler\/personalized-search\/?utm_source=blog&amp;utm_medium=blog\">t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div><p><strong>Davran\u0131\u015fsal hedefleme<\/strong>, hangi reklam\u0131n ya da mesaj\u0131n en \u00e7ok yank\u0131 uyand\u0131raca\u011f\u0131n\u0131 belirlemek i\u00e7in kullan\u0131c\u0131lar\u0131n etkinliklerinden yararlan\u0131r. Kullan\u0131c\u0131 verilerini ger\u00e7ek zamanl\u0131 bilgilerle e\u015fle\u015ftirerek, web sitenizde ya da uygulaman\u0131zda kullan\u0131c\u0131lar\u0131n\u0131z\u0131n yapt\u0131klar\u0131n\u0131 veya yapmad\u0131klar\u0131n\u0131, bu kullan\u0131c\u0131lar\u0131n eylemlerini ya da eylemsizliklerini yani neye tepki verip neye vermediklerini incelemeniz ve ger\u00e7ek zamanl\u0131 olarak bu bilgilere eri\u015fmeniz m\u00fcmk\u00fcn hale gelir. Bu sayede pazarlama stratejilerinizi olu\u015ftururken daha stratejik hareket edebilirsiniz.<\/p><p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_aoeWE6U7UA\" width=\"699\" height=\"393\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p>Kullanaca\u011f\u0131n\u0131z bu verilerle olu\u015fturulacak pazarlama stratejisi son derece ki\u015fiselle\u015ftirilmi\u015f hale gelecektir ve <a href=\"https:\/\/www.revotas.com\/tr\/blog\/bu-yeni-yili-kullanicilariniz-icin-ozellestirin\/\"><span style=\"color: #ff6600;\"><strong>ki\u015fiselle\u015ftirilmi\u015f pazarlama<\/strong><\/span><\/a> her zaman daha etkilidir. \u00dcstelik bu yaln\u0131zca do\u011fru kullan\u0131c\u0131ya do\u011fru reklam\u0131 sunma konusunda de\u011fil ayn\u0131 zamanda yanl\u0131\u015f reklam\u0131 yanl\u0131\u015f kullan\u0131c\u0131ya g\u00f6stermeme konusunda da ba\u015far\u0131 sa\u011flayacak b\u00f6ylece kullan\u0131c\u0131lar\u0131n\u0131zdan alaca\u011f\u0131n\u0131z tepki genel olarak pozitif olacakt\u0131r.<\/p><p><strong><span style=\"color: #ff6600;\">Davran\u0131\u015fsal Hedefleme ile Ki\u015fiselle\u015ftirme<\/span><\/strong><\/p><p>Davran\u0131\u015fsal hedefleme ile pazarlaman\u0131z\u0131 \u00e7e\u015fitli veri kaynaklar\u0131na g\u00f6re ki\u015fiselle\u015ftirmeniz de m\u00fcmk\u00fcn. Bu kaynaklar;<\/p><div id=\"attachment_20496\" style=\"width: 276px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.revotas.com\/tr\/cozumlerimiz\/crm-ads\/?utm_source=blog&amp;utm_medium=blog\"><img decoding=\"async\" aria-describedby=\"caption-attachment-20496\" class=\"wp-image-20496\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/10\/remarketinganag\u00f6rsel-300x162.jpg\" alt=\"\" width=\"266\" height=\"143\" \/><\/a><p id=\"caption-attachment-20496\" class=\"wp-caption-text\">CRMAds&#8217;i incelemek i\u00e7in hemen <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.revotas.com\/tr\/cozumlerimiz\/crm-ads\/?utm_source=blog&amp;utm_medium=blog\">t\u0131klay\u0131n.<\/a><\/strong><\/span><\/p><\/div><p><strong><span style=\"color: #ff6600;\">Web sitesi etkile\u015fimi:<\/span> <\/strong>Kullan\u0131c\u0131lar sitenizde neye bak\u0131yor, neye t\u0131kl\u0131yor? Sitenizin kullan\u0131c\u0131 deneyimini ki\u015fiselle\u015ftirmek i\u00e7in davran\u0131\u015fsal hedeflemeden faydalanabilirsiniz. Pop-uplar, reklamlar\u0131n ve ilgili i\u00e7erik ba\u011flant\u0131lar\u0131n\u0131n kullan\u0131laca\u011f\u0131 noktalar bu sayede belirlenir ve geri d\u00f6n\u00fc\u015f\u00fcm olumlu olarak artar. Mobil kullan\u0131c\u0131lara \u00f6zel pop-up \u00f6nerileri sundu\u011fumuz yaz\u0131m\u0131z\u0131 okumak i\u00e7in\u00a0<strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.revotas.com\/tr\/blog\/etklili-5-pop-up-kampanyasi\/\">t\u0131klay\u0131n!<\/a><\/span><\/strong><\/p><p><strong><span style=\"color: #ff6600;\">Kampanya kat\u0131l\u0131m\u0131:<\/span><\/strong> Kullan\u0131c\u0131lar <a href=\"https:\/\/www.revotas.com\/tr\/blog\/e-mail-hazirlarken-dikkat-etmeniz-gereken-10-nokta\/\"><span style=\"color: #ff6600;\"><strong>hangi e-postalar\u0131 a\u00e7\u0131yor<\/strong><\/span><\/a>, hangilerine t\u0131kl\u0131yor? Bu konu, e-postalar\u0131n\u0131z\u0131 kimlerin a\u00e7t\u0131\u011f\u0131, neyi t\u0131klad\u0131\u011f\u0131 bilgilerini temel alarak hedefleme yapman\u0131za yard\u0131mc\u0131 olur. Bu verileri segmentasyon \u00f6l\u00e7\u00fct\u00fc olarak kulland\u0131\u011f\u0131n\u0131zda hedef kitlenizi incelikle kategorize edebilir bu sayede hangi kullan\u0131c\u0131 ile nas\u0131l ileti\u015fime ge\u00e7meniz gerekti\u011fini \u00f6\u011frenirsiniz.<\/p><div id=\"attachment_20368\" style=\"width: 260px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.revotas.com\/tr\/urunler\/social-proof\/?utm_source=blog&amp;utm_medium=adpost&amp;utm_campaign=socialproof_blog\"><img decoding=\"async\" aria-describedby=\"caption-attachment-20368\" class=\"wp-image-20368\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/10\/L\u0131nked\u0131nGenel1.png\" alt=\"\" width=\"250\" height=\"137\" \/><\/a><p id=\"caption-attachment-20368\" class=\"wp-caption-text\">Social Proof&#8217;u incelemek i\u00e7in <a href=\"https:\/\/www.revotas.com\/tr\/urunler\/social-proof\/\"><span style=\"color: #ff6600;\">t\u0131klay\u0131n.<\/span><\/a><\/p><\/div><p><strong><span style=\"color: #ff6600;\">Sat\u0131n alma davran\u0131\u015f\u0131:<\/span><\/strong> Kullan\u0131c\u0131lar hangi \u00fcr\u00fcnlere bakt\u0131, hangilerini sat\u0131n ald\u0131, hangilerini sepetine ekledi, b\u0131rakt\u0131? <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.revotas.com\/tr\/blog\/ziyaretcilerinizin-satin-alma-kararini-hizlandirin\/\">Sat\u0131n alma davran\u0131\u015f\u0131<\/a>,<\/span><\/strong> kesin sonu\u00e7lar \u00fczerine e\u011fildi\u011finden davran\u0131\u015fsal hedeflemenin en \u00f6nemli kaynaklar\u0131ndan biridir. Al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n\u0131z\u0131n be\u011fenece\u011fi farkl\u0131 \u00fcr\u00fcnleri onlara do\u011fru \u015fekilde sunarak sepet tutar\u0131n\u0131 da art\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/p><p><strong><span style=\"color: #ff6600;\">Uygulama etkile\u015fimi:<\/span><\/strong> Kullan\u0131c\u0131lar uygulaman\u0131zda hangi i\u015flemleri ger\u00e7ekle\u015ftirdi ya da hangilerini ger\u00e7ekle\u015ftirmedi? Uygulama etkile\u015fimini art\u0131rmak i\u00e7in kritik \u00f6neme sahip olan uygulama etkile\u015fimini inceleyerek, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 sizin ihtiya\u00e7lar\u0131n\u0131z konusunda y\u00f6nlendirebilirsiniz.<\/p><p>Pek \u00e7ok faydas\u0131 ve kullan\u0131m alan\u0131n\u0131n yan\u0131 s\u0131ra davran\u0131\u015fsal hedefleme pazarlama faaliyetleriniz i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/p><ul><li>Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n eylemleriyle \u015fekillendirdi\u011finiz hedefleme sistemi ile daha verimli kullan\u0131c\u0131 ileti\u015fimi sa\u011flaman\u0131z m\u00fcmk\u00fcn hale gelir. Kullan\u0131c\u0131 sadakatinizi art\u0131r\u0131rs\u0131n\u0131z.<\/li><li>Kullan\u0131c\u0131 yolculu\u011funun en ba\u015ftan sonuna kadar tetiklenmi\u015f e-posta kampanyalar\u0131 ile potansiyel ve mevcut kullan\u0131c\u0131lar\u0131n\u0131za markan\u0131z\u0131n her zaman onlar\u0131n yan\u0131nda oldu\u011funu hissettirir bu sayede kullan\u0131c\u0131 yolculu\u011funu h\u0131zland\u0131r\u0131rs\u0131n\u0131z.<\/li><li>Davran\u0131\u015fsal hedefleme \u00e7ok \u00f6nemli olsa da hala olmas\u0131 gerekti\u011fi kadar yayg\u0131n de\u011fil. Haliyle bu y\u00f6ntemi se\u00e7mek sizi \u00f6n plana \u00e7\u0131karaca\u011f\u0131ndan rekabette avantaj sa\u011flar ve \u00f6ne ge\u00e7ersiniz.<\/li><li>Markan\u0131z\u0131n alaka d\u00fczeyi geli\u015fti\u011finde, kullan\u0131c\u0131 sadakatiniz artt\u0131\u011f\u0131nda, kullan\u0131c\u0131 yolculu\u011fu h\u0131zland\u0131\u011f\u0131nda otomatik olarak geliriniz de artar.<\/li><\/ul><p>M\u00fc\u015fterilerinizi segmentlere ay\u0131rarak onlara \u00f6zel kampanyalar kurgulamak i\u00e7in <strong><span style=\"color: #ff6600;\">bize ula\u015f\u0131n!<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Davran\u0131\u015fsal Hedefleme Nedir? Davran\u0131\u015fsal hedefleme, kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini art\u0131rmak i\u00e7in, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131 ve izledikleri yolu inceleyip analiz etti\u011finiz ve pazarlama stratejinizi buna g\u00f6re geli\u015ftirmenizi sa\u011flayan bir y\u00f6ntem. Bunu yaparken kullan\u0131c\u0131lar\u0131n\u0131z\u0131n arama terimleri, ziyaret ettikleri siteler, sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 gibi kalemler incelenir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-21399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Davran\u0131\u015fsal Hedefleme Nedir - Revotas<\/title>\n<meta name=\"description\" content=\"Davran\u0131\u015fsal hedefleme, m\u00fc\u015fterileri davran\u0131\u015flar\u0131na g\u00f6re ay\u0131rarak reklam ve ileti\u015fim \u00e7al\u0131\u015fmas\u0131 yapmakt\u0131r. 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