{"id":21897,"date":"2021-05-26T12:11:55","date_gmt":"2021-05-26T09:11:55","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=21897"},"modified":"2024-03-20T10:42:23","modified_gmt":"2024-03-20T07:42:23","slug":"kisisellestirilmis-arama-ile-musteri-yolculugu-optimizasyonu","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/kisisellestirilmis-arama-ile-musteri-yolculugu-optimizasyonu\/","title":{"rendered":"Ki\u015fiselle\u015ftirilmi\u015f Arama ile M\u00fc\u015fteri Yolculu\u011fu Optimizasyonu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21897\" class=\"elementor elementor-21897\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d756ff1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d756ff1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55bed68f\" data-id=\"55bed68f\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f4d9e4 elementor-widget elementor-widget-text-editor\" data-id=\"49f4d9e4\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #ff6600;\">Ki\u015fiselle\u015ftirilmi\u015f Arama ile M\u00fc\u015fteri Yolculu\u011fu Optimizasyonu<\/span><\/h1><p>Site ziyaret\u00e7ilerinin, onlar i\u00e7in sevgiyle haz\u0131rlad\u0131\u011f\u0131n\u0131z site gezinme \u00f6\u011felerini g\u00f6rev bilinciyle kulland\u0131\u011f\u0131 zamanlar art\u0131k eskide kald\u0131. G\u00fcn\u00fcm\u00fczde insanlar bir web sitesine geldiklerinde, istediklerini aramaya ba\u015flamak i\u00e7in do\u011frudan site arama kutusunu kullan\u0131rlar. Ge\u00e7ti\u011fimiz y\u0131llarda m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 ne de\u011fi\u015ftirdi? Cevap; d\u00fcnyadaki en pop\u00fcler iki site- Google ve Amazon.<\/p><p><iframe title=\"E-Ticarette Farkl\u0131 \u00dcr\u00fcn Sayfalar\u0131 Olu\u015fturmak Gerekli Mi \/ RevoTalks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Yey5HcjMOVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>Google, g\u00f6r\u00fcnt\u00fclemek istedi\u011fimizi yazmak ve enter tu\u015funa basmak i\u00e7in e\u011fitti. Amazon ise web sitesi \u00e7ok b\u00fcy\u00fck oldu\u011fu ve \u00e7ok \u015fey satt\u0131\u011f\u0131 i\u00e7in, \u00e7o\u011fumuzu web sitesine ula\u015f\u0131r ula\u015fmaz do\u011frudan site arama \u00e7ubu\u011funu kullanmaya al\u0131\u015ft\u0131rd\u0131.<\/p><p><strong><span style=\"color: #ff6600;\">Dahili Site Arama Optimizasyonu Neden \u00d6nemlidir?<\/span><\/strong><\/p><p>Arama motorlar\u0131 \u00e7a\u011f\u0131nda ya\u015f\u0131yoruz ve e-ticaret a\u00e7\u0131s\u0131ndan bir\u00e7ok i\u015fletme i\u00e7in m\u00fc\u015fteri yolculu\u011fu web sitesindeki arama \u00e7ubu\u011fuyla ba\u015fl\u0131yor. M\u00fc\u015fterilerin art\u0131k site aramas\u0131n\u0131n performans\u0131na y\u00f6nelik belirli beklentileri oldu\u011fundan, bu beklentilerin gerisine d\u00fc\u015fmek istemezsiniz. \u00c7\u00fcnk\u00fc bu, m\u00fc\u015fteri deneyimini ba\u015ftan yok eder.<\/p><p>Site arama performans\u0131yla ilgili olarak \u00f6nde gelen markalardan baz\u0131 de\u011ferli bilgilere bir g\u00f6z at\u0131n:<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-21898 size-large\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2021\/05\/personalized-search1-1024x426.png\" alt=\"\" width=\"1024\" height=\"426\" \/><\/p><p>Yukar\u0131daki rakamlar \u00e7evrimi\u00e7i ma\u011fazan\u0131zdaki optimize edilmemi\u015f araman\u0131n para israf eden bir sistem oldu\u011funu a\u00e7\u0131k\u00e7a g\u00f6stermektedir. \u015eimdi, daha iyi m\u00fc\u015fteri deneyimi i\u00e7in site araman\u0131z\u0131n optimizasyonunu d\u00fc\u015f\u00fcnmenin zaman\u0131n\u0131n geldi\u011fine yeterince ikna olduysan\u0131z, haydi do\u011frudan konuya girelim. Bu makalede, site araman\u0131z\u0131 optimize ederek m\u00fc\u015fteri yolculu\u011funuzu nas\u0131l verimli hale getirebilece\u011finizi payla\u015faca\u011f\u0131z.<\/p><p><a href=\"https:\/\/www.revotas.com\/tr\/case_study\/arzum-case-study\/?utm_source=Blog&amp;utm_medium=casestudy&amp;utm_campaign=cpc&amp;utm_content=basarihikayesi&amp;utm_term=blog\"><img decoding=\"async\" class=\"size-full wp-image-21907\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2021\/05\/arzum-basari-hikayesi.png\" alt=\"Arzum Ba\u015far\u0131 Hikayesi\" width=\"1920\" height=\"300\" \/><\/a><\/p><p><strong><span style=\"color: #ff6600;\">\u00dcr\u00fcn Aramada M\u00fc\u015fteri Yolculu\u011fu Temas Noktalar\u0131 Nelerdir?<\/span><\/strong><\/p><p>Her \u015feyden \u00f6nce, m\u00fc\u015fterilerin bir \u00fcr\u00fcn\u00fc ararken sitenizle etkile\u015fime girdi\u011fi m\u00fc\u015fteri yolculu\u011fu temas noktalar\u0131n\u0131z\u0131 tan\u0131mlaman\u0131z \u00f6nemlidir. Bunlar\u0131 do\u011fru \u015fekilde yap\u0131land\u0131r\u0131rsan\u0131z, k\u0131sa s\u00fcre i\u00e7inde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131\u011f\u0131n\u0131 g\u00f6receksiniz. Size kolayl\u0131k sa\u011flamak i\u00e7in, e-Ticaret web sitesinde \u00fcr\u00fcn arama s\u00fcrecinde m\u00fc\u015fteri yolculu\u011fu temas noktalar\u0131n\u0131n bir \u015femas\u0131n\u0131 bir araya getirdik:<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-21900 size-large\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2021\/05\/personalized-search2-e1622017829980-1024x800.png\" alt=\"\" width=\"1024\" height=\"800\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p><p><span style=\"color: #ff6600;\"><strong style=\"font-size: 14px;\">Ki\u015fiselle\u015ftirilmi\u015f Arama(Personalized Search) Nedir?\u00a0 \u00a0<\/strong><\/span><\/p><p>Her temas noktas\u0131n\u0131n derinlemesine optimizasyonu, aylar alacak gibi g\u00f6r\u00fcnse de kolay bir \u00e7\u00f6z\u00fcm yolu var: E-ticaret sitenize ak\u0131ll\u0131 bir arama uygulamas\u0131 eklemek. G\u00fcn\u00fcm\u00fcz\u00fcn arama uygulamalar\u0131, m\u00fc\u015fterilere h\u0131zl\u0131 ve konular\u0131yla ba\u011flant\u0131l\u0131 sonu\u00e7lar sa\u011flaman\u0131n \u00f6tesine ge\u00e7mektedir. Yukar\u0131da g\u00f6r\u00fcnt\u00fclenen t\u00fcm temas noktalar\u0131n\u0131 optimize edecek kadar geli\u015fmi\u015flerdir. Neler yapabileceklerine daha yak\u0131ndan bakal\u0131m. <strong>Ki\u015fiselle\u015ftirilmi\u015f arama(personalized search) nedir?<\/strong> Nas\u0131l optimize edilir? <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.revotas.com\/tr\/blog\/personalized-search\/\">\u00d6\u011frenmek i\u00e7in t\u0131klay\u0131n!<\/a><\/strong><\/span><\/p><p>G\u00fcn\u00fcm\u00fczde ve \u00e7a\u011f\u0131m\u0131zda kullan\u0131c\u0131lar \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f tercihlerini, siteyi kullanman\u0131n ne kadar rahat oldu\u011funa g\u00f6re \u015fekillendirirler. Ma\u011fazan\u0131z tatmin edici bir deneyim sunmuyorsa veya bir \u015fey sat\u0131n alma yolunda hatalar ve engeller varsa, m\u00fc\u015fterinizin istediklerini ba\u015fka bir siteden almak \u00fczere ayr\u0131lma olas\u0131l\u0131\u011f\u0131 y\u00fcksek olacakt\u0131r. Sonu\u00e7ta, e-ticaret rekabetin y\u00fcksek oldu\u011fu bir i\u015ftir.<\/p><div id=\"attachment_20761\" style=\"width: 271px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.revotas.com\/tr\/urunler\/personalized-search\/?utm_source=blog&amp;utm_medium=blog\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20761\" class=\"wp-image-20761\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2020\/12\/personalized_search_650-300x162.png\" alt=\"\" width=\"261\" height=\"141\" \/><\/a><p id=\"caption-attachment-20761\" class=\"wp-caption-text\">Personalized Search&#8217;i incelemek i\u00e7in hemen <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.revotas.com\/tr\/urunler\/personalized-search\/?utm_source=blog&amp;utm_medium=blog\">t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div><p>&#8220;Sonu\u00e7 Yok&#8221; sayfas\u0131 bu t\u00fcr engellerden biridir. Ayn\u0131 zamanda muhtemelen en sinir bozucu olanlardan da biridir. Ne de olsa, sat\u0131n almak istedi\u011finiz \u00fcr\u00fcnleri size bile g\u00f6steremiyorsa, ma\u011faza ne i\u015fe yarar? Neyse ki, bu ayn\u0131 zamanda \u00f6nlenebilir bir sorundur ve bu konuda yapabilece\u011finiz birka\u00e7 \u015fey vard\u0131r. Ne yapabilece\u011fiz? Hadi bulal\u0131m.<\/p><p><strong><span style=\"color: #ff6600;\">&#8220;Sonu\u00e7 Yok&#8221; sayfas\u0131 ne zaman g\u00f6r\u00fcn\u00fcr?<\/span><\/strong><\/p><ul><li>Hatal\u0131 sorgu<\/li><\/ul><p>Araman\u0131z, arama sorgusuna kar\u015f\u0131l\u0131k gelen herhangi bir \u00fcr\u00fcn bulamad\u0131\u011f\u0131nda &#8220;Sonu\u00e7 Yok&#8221; sayfas\u0131 g\u00f6r\u00fcn\u00fcr. Bu, \u00e7e\u015fitli nedenlerle olabilir. En yayg\u0131n olan\u0131 hatal\u0131 bir sorgudur. \u00d6rne\u011fin, m\u00fc\u015fteri &#8220;camera&#8221; yerine &#8220;cramea&#8221; yazm\u0131\u015ft\u0131r. Ve katalo\u011funuzda herhangi bir &#8220;cramea&#8221; olmad\u0131\u011f\u0131 i\u00e7in (elbette a\u00e7\u0131klamada bir yaz\u0131m hatas\u0131 yoksa), m\u00fc\u015fteri arad\u0131\u011f\u0131n\u0131 bulamayacak ve &#8220;Sonu\u00e7 Yok&#8221; sayfas\u0131na ula\u015facakt\u0131r. \u00c7o\u011fu ki\u015fi hatay\u0131 fark edip d\u00fczeltebilse de belirli bir modelin ad\u0131 veya karma\u015f\u0131k bir s\u00f6zc\u00fck olan yaz\u0131m hatas\u0131n\u0131 fark etmek de zor olabilir. Veya bazen kelime ne kadar basit olursa olsun yaz\u0131m hatas\u0131n\u0131 fark etmezsiniz.<\/p><ul><li>Katalogda listelenmemi\u015f \u00fcr\u00fcn<\/li><\/ul><p>&#8220;Sonu\u00e7 Yok&#8221; sayfas\u0131n\u0131n g\u00f6r\u00fcnmesinin di\u011fer bir yayg\u0131n nedeni, ger\u00e7ekten de m\u00fc\u015fterimizin arad\u0131\u011f\u0131 \u00fcr\u00fcne sahip olmad\u0131\u011f\u0131n\u0131z zamand\u0131r. Katalo\u011funuzu o anda ve orada geni\u015fletmeyi planlam\u0131yorsan\u0131z, bu, \u00f6nceki kadar kolay d\u00fczeltilemez. Bu durumda, &#8220;Sonu\u00e7 Yok&#8221; sayfas\u0131ndan ka\u00e7\u0131nmak daha karma\u015f\u0131k bir \u015fey ve yaln\u0131zca bir Ki\u015fisel Arama motorunun size sa\u011flayabilece\u011fi bir \u015fey gerekir. \u015eimdi, e\u011fer bunlardan herhangi biri olursa, mutsuz bir m\u00fc\u015fteriniz var demektir. Ve mutsuz bir m\u00fc\u015fteri muhtemelen hi\u00e7bir \u015fey sat\u0131n almayacak ve asla geri d\u00f6nmeyecektir. Ger\u00e7ekten mutsuz bir m\u00fc\u015fteri, ba\u015fkalar\u0131n\u0131n da sizden al\u0131\u015fveri\u015f yapmas\u0131n\u0131 engelleyecek kadar ileri gidebilir. Ama neyse ki, bunu engellemenin yollar\u0131 var.<\/p><p>Teklif almak ya da detayl\u0131 bilgi almak i\u00e7in<a href=\"https:\/\/bit.ly\/RevotasTeklifAl\"><strong><span style=\"color: #ff6600;\"> t\u0131klay\u0131n!<\/span><\/strong><\/a><\/p><p>#RevoTalks videolar\u0131m\u0131z\u0131 izlemek i\u00e7in<a href=\"https:\/\/bit.ly\/RevotasYoutube\"> <strong><span style=\"color: #ff6600;\">t\u0131klay\u0131n!<\/span><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ki\u015fiselle\u015ftirilmi\u015f Arama ile M\u00fc\u015fteri Yolculu\u011fu Optimizasyonu Site ziyaret\u00e7ilerinin, onlar i\u00e7in sevgiyle haz\u0131rlad\u0131\u011f\u0131n\u0131z site gezinme \u00f6\u011felerini g\u00f6rev bilinciyle kulland\u0131\u011f\u0131 zamanlar art\u0131k eskide kald\u0131. G\u00fcn\u00fcm\u00fczde insanlar bir web sitesine geldiklerinde, istediklerini aramaya ba\u015flamak i\u00e7in do\u011frudan site arama kutusunu kullan\u0131rlar. Ge\u00e7ti\u011fimiz y\u0131llarda m\u00fc\u015fteri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087,2086],"tags":[],"class_list":["post-21897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-musteri-yolculuklari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ki\u015fiselle\u015ftirilmi\u015f Arama ile M\u00fc\u015fteri Yolculu\u011fu Optimizasyonu - Revotas<\/title>\n<meta name=\"description\" content=\"Ki\u015fiselle\u015ftirilmi\u015f Arama(Personalized Search) Nedir? 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