{"id":34160,"date":"2022-06-01T15:56:58","date_gmt":"2022-06-01T12:56:58","guid":{"rendered":"https:\/\/www.revotas.com\/?p=34160"},"modified":"2024-03-20T10:31:28","modified_gmt":"2024-03-20T07:31:28","slug":"musteri-deneyim-yonetimi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/musteri-deneyim-yonetimi\/","title":{"rendered":"M\u00fc\u015fteri Deneyim Y\u00f6netimi"},"content":{"rendered":"\t\t
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M\u00fc\u015fteri Deneyimi Y\u00f6netimi ile Sad\u0131k M\u00fc\u015fteriler\u00a0<\/b><\/p>\n

M<\/span>\u00fc\u015fteri deneyimi (CX olarak da bilinir), ilk temas ile ba\u015flay\u0131p mutlu ve sad\u0131k bir m\u00fc\u015fteri olmaya kadar olan t\u00fcm m\u00fc\u015fteri yolculu\u011fu olarak tan\u0131mlan\u0131r. M\u00fc\u015fteri deneyimi y\u00f6netimi, m\u00fc\u015fterinin geri bildirimlerini tasarlamak ve yan\u0131tlamak i\u00e7in kullan\u0131lan muhte\u015fem bir s\u00fcre\u00e7tir.<\/span><\/p>\n

Bu s\u00fcre\u00e7, m\u00fc\u015fteri beklentilerini kar\u015f\u0131laman\u0131za ve dolay\u0131s\u0131yla m\u00fc\u015fteri memnuniyetini art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r. \u0130\u015fletmeyle pozitif bir deneyime sahip olan bir m\u00fc\u015fterinin sad\u0131k bir m\u00fc\u015fteri olma olas\u0131l\u0131\u011f\u0131 y\u00fcksektir.<\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Demo \u0130ste<\/a><\/figcaption>\n<\/figure>\n

Oracle<\/a>\u00a0taraf\u0131ndan yap\u0131lan k\u00fcresel bir CX \u00e7al\u0131\u015fmas\u0131na g\u00f6re<\/span>, \u00fcst d\u00fczey y\u00f6neticilerin %74’\u00fcn\u00fcn<\/strong>\u00a0m\u00fc\u015fteri deneyimi ile m\u00fc\u015fterinin sad\u0131k bir savunucu olma iste\u011fini etkiledi\u011fine inand\u0131\u011f\u0131n\u0131 ortaya koydu.\u00a0M\u00fc\u015fterilerinizin sad\u0131k kalmas\u0131n\u0131 istiyorsan\u0131z, onlar\u0131n deneyimlerine yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z! Basit\u00e7e s\u00f6ylemek gerekirse,\u00a0<\/span>mutlu m\u00fc\u015fteriler sad\u0131k kal\u0131r<\/strong>\u00a0\"\ud83d\ude0a\"<\/span><\/p>\n

M\u00fc\u015fteri deneyimi y\u00f6netiminin birka\u00e7 y\u00f6ntemi vard\u0131r, ancak \u00e7o\u011fu \u015firket buna ayn\u0131 temel CX modelini kullanarak yakla\u015f\u0131r.\u00a0\u0130lk olarak, \u015firketler deneyimleriyle ilgili temel bir anlay\u0131\u015f elde etmek i\u00e7in m\u00fc\u015fterilerinden anketler ve\u00a0m\u00fc\u015fteri memnuniyeti anketleri yoluyla geri bildirim alabilir<\/a>.\u00a0\u015eirketler, m\u00fc\u015fterilerden geri bildirim toplad\u0131ktan sonra, \u00f6ng\u00f6r\u00fclerini kurulu\u015f genelinde payla\u015f\u0131r.\u00a0\u00d6ng\u00f6r\u00fclerin zaman\u0131nda ve her departman i\u00e7in en alakal\u0131 \u015fekilde payla\u015f\u0131lmas\u0131 \u00e7ok yararl\u0131d\u0131r.\u00a0Do\u011fru ki\u015filerin do\u011fru zamanda, do\u011fru m\u00fc\u015fteri \u00f6ng\u00f6r\u00fclerini elde etmesi \u00e7ok \u00f6nemlidir.\u00a0Son olarak, \u015firketlerin bu geri bildirime dayal\u0131 olarak en uygun m\u00fc\u015fteri deneyimini sunduklar\u0131ndan emin olmalar\u0131 gerekir.\u00a0\u015eirketler, geli\u015fmek ve b\u00fcy\u00fcmek i\u00e7in m\u00fc\u015fteri deneyimlerini s\u00fcrekli olarak de\u011ferlendirmelidir.<\/p>\n

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Demo \u0130ste\u00a0<\/a><\/figcaption>\n<\/figure>\n

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M\u00fc\u015fteri memnuniyetini art\u0131rman\u0131za, m\u00fc\u015fteri kayb\u0131n\u0131 azaltman\u0131za ve gelirleri art\u0131rman\u0131za yard\u0131mc\u0131 olacak harika bir m\u00fc\u015fteri deneyimi stratejisi olu\u015fturman\u0131n yedi yoluna bir g\u00f6z atal\u0131m;<\/span><\/p>\n

    \n
  • M\u00fc\u015fterilerinizin kim oldu\u011funu anlay\u0131n.<\/li>\n
  • M\u00fc\u015fterilerinizle duygusal bir ba\u011f kurun.<\/li>\n
  • M\u00fc\u015fteri geri bildirimlerinizi ger\u00e7ek zamanl\u0131 olarak yakalay\u0131n.<\/li>\n
  • Ekibinizin geli\u015fimi i\u00e7in kaliteli bir \u00e7er\u00e7eve kullan\u0131n.<\/li>\n
  • \u00c7al\u0131\u015fanlar\u0131n\u0131zdan ald\u0131\u011f\u0131n\u0131z geri bildirimleri mutlaka dikkate al\u0131n.<\/li>\n
  • M\u00fckemmel m\u00fc\u015fteri deneyimi sunman\u0131n yat\u0131r\u0131m getirisini \u00f6l\u00e7\u00fcn.<\/li>\n
  • Net bir m\u00fc\u015fteri deneyimi vizyonu olu\u015fturun.<\/li>\n<\/ul>\n
    \u00a0<\/div>\n
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    \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    M\u00fc\u015fteri Deneyimi Y\u00f6netimi ile Sad\u0131k M\u00fc\u015fteriler  M\u00fc\u015fteri deneyimi (CX olarak da bilinir), ilk temas ile ba\u015flay\u0131p mutlu ve sad\u0131k bir m\u00fc\u015fteri olmaya kadar olan t\u00fcm m\u00fc\u015fteri yolculu\u011fu olarak tan\u0131mlan\u0131r. M\u00fc\u015fteri deneyimi y\u00f6netimi, m\u00fc\u015fterinin geri bildirimlerini tasarlamak ve yan\u0131tlamak i\u00e7in kullan\u0131lan […]<\/p>\n","protected":false},"author":1,"featured_media":36292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-34160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"\nM\u00fc\u015fteri Deneyim Y\u00f6netimi - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/musteri-deneyim-yonetimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Deneyim Y\u00f6netimi - Revotas\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri Deneyimi Y\u00f6netimi ile Sad\u0131k M\u00fc\u015fteriler  M\u00fc\u015fteri deneyimi (CX olarak da bilinir), ilk temas ile ba\u015flay\u0131p mutlu ve sad\u0131k bir m\u00fc\u015fteri olmaya kadar olan t\u00fcm m\u00fc\u015fteri yolculu\u011fu olarak tan\u0131mlan\u0131r. 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