{"id":36223,"date":"2022-11-08T15:44:07","date_gmt":"2022-11-08T12:44:07","guid":{"rendered":"https:\/\/www.revotas.com\/?p=36223"},"modified":"2024-03-19T22:07:12","modified_gmt":"2024-03-19T19:07:12","slug":"black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/black-friday-cyber-monday\/","title":{"rendered":"\u0130ndirimli ve kampanyal\u0131 g\u00fcnlere bak\u0131\u015f: Black Friday ve Cyber Monday"},"content":{"rendered":"\t\t
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\u0130ndirim ve Kampanyal\u0131 G\u00fcnlere Bak\u0131\u015f: Black Friday ve Cyber Monday<\/b><\/p>

\"Black

Black Friday E-Book indirmek i\u00e7in t\u0131klay\u0131n<\/a><\/p><\/div>

Kas\u0131m ay\u0131n\u0131n en iyi f\u0131rsatlar\u0131n\u0131 bulmak ve en faydal\u0131 sat\u0131\u015flar\u0131ndan karl\u0131 bir \u015fekilde fayda sa\u011flamak i\u00e7in Black Friday ve Cyber Monday geri say\u0131m\u0131 ba\u015flad\u0131. 2023’\u00fcn \u00f6nemli ticaret ak\u0131\u015flar\u0131ndan ilki olan Black Friday Kas\u0131m ay\u0131n\u0131n ilk haftas\u0131nda ba\u015flayacak, Cyber Monday ise 27 Kas\u0131m g\u00fcn\u00fc ger\u00e7ekle\u015fecek. B\u00fcy\u00fck iki sat\u0131\u015f g\u00fcn\u00fc olarak nitelendirilen Black Friday ve Cyber Monday hem perakendeciler hem de t\u00fcketiciler taraf\u0131ndan y\u0131llar ge\u00e7tik\u00e7e trend ve rit\u00fcel haline gelmi\u015ftir. T\u00fcketimin rekor verilere ula\u015ft\u0131\u011f\u0131 bu d\u00f6nemde t\u00fcketiciler s\u00fcrekli ve e\u015f zamanl\u0131 olarak hat\u0131rlat\u0131larak bu \u00f6nemli s\u00fcrecin bir par\u00e7as\u0131 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Bu nedenle, \u00e7e\u015fitli pazarlama stratejilerinden faydalanman\u0131z marka sadakatlerinizin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 a\u00e7\u0131s\u0131ndan hayati bir \u00f6neme sahiptir. Dijital \u00e7a\u011fda h\u0131zla geli\u015fen ve artan rekabet ortam\u0131nda m\u00fc\u015fterilerine de\u011fer verdiklerini hissettirerek bu \u00f6zel g\u00fcnleri f\u0131rsata \u00e7evirmeleri gerekmektedir. Aylar \u00f6ncesinden ba\u015flayan al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 i\u00e7erisinde \u00f6ncelikle, online mecralardaki t\u00fcm ara\u00e7lar\u0131n\u0131z\u0131n h\u0131zl\u0131 ve seri bir \u015fekilde a\u00e7\u0131lmas\u0131n\u0131 sa\u011flaman\u0131z \u00f6nemlidir. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, mobil ziyaret\u00e7ilerinizden web sitenize gelen t\u00fcketicilerin %53\u2019\u00fc 3 saniye i\u00e7erisinde a\u00e7\u0131lmayan web sitenizi terk etti\u011fine dikkat \u00e7ekmektedir. Ayr\u0131ca, \u00e7\u0131kma oran\u0131n\u0131 azaltmak istiyorsan\u0131z ise y\u00fckleme s\u00fcresini 1 saniye \u015feklinde g\u00fcncellemeniz gerekti\u011fine vurgu yapmaktad\u0131r. B\u00f6ylelikle, bounce rate \u2013 \u00e7\u0131kma oran\u0131n\u0131z\u0131 %90 seviyelerine kadar ta\u015f\u0131m\u0131\u015f olacaks\u0131n\u0131z.<\/p>

\u015e\u00fcphesiz ki, Black Friday ve Cyber Monday i\u00e7in pop\u00fcler ileti\u015fim ara\u00e7lar\u0131ndan biri olan sosyal medyay\u0131 kullanmak olduk\u00e7a g\u00fc\u00e7l\u00fc ve b\u00fcy\u00fck bir \u00f6neme sahiptir.\u00a0 Bu iki ve di\u011fer \u00f6zel g\u00fcnlerde oldu\u011fu gibi yap\u0131lan al\u0131\u015fveri\u015f kampanyalar\u0131 ile fazla tweet olu\u015fturulmaktad\u0131r. \u00d6zellikle, Black Friday ve Cyber Monday haftas\u0131nda postlar\u0131n\u0131z\u0131 girebilir ve bu postlar \u00fczerinden reklam deste\u011fi sa\u011flaman\u0131z marka sadakatinizi artt\u0131racak fakt\u00f6rlerden biridir. Bu d\u00f6nem i\u00e7erisinde, bu iki \u00f6zel g\u00fcn i\u00e7in payla\u015faca\u011f\u0131n\u0131z g\u00fcncel ve trend etiketler sizin i\u00e7in faydal\u0131 olacakt\u0131r. B\u00f6ylelikle, planlayarak uygulayaca\u011f\u0131n\u0131z post ve story payla\u015f\u0131mlar\u0131n\u0131z ilgi yaratmas\u0131na katk\u0131 sa\u011flar.<\/p>

Black Friday ve Cyber Monday Aras\u0131ndaki Farklar Nelerdir?<\/b><\/p>

Black Friday ilk olarak, Amerika\u2019da ortaya \u00e7\u0131kan ve t\u00fcketme hazz\u0131n\u0131 t\u00fcketicilere ya\u015fatarak indirim ya da kuponlarla ortaya \u00e7\u0131kan online bir sat\u0131\u015f g\u00fcn\u00fcd\u00fcr. Kara Cuma olarak da nitelendirilen bu \u00f6zel g\u00fcn, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131, isteklerini alg\u0131lad\u0131ktan sonra kar\u015f\u0131l\u0131\u011f\u0131n\u0131 vermeyi ama\u00e7lar. Markalar ile t\u00fcketiciler aras\u0131ndaki ge\u00e7en her t\u00fcrl\u00fc ileti\u015fimi bar\u0131nd\u0131r\u0131r. Al\u0131\u015fveri\u015f yapmay\u0131 hedefleyen hem m\u00fc\u015fteriler hem de sat\u0131\u015f ve kar oda\u011f\u0131n\u0131 y\u00fckseltmek isteyen \u00fcreticiler taraf\u0131ndan olumlu bir durum s\u00f6z konusu olmaktad\u0131r. \u00d6zellikle, Covid-19 salg\u0131n d\u00f6neminde yeni bir ticaret modeli ortaya \u00e7\u0131kt\u0131. \u0130nsanlar\u0131n al\u0131\u015fveri\u015f s\u00fcre\u00e7lerindeki al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesine sebep olmu\u015ftur. E ticaret alan\u0131nda yayg\u0131nla\u015fan bu \u00f6zel al\u0131\u015fveri\u015f g\u00fcn\u00fcnde, t\u00fcketicileri \u00e7ekmek i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f saat dilimlerimden biri olan gece yar\u0131s\u0131ndan hemen \u00f6nce tercih edilir ve online olarak a\u00e7\u0131lan bu indirimler, baz\u0131 i\u015fletmeler taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131nda marka bilinirlili\u011fi ve marka sadakatini artt\u0131ran fakt\u00f6rler aras\u0131nda yer almaktad\u0131r. 2022 y\u0131l\u0131 Black Friday istatistiklerine bakt\u0131\u011f\u0131m\u0131z zaman, al\u0131\u015fveri\u015f deneyimine mobil ve bilgisayar gibi cihazlardan kat\u0131lanlar\u0131n say\u0131s\u0131ndaki farklar dikkat \u00e7ekmektedir. \u00d6rne\u011fin, al\u0131\u015fveri\u015fini bilgisayardan ger\u00e7ekle\u015ftirenlerin oran\u0131 %40 iken, mobil uygulamalar\u0131 tercih edenlerin oran\u0131 ise %60\u2019d\u0131r. Sipari\u015f da\u011f\u0131l\u0131m\u0131ndaki veriler kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, mobil \u00fczerinden 60.315 \u015feklinde oldu\u011fu g\u00f6r\u00fclmektedir. Black Friday\u2019de en \u00e7ok sat\u0131\u015f yapan il, 55 bin ile \u0130stanbul birinci s\u0131rada yer al\u0131rken en az 54.273 sipari\u015f say\u0131s\u0131 ile Ankara olarak a\u00e7\u0131klanm\u0131\u015ft\u0131r. Al\u0131\u015fveri\u015flerin sanal ortam \u00fczerinden ger\u00e7ekle\u015fti\u011fi 2022 y\u0131l\u0131nda en \u00e7ok satan \u00fcr\u00fcnler; g\u0131da, giyim, ki\u015fisel bak\u0131m, sa\u011fl\u0131k ve dekorasyon olarak \u00f6n plana \u00e7\u0131km\u0131\u015ft\u0131r. Ayr\u0131ca, yap\u0131lan ara\u015ft\u0131rmalar\u0131n sonucuna g\u00f6re, Black Friday d\u00f6neminde, e-ticaret firmalar\u0131n\u0131n en dikkat etmesi gereken unsurlardan biri de \u00fccretsiz kargo se\u00e7ene\u011finin olmas\u0131d\u0131r. \u00c7\u00fcnk\u00fc, t\u00fcketicilerin \u00e7o\u011fu \u00f6zellikle %82.97\u2019i \u00fccretsiz kargo se\u00e7ene\u011fini sunan firmalara y\u00f6neldikleri ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>

Y\u0131l\u0131n en b\u00fcy\u00fck al\u0131\u015fveri\u015f festivallerinden bir di\u011feri 27 Kas\u0131m Pazartesi g\u00fcn\u00fc ger\u00e7ekle\u015ftirilecek olan Cyber Monday. \u015e\u00fckran g\u00fcn\u00fcnden hemen sonra yap\u0131lan Cyber Monday, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapan t\u00fcketicilerin marka ve ma\u011fazaya eri\u015filebilirli\u011fi konusunda ilgi oda\u011f\u0131 haline gelmi\u015ftir. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re geleneksel ve online al\u0131\u015fveri\u015f aras\u0131nda b\u00fcy\u00fck farklar oldu\u011fu g\u00f6r\u00fclmektedir. \u00d6zellikle, g\u00fcn\u00fcm\u00fcz teknoloji d\u00f6neminde online al\u0131\u015fveri\u015fi tercih etmenin faydalar\u0131n\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz. Ayr\u0131nt\u0131l\u0131 olarak, zaman, ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn se\u00e7enekleri, kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131 \u00fcr\u00fcn f\u0131rsatlar\u0131, ki\u015fisel g\u00fcvenlik \u00f6nlemleri gibi avantajlar\u0131 sunarak t\u00fcketicilerin ihtiya\u00e7 ve isteklerinin kolayla\u015fmas\u0131na yard\u0131mc\u0131 oldu\u011fu vurgulanm\u0131\u015ft\u0131r. Belli kategorilerin \u00f6n plana \u00e7\u0131karak bug\u00fcne \u00f6zel yapaca\u011f\u0131n\u0131z indirim ve kampanyalar ile sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Peki bu belli kategorideki \u00fcr\u00fcnler nelerdir? Giyim, kozmetik ve elektronik gibi \u00fcr\u00fcnler\u2026 Daha \u00e7ok e-ticaret alan\u0131nda al\u0131\u015fveri\u015f yapmak isteyen t\u00fcketicilerin ilgi oda\u011f\u0131 haline gelmi\u015ftir. Ayr\u0131ca, ay olarak bakt\u0131\u011f\u0131m\u0131z zaman, %49,3 oran\u0131nda ayda bir kez al\u0131\u015fveri\u015f yaparken %50,7 oran\u0131ndakilerin ise ayda bir kereden daha az bir s\u00fcrede al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 belirtilmi\u015ftir. Cyber Monday g\u00fcn\u00fcne \u00f6zel yap\u0131lan anket sonu\u00e7lar\u0131na g\u00f6re, al\u0131\u015fveri\u015f yapm\u0131\u015f olan ki\u015filerin % 87,8\u2019i bug\u00fcne dikkat \u00e7ekerken \u00f6zellikle, %55,6 oran\u0131ndaki ki\u015filerin ak\u0131ll\u0131 telefonlar\u0131n\u0131 kullanarak devam etti\u011fini belirtmi\u015flerdir. Cyber Monday g\u00fcn\u00fc, kullan\u0131m kolayl\u0131\u011f\u0131 olarak mobil cihazlar\u0131n kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan daha g\u00fcvenli ve en kolay ula\u015f\u0131labilir olmas\u0131 a\u00e7\u0131s\u0131ndan bir ad\u0131m \u00f6ne \u00e7\u0131karmaktad\u0131r.<\/p>

D\u00f6nemsel stratejiler haz\u0131rlamak i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u0130ndirim ve Kampanyal\u0131 G\u00fcnlere Bak\u0131\u015f: Black Friday ve Cyber Monday Kas\u0131m ay\u0131n\u0131n en iyi f\u0131rsatlar\u0131n\u0131 bulmak ve en faydal\u0131 sat\u0131\u015flar\u0131ndan karl\u0131 bir \u015fekilde fayda sa\u011flamak i\u00e7in Black Friday ve Cyber Monday geri say\u0131m\u0131 ba\u015flad\u0131. \u00d6nemli ticaret ak\u0131\u015flar\u0131ndan ilki olan Black […]<\/p>\n","protected":false},"author":1,"featured_media":36231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2089],"tags":[],"class_list":["post-36223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-onemli-gunler"],"yoast_head":"\n\u0130ndirimli ve kampanyal\u0131 g\u00fcnlere bak\u0131\u015f: Black Friday ve Cyber Monday - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/black-friday-cyber-monday\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130ndirimli ve kampanyal\u0131 g\u00fcnlere bak\u0131\u015f: Black Friday ve Cyber Monday - 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