{"id":36264,"date":"2022-11-11T15:16:05","date_gmt":"2022-11-11T12:16:05","guid":{"rendered":"https:\/\/www.revotas.com\/?p=36264"},"modified":"2024-03-20T14:46:58","modified_gmt":"2024-03-20T11:46:58","slug":"cyber-monday-eposta-ornekleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/cyber-monday-eposta-ornekleri\/","title":{"rendered":"Cyber Monday: Kampanyalar\u0131n\u0131za \u0130lham Verecek 5 E-Posta \u00d6rne\u011fi"},"content":{"rendered":"\t\t
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CYBER MONDAY: KAMPANYANIZA \u0130LHAM VERECEK 5 E-POSTA \u00d6RNE\u011e\u0130<\/b><\/p>

Teknolojiye hem kolay hem de h\u0131zl\u0131 bir \u015fekilde adapte oldu\u011fumuz dijital \u00e7a\u011fda, yenilikler ve eri\u015filebilirlik sayesinde t\u00fcketicilerin beklentileri al\u0131\u015fveri\u015f anlay\u0131\u015f\u0131na katk\u0131 sa\u011flar. \u0130nternet ve bilgisayar kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte e-ticaret kavram\u0131, \u00e7evrimi\u00e7i marka ve ma\u011fazalar\u0131n eri\u015filebilirli\u011fine h\u0131zla\u015ft\u0131rmas\u0131n\u0131n yan\u0131 s\u0131ra, t\u00fcketim k\u00fclt\u00fcr\u00fcn\u00fcn geni\u015f bir alana yay\u0131lmas\u0131n\u0131 s\u00fcrd\u00fcrerek yard\u0131mc\u0131 oldu\u011funu g\u00f6rmekteyiz. \u0130nternet ve teknolojinin geli\u015fmesi, al\u0131\u015fveri\u015flerini \u00e7evrimi\u00e7i olarak yapan m\u00fc\u015fteriler i\u00e7in \u00f6zellikle e-posta hizmetinin olmas\u0131 \u00f6nemli bir ara\u00e7t\u0131r. \u0130nternetin faydalar\u0131n\u0131 kullanarak \u00fcr\u00fcn\u00fcn \u00f6zellikleri, fiyat ve performans de\u011ferlendirmelerini online olarak yapmalar\u0131 masrafs\u0131z ve art\u0131k \u00e7ok daha kolayd\u0131r. Bu e-posta i\u015flevselli\u011finin en \u00f6nemli \u00f6zelliklerinden biri de zaman ve mekan gibi kavramlar\u0131 s\u0131n\u0131rland\u0131rma \u00f6zelli\u011fini ortadan kald\u0131rmas\u0131d\u0131r.\u00a0 Hem \u00fcretici hem de t\u00fcketici aras\u0131ndaki ileti\u015fimi h\u0131zland\u0131r\u0131r. Sosyal hayat\u0131m\u0131zda her an her yerde \u00fcreticiyi t\u00fcketiciye yak\u0131nla\u015ft\u0131rmas\u0131 sebebiyle katk\u0131s\u0131 olduk\u00e7a y\u00fcksektir. E-ticaret yapmak isteyenler i\u00e7in alt\u0131n de\u011ferinde \u00f6neme sahip olan Siber Pazartesi yakla\u015f\u0131yor. Sizler de Siber Pazartesi\u2019yi ayr\u0131cal\u0131kl\u0131 hale getirerek sat\u0131\u015flar\u0131n\u0131zdan kazan\u00e7 m\u0131 elde etmek istiyorsunuz? Siber Pazartesi i\u00e7in haz\u0131rlam\u0131\u015f oldu\u011fumuz pazarlama stratejilerine gelin birlikte g\u00f6z atal\u0131m.<\/p>

1)Geri Say\u0131m Ekleme<\/b><\/p>

M\u00fc\u015fterilerinize m\u00fckemmel bir al\u0131\u015fveri\u015f deneyimi sunmak i\u00e7in zaman ve etkile\u015fimi y\u00fcksek olan geri say\u0131m arac\u0131n\u0131 kullanmay\u0131 denemekten vazge\u00e7meyin. E-ticaret siteleri i\u00e7in olmazsa olmaz bu \u00f6zellik nedir peki? \u0130\u00e7erisinde bulunmu\u015f oldu\u011funuz saat dilimi ile kampanyan\u0131z\u0131n girece\u011fi zaman dilimi aras\u0131ndaki saat, g\u00fcn, dakika veya saniye belirterek hedef kitlenizdeki t\u00fcketici grubunu harekete ge\u00e7iren bir ara\u00e7 \u015feklinde tan\u0131mlayabiliriz. \u00d6zellikle, ba\u015flat segmesi ile planlad\u0131\u011f\u0131n\u0131z zamanlay\u0131c\u0131n\u0131z al\u0131\u015fveri\u015finizi tetikleyici unsur olarak ortaya \u00e7\u0131kmas\u0131na neden olacakt\u0131r. \u00d6rne\u011fin, bir reklam kampanyas\u0131 \u00e7\u0131karmay\u0131 planl\u0131yorsan\u0131z markan\u0131z\u0131n header k\u0131sm\u0131n\u0131n \u00fcst\u00fcndeki sticky k\u0131sm\u0131na \u00f6zel indirimler, s\u00fcper indirim g\u00fcnleri ya da net %20 indirim \u015feklinde f\u0131rsatlar sunabilir. Sat\u0131\u015flar\u0131n\u0131z\u0131 te\u015fvik etmek i\u00e7in yap\u0131lan bu pazarlama stratejisi, m\u00fc\u015fterilerinizin sat\u0131\u015f ve \u00fcr\u00fcn\u00fcn\u00fcze daha \u00e7ok dikkat etmesini sa\u011flayacakt\u0131r. Ayr\u0131ca, sat\u0131n almaya motive eden zamanlay\u0131c\u0131n\u0131n en \u00f6nemli \u00f6zelliklerinden bir di\u011feri ise kampanyay\u0131 \u00e7\u0131karaca\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn maliyeti ile aras\u0131ndaki ili\u015fkinin uyumlu olmas\u0131d\u0131r. Daha az masrafs\u0131z ve k\u00fc\u00e7\u00fck \u00fcr\u00fcnlerinizi kampanyas\u0131n\u0131 k\u0131sa bir s\u00fcreli\u011fine sat\u0131\u015fa \u00e7\u0131kararak zamanlay\u0131c\u0131y\u0131 ona g\u00f6re ayarlayabilir. Hatta, ev & mobilya, konsept, elektronik tarz\u0131 \u00fcr\u00fcnlerinin fiyat de\u011fer y\u00f6n\u00fcnden y\u00fcksek olmas\u0131 sebebiyle zamanlay\u0131c\u0131n\u0131z\u0131n s\u00fcresini birka\u00e7 hafta boyunca s\u00fcrd\u00fcrme f\u0131rsat\u0131n\u0131 yakalayabilirsiniz.<\/p>

2)\u00c7evrimi\u00e7i i\u00e7in \u00d6zel \u0130\u00e7erikler Olu\u015fturabilirsiniz <\/b><\/p>

B\u00fct\u00fcn\u00fcyle \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f deneyimi sunan Siber Pazartesi\u2019ye \u00f6zel olu\u015fturaca\u011f\u0131n\u0131z \u00f6zel ve isim \u015feklindeki e-postalar ile markan\u0131z\u0131n web sitesi trafi\u011fini h\u0131zl\u0131ca sa\u011flayabilir. Hatta, haz\u0131rlayaca\u011f\u0131n\u0131z e-postan\u0131zda dikkat \u00e7ekmek istedi\u011finiz \u00fcr\u00fcn\u00fc, do\u011fru ve etkili bir g\u00f6rsel ya da verece\u011finiz basit bir mesaj ile m\u00fc\u015fterilerinizin g\u00f6z\u00fcnde sizi hareke ge\u00e7irecektir. Ayr\u0131ca, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn s\u0131n\u0131rl\u0131 say\u0131da oldu\u011funu vurgulaman\u0131z markan\u0131za ve \u00fcr\u00fcn\u00fcn\u00fcze bir merak uyand\u0131raca\u011f\u0131ndan hat\u0131rlatmak olduk\u00e7a faydal\u0131 olur.<\/p>

3)Siber Pazartesi\u2019ye \u00d6zel \u00dcr\u00fcnlerinizi Sunmay\u0131 Deneyin<\/b><\/p>

Se\u00e7ece\u011finiz g\u00f6rselin ikili, d\u00f6rtl\u00fc, alt\u0131l\u0131 kolaj \u015feklindeki tasar\u0131m\u0131 d\u00fczenleyebilir. Bununla birlikte, dikkat \u00e7ekici yaz\u0131y\u0131 m\u00fc\u015fterilerinizle payla\u015fman\u0131z etkili ve tatmin edici bir i\u00e7erik olarak yans\u0131yacakt\u0131r. Foto\u011fraflar\u0131n ilgi \u00e7ekici olmas\u0131n\u0131n yan\u0131 s\u0131ra, a\u00e7\u0131klama metninde yazaca\u011f\u0131n\u0131z yaz\u0131lar\u0131n yal\u0131n, a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir dille vurgulanmas\u0131 son derece \u00f6nemlidir. \u00c7\u00fcnk\u00fc, hedef kitlesinin davran\u0131\u015flar\u0131n\u0131 anlamak ve pazarlama stratejilerini geli\u015ftirmeye yard\u0131mc\u0131 olur. Se\u00e7ti\u011finiz \u00fcr\u00fcnlerinizi sunarken m\u00fc\u015fterinize \u00f6zel tekliflerden faydalanma f\u0131rsat\u0131n\u0131 g\u00f6ndererek onlar\u0131 de\u011ferli hissettirmeyi unutmamal\u0131s\u0131n\u0131z.<\/p>

4)M\u00fc\u015fterilerinizin G\u00f6z\u00fcnde Siber Pazartesi\u2019yi Merak ve Odak Noktas\u0131 Haline Getirin<\/b><\/p>

M\u00fc\u015fterilerinizin merak duygusunu e-postan\u0131zdaki Siber Pazartesi\u2019ye \u00f6zel f\u0131rsatlar\u0131; hayal, mekan ve d\u00fc\u015f\u00fcnce alg\u0131s\u0131n\u0131 harekete ge\u00e7irerek oyun temas\u0131yla haz\u0131rlaman\u0131z b\u00fcy\u00fck kilit rol oynar. Hem markan\u0131z\u0131n sat\u0131\u015f ve bilinirlili\u011fi hem de marka sadakati \u00fczerinde olumlu bir etkisi vard\u0131r. \u00d6rne\u011fin, Cyber Monday i\u00e7in e-postan\u0131z\u0131n arka temas\u0131n\u0131 siyah \u00e7er\u00e7eveli i\u00e7erisinde beyaz yaz\u0131s\u0131z bir ekran tablo \u015feklinde sunabilir. Yerle\u015ftirmi\u015f oldu\u011funuz tablonun \u00fcst k\u0131sm\u0131ndaki ba\u015fl\u0131k alan\u0131na Siber Pazartesi i\u00e7in bir \u00fcst seviyeye y\u00fckselmeye haz\u0131r m\u0131s\u0131n\u0131z \u015feklinde bir metin yazabilirsiniz. Bu tarz bir yakla\u015f\u0131m, klasik Siber Pazartesi e-postalar\u0131n\u0131n yan\u0131 s\u0131ra rakipleriniz aras\u0131nda sizi \u00f6n plana \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>

5)\u00dccretsiz Kargo Se\u00e7ene\u011fi ile E-Ticaretin \u00d6ne \u00c7\u0131kan Ba\u015far\u0131s\u0131 Olun<\/b><\/p>

Online al\u0131\u015fveri\u015flerde m\u00fc\u015fteriler \u00fcr\u00fcn sat\u0131n al\u0131rken \u015f\u00fcphesiz ki kargo hizmetlerinin kalitesine \u00f6nem verir. T\u00fcketici memnuniyetini \u00f6n plana \u00e7\u0131kararak onlar\u0131 de\u011ferli hissettirmek sizin elinizde! T\u00fcketicilerin al\u0131\u015fveri\u015flerinden keyif alma beklentisini \u00e7apraz \u00fcr\u00fcn sat\u0131\u015f, belirleyece\u011finiz bir \u00fccret sonras\u0131 \u00fccretsiz kargo se\u00e7ene\u011fi ile birlikte destekleyebilir. \u00dcstelik, t\u00fcketicilerin sat\u0131n alma s\u00fcre\u00e7lerindeki indirim ya da kupon se\u00e7ene\u011finden faydalanman\u0131z pazarlama y\u00f6nteminizin etkisini b\u00fcy\u00fctmeye katk\u0131 sa\u011flayacakt\u0131r. Motive edici unsur olarak kar\u015f\u0131m\u0131za \u00e7\u0131kan \u00fccretsiz kargo se\u00e7ene\u011finin avantajlar\u0131 olduk\u00e7a fazlad\u0131r.<\/p>

\u00dccretsiz kargonun getirdi\u011fi avantajlar:<\/b><\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Duyurusunu yapt\u0131ktan sonra web sitenize gelen m\u00fc\u015fterilerinizin potansiyel m\u00fc\u015fteriden sad\u0131k m\u00fc\u015fteri haline getirme \u015fans\u0131n\u0131z artar.<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Daha az masraf ile t\u00fcketicilerin ilgisini \u00e7ekebilir.<\/p>

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Rekabet ortam\u0131nda, t\u00fcketicilerinize \u00f6nceden duyurmu\u015f oldu\u011funuz \u00fccretsiz kargo se\u00e7ene\u011fi ile hem rakiplerinize g\u00f6re daha avantajl\u0131 hem de m\u00fc\u015fterilerinizin ya\u015fayabilece\u011fi olas\u0131 bir beklenmedik olayla kar\u015f\u0131la\u015ft\u0131rmam\u0131\u015f olursunuz.<\/p>

E-ticarete fark yaratmak istiyorsan\u0131z uygulayaca\u011f\u0131n\u0131z yukardaki pazarlama stratejilerinden faydalanarak payla\u015fman\u0131z gerekir. Bu g\u00fc\u00e7l\u00fc pazarlama arac\u0131n\u0131 t\u00fcm ileti\u015fim kanallar\u0131ndan yapman\u0131z k\u0131sa s\u00fcrede sat\u0131\u015flar\u0131n\u0131z\u0131n artmas\u0131na yard\u0131mc\u0131 olur. \u00dccretsiz kargo se\u00e7enekleri ile e-ticarette sat\u0131\u015f odakl\u0131 olun.\u00a0 M\u00fc\u015fterilerinize yapaca\u011f\u0131n\u0131z y\u00f6nlendirmeler, onlar\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na ve beklentilerine do\u011frudan etki ederek sepet tutar\u0131n\u0131z\u0131n de\u011ferini daha fazla art\u0131rman\u0131za yard\u0131mc\u0131 olabilir.<\/p>

D\u00f6nemsel stratejiler haz\u0131rlamak i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/a><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cyber Monday: Kampanyan\u0131za \u0130lham Verecek 5 E-Posta \u00d6rne\u011fi Teknolojiye hem kolay hem de h\u0131zl\u0131 bir \u015fekilde adapte oldu\u011fumuz dijital \u00e7a\u011fda, yenilikler ve eri\u015filebilirlik sayesinde t\u00fcketicilerin beklentileri al\u0131\u015fveri\u015f anlay\u0131\u015f\u0131na katk\u0131 sa\u011flar. \u0130nternet ve bilgisayar kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte e-ticaret kavram\u0131, \u00e7evrimi\u00e7i marka […]<\/p>\n","protected":false},"author":1,"featured_media":36250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088,2089],"tags":[],"class_list":["post-36264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama","category-onemli-gunler"],"yoast_head":"\nCyber Monday: Kampanyalar\u0131n\u0131za \u0130lham Verecek 5 E-Posta \u00d6rne\u011fi - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/cyber-monday-eposta-ornekleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyber Monday: Kampanyalar\u0131n\u0131za \u0130lham Verecek 5 E-Posta \u00d6rne\u011fi - 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