{"id":37051,"date":"2023-05-26T11:53:30","date_gmt":"2023-05-26T08:53:30","guid":{"rendered":"https:\/\/www.revotas.com\/?p=37051"},"modified":"2024-03-19T21:57:50","modified_gmt":"2024-03-19T18:57:50","slug":"hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/","title":{"rendered":"Hedef Kitleniz \u0130\u00e7in Etkili E-posta Pazarlama Segmentasyonu Stratejileri"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hedef Kitleniz \u0130\u00e7in Etkili E-Posta Pazarlama Segmentasyonu Stratejileri<\/strong><\/span><\/h1>

E-posta pazarlama kitle segmentasyonu, e-posta abonelerinin farkl\u0131 m\u00fc\u015fteri profillerine g\u00f6re gruplara veya ‘b\u00f6l\u00fcmlere<\/strong>‘ ayr\u0131lmas\u0131d\u0131r. Bu \u015fekilde ki\u015fiselle\u015ftirilmi\u015f taktikler olu\u015fturularak daha ilgili deneyimler sunulur. E-posta segmentasyonu, hedef kitlenin co\u011frafi konumuna, ilgi alanlar\u0131na, sat\u0131n alma ge\u00e7mi\u015fine ve daha bir\u00e7ok fakt\u00f6re g\u00f6re yap\u0131labilir.<\/p>

Ki\u015fiye \u00f6zel kitle segmentleri olu\u015fturmak i\u00e7in m\u00fc\u015fteri segmentasyon arac\u0131n\u0131 kullan\u0131n.<\/em><\/p>

T\u00fcm m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca ak\u0131ll\u0131ca b\u00f6l\u00fcmlenmi\u015f e-postalar g\u00f6ndermek, do\u011fru ki\u015filere do\u011fru zamanda pazarlama mesajlar\u0131 g\u00f6ndermenizi, g\u00f6nderim itibar\u0131n\u0131z\u0131 koruman\u0131z\u0131 ve nihayetinde sat\u0131\u015flar\u0131 art\u0131rman\u0131z\u0131 sa\u011flayan kesin bir yoldur.<\/p>

M\u00fc\u015fteri tutumuna dayal\u0131 e-posta pazarlama segmentasyonu<\/strong><\/span><\/p>

\u00a0<\/h2>

\"\"<\/p>

Yeni bir abonenin m\u00fc\u015fteri olup olmad\u0131\u011f\u0131na ba\u011fl\u0131 olarak kar\u015f\u0131lama serinizi b\u00f6l\u00fcmlendirin. Daha \u00f6nce sizden sat\u0131n alan yeni aboneleriniz, i\u015fletmenizin hayranlar\u0131 olma olas\u0131l\u0131\u011f\u0131 \u00e7ok y\u00fcksektir. Belki bir promosyondan faydalanmak i\u00e7in abone oluyorlar, \u00fcr\u00fcn lansmanlar\u0131n\u0131 takip etmek istiyorlar veya harika i\u00e7erikler sunman\u0131zla tan\u0131n\u0131yorsunuz.<\/p>

Bu mevcut m\u00fc\u015fterileri birdenbire listenize abone olmaya y\u00f6nlendiren \u015feyleri d\u00fc\u015f\u00fcn\u00fcn ve ilk Kar\u015f\u0131lama Serisi e-postan\u0131z\u0131n do\u011frudan o motivasyona hitap etti\u011finden emin olun.<\/em><\/p>

Sat\u0131n almam\u0131\u015f ancak abone olan ki\u015filer, \u015firketinize muhtemelen daha yeni kat\u0131lm\u0131\u015flard\u0131r. Bu nedenle yap\u0131lmas\u0131 gereken iki \u00f6nemli \u015fey var: Markan\u0131z\u0131n neden harika oldu\u011funu net bir \u015fekilde belirterek kararlar\u0131n\u0131 yeniden do\u011frulamak ve ilk sat\u0131n al\u0131mlar\u0131n\u0131 yapmalar\u0131 i\u00e7in te\u015fvik etmek.<\/p>

Mevcut m\u00fc\u015fterilerinizi neyin sevdi\u011fini d\u00fc\u015f\u00fcn\u00fcn ve bu bilgiyi mesajlar\u0131n\u0131z\u0131 \u015fekillendirmek i\u00e7in kullan\u0131n. Marka hikayenize odaklanabilir, en \u00e7ok satan \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn g\u00f6z al\u0131c\u0131 bir foto\u011fraf\u0131n\u0131 kullanabilir veya abonenin ilk sat\u0131n al\u0131\u015f\u0131nda indirim sunmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>

Abone olan ancak hi\u00e7 sat\u0131n almayan ki\u015filer muhtemelen markan\u0131z i\u00e7in daha yenidir. Bu y\u00fczden yap\u0131lacak iki \u00f6nemli \u015fey var: Markan\u0131z\u0131n neden harika oldu\u011funu a\u00e7\u0131kl\u0131\u011fa kavu\u015fturarak kararlar\u0131n\u0131 yeniden teyit edin ve ilk sat\u0131n al\u0131mlar\u0131n\u0131 yapmaya te\u015fvik edin.<\/p>

Mevcut m\u00fc\u015fterilerinizin sizi sevmesini sa\u011flayan \u015feyleri d\u00fc\u015f\u00fcn\u00fcn ve mesaj\u0131n\u0131z\u0131 \u015fekillendirmek i\u00e7in kullan\u0131n. Marka hikayenize odaklanabilir, en \u00e7ok satan \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn g\u00f6z al\u0131c\u0131 bir foto\u011fraf\u0131n\u0131 \u00e7ekebilir veya aboneye ilk sat\u0131n al\u0131mda indirim teklif etmeyi d\u00fc\u015f\u00fcnebilirsiniz.<\/p>

Edinim kayna\u011f\u0131na g\u00f6re b\u00f6l\u00fcmlendirme<\/strong><\/span><\/p>

Birisi nas\u0131l abone olduysa, daha uygun bir mesaj g\u00f6ndermek i\u00e7in kar\u015f\u0131lama serinizi edinim kayna\u011f\u0131na g\u00f6re b\u00f6l\u00fcmlendirin.<\/p>

Kay\u0131t y\u00f6ntemine g\u00f6re s\u0131ralaman\u0131z\u0131 b\u00f6lebilir ve her kaynak i\u00e7in paralel yollar olu\u015fturabilirsiniz. Sadece ilk kar\u015f\u0131lama e-postas\u0131n\u0131 \u00f6zelle\u015ftirmeniz gerekebilir, ard\u0131ndan yeni abone on-board i\u015flemi i\u00e7in geri kalan k\u0131s\u0131mlar\u0131n\u0131zda bu farkl\u0131 yollar\u0131 birle\u015ftirebilirsiniz.<\/p>

\u00d6rne\u011fin; Marine Layer, kitle b\u00f6l\u00fcmlendirmesi konusunda benzersiz bir yakla\u015f\u0131m benimser. Yeni abonelerin nas\u0131l edinildi\u011fine dayal\u0131 olarak Marine Layer’\u0131n kar\u015f\u0131lama serisi ak\u0131\u015f\u0131 olu\u015fturulur. Ma\u011faza aboneleri i\u00e7in otomatik bir e-posta kampanyas\u0131 ve \u00e7evrimi\u00e7i aboneler i\u00e7in ayr\u0131 bir kampanya bulunur.<\/p>

Ma\u011fazay\u0131 ziyaret edenler i\u00e7in ilk kar\u015f\u0131lama e-postas\u0131n\u0131n temel amac\u0131, m\u00fc\u015fteriyi web sitelerine tan\u0131tmak ve \u00e7evrimi\u00e7i d\u00fcnyalar\u0131na \u00e7ekmektir. Web sitelerinde do\u011frudan abone olanlar i\u00e7in amac\u0131, m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede d\u00f6n\u00fc\u015ft\u00fcrmelerini sa\u011flamakt\u0131r. Marine Layer, \u00e7evrimi\u00e7i kay\u0131t olan yeni aboneler i\u00e7in bir sonraki sat\u0131n al\u0131mda %10 indirim sunar.<\/p>

Sepet terk etme e-posta pazarlama segmentasyonu<\/b><\/p>

Ya pazarlama stratejiniz harika, ya da \u00fcr\u00fcnleriniz kendi kendine konu\u015fuyor, ya da her ikisi birden. Birisi \u00f6deme i\u015flemini ba\u015flatm\u0131\u015f ve sat\u0131n alma yapmak i\u00e7in \u00e7ok yak\u0131n.<\/p>

\u0130yi belgelenmi\u015f istatistiklere g\u00f6re, sepetin %60-80’inin terk edildi\u011fi ger\u00e7e\u011fine i\u015faret eden bir durumda, bir al\u0131\u015fveri\u015f\u00e7inin \u00f6deme a\u015famas\u0131na gelmesi ba\u015far\u0131 anlam\u0131na gelmeyebilir. E\u011fer m\u00fc\u015fteri ayr\u0131l\u0131r ve sepetini geride b\u0131rak\u0131rsa, ne yap\u0131lmal\u0131d\u0131r?<\/p>

Otomatik terk edilmi\u015f sepet e-postalar\u0131 yeni bir \u015fey de\u011fil, ancak daha ki\u015fisel bir yakla\u015f\u0131m i\u00e7in geli\u015fmi\u015f kitle segmentasyonu kullanmak, \u00fcst\u00fcn sonu\u00e7lar sa\u011flayabilir.<\/p>

\u00a0Y\u00fcksek ve d\u00fc\u015f\u00fck de\u011ferli sepet terk etme oranlar\u0131n\u0131 ay\u0131rmak i\u00e7in hedef kitlenizi segmente edin.<\/strong><\/span><\/p>

Terk edilmi\u015f sepet kampanyan\u0131z i\u00e7in hedef kitlenizi y\u00fcksek ve d\u00fc\u015f\u00fck de\u011ferli sepetlere ay\u0131rarak segmente edin.<\/p>

\u0130\u015fletme olarak te\u015fvikler sunman\u0131n en iyi yolunu bulmakta zorlan\u0131yor olabilirsiniz. Terk edilmi\u015f e-postalar\u0131n\u0131za sepet de\u011feri d\u00fc\u015f\u00fck olan m\u00fc\u015fteriler i\u00e7in ikna edici mesajlar sa\u011flayarak kampanya ak\u0131\u015f\u0131n\u0131z\u0131 ay\u0131rabilirsiniz. Y\u00fcksek de\u011ferdeki sepetini terk eden m\u00fc\u015fteriler i\u00e7in, geri d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131m\u0131n\u0131z\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verece\u011fi d\u00fc\u015f\u00fcncesiyle indirim sunabilirsiniz.<\/p>

Bir perakendeci, m\u00fc\u015fteri segmentlerini sipari\u015f de\u011ferine g\u00f6re de ay\u0131r\u0131r, \u00e7\u00fcnk\u00fc hem profesyonel hem de t\u00fcketici m\u00fc\u015fterileri sat\u0131n alma yapabilir. Baz\u0131 firmalar, ABD’deki m\u00fc\u015fteriler i\u00e7in 50 dolar\u0131n \u00fczerinde harcama yapanlar i\u00e7in \u00fccretsiz kargo sunuyor.<\/p>

Sepeti terk etme segmentli e-posta ak\u0131\u015f\u0131na g\u00f6z at\u0131n<\/p>

Terk edilmi\u015f e-postalar s\u00f6z konusu oldu\u011funda, e-posta i\u00e7eri\u011finin ve zamanlamas\u0131n\u0131n, ma\u011faza vitrine bakan birinin dikkatini nas\u0131l \u00e7ekece\u011fini d\u00fc\u015f\u00fcnmeniz gerekir.<\/p>

E\u011fer ger\u00e7ek anlamda en \u00e7ok satan belirli \u00fcr\u00fcnleriniz varsa, bu talep g\u00f6ren \u00fcr\u00fcnlere g\u00f6z atan m\u00fc\u015fterilere y\u00f6nelik i\u00e7erik geli\u015ftirmek mant\u0131kl\u0131 olabilir.<\/p>

\"\"<\/p>

Di\u011fer daha az \u00f6n plandaki \u00fcr\u00fcnler i\u00e7in, bir m\u00fc\u015fterinin gezdi\u011fi \u00fcr\u00fcne \u00e7ok fazla odaklanmak yanl\u0131\u015f bir yakla\u015f\u0131m olabilir. Bunun yerine, en \u00e7ok satan \u00fcr\u00fcnlerinizi \u00f6ne \u00e7\u0131kar\u0131p markan\u0131z\u0131 destekleyen sosyal kan\u0131tlar sunmay\u0131 tercih edebilirsiniz.<\/p>

Son g\u00f6r\u00fcnt\u00fclenen \u00fcr\u00fcne g\u00f6re kitleyi segmentlere ay\u0131r\u0131n.<\/strong><\/span><\/p>

M\u00fc\u015fterilerinizin son g\u00f6r\u00fcnt\u00fcledi\u011fi \u00fcr\u00fcnlere g\u00f6re segmentlere ay\u0131r\u0131n.<\/p>

\u00d6zelle\u015ftirilmi\u015f bir i\u00e7erik serisi olu\u015fturmak istedi\u011finiz en \u00e7ok satan \u00fc\u00e7 ila d\u00f6rt \u00fcr\u00fcn\u00fc se\u00e7in. Trend \u00fcr\u00fcnleri g\u00f6r\u00fcnt\u00fcleyen m\u00fc\u015fterilere benzersiz paralel yollar olu\u015fturmak i\u00e7in ak\u0131\u015f\u0131n\u0131z\u0131 b\u00f6l\u00fcn.<\/p>

E\u011fer bu kadar ayr\u0131nt\u0131l\u0131 olmak istemiyorsan\u0131z, \u00fcr\u00fcn kategori seviyesinde bu yakla\u015f\u0131m\u0131 benimsemeyi d\u00fc\u015f\u00fcnebilirsiniz. Taylor Stitch, en \u00fcstte yer alan d\u00f6rt \u00fcr\u00fcn kategorisine g\u00f6re gezinme terk serilerini segmentlere ay\u0131r\u0131yor.<\/p>

Alternatif bir kategoriye bakanlar i\u00e7in, \u015firketin en \u00e7ok talep g\u00f6ren daha d\u00fc\u015f\u00fck maliyetli \u00fcr\u00fcnleri hakk\u0131nda daha genel bir i\u00e7erik sunulur. \u00d6rne\u011fin; erkek t-shirt kategorisinde herhangi bir \u00f6\u011feye bakanlar i\u00e7in \u00f6zelle\u015ftirilmi\u015f bir e-posta \u00f6rne\u011fi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hedef Kitleniz \u0130\u00e7in Etkili E-Posta Pazarlama Segmentasyonu Stratejileri E-posta pazarlama kitle segmentasyonu, e-posta abonelerinin farkl\u0131 m\u00fc\u015fteri profillerine g\u00f6re gruplara veya ‘b\u00f6l\u00fcmlere‘ ayr\u0131lmas\u0131d\u0131r. Bu \u015fekilde ki\u015fiselle\u015ftirilmi\u015f taktikler olu\u015fturularak daha ilgili deneyimler sunulur. E-posta segmentasyonu, hedef kitlenin co\u011frafi konumuna, ilgi alanlar\u0131na, sat\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":37068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-37051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nHedef kitleniz i\u00e7in etkili e-posta pazarlama segmentasyonu stratejileri<\/title>\n<meta name=\"description\" content=\"e-ticaret, hedef kitle, segmentasyon, etkili e-posta segmentasyonu stratejileri\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hedef kitleniz i\u00e7in etkili e-posta pazarlama segmentasyonu stratejileri\" \/>\n<meta property=\"og:description\" content=\"e-ticaret, hedef kitle, segmentasyon, etkili e-posta segmentasyonu stratejileri\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/\" \/>\n<meta property=\"og:site_name\" content=\"Revotas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevotasHQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-26T08:53:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T18:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e\"},\"headline\":\"Hedef Kitleniz \u0130\u00e7in Etkili E-posta Pazarlama Segmentasyonu Stratejileri\",\"datePublished\":\"2023-05-26T08:53:30+00:00\",\"dateModified\":\"2024-03-19T18:57:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/\"},\"wordCount\":1196,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png\",\"articleSection\":[\"Blog\",\"E-posta Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/\",\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/\",\"name\":\"Hedef kitleniz i\u00e7in etkili e-posta pazarlama segmentasyonu stratejileri\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png\",\"datePublished\":\"2023-05-26T08:53:30+00:00\",\"dateModified\":\"2024-03-19T18:57:50+00:00\",\"description\":\"e-ticaret, hedef kitle, segmentasyon, etkili e-posta segmentasyonu stratejileri\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage\",\"url\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png\",\"contentUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png\",\"width\":600,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revotas.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hedef Kitleniz \u0130\u00e7in Etkili E-posta Pazarlama Segmentasyonu Stratejileri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revotas.com\/#website\",\"url\":\"https:\/\/www.revotas.com\/\",\"name\":\"Revotas\",\"description\":\"Customer Experience Platform\",\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revotas.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revotas.com\/#organization\",\"name\":\"Revotas\",\"url\":\"https:\/\/www.revotas.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2024\/03\/revotas-logo.png\",\"contentUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2024\/03\/revotas-logo.png\",\"width\":180,\"height\":44,\"caption\":\"Revotas\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RevotasHQ\/\",\"https:\/\/x.com\/RevotasHQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/47661d0cb324da48dcc529f1817739db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/47661d0cb324da48dcc529f1817739db?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.revotas.com\/\"],\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hedef kitleniz i\u00e7in etkili e-posta pazarlama segmentasyonu stratejileri","description":"e-ticaret, hedef kitle, segmentasyon, etkili e-posta segmentasyonu stratejileri","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/","og_locale":"tr_TR","og_type":"article","og_title":"Hedef kitleniz i\u00e7in etkili e-posta pazarlama segmentasyonu stratejileri","og_description":"e-ticaret, hedef kitle, segmentasyon, etkili e-posta segmentasyonu stratejileri","og_url":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/","og_site_name":"Revotas","article_publisher":"https:\/\/www.facebook.com\/RevotasHQ\/","article_published_time":"2023-05-26T08:53:30+00:00","article_modified_time":"2024-03-19T18:57:50+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@RevotasHQ","twitter_site":"@RevotasHQ","twitter_misc":{"Yazan:":"admin","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#article","isPartOf":{"@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/"},"author":{"name":"admin","@id":"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e"},"headline":"Hedef Kitleniz \u0130\u00e7in Etkili E-posta Pazarlama Segmentasyonu Stratejileri","datePublished":"2023-05-26T08:53:30+00:00","dateModified":"2024-03-19T18:57:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/"},"wordCount":1196,"commentCount":0,"publisher":{"@id":"https:\/\/www.revotas.com\/#organization"},"image":{"@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png","articleSection":["Blog","E-posta Pazarlama"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/","url":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/","name":"Hedef kitleniz i\u00e7in etkili e-posta pazarlama segmentasyonu stratejileri","isPartOf":{"@id":"https:\/\/www.revotas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage"},"image":{"@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png","datePublished":"2023-05-26T08:53:30+00:00","dateModified":"2024-03-19T18:57:50+00:00","description":"e-ticaret, hedef kitle, segmentasyon, etkili e-posta segmentasyonu stratejileri","breadcrumb":{"@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#primaryimage","url":"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png","contentUrl":"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/05\/Turkce-Blog-Kapaklari_Hedef-Kitle_Blog.png","width":600,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.revotas.com\/tr\/blog\/hedef-kitleniz-icin-etkili-e-posta-pazarlama-segmentasyonu-stratejileri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revotas.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Hedef Kitleniz \u0130\u00e7in Etkili E-posta Pazarlama Segmentasyonu Stratejileri"}]},{"@type":"WebSite","@id":"https:\/\/www.revotas.com\/#website","url":"https:\/\/www.revotas.com\/","name":"Revotas","description":"Customer Experience Platform","publisher":{"@id":"https:\/\/www.revotas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revotas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.revotas.com\/#organization","name":"Revotas","url":"https:\/\/www.revotas.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.revotas.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.revotas.com\/wp-content\/uploads\/2024\/03\/revotas-logo.png","contentUrl":"https:\/\/www.revotas.com\/wp-content\/uploads\/2024\/03\/revotas-logo.png","width":180,"height":44,"caption":"Revotas"},"image":{"@id":"https:\/\/www.revotas.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevotasHQ\/","https:\/\/x.com\/RevotasHQ"]},{"@type":"Person","@id":"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e","name":"admin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.revotas.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/47661d0cb324da48dcc529f1817739db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/47661d0cb324da48dcc529f1817739db?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.revotas.com\/"],"url":"https:\/\/www.revotas.com\/tr\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/posts\/37051"}],"collection":[{"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/comments?post=37051"}],"version-history":[{"count":35,"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/posts\/37051\/revisions"}],"predecessor-version":[{"id":45467,"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/posts\/37051\/revisions\/45467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/media\/37068"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/media?parent=37051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/categories?post=37051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/tr\/wp-json\/wp\/v2\/tags?post=37051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}