{"id":37379,"date":"2023-07-12T13:52:09","date_gmt":"2023-07-12T10:52:09","guid":{"rendered":"https:\/\/www.revotas.com\/?p=37379"},"modified":"2024-03-19T21:56:15","modified_gmt":"2024-03-19T18:56:15","slug":"2023-e-ticaret-trendleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/2023-e-ticaret-trendleri\/","title":{"rendered":"2023 E-Ticaret Trendleri"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37379\" class=\"elementor elementor-37379\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1a87c52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a87c52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6593ad8\" data-id=\"6593ad8\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab7e61a elementor-widget elementor-widget-text-editor\" data-id=\"ab7e61a\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>2023 E-Ticaret Trendleri<\/strong><\/h4>\n<p>D\u00fcnya genelinde e-ticaret sat\u0131\u015flar\u0131 s\u00fcrekli olarak artmaktad\u0131r. \u00d6zellikle son birka\u00e7 y\u0131lda, internetin yayg\u0131nla\u015fmas\u0131 ve dijital al\u0131\u015fveri\u015fin kolayl\u0131\u011f\u0131 nedeniyle e-ticaret b\u00fcy\u00fck bir ivme kazanm\u0131\u015ft\u0131r. COVID-19 pandemisi de bu trendi h\u0131zland\u0131rm\u0131\u015f ve daha fazla insan\u0131n \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapmay\u0131 tercih etmesine yol a\u00e7m\u0131\u015ft\u0131r.<\/p>\n<p>2023 y\u0131l\u0131nda e-ticaret alan\u0131nda \u00f6n plana \u00e7\u0131kmas\u0131 beklenen baz\u0131 trendler \u015funlard\u0131r:<\/p>\n<ul>\n<li><em><strong>Mobil \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerin yayg\u0131nla\u015fmas\u0131<\/strong><\/em><\/li>\n<\/ul>\n<p>Mobil ticaret, yaln\u0131zca telefonunuzu kullanarak \u00fcr\u00fcn sat\u0131n alma anlam\u0131na gelmez. Mobil taray\u0131c\u0131 veya uygulama \u00fczerinden ger\u00e7ekle\u015ftirilen herhangi bir sat\u0131n alma faaliyetini (mobil reklamlara kat\u0131lma, sat\u0131\u015f temsilcileriyle ileti\u015fim kurma, markalar\u0131 ak\u0131ll\u0131 telefonunuzda gezinme vb.) i\u00e7erir. Ve mobil al\u0131\u015fveri\u015f, canl\u0131 yay\u0131n al\u0131\u015fveri\u015fi, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik al\u0131\u015fveri\u015fi ve uygulama i\u00e7i sat\u0131n almalar gibi di\u011fer pop\u00fcler e-ticaret \u00f6zellikleriyle kesi\u015fti\u011fi i\u00e7in, 2023\u2019\u00fcn sonlar\u0131na do\u011fru kullan\u0131m\u0131n\u0131n daha da h\u0131zlanacak.<\/p>\n<p style=\"font-weight: 400; font-style: normal; font-size: 16px; font-family: Poppins;\"><\/p>\n<figure>\n<div id=\"attachment_37431\" style=\"width: 980px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-37431\" class=\"wp-image-37431 size-full\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-64.png\" alt=\"\" width=\"970\" height=\"90\" srcset=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-64.png 970w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-64-300x28.png 300w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-64-768x71.png 768w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-64-440x41.png 440w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-64-960x90.png 960w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><p id=\"caption-attachment-37431\" class=\"wp-caption-text\"><a href=\"https:\/\/www.revotas.com\/tr\/teklifal\/\">Demo \u0130ste<\/a><\/p><\/div>\n<figcaption>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/figcaption>\n<\/figure>\n<ul>\n<li><em><strong>Sosyal ticaret devam ediyor ve geli\u015fiyor<\/strong><\/em><\/li>\n<\/ul>\n<p>2022 y\u0131l\u0131nda sosyal ticaretin h\u00fck\u00fcm s\u00fcrd\u00fc\u011f\u00fc bir d\u00f6nem ya\u015fand\u0131. Ancak t\u00fcketicilerin istekleri daha karma\u015f\u0131k hale geliyor ve \u00f6zellikle yakla\u015fan ekonomik durgunlukta sat\u0131n alma kararlar\u0131nda daha se\u00e7ici davran\u0131yorlar.\u00a0<span style=\"font-size: 16px; letter-spacing: 0px;\">Sprout&#8217;un sosyal al\u0131\u015fveri\u015f raporuna g\u00f6re, t\u00fcketicilerin %98&#8217;i 2022&#8217;de en az bir kez sosyal medya \u00fczerinden al\u0131\u015fveri\u015f veya etkileyici ticaret yoluyla bir sat\u0131n alma yapmay\u0131 planlad\u0131klar\u0131n\u0131 belirtti ve bu e\u011filim h\u0131z kesmeden devam ediyor. E\u011fer hen\u00fcz sosyal medyada sat\u0131\u015f yapmaya ba\u015flamad\u0131ysan\u0131z, muhtemelen rakipleriniz bunu zaten yap\u0131yor veya yapmay\u0131 planl\u0131yorlar.\u00a0<\/span><span style=\"font-size: 16px; letter-spacing: 0px;\">Yarat\u0131c\u0131 pazarlaman\u0131n olgunla\u015fmas\u0131yla birlikte, platformlar\u0131n yarat\u0131c\u0131lara ve \u015firketlere t\u00fcketicilere sat\u0131\u015f yapmalar\u0131 konusunda yard\u0131mc\u0131 olmalar\u0131 do\u011fal bir ad\u0131m olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 16px; letter-spacing: 0px;\">M\u00fc\u015fterilere benzersiz bir g\u00f6z atma deneyimi sunmak ve uygulama i\u00e7inde \u00f6deme yapma imkan\u0131 sa\u011flamak i\u00e7in Instagram Shopping&#8217;i kullan\u0131yor. \u00dcr\u00fcnlerinin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 anlatan \u00f6\u011fretici videolar\u0131 foto\u011fraflarla birlikte sunuyorlar. Kullan\u0131c\u0131lar ayr\u0131ca bir sorular\u0131 oldu\u011funda ma\u011fazaya do\u011frudan mesaj g\u00f6nderebiliyorlar.<\/span><\/p>\n<p>\u00a0<\/p>\n<div id=\"attachment_37429\" style=\"width: 980px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-37429\" class=\"wp-image-37429 size-full\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-65-65.png\" alt=\"\" width=\"970\" height=\"90\" srcset=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-65-65.png 970w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-65-65-300x28.png 300w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-65-65-768x71.png 768w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-65-65-440x41.png 440w, https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-65-65-960x90.png 960w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><p id=\"caption-attachment-37429\" class=\"wp-caption-text\"><a href=\"https:\/\/www.revotas.com\/tr\/teklifal\/\">Demo \u0130ste<\/a><\/p><\/div>\n<figure>\n<figcaption style=\"margin-top: 0.5em; margin-bottom: 1em; font-size: 13px; text-align: center;\"><\/figcaption>\n<\/figure>\n<ul>\n<li><em><strong>Ki\u015fiselle\u015ftirilmi\u015f Al\u0131\u015fveri\u015f<\/strong><\/em><\/li>\n<\/ul>\n<p>B2C ve B2B t\u00fcketicileri, \u00f6zelle\u015ftirilmi\u015f e-ticaret deneyimleri aray\u0131\u015f\u0131ndad\u0131r ve ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunan perakende markalar\u0131na sad\u0131k kalmaya daha e\u011filimlidir. 2022 Ki\u015fiselle\u015ftirme Durumu raporuna g\u00f6re, t\u00fcketicilerin neredeyse yar\u0131s\u0131 (%49), perakende sat\u0131c\u0131yla bir ki\u015fiselle\u015ftirilmi\u015f al\u0131\u015fveri\u015f deneyimi ya\u015fad\u0131ktan sonra muhtemelen tekrar m\u00fc\u015fteri olacaklar\u0131n\u0131 belirtmi\u015ftir.\u00a0<span style=\"font-size: 16px; letter-spacing: 0px;\">Ki\u015fiselle\u015ftirme, \u00fcr\u00fcn \u00f6nerileri, teklifler ve indirimlerle birlikte birden fazla kanalda (web sitesi, mobil ve sosyal medya) tutarl\u0131 bir perakende deneyimi sunmay\u0131 i\u00e7erir. Ayr\u0131ca \u00e7e\u015fitli \u00f6deme y\u00f6ntemlerinin sunulmas\u0131 da \u00f6nemlidir. E\u011fer m\u00fc\u015fterilerin tercih ettikleri bir \u00f6deme y\u00f6ntemi mevcut de\u011filse, kolayl\u0131kla sat\u0131n alma i\u015flemini tamamlamadan web sitesinden ayr\u0131labilirler.<\/span><\/p>\n<p>Ki\u015fiselle\u015ftirme \u00e7abalar\u0131n\u0131 art\u0131ran markalar b\u00fcy\u00fck faydalar elde etmektedir. BCG&#8217;nin Ki\u015fiselle\u015ftirme Olgunluk Endeksi&#8217;ne g\u00f6re, geli\u015fmi\u015f ki\u015fiselle\u015ftirme yeteneklerini \u00f6l\u00e7eklendiren perakendeciler, daha az geli\u015fmi\u015f \u00f6zelliklere sahip olanlara k\u0131yasla ortalama olarak d\u00f6rt kat daha fazla gelir elde etmektedir.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em><strong>Yapay zeka, markalara m\u00fc\u015fteriler hakk\u0131nda daha derinlemesine bilgi edinme konusunda yard\u0131mc\u0131 olmaya devam ediyor<\/strong><\/em><\/li>\n<\/ul>\n<p>\u00d6zel al\u0131\u015fveri\u015f deneyimlerinin art\u0131\u015f\u0131yla birlikte, yapay zeka h\u0131zla b\u00fcy\u00fcmektedir. Yapay zeka, m\u00fc\u015fterilerin al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131yla ilgili verileri toplayabilir. Bu, bir m\u00fc\u015fterinin nas\u0131l al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131, \u00fcr\u00fcn\/hizmet ararken tercihleri ve sat\u0131n alma zaman\u0131 gibi bilgileri i\u00e7erebilir. Markalar bu bilgileri kullanarak ki\u015fiselle\u015ftirilmi\u015f bir al\u0131\u015fveri\u015f deneyimi sunabilir.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em><strong>Zero-party data ve gizlilik<\/strong><\/em><\/li>\n<\/ul>\n<p>Baz\u0131 t\u00fcketiciler ki\u015fiselle\u015ftirilmi\u015f bir deneyim istese de, di\u011ferleri verileri ve gizlilik haklar\u0131 konusunda endi\u015feli. Daha fazla t\u00fcketici, e-ticaret sitelerinin veri toplad\u0131\u011f\u0131n\u0131n fark\u0131nda olsa da, bu verilerin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 veya toplaman\u0131n onlar\u0131 riske at\u0131p atmamas\u0131n\u0131 her zaman bilemezler. B\u00fcy\u00fck verinin faydalar\u0131 ve ki\u015fiselle\u015ftirilmi\u015f al\u0131\u015fveri\u015f deneyimlerine etkisi konusunda kar\u0131\u015f\u0131k duygular vard\u0131r.<\/p>\n<p>Google gibi \u00f6nde gelen \u015firketlerin 2023&#8217;te \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin deste\u011fini sonland\u0131rma planlar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, markalar zero-party data\u2019lar\u0131 benimsemeye ba\u015fl\u0131yor. Third-party data kullan\u0131m\u0131yla ortaya \u00e7\u0131kan sorunlardan ka\u00e7\u0131nma amac\u0131yla, markalar do\u011frudan onay veren m\u00fc\u015fterilerden veri toplamay\u0131 tercih ediyor.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em><strong>Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik ve sanal ger\u00e7ekli\u011fin online al\u0131\u015fveri\u015fe etkisi<\/strong><\/em><\/li>\n<\/ul>\n<p>Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) ticareti ile &#8220;Sat\u0131n almadan \u00f6nce deneyin&#8221; slogan\u0131, m\u00fc\u015fterilere \u00fcr\u00fcnleri denemeleri veya sat\u0131n alma \u00f6ncesinde deneyimleri \u00f6n izlemeleri i\u00e7in 3D haritalama kullanarak tamamen yeni bir anlam kazan\u0131yor. AR, \u00f6zellikle moda, g\u00fczellik ve ev dekorasyonu gibi end\u00fcstrilerde bir oyun de\u011fi\u015ftirici olmu\u015ftur \u00e7\u00fcnk\u00fc \u00fcr\u00fcn\/hizmet m\u00fc\u015fterilerin aya\u011f\u0131na getirilmektedir. Markalar, AR ticaretinden faydalanmak i\u00e7in fiziksel ma\u011faza \u00f6nlerine bile ihtiya\u00e7 duymamaktad\u0131r.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em><strong>Sesli araman\u0131n yayg\u0131nla\u015fmas\u0131<\/strong><\/em><\/li>\n<\/ul>\n<p>2023 y\u0131l\u0131nda, pazarlamac\u0131lar sosyal medya ticaret stratejilerini geli\u015ftirmek i\u00e7in sesli arama gibi yeni teknolojileri kullan\u0131yor. Bir\u00e7ok t\u00fcketici, g\u00fcnl\u00fck g\u00f6revleri tamamlamak i\u00e7in ak\u0131ll\u0131 hoparl\u00f6rler ve sesli asistanlara g\u00fcveniyor. M\u00fc\u015fteriler, bir markan\u0131n farkl\u0131 koleksiyonlar\u0131n\u0131 ke\u015ffedebilir, \u00fcr\u00fcn boyutlar\u0131 ve renklerini se\u00e7ebilir ve do\u011frudan ma\u011fazada sorular sorabilirler.<\/p>\n<p>Bu sistemleri benimseyen ki\u015fi say\u0131s\u0131 artt\u0131k\u00e7a, sesli aramay\u0131 giyimden yiyece\u011fe kadar \u00e7e\u015fitli \u00fcr\u00fcnleri sat\u0131n almak i\u00e7in kullanma e\u011filiminde olacaklar. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n %25&#8217;i 2023 y\u0131l\u0131nda sesli arama kullanmay\u0131 planlad\u0131klar\u0131n\u0131 belirtiyor, bu da 2022&#8217;ye g\u00f6re %3&#8217;l\u00fck bir art\u0131\u015f\u0131 temsil ediyor.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em><strong>\u0130\u015fletmeler d\u00f6n\u00fc\u015f\u00fcm\u00fc optimize etmeye odaklanmaktad\u0131r<\/strong><\/em><\/li>\n<\/ul>\n<p>\u0130\u015fletmeler, d\u00f6n\u00fc\u015f\u00fcm\u00fc optimize etmeye odaklanarak bug\u00fcnk\u00fc ekonomik ortamda daha az harcama yapan ve daha az s\u0131kl\u0131kla al\u0131\u015fveri\u015f yapan t\u00fcketicilere odaklanmaktad\u0131r. Shopify&#8217;in The Future of Ecommerce + Trends 2022 raporuna g\u00f6re, k\u00fcresel Shopify Plus sat\u0131c\u0131lar\u0131 \u00fczerinde yap\u0131lan bir ankete g\u00f6re, \u015firketlerin %35&#8217;i ortalama sepet tutarlar\u0131n\u0131n azald\u0131\u011f\u0131n\u0131, %50&#8217;si ise site trafi\u011finin azald\u0131\u011f\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtmektedir.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde bir\u00e7ok marka \u00e7oklu kanal pazarlamas\u0131na odaklan\u0131rken, pazarlamac\u0131lar sosyal medya ve arama motoru reklamlar\u0131nda d\u00f6n\u00fc\u015f\u00fcm\u00fc optimize etmeye odaklanmal\u0131d\u0131r. Art\u0131k billboardlar ve posta kartlar\u0131 gibi geleneksel kanallarda ayn\u0131 mesajlar\u0131n kullan\u0131ld\u0131\u011f\u0131 g\u00fcnler geride kalm\u0131\u015ft\u0131r. Bug\u00fcn \u015firketler, uyumlu bir marka varl\u0131\u011f\u0131 olu\u015fturmak i\u00e7in uygun mesajlar\u0131 ve i\u00e7eri\u011fi farkl\u0131 sosyal kanallarda kullanmal\u0131d\u0131r.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em><strong>Abonelikler, sad\u0131k m\u00fc\u015fterileri elde tutmaya yard\u0131mc\u0131 olur<\/strong><\/em><\/li>\n<\/ul>\n<p>Markalar, ekonomik istikrars\u0131zl\u0131k ve enflasyon gibi nedenlerle abonelik modellerini benimseyerek, karl\u0131l\u0131\u011f\u0131 art\u0131rmak ve sad\u0131k m\u00fc\u015fterileri \u00e7ekmek i\u00e7in abonelik ve\/veya \u00fcyelik sistemlerine y\u00f6nelmektedir.\u00a0<span style=\"font-size: 16px; letter-spacing: 0px;\">Bu avantajlar m\u00fc\u015fteriler i\u00e7in o kadar \u00e7ekici ki, Shopify&#8217;in E-ticaretin Gelece\u011fi + 2022 Trendleri raporuna g\u00f6re, m\u00fc\u015fterilerin %80&#8217;inin \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde \u00fcyelik i\u00e7in kaydolmas\u0131n\u0131 bekliyor.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0ef46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0ef46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ed8a3\" data-id=\"36ed8a3\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2023 E-Ticaret Trendleri D\u00fcnya genelinde e-ticaret sat\u0131\u015flar\u0131 s\u00fcrekli olarak artmaktad\u0131r. \u00d6zellikle son birka\u00e7 y\u0131lda, internetin yayg\u0131nla\u015fmas\u0131 ve dijital al\u0131\u015fveri\u015fin kolayl\u0131\u011f\u0131 nedeniyle e-ticaret b\u00fcy\u00fck bir ivme kazanm\u0131\u015ft\u0131r. 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