{"id":46410,"date":"2024-01-29T17:18:55","date_gmt":"2024-01-29T14:18:55","guid":{"rendered":"https:\/\/www.revotas.com\/?p=46410"},"modified":"2024-03-20T14:45:34","modified_gmt":"2024-03-20T11:45:34","slug":"sevgililer-gunune-ozel-iletisim-kampanyalari","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/sevgililer-gunune-ozel-iletisim-kampanyalari\/","title":{"rendered":"Sevgililer G\u00fcn\u00fc\u2019ne \u00d6zel \u0130leti\u015fim Kampanyalar\u0131"},"content":{"rendered":"\t\t
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Sevgililer G\u00fcn\u00fc’ne \u00d6zel \u0130leti\u015fim Kampanyalar\u0131<\/span><\/strong><\/h1>

Sevgililer G\u00fcn\u00fc d\u00f6nemi, y\u0131l\u0131n ilk kampanya d\u00f6nemi olmas\u0131 bak\u0131m\u0131ndan olduk\u00e7a \u00f6nemlidir. Bir\u00e7ok marka, Ocak ay\u0131nda Sevgililer G\u00fcn\u00fc haz\u0131rl\u0131klar\u0131na ba\u015flam\u0131\u015f olsa da, e-ticaret alan\u0131ndaki rekabetin artt\u0131\u011f\u0131 bu d\u00f6nemde \u00f6nceden planlama yapmak, m\u00fc\u015fterilere do\u011fru zamanda ve do\u011fru kampanyalarla ula\u015fmak b\u00fcy\u00fck bir \u00f6neme sahiptir.<\/p>

Revotas Customer Experience Platform, m\u00fc\u015fteri yolculu\u011funu daha etkili bir \u015fekilde y\u00f6netmenizi sa\u011flayarak m\u00fc\u015fteri etkile\u015fimlerini izleme, y\u00f6netme ve \u00f6nceliklendirme imkan\u0131 sunar.<\/p>

Etkili E-Posta Kampanyalar\u0131 Olu\u015fturun<\/h2>

Revotas Customer Experience Platform kullanarak m\u00fc\u015fterilerinizi al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re segmentlere ay\u0131rarak \u00f6zel e-posta kampanyalar\u0131 d\u00fczenleyebilirsiniz. Bir \u00f6nceki sene Sevgililer G\u00fcn\u00fc\u2019nde al\u0131nan \u00fcr\u00fcnlerin tamamlay\u0131c\u0131 \u00fcr\u00fcnlerini, bu sene kullan\u0131c\u0131lar\u0131n\u0131za tavsiye edebilirsiniz. Kullan\u0131c\u0131lar\u0131n hediye aray\u0131\u015f\u0131na ba\u015flad\u0131\u011f\u0131 Ocak ay\u0131n\u0131n son haftas\u0131ndan itibaren g\u00f6ndermeye ba\u015flamak, \u015eubat ay\u0131n\u0131n ilk haftas\u0131nda ise kullan\u0131c\u0131lar\u0131n aktif al\u0131\u015fveri\u015f d\u00f6nemine denk getirmek, etkileyici sonu\u00e7lar alman\u0131za yard\u0131mc\u0131 olabilir. Sevgililer G\u00fcn\u00fc’ne \u00f6zel bir e-posta ileti\u015fimi uygulayaca\u011f\u0131n\u0131zdan, m\u00fc\u015fterilerinizi cinsiyetlerine g\u00f6re segmentlere ay\u0131rarak \u00e7apraz pazarlama stratejileri geli\u015ftirebilirsiniz. \u00d6rne\u011fin; kad\u0131nlara erkek \u00fcr\u00fcnleri, erkeklere ise kad\u0131n \u00fcr\u00fcnleri sunarak \u00f6zelle\u015ftirilmi\u015f bir deneyim sa\u011flayabilirsiniz. E-posta i\u00e7erikleri k\u0131sa ve \u00f6z olmal\u0131, \u00e7\u00fcnk\u00fc kullan\u0131c\u0131lar genellikle uzun mesajlar\u0131 okumak istememektedir. E-posta tasar\u0131m\u0131n\u0131za web sitenizdeki men\u00fc butonunu eklemek, kullan\u0131c\u0131lar\u0131 mail i\u00e7eri\u011fi ile ilgilenmiyorsa dahi farkl\u0131 sayfalara y\u00f6nlendirmenize olanak sa\u011flar.<\/p>

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Dikkat \u00c7ekici Bildirimler Haz\u0131rlay\u0131n<\/h2>

Sevgililer G\u00fcn\u00fc d\u00f6neminde kullan\u0131c\u0131lar\u0131n bildirim alma hassasiyeti biraz daha esnek oldu\u011fu i\u00e7in, g\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131 iki kat\u0131na \u00e7\u0131karabilirsiniz. Haz\u0131rlad\u0131\u011f\u0131n\u0131z bildirimlerin i\u00e7eri\u011fi kad\u0131n kullan\u0131c\u0131lara y\u00f6nelikse, hedef kitlenizin i\u00e7erisinde erkek kullan\u0131c\u0131lar olmamal\u0131d\u0131r. Bildirimleri do\u011fru kitlelere g\u00f6nderdi\u011finizden emin olmal\u0131s\u0131n\u0131z. Kullan\u0131c\u0131lar\u0131 farkl\u0131 kanallardan yakalamak i\u00e7in kampanya stratejilerinizi birle\u015ftirmenizi \u00f6neririz. \u00d6rne\u011fin, bir kullan\u0131c\u0131ya WebPush<\/strong> g\u00f6nderdiyseniz, ayn\u0131 ki\u015fiye e-posta g\u00f6nderimi de yapabilirsiniz. Sevgililer G\u00fcn\u00fc d\u00f6neminde web sitenizi ilk defa ziyaret eden kullan\u0131c\u0131 say\u0131s\u0131 artaca\u011f\u0131ndan, bu kitleyi hedefleyerek kullan\u0131c\u0131lara “indirim kuponu” ya da “ho\u015f geldin” bildirimleri g\u00f6ndererek kullan\u0131c\u0131lar\u0131 \u00f6zel hissettirebilir ve al\u0131\u015fveri\u015f yapma ihtimallerini art\u0131rabilirsiniz. Sepetinde \u00fcr\u00fcn unutan kullan\u0131c\u0131lar\u0131 ayr\u0131 hedefleyerek bir teklifte bulunursan\u0131z, kullan\u0131c\u0131lar\u0131n sat\u0131n alma karar\u0131n\u0131 h\u0131zland\u0131rabilirsiniz.<\/p>

Sepet Ortalamas\u0131n\u0131 Art\u0131racak\"\" Kampanyalar Geli\u015ftirin<\/h2>

Sitenizi ziyaret eden kullan\u0131c\u0131lara ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnler sunarak \u00f6zel hissettirebilirsiniz. Recommendation<\/strong> gibi ara\u00e7lar kullanarak algoritmalara dayal\u0131 tavsiyelerle sepet ortalaman\u0131z\u0131 art\u0131rabilirsiniz. Sevgililer G\u00fcn\u00fc\u2019nde Reco-minder<\/strong> ile kullan\u0131c\u0131lar\u0131n be\u011fendi\u011fi \u00fcr\u00fcnlere g\u00f6re \u00fcr\u00fcn \u00f6nerisi yapabilir, al\u0131\u015fveri\u015f yolculu\u011funu daha kolay planlayabilir ve sepet de\u011ferini y\u00fckseltebilirsiniz.<\/p>

Do\u011fru \u00dcr\u00fcne H\u0131zl\u0131 Eri\u015fim Sa\u011flay\u0131n<\/strong><\/p>

Kullan\u0131c\u0131lara kusursuz bir al\u0131\u015fveri\u015f deneyimi sunmak i\u00e7in, siteniz i\u00e7inde kolay gezinmelerini sa\u011flay\u0131n. M\u00fc\u015fterilerin %77’si ki\u015fiselle\u015ftirilmi\u015f ve kusursuz hizmet sunan markalar\u0131 tercih ediyor. Kullan\u0131c\u0131lar\u0131n do\u011fru \u00fcr\u00fcne h\u0131zl\u0131 bir \u015fekilde ula\u015fmalar\u0131 ve sitenizde rahat gezinmeleri i\u00e7in Personalized Search<\/strong> \u00fcr\u00fcn\u00fcn\u00fc ekleyebilirsiniz. Bu \u00fcr\u00fcn, yapay zeka algoritmalar\u0131n\u0131 kullanarak kullan\u0131c\u0131lara ki\u015fiselle\u015ftirilmi\u015f arama ve \u00f6neri deneyimi ya\u015fatman\u0131za yard\u0131mc\u0131 olabilir.<\/p>

Kaybetti\u011finiz M\u00fc\u015fterileri Yeniden Kazan\u0131n<\/h2>

Sevgililer G\u00fcn\u00fc d\u00f6nemi, eski m\u00fc\u015fterilerinizi yeniden kazanmak i\u00e7in m\u00fckemmel bir f\u0131rsatt\u0131r. Ula\u015famad\u0131\u011f\u0131n\u0131z m\u00fc\u015fterilere odaklanarak, uzun s\u00fcredir sitenizden al\u0131\u015fveri\u015f yapmayan ve \u00fcye olup al\u0131\u015fveri\u015f yapmayan m\u00fc\u015fterilere \u00f6zel kampanyalar olu\u015fturabilirsiniz. Bu kullan\u0131c\u0131lara ula\u015fmak i\u00e7in CRM Ads<\/strong> \u00fcr\u00fcn\u00fcn\u00fc kullanabilir, kaybetti\u011finiz m\u00fc\u015fterilere \u00f6zel reklamlar sunarak internet ortam\u0131nda geni\u015f bir kitleye ula\u015fabilirsiniz.<\/p>

Siz de her kampanya bildirinizi daha alakal\u0131 hale getirmek ve m\u00fc\u015fteri tercihleri ile davran\u0131\u015flar\u0131na daha iyi odaklanmak i\u00e7in Revotas CXP platformu ile m\u00fc\u015fteri bilgilerine ula\u015fabilir, hedef kitleleri s\u0131n\u0131fland\u0131rabilir, mesajlar\u0131 ki\u015fiselle\u015ftirebilir, kampanyalar\u0131 orkestra edebilir ve test edebilirsiniz. \u0130leti\u015fime ge\u00e7erek daha fazla bilgi alabilirsiniz.<\/a><\/p>

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\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sevgililer G\u00fcn\u00fc’ne \u00d6zel \u0130leti\u015fim Kampanyalar\u0131 Sevgililer G\u00fcn\u00fc d\u00f6nemi, y\u0131l\u0131n ilk kampanya d\u00f6nemi olmas\u0131 bak\u0131m\u0131ndan olduk\u00e7a \u00f6nemlidir. Bir\u00e7ok marka, Ocak ay\u0131nda Sevgililer G\u00fcn\u00fc haz\u0131rl\u0131klar\u0131na ba\u015flam\u0131\u015f olsa da, e-ticaret alan\u0131ndaki rekabetin artt\u0131\u011f\u0131 bu d\u00f6nemde \u00f6nceden planlama yapmak, m\u00fc\u015fterilere do\u011fru zamanda ve do\u011fru […]<\/p>\n","protected":false},"author":1,"featured_media":46432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087,2089,2062],"tags":[],"class_list":["post-46410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-onemli-gunler","category-uncategorized-tr-2"],"yoast_head":"\nSevgililer G\u00fcn\u00fc\u2019ne \u00d6zel \u0130leti\u015fim Kampanyalar\u0131 - Revotas<\/title>\n<meta name=\"description\" content=\"E-Ticaret sitenizi sevgililer g\u00fcn\u00fcne \u00f6zel 5 ileti\u015fim kampanyas\u0131yla haz\u0131rlay\u0131n. Sat\u0131\u015flar\u0131n\u0131z\u0131 ve etkile\u015fiminizi art\u0131racak bu stratejiler i\u00e7in hemen t\u0131klay\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/sevgililer-gunune-ozel-iletisim-kampanyalari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sevgililer G\u00fcn\u00fc\u2019ne \u00d6zel \u0130leti\u015fim Kampanyalar\u0131 - Revotas\" \/>\n<meta property=\"og:description\" content=\"E-Ticaret sitenizi sevgililer g\u00fcn\u00fcne \u00f6zel 5 ileti\u015fim kampanyas\u0131yla haz\u0131rlay\u0131n. 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