{"id":46490,"date":"2024-01-31T10:30:12","date_gmt":"2024-01-31T07:30:12","guid":{"rendered":"https:\/\/www.revotas.com\/?p=46490"},"modified":"2024-10-24T13:52:02","modified_gmt":"2024-10-24T10:52:02","slug":"2024-gmail-ve-yahoo-e-posta-ulastirma-guncellemeleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/2024-gmail-ve-yahoo-e-posta-ulastirma-guncellemeleri\/","title":{"rendered":"2024 Gmail ve Yahoo E-posta Ula\u015ft\u0131rma G\u00fcncellemeleri"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46490\" class=\"elementor elementor-46490\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5bc87c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bc87c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a47efe0\" data-id=\"a47efe0\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32f5073e elementor-widget elementor-widget-text-editor\" data-id=\"32f5073e\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong><span style=\"color: #ff6600;\">2024 Gmail ve Yahoo E-posta Ula\u015ft\u0131rma G\u00fcncellemeleri&nbsp;<\/span><\/strong><\/h1>\n<p>Ekim 2023&#8217;teki duyurudan bu yana e-posta ile pazarlama sekt\u00f6r\u00fc, Google ve Yahoo&#8217;nun ortakla\u015fa yapt\u0131\u011f\u0131 bu duyurular\u0131 konu\u015fuyor. Bu iki e-posta servis sa\u011flay\u0131c\u0131s\u0131, al\u0131c\u0131lar\u0131 istenmeyen e-postalardan korumaya yard\u0131mc\u0131 olacak yeni kurallar\u0131 uygulamaya ba\u015flama zaman\u0131n\u0131n geldi\u011fine karar verdi.<\/p>\n<p>Hem Gmail hem de Yahoo toplu g\u00f6nderim gereksinimlerini yeniledi. Yeni y\u00f6nergelerin \u015eubat 2024&#8217;ten itibaren uygulanmaya ba\u015flamas\u0131 planlan\u0131yor ve \u00f6zellikle Gmail&#8217;in g\u00fcnde 5.000 e-posta g\u00f6nderen herkes olarak tan\u0131mlad\u0131\u011f\u0131 toplu g\u00f6nderenleri hedef al\u0131yor.<\/p>\n<p>Bu g\u00fcncellemeler, kullan\u0131c\u0131n\u0131n korunmas\u0131 ve marka b\u00fct\u00fcnl\u00fc\u011f\u00fc s\u00f6z konusu oldu\u011funda g\u00f6nderenin sorumlulu\u011funu vurgulayan Gmail ve Yahoo Mail taraf\u0131ndan ger\u00e7ekle\u015ftirilir. Kullan\u0131c\u0131lar\u0131n\u0131n \u00e7o\u011fu %95&#8217;ten fazla spam al\u0131yor ve bu say\u0131y\u0131 azaltmak istiyorlar. Bu y\u00f6nergeler \u00f6zellikle pazarlama ve tan\u0131t\u0131m e-postalar\u0131yla ilgilidir; hesap bildirimleri veya \u015fifre s\u0131f\u0131rlama gibi i\u015flevsel mesajlar genellikle bu s\u0131n\u0131fland\u0131rmaya girmez.<\/p>\n<p>Bu \u00f6nemli g\u00fcncellemeler ana ba\u015fl\u0131k olarak de\u011fi\u015fiklikler \u015funlard\u0131r:<\/p>\n<p><strong>DMARC ile E-posta Kimlik Do\u011frulamas\u0131<\/strong><\/p>\n<p>Gmail ve Yahoo, g\u00fcnde 5.000&#8217;den fazla ileti g\u00f6nderen t\u00fcm toplu g\u00f6nderenler i\u00e7in DMARC&#8217;yi zorunlu k\u0131lmaya ba\u015flayacak; ancak bu hacimde g\u00f6ndermiyor olsan\u0131z bile yine de DMARC&#8217;yi kurman\u0131z\u0131 \u00f6neririz. Gmail ve Yahoo kat\u0131 DMARC politikalar\u0131 gerektirmedi\u011finden &#8220;p=none&#8221; politikas\u0131yla ba\u015flayabilirsiniz. Bu politikay\u0131 uygulad\u0131\u011f\u0131n\u0131zda, al\u0131c\u0131lar\u0131n hen\u00fcz herhangi bir i\u015flem yapmas\u0131na gerek kalmadan, alan\u0131n\u0131z\u0131 kullanarak kimlerin e-posta g\u00f6nderdi\u011fini izlemeye ba\u015flayabilirsiniz.<\/p>\n<p><strong>Tek T\u0131kla Abonelikten \u00c7\u0131kma<\/strong><\/p>\n<p>E-posta g\u00f6nderimi yapan firmalar, e-posta ba\u015fl\u0131klar\u0131nda tek t\u0131kla abonelikten \u00e7\u0131kma se\u00e7ene\u011fi sunmal\u0131d\u0131r. Ayr\u0131ca abonelikten \u00e7\u0131kma isteklerini iki g\u00fcn i\u00e7inde i\u015fleme koymalar\u0131 gerekir. Ama\u00e7, al\u0131c\u0131lar\u0131n isterlerse kolayca g\u00f6nderimlerden \u00e7\u0131kmalar\u0131.<\/p>\n<p><strong>Spam \u015eikayet Oranlar\u0131n\u0131 %0,3&#8217;\u00fcn Alt\u0131nda Tutun<\/strong><\/p>\n<p>Gmail ve Yahoo&#8217;nun en son g\u00fcncellemeleri, toplu g\u00f6nderenler taraf\u0131ndan, al\u0131c\u0131lar\u0131n istedi\u011fi e-postalara odaklanarak liste y\u00f6netiminin iyile\u015ftirilmesini gerektiriyor. Her iki sa\u011flay\u0131c\u0131 da g\u00f6nderenlerin, filtreleme algoritmalar\u0131 i\u00e7in istenmeyen e-postalar\u0131 belirlemede \u00f6nemli bir \u00f6l\u00e7\u00fcm olan spam \u015fikayetlerini yak\u0131ndan izlemelerini istiyor.<\/p>\n<p>\u015eikayet say\u0131s\u0131 %0,3&#8217;t\u00fcr ve bunun \u00fczerindeki herhangi bir oran Gmail ve Yahoo i\u00e7in art\u0131k kabul edilemez durumda. Gmail bunlar\u0131 uzun s\u00fcredir e-posta pazarlaman\u0131n en iyi uygulamalar\u0131 olarak \u00f6nermektedir ve art\u0131k kurulu\u015flar\u0131n t\u00fcketicilere daha g\u00fcvenli bir gelen kutusu sa\u011flamas\u0131 gerekmektedir.<\/p>\n<p>Bu yeni e-posta g\u00f6nderen gereksinimlerine nas\u0131l uyaca\u011f\u0131n\u0131z konusunda daha fazla bilgiyi Gmail&#8217;in Yard\u0131m Merkezinde bulabilirsiniz.<\/p>\n<p><a href=\"https:\/\/support.google.com\/a\/answer\/81126?visit_id=638422347256518414-3663562683&amp;rd=1\">https:\/\/support.google.com\/a\/answer\/81126?visit_id=638422347256518414-3663562683&amp;rd=1<\/a><\/p>\n<p>Ula\u015ft\u0131r\u0131labilirlik konular\u0131nda daha detayl\u0131 bilgi almak i\u00e7in Revotas ile hemen <a href=\"https:\/\/www.revotas.com\/tr\/teklifal\/\">ileti\u015fime ge\u00e7ebilirsiniz.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024 Gmail ve Yahoo E-posta Ula\u015ft\u0131rma G\u00fcncellemeleri&nbsp; Ekim 2023&#8217;teki duyurudan bu yana e-posta ile pazarlama sekt\u00f6r\u00fc, Google ve Yahoo&#8217;nun ortakla\u015fa yapt\u0131\u011f\u0131 bu duyurular\u0131 konu\u015fuyor. Bu iki e-posta servis sa\u011flay\u0131c\u0131s\u0131, al\u0131c\u0131lar\u0131 istenmeyen e-postalardan korumaya yard\u0131mc\u0131 olacak yeni kurallar\u0131 uygulamaya ba\u015flama zaman\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2097,2088],"tags":[],"class_list":["post-46490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-duyurular","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Gmail ve Yahoo E-posta Ula\u015ft\u0131rma G\u00fcncellemeleri - Revotas<\/title>\n<meta name=\"description\" content=\"E-Ticaret sitenizi sevgililer g\u00fcn\u00fcne \u00f6zel 5 ileti\u015fim kampanyas\u0131yla haz\u0131rlay\u0131n. 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