{"id":46947,"date":"2024-03-06T11:46:49","date_gmt":"2024-03-06T08:46:49","guid":{"rendered":"https:\/\/www.revotas.com\/?p=46947"},"modified":"2024-03-20T14:44:12","modified_gmt":"2024-03-20T11:44:12","slug":"kadinlar-gunu-icin-musteri-yolculuklari-hazirlayin","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/kadinlar-gunu-icin-musteri-yolculuklari-hazirlayin\/","title":{"rendered":"Kad\u0131nlar G\u00fcn\u00fc i\u00e7in M\u00fc\u015fteri Yolculuklar\u0131 Haz\u0131rlay\u0131n"},"content":{"rendered":"\t\t
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Kad\u0131nlar G\u00fcn\u00fc i\u00e7in M\u00fc\u015fteri Yolculuklar\u0131 Haz\u0131rlay\u0131n<\/span><\/strong><\/h1>

8 Mart, uluslararas\u0131 bir \u00f6zel g\u00fcn olan “D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc” olarak kutlan\u0131r. Kad\u0131nlar G\u00fcn\u00fc, markalar\u0131n duyarl\u0131l\u0131k ve empatiyle \u00f6ne \u00e7\u0131kabilece\u011fi \u00f6nemli bir g\u00fcnd\u00fcr.<\/strong><\/p>

Bu \u00f6zel g\u00fcn\u00fc f\u0131rsata \u00e7evirmek ve m\u00fc\u015fteri deneyimini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in Revotas CXP’nin yapay zeka tabanl\u0131 segmantasyon \u00f6zelli\u011fini kullanabilirsiniz. \u0130\u015fte Kad\u0131nlar G\u00fcn\u00fc’ne \u00f6zel m\u00fc\u015fteri yolculuklar\u0131 haz\u0131rlamak i\u00e7in detayl\u0131 bir Revotas Customer Experience Platform rehberi:<\/p>

\u00a0<\/p>

  1. Customer Data Platform (CDP)<\/li><\/ol>

    Revotas ile ge\u00e7mi\u015fteki davran\u0131\u015flar\u0131 g\u00f6zlemleyin, ger\u00e7ek zamanl\u0131 eylemlere ve ilgi alanlar\u0131na g\u00f6re segmentler olu\u015fturabilirsiniz. Yapay zeka destekli analiz ara\u00e7lar\u0131ndan yararlanarak kullan\u0131c\u0131 davran\u0131\u015flar\u0131 hakk\u0131nda derinlemesine bilgi edinin ve kampanyan\u0131z\u0131n etkisini \u00f6l\u00e7erek bilin\u00e7li kararlar al\u0131n. Kad\u0131nlar G\u00fcn\u00fc’n\u00fc m\u00fc\u015fterileriniz i\u00e7in unutulmaz k\u0131lacak \u00f6zel bir deneyim yaratmak i\u00e7in Revotas’\u0131n analitik g\u00fcc\u00fcnden faydalan\u0131n.<\/p>

    1. Conversion Rate Optimization (CRO)<\/li><\/ol>

      CRO, Customer Data Platform\u2019da olu\u015fturdu\u011funuz m\u00fc\u015fteri profillerinizi geli\u015ftirmenize yard\u0131mc\u0131 olur. Bu sayede m\u00fc\u015fteri segmentasyonu ve ki\u015fiselle\u015ftirme i\u00e7in g\u00fc\u00e7l\u00fc bir temel olu\u015fturabilirsiniz. Kampanyalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmek, m\u00fc\u015fterilerinizi sat\u0131n almaya ikna etmeye giden yolda \u00f6nemli avantajlardan biridir. Smart Widgets<\/strong><\/a>, bir web sitesinde veya uygulamada kullan\u0131lan ak\u0131ll\u0131 \u00f6\u011felerdir. Bu widget\u2019lar, ziyaret\u00e7ilere \u00f6zel teklifler, bildirimler veya \u00e7a\u011fr\u0131lar gibi dinamik i\u00e7erikleri g\u00f6stermek i\u00e7in tasarlanm\u0131\u015ft\u0131r. Ziyaret\u00e7ilerin davran\u0131\u015flar\u0131na ve \u00f6zelliklerine g\u00f6re \u00f6zel i\u00e7erikleri g\u00f6stererek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131l\u0131r. Bir e-ticaret sitesinde, bir ziyaret\u00e7i belirli bir \u00fcr\u00fcn kategorisini incelediyse, smart widget bu kategoriyle ilgili \u00f6zel indirimleri veya \u00f6nerileri g\u00f6sterebilir. A\/B testleri ile iki veya daha fazla se\u00e7enek aras\u0131nda kar\u015f\u0131la\u015ft\u0131rmalar yaparak hangi versiyonun daha etkili oldu\u011funu belirleyebilirsiniz.<\/p>

      1. Automation<\/li><\/ol>

        Kad\u0131nlar G\u00fcn\u00fc kampanyalar\u0131n\u0131z\u0131 y\u00f6netmenize ve izlemenize olanak tan\u0131r. G\u00f6nderim zamanlamas\u0131ndan i\u00e7eri\u011fe kadar her detay\u0131 ki\u015fiselle\u015ftirebilir ve etkile\u015fimleri art\u0131rabilirsiniz. Revotas stratejilerini kullanarak ge\u00e7mi\u015f al\u0131\u015fveri\u015flere dayal\u0131 olarak segmentasyon yapmak ve otomasyon e-postalar\u0131 iletmek, m\u00fc\u015fteri sadakatini art\u0131rmak, tekrar sat\u0131\u015flar\u0131 te\u015fvik etmek ve geliri optimize etmek i\u00e7in etkili bir yoldur. E-posta kampanyalar\u0131nda, her segmente \u00f6zel teklifler ve indirimler sunabilirsiniz. Bu, m\u00fc\u015fterilerin tekrar al\u0131\u015fveri\u015f yapmaya te\u015fvik edilmesine yard\u0131mc\u0131 olur. \u00d6rne\u011fin, bir m\u00fc\u015fteri belirli bir \u00fcr\u00fcn kategorisinden al\u0131\u015fveri\u015f yapt\u0131ysa, ilgili indirimleri i\u00e7eren bir e-posta alabilir.<\/p>

        1. Customer Engagement Platform<\/li><\/ol>

          M\u00fc\u015fteri verilerini analiz etme, ki\u015fiselle\u015ftirilmi\u015f pazarlama kampanyalar\u0131 olu\u015fturma, m\u00fc\u015fteri geri bildirimlerini toplama ve m\u00fc\u015fteri sadakatini art\u0131rma gibi i\u015flevleri kapsar. Kad\u0131nlar G\u00fcn\u00fc i\u00e7in hediye se\u00e7me s\u00fcreci, sat\u0131n alma karar\u0131n\u0131 etkileyen unsurlardan biridir. \u0130nsanlar\u0131n karar s\u00fcrecinde di\u011fer insanlar\u0131n se\u00e7imleri, \u00f6zellikle hediye al\u0131rken olduk\u00e7a etkili olabilir. Social Proof<\/strong> <\/a>kullanarak m\u00fc\u015fterilere \u00fcr\u00fcnlere ka\u00e7 ki\u015finin bakt\u0131\u011f\u0131, sat\u0131n ald\u0131\u011f\u0131 veya ka\u00e7 ki\u015finin sepetinde oldu\u011fu hakk\u0131nda bilgiler vererek karar verme s\u00fcrecinde yard\u0131mc\u0131 olabilir ve sat\u0131n almaya y\u00f6nlendirebilirsiniz.<\/p>

          Revotas\u2019\u0131n yapay zeka tabanl\u0131 Smart Widget, Kad\u0131nlar G\u00fcn\u00fc’n\u00fc daha \u00f6zel k\u0131lmak ve m\u00fc\u015fterilere ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunmak i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015ft\u0131r. Bu widget kullan\u0131c\u0131lara \u00f6neriler, anketler ve promosyon mesajlar\u0131 ile zenginle\u015ftirilmi\u015f bir etkile\u015fim sunarak al\u0131\u015fveri\u015f deneyimini benzersiz k\u0131lar.<\/p>

          Kad\u0131nlar G\u00fcn\u00fc’ne \u00f6zel olarak tasarlanan New Member<\/strong> pop-up, e-posta \u00fcyeli\u011fi bulunmayan kullan\u0131c\u0131lara y\u00f6neliktir. Genellikle \u00f6zel bir teklif i\u00e7erir ve kullan\u0131c\u0131lardan e-posta adreslerini payla\u015fmalar\u0131n\u0131 te\u015fvik eder. Existing Member<\/strong> pop-up ise e-posta \u00fcyeli\u011fi bulunan kullan\u0131c\u0131lara y\u00f6neliktir ve onlara \u00f6zel avantajlar sunarak sadakatlerini peki\u015ftirir. Belli kategorilerdeki \u00fcr\u00fcnlerle ilgili farkl\u0131 teklifleri i\u00e7eren pop-up’lar, kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na daha fazla odaklanmalar\u0131n\u0131 sa\u011flar.<\/p>

          Exit Intent<\/strong> pop-up, kullan\u0131c\u0131lar\u0131n siteyi terk etmek istedikleri an \u00e7\u0131kar ve onlara \u00f6zel f\u0131rsatlar sunarak geri d\u00f6nmelerini ama\u00e7lar. Exit Intent Cart ise e-posta \u00fcyeli\u011fi bulunmayan bir kullan\u0131c\u0131n\u0131n sepetinde \u00fcr\u00fcn bulundu\u011funda ortaya \u00e7\u0131kar, b\u00f6ylece kullan\u0131c\u0131y\u0131 al\u0131\u015fveri\u015fini tamamlamaya te\u015fvik eder.<\/p>

          Kad\u0131nlar G\u00fcn\u00fc kampanyalar\u0131 i\u00e7in, m\u00fc\u015fterilere en \u00e7ok gezdikleri \u00fcr\u00fcn gruplar\u0131na g\u00f6re hediye \u00f6nerilerinde bulunabilir, bu gruplarla ilgili WebPush<\/strong> ile ki\u015fiye \u00f6zel indirimler sunabilirsiniz. Ayr\u0131ca, WebPush ile ki\u015finin sepetindeki \u00fcr\u00fcnlerle ilgili hat\u0131rlatmalar yapabilir veya hediye alaca\u011f\u0131 ki\u015finin tercihlerine uygun \u00fcr\u00fcnleri vurgulayan \u00f6nerilerde bulunabilirsiniz.<\/p>

          Sticky Bar<\/strong>, markan\u0131n Kad\u0131nlar G\u00fcn\u00fc kampanyalar\u0131n\u0131 veya \u00f6zel duyurular\u0131n\u0131 yapabildi\u011fi, sayfa \u00fczerinde beliren bir pop-up\u2019t\u0131r. Bu, markan\u0131n \u00f6ne \u00e7\u0131kan tekliflerini vurgulayarak m\u00fc\u015fterilerin dikkatini \u00e7eker. Drawer Discount Counter<\/strong> ise kullan\u0131c\u0131n\u0131n ana sayfay\u0131 veya belirli bir kategori sayfas\u0131n\u0131 ziyaret etti\u011finde kar\u015f\u0131lar\u0131na \u00e7\u0131kan bir pop-up’t\u0131r. Bu pop-up, kullan\u0131c\u0131ya \u00f6zel indirimleri i\u00e7erebilir ve belirli bir s\u00fcre i\u00e7inde ge\u00e7erli olan bu indirimi kullanmaya te\u015fvik eder.<\/p>

          Revotas CXP markan\u0131z\u0131n Kad\u0131nlar G\u00fcn\u00fc’nde m\u00fc\u015fteri deneyimini en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olur. Bu detayl\u0131 rehberi kullanarak, \u00f6zel kampanyalar olu\u015fturabilir, m\u00fc\u015fteri sadakatini art\u0131rabilir ve markan\u0131z\u0131 g\u00fc\u00e7lendirebilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Kad\u0131nlar G\u00fcn\u00fc i\u00e7in M\u00fc\u015fteri Yolculuklar\u0131 Haz\u0131rlay\u0131n 8 Mart, uluslararas\u0131 bir \u00f6zel g\u00fcn olan “D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc” olarak kutlan\u0131r. Kad\u0131nlar G\u00fcn\u00fc, markalar\u0131n duyarl\u0131l\u0131k ve empatiyle \u00f6ne \u00e7\u0131kabilece\u011fi \u00f6nemli bir g\u00fcnd\u00fcr. Bu \u00f6zel g\u00fcn\u00fc f\u0131rsata \u00e7evirmek ve m\u00fc\u015fteri deneyimini en \u00fcst d\u00fczeye […]<\/p>\n","protected":false},"author":1,"featured_media":46964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087,2089],"tags":[],"class_list":["post-46947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-onemli-gunler"],"yoast_head":"\nKad\u0131nlar G\u00fcn\u00fc i\u00e7in M\u00fc\u015fteri Yolculuklar\u0131 Haz\u0131rlay\u0131n - Revotas<\/title>\n<meta name=\"description\" content=\"E-Ticaret sitenizi sevgililer g\u00fcn\u00fcne \u00f6zel 5 ileti\u015fim kampanyas\u0131yla haz\u0131rlay\u0131n. 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