{"id":48435,"date":"2024-06-12T16:03:08","date_gmt":"2024-06-12T13:03:08","guid":{"rendered":"https:\/\/www.revotas.com\/?p=48435"},"modified":"2024-10-24T13:51:10","modified_gmt":"2024-10-24T10:51:10","slug":"marka-guveni-musteri-deneyimiyle-baslar","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/","title":{"rendered":"Marka G\u00fcveni, M\u00fc\u015fteri Deneyimiyle Ba\u015flar"},"content":{"rendered":"\t\t
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Marka G\u00fcveni, M\u00fc\u015fteri Deneyimiyle Ba\u015flar<\/span><\/strong><\/h1>

Ge\u00e7ti\u011fimiz iki y\u0131l\u0131n ola\u011fan\u00fcst\u00fc olaylar\u0131, COVID-19 salg\u0131n\u0131ndan \u0131rksal ayr\u0131mc\u0131l\u0131k ve adaletsizli\u011fe kadar, t\u00fcketiciler i\u00e7in marka g\u00fcveninin ne kadar \u00f6nemli oldu\u011funu g\u00f6sterdi. Bu d\u00f6nemde, ya\u015fam tarzlar\u0131m\u0131z\u0131 ve birbirimize olan ili\u015fkilerimizi yeniden in\u015fa etmeye \u00e7al\u0131\u015f\u0131rken, marka g\u00fcveni daha da \u00f6ne \u00e7\u0131k\u0131yor.<\/p>

\u00d6zellikle son olaylarla birlikte, t\u00fcketicilerin sat\u0131n alma kararlar\u0131nda politik bir boyutunun oldu\u011fu g\u00f6r\u00fcl\u00fcyor. T\u00fcketiciler art\u0131k d\u00fcnyada iyilik yapan markalar\u0131 \u00f6d\u00fcllendirirken, yapmayanlardan ka\u00e7\u0131n\u0131yorlar. 2021 Edelman Trust Barometer \u00d6zel Raporu’na g\u00f6re, t\u00fcketicilerin %40’\u0131, g\u00fcvendikleri bir markay\u0131 liderlerin g\u00fcvenini kaybetmeleri nedeniyle art\u0131k tercih etmediklerini belirtti.<\/p>

Edelman’\u0131n raporunda yap\u0131lan bir ara\u015ft\u0131rma, t\u00fcketicilerin \u00e7o\u011funun (%63) marka g\u00fcvenin \u00f6nemli oldu\u011funu ve bunu toplumu iyile\u015ftirmek i\u00e7in kullanmak istediklerini ortaya koydu. Bu durum, g\u00fcvenin art\u0131k sat\u0131n alma kararlar\u0131nda temel bir fakt\u00f6r oldu\u011funu g\u00f6steriyor.<\/p>

Peki, markalar nas\u0131l g\u00fcven in\u015fa edebilir?<\/p>

Markalar\u0131n, \u015firket ve tak\u0131m kararlar\u0131n\u0131 ve eylemlerini y\u00f6nlendiren bir dizi de\u011fere sahip olmalar\u0131 ve bunlar\u0131 t\u00fcketicilere net bir \u015fekilde iletmeleri \u00f6nemlidir. Bununla birlikte, marka m\u00fc\u015fteri deneyimi de en kritik halka a\u00e7\u0131k varl\u0131klardan biridir. T\u00fcm t\u00fcketici kesimlerine eri\u015filebilir, g\u00fcvenli ve ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimleri, g\u00fcvenilir marka-t\u00fcketici ili\u015fkileri olu\u015fturman\u0131n temel bir bile\u015fenidir.<\/p>

M\u00fc\u015fteri deneyimini kapsay\u0131c\u0131 ve eri\u015filebilir hale getirmek i\u00e7in markalar \u015funlar\u0131 yapabilir:<\/p>

– M\u00fc\u015fteri hizmetlerini farkl\u0131 dillerde sunarak ve ileti\u015fim kanal\u0131 se\u00e7enekleri sunarak geni\u015f bir t\u00fcketici kitlesinin ihtiya\u00e7lar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerini g\u00f6sterebilirler.<\/p>

– Eri\u015filebilir tasar\u0131m d\u00fc\u015f\u00fcncesini m\u00fc\u015fteri yolculu\u011funun her a\u015famas\u0131na entegre ederek m\u00fc\u015fteri deneyimini eri\u015filebilir hale getirebilirler.<\/p>

– Cloud teknolojilerinden yararlanarak m\u00fc\u015fterilere uygun ve kolay bir \u015fekilde ba\u011flant\u0131 kurma f\u0131rsat\u0131 sunabilirler.<\/p>

Ayr\u0131ca, markalar\u0131n m\u00fc\u015fteri verilerini korumak i\u00e7in gerekli g\u00fcvenlik \u00f6nlemlerini almas\u0131 ve veri ihlalleri durumunda h\u0131zl\u0131 ve etkili bir \u015fekilde tepki vermesi \u00f6nemlidir. Yapay zeka ve makine \u00f6\u011frenmesinden yararlanarak m\u00fc\u015fteri deneyimini ki\u015fiselle\u015ftirmek isteyen markalar\u0131n ise algoritmalar\u0131ndaki \u00f6nyarg\u0131y\u0131 minimize etmeleri gerekmektedir.<\/p>

\u00a0<\/p>

Sonu\u00e7 olarak, markalar\u0131n m\u00fc\u015fteri deneyimini geli\u015ftirmek i\u00e7in etik ve de\u011ferlerini eylemlere d\u00f6n\u00fc\u015ft\u00fcrmeleri ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 \u00f6nceliklendirmeleri \u00f6nemlidir. M\u00fc\u015fteri g\u00fcveni olu\u015fturmak kolay de\u011fildir, ancak do\u011fru ad\u0131mlar at\u0131ld\u0131\u011f\u0131nda ve s\u00fcrd\u00fcr\u00fcld\u00fc\u011f\u00fcnde, t\u00fcketiciler markalar\u0131 tercih edecek ve sad\u0131k kalacaklard\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marka G\u00fcveni, M\u00fc\u015fteri Deneyimiyle Ba\u015flar Ge\u00e7ti\u011fimiz iki y\u0131l\u0131n ola\u011fan\u00fcst\u00fc olaylar\u0131, COVID-19 salg\u0131n\u0131ndan \u0131rksal ayr\u0131mc\u0131l\u0131k ve adaletsizli\u011fe kadar, t\u00fcketiciler i\u00e7in marka g\u00fcveninin ne kadar \u00f6nemli oldu\u011funu g\u00f6sterdi. Bu d\u00f6nemde, ya\u015fam tarzlar\u0131m\u0131z\u0131 ve birbirimize olan ili\u015fkilerimizi yeniden in\u015fa etmeye \u00e7al\u0131\u015f\u0131rken, marka g\u00fcveni […]<\/p>\n","protected":false},"author":1,"featured_media":48454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087,2093,2090,2091],"tags":[],"class_list":["post-48435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-dijital-pazarlama-blog-2","category-e-ticaret","category-e-ticaret-blog-2"],"yoast_head":"\nMarka G\u00fcveni, M\u00fc\u015fteri Deneyimiyle Ba\u015flar - Revotas<\/title>\n<meta name=\"description\" content=\"Ge\u00e7ti\u011fimiz iki y\u0131l\u0131n ola\u011fan\u00fcst\u00fc olaylar\u0131, COVID-19 salg\u0131n\u0131ndan \u0131rksal ayr\u0131mc\u0131l\u0131k ve adaletsizli\u011fe kadar, t\u00fcketiciler i\u00e7in marka g\u00fcveninin ne kadar \u00f6nemli oldu\u011funu g\u00f6sterdi. Bu d\u00f6nemde, ya\u015fam tarzlar\u0131m\u0131z\u0131 ve birbirimize olan ili\u015fkilerimizi yeniden in\u015fa etmeye \u00e7al\u0131\u015f\u0131rken, marka g\u00fcveni daha da \u00f6ne \u00e7\u0131k\u0131yor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka G\u00fcveni, M\u00fc\u015fteri Deneyimiyle Ba\u015flar - Revotas\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7ti\u011fimiz iki y\u0131l\u0131n ola\u011fan\u00fcst\u00fc olaylar\u0131, COVID-19 salg\u0131n\u0131ndan \u0131rksal ayr\u0131mc\u0131l\u0131k ve adaletsizli\u011fe kadar, t\u00fcketiciler i\u00e7in marka g\u00fcveninin ne kadar \u00f6nemli oldu\u011funu g\u00f6sterdi. Bu d\u00f6nemde, ya\u015fam tarzlar\u0131m\u0131z\u0131 ve birbirimize olan ili\u015fkilerimizi yeniden in\u015fa etmeye \u00e7al\u0131\u015f\u0131rken, marka g\u00fcveni daha da \u00f6ne \u00e7\u0131k\u0131yor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/\" \/>\n<meta property=\"og:site_name\" content=\"Revotas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevotasHQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T13:03:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-24T10:51:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2024\/06\/Marka-Gu\u0308veni-Marka-Deneyimiyle-Bas\u0327lar_Blog-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e\"},\"headline\":\"Marka G\u00fcveni, M\u00fc\u015fteri Deneyimiyle Ba\u015flar\",\"datePublished\":\"2024-06-12T13:03:08+00:00\",\"dateModified\":\"2024-10-24T10:51:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/\"},\"wordCount\":464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2024\/06\/Marka-Gu\u0308veni-Marka-Deneyimiyle-Bas\u0327lar_Blog-1.png\",\"articleSection\":[\"Blog\",\"CXP\",\"Dijital Pazarlama\",\"E-ticaret\",\"E-ticaret\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/\",\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/\",\"name\":\"Marka G\u00fcveni, M\u00fc\u015fteri Deneyimiyle Ba\u015flar - Revotas\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/marka-guveni-musteri-deneyimiyle-baslar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2024\/06\/Marka-Gu\u0308veni-Marka-Deneyimiyle-Bas\u0327lar_Blog-1.png\",\"datePublished\":\"2024-06-12T13:03:08+00:00\",\"dateModified\":\"2024-10-24T10:51:10+00:00\",\"description\":\"Ge\u00e7ti\u011fimiz iki y\u0131l\u0131n ola\u011fan\u00fcst\u00fc olaylar\u0131, COVID-19 salg\u0131n\u0131ndan \u0131rksal ayr\u0131mc\u0131l\u0131k ve adaletsizli\u011fe kadar, t\u00fcketiciler i\u00e7in marka g\u00fcveninin ne kadar \u00f6nemli oldu\u011funu g\u00f6sterdi. 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