{"id":49068,"date":"2025-08-20T13:00:07","date_gmt":"2025-08-20T10:00:07","guid":{"rendered":"https:\/\/www.revotas.com\/?p=49068"},"modified":"2025-08-20T13:00:09","modified_gmt":"2025-08-20T10:00:09","slug":"back-to-city-doneminde-sepet-hatirlatma-otomasyonu","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/back-to-city-doneminde-sepet-hatirlatma-otomasyonu\/","title":{"rendered":"Back to City D\u00f6neminde Sepet Hat\u0131rlatma Otomasyonu"},"content":{"rendered":"\t\t
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Back to City D\u00f6neminde Sepet Hat\u0131rlatma Otomasyonu ile\nSat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131r\u0131n<\/b><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Yaz tatilinin sona ermesi ve insanlar\u0131n tekrar \u015fehir hayat\u0131na d\u00f6nmesiyle birlikte, e-ticaret sekt\u00f6r\u00fc i\u00e7in yo\u011fun bir sezon ba\u015fl\u0131yor. “Back to City” d\u00f6neminde t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fiyor; okula d\u00f6n\u00fc\u015f, ofis ihtiya\u00e7lar\u0131 ve sonbahara haz\u0131rl\u0131k al\u0131\u015fveri\u015fleri \u00f6n plana \u00e7\u0131k\u0131yor. Bu d\u00f6nemde m\u00fc\u015fterilerin ilgisini \u00e7ekmek ve sepetlerini tamamlamalar\u0131n\u0131 sa\u011flamak, markalar i\u00e7in b\u00fcy\u00fck bir f\u0131rsat. \u0130\u015fte bu noktada CXP (Customer Experience Platform)<\/b> ile entegre \u00e7al\u0131\u015fan sepet hat\u0131rlatma otomasyonu<\/b> devreye giriyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Neden Sepet Hat\u0131rlatma \u00d6nemlidir?<\/b><\/p>

M\u00fc\u015fteriler genellikle online al\u0131\u015fveri\u015f s\u0131ras\u0131nda sepetlerine \u00fcr\u00fcn eklerler, ancak \u00e7e\u015fitli nedenlerle sat\u0131n alma i\u015flemini tamamlamadan siteyi terk ederler. Bu nedenler \u015funlar olabilir:<\/span><\/p>

  • \u00dcr\u00fcnler hakk\u0131nda karars\u0131zl\u0131k<\/li>
  • Fiyat de\u011fi\u015fiklikleri<\/li>
  • Ula\u015f\u0131m ve teslimat s\u00fcre\u00e7leri<\/li>
  • Di\u011fer rakip ma\u011fazalarla kar\u015f\u0131la\u015ft\u0131rmalar<\/li><\/ul>

    \u00a0<\/b><\/p>

    Sepet hat\u0131rlatma otomasyonu<\/b> sayesinde bu terk edilen sepetler kurtar\u0131labilir. M\u00fc\u015fteriye, sepetinde b\u0131rakt\u0131\u011f\u0131 \u00fcr\u00fcnleri hat\u0131rlatan ki\u015fiselle\u015ftirilmi\u015f e-postalar g\u00f6nderilir. Bu hat\u0131rlatmalar, indirimler, \u00fccretsiz kargo f\u0131rsatlar\u0131 veya \u00fcr\u00fcn stoklar\u0131n\u0131n t\u00fckenmek \u00fczere oldu\u011funu belirten uyar\u0131larla desteklendi\u011finde, m\u00fc\u015fterinin geri d\u00f6n\u00fcp sat\u0131n alma i\u015flemini tamamlamas\u0131 sa\u011flanabilir.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    CXP ile Sepet Hat\u0131rlatma Otomasyonu Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Revotas CX Platformu<\/b>, m\u00fc\u015fteri deneyimini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in g\u00fc\u00e7l\u00fc otomasyon \u00f6zellikleri sunar. Sepet hat\u0131rlatma otomasyonu, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 izleyerek ki\u015fiye \u00f6zel hat\u0131rlatmalar olu\u015fturur. \u0130\u015fte ad\u0131m ad\u0131m nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    1. M\u00fc\u015fteri Sepete \u00dcr\u00fcn Ekler<\/b>: Ziyaret\u00e7i, al\u0131\u015fveri\u015f sepetine bir ya da birden fazla \u00fcr\u00fcn ekler ancak sat\u0131n almay\u0131 tamamlamadan siteden ayr\u0131l\u0131r.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      2. CXP Sepet Hat\u0131rlatmay\u0131 Aktif Eder<\/b>: CXP, bu terk edilmi\u015f sepeti fark eder ve belirlenen zaman aral\u0131\u011f\u0131nda ki\u015fiselle\u015ftirilmi\u015f bir hat\u0131rlatma e-postas\u0131 g\u00f6nderir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      3. Ki\u015fiselle\u015ftirilmi\u015f \u0130\u00e7erik ve Teklifler<\/b>: Hat\u0131rlatma e-postas\u0131nda m\u00fc\u015fteriye, sepetinde b\u0131rakt\u0131\u011f\u0131 \u00fcr\u00fcnlerin listesi g\u00f6sterilir. Ayr\u0131ca, \u00f6zel indirim teklifleri, \u00fccretsiz kargo kampanyalar\u0131 veya sepetteki \u00fcr\u00fcnlerin s\u0131n\u0131rl\u0131 stok bilgileri eklenir. Bu, m\u00fc\u015fteriyi geri d\u00f6nmeye te\u015fvik eder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      4. Sat\u0131n Alma Tamamlan\u0131r<\/b>: M\u00fc\u015fteri hat\u0131rlatma e-postas\u0131 sayesinde sepetine geri d\u00f6ner ve sat\u0131n almay\u0131 tamamlar. B\u00f6ylece terk edilen sepetler, sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Back to City D\u00f6nemine \u00d6zel Stratejiler<\/b><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      “Back to City” d\u00f6neminde sepet hat\u0131rlatma otomasyonunu daha etkili hale getirmek i\u00e7in \u015fu stratejileri uygulayabilirsiniz.<\/p>

      • Sezonluk Kampanyalar<\/b>: Okula d\u00f6n\u00fc\u015f, ofis \u00fcr\u00fcnleri veya sonbahara haz\u0131rl\u0131k temal\u0131 kampanyalar d\u00fczenleyerek hat\u0131rlatma e-postalar\u0131n\u0131 bu temalarla e\u015fle\u015ftirebilirsiniz.<\/li>
      • Fiyat \u0130ndirimleri ve Promosyonlar<\/b>: Sepet hat\u0131rlatma e-postalar\u0131na bu d\u00f6neme \u00f6zel promosyonlar ekleyerek geri d\u00f6n\u00fc\u015fleri h\u0131zland\u0131rabilirsiniz.<\/li>
      • Zamanl\u0131 Hat\u0131rlatmalar<\/b>: Sepetin terk edilmesinden k\u0131sa bir s\u00fcre sonra, \u00f6rne\u011fin 1-2 g\u00fcn i\u00e7inde hat\u0131rlatma yaparak m\u00fc\u015fterinin ilgisi kaybolmadan geri d\u00f6n\u00fc\u015f\u00fcn\u00fc sa\u011flayabilirsiniz.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        “Back to City” d\u00f6neminde CXP sepet hat\u0131rlatma otomasyonu, e-ticaret sitenizde sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Bu d\u00f6nem, t\u00fcketicilerin yo\u011fun al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 bir s\u00fcre\u00e7 oldu\u011fundan, terk edilen sepetlerin geri kazan\u0131lmas\u0131 b\u00fcy\u00fck bir f\u0131rsat sunar. CXP\u2019nin ki\u015fiselle\u015ftirilmi\u015f ve stratejik yakla\u015f\u0131m\u0131yla, sepet hat\u0131rlatma otomasyonu m\u00fc\u015fterilerinizi harekete ge\u00e7irir ve gelirlerinizi art\u0131r\u0131r.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Back to City D\u00f6neminde Sepet Hat\u0131rlatma Otomasyonu ile Sat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131r\u0131n Yaz tatilinin sona ermesi ve insanlar\u0131n tekrar \u015fehir hayat\u0131na d\u00f6nmesiyle birlikte, e-ticaret sekt\u00f6r\u00fc i\u00e7in yo\u011fun bir sezon ba\u015fl\u0131yor. “Back to City” d\u00f6neminde t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fiyor; okula d\u00f6n\u00fc\u015f, ofis ihtiya\u00e7lar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":51621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2085,2087,2093,2090,2091,2086],"tags":[],"class_list":["post-49068","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-dijital-pazarlama-blog-2","category-e-ticaret","category-e-ticaret-blog-2","category-musteri-yolculuklari","post_format-post-format-chat"],"yoast_head":"\nBack to City D\u00f6neminde Sepet Hat\u0131rlatma Otomasyonu - 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