{"id":49536,"date":"2024-10-10T17:29:03","date_gmt":"2024-10-10T14:29:03","guid":{"rendered":"https:\/\/www.revotas.com\/?p=49536"},"modified":"2024-10-24T13:49:05","modified_gmt":"2024-10-24T10:49:05","slug":"2023-turkiye-11-11-alisveris-verileri-ve-trendleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/2023-turkiye-11-11-alisveris-verileri-ve-trendleri\/","title":{"rendered":"2023 T\u00fcrkiye 11.11 Al\u0131\u015fveri\u015f Verileri ve Trendleri"},"content":{"rendered":"\t\t
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2023 T\u00fcrkiye 11.11 Al\u0131\u015fveri\u015f Verileri ve Trendleri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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11.11, yani Bekarlar G\u00fcn\u00fc, sadece \u00c7in\u2019de de\u011fil, T\u00fcrkiye\u2019de de e-ticaret d\u00fcnyas\u0131nda b\u00fcy\u00fck bir etkiye sahip. 2023 y\u0131l\u0131nda, T\u00fcrkiye’deki online al\u0131\u015fveri\u015f platformlar\u0131 bu d\u00f6nemde rekor sat\u0131\u015f rakamlar\u0131na ula\u015ft\u0131. Markalar bu d\u00f6nemde geni\u015f kampanya yelpazesi ve b\u00fcy\u00fck indirimlerle t\u00fcketicilere cazip f\u0131rsatlar sundu. \u0130\u015fte T\u00fcrkiye’de 2023 11.11 al\u0131\u015fveri\u015f d\u00f6nemine dair dikkat \u00e7ekici veriler:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2023 T\u00fcrkiye 11.11 Verileri:<\/strong><\/p>

  1. Toplam Sat\u0131\u015f Hacmi<\/strong>: T\u00fcrkiye’de e-ticaret sekt\u00f6r\u00fc, 2023 11.11 d\u00f6nemi boyunca yakla\u015f\u0131k 30 milyar TL<\/strong>\u2019lik sat\u0131\u015f hacmine ula\u015ft\u0131. Bu, bir \u00f6nceki y\u0131la g\u00f6re %25’lik bir art\u0131\u015f\u0131 temsil ediyor.<\/li>
  2. Sipari\u015f Say\u0131s\u0131<\/strong>: 11.11 d\u00f6neminde sipari\u015f say\u0131s\u0131nda b\u00fcy\u00fck bir art\u0131\u015f ya\u015fand\u0131. 11 milyonun \u00fczerinde sipari\u015f<\/strong> verildi ve \u00f6zellikle moda, elektronik ve ev dekorasyonu kategorileri yo\u011fun talep g\u00f6rd\u00fc.<\/li>
  3. Ortalama Sepet Tutar\u0131<\/strong>: T\u00fcketiciler, al\u0131\u015fveri\u015flerinde daha b\u00fcy\u00fck harcamalar yapt\u0131 ve 2023’te ortalama sepet tutar\u0131 450 TL<\/strong> olarak kaydedildi. Bu rakam, 2022\u2019ye k\u0131yasla %15 daha y\u00fcksek.<\/li>
  4. Mobil Al\u0131\u015fveri\u015fin Pay\u0131<\/strong>: 2023 y\u0131l\u0131nda al\u0131\u015fveri\u015flerin %75’i mobil cihazlar \u00fczerinden ger\u00e7ekle\u015ftirildi. Bu, mobil al\u0131\u015fveri\u015fin T\u00fcrkiye\u2019deki y\u00fckselen trendini bir kez daha do\u011frulad\u0131.<\/li>
  5. En Pop\u00fcler Kategoriler<\/strong>: Elektronik \u00fcr\u00fcnler, ak\u0131ll\u0131 telefonlar, moda ve kozmetik en \u00e7ok tercih edilen kategoriler oldu. \u00d6zellikle giyim ve aksesuar<\/strong> kategorilerindeki indirimler b\u00fcy\u00fck ilgi \u00e7ekti.<\/li>
  6. \u0130ade Oran\u0131<\/strong>: Al\u0131\u015fveri\u015flerin %10\u2019u iade edildi. Bu oran, \u00f6zellikle giyim kategorisinde y\u00fcksek olurken, elektronik ve ev \u00fcr\u00fcnlerinde daha d\u00fc\u015f\u00fck seviyelerde kald\u0131.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    7. Teslimat H\u0131z\u0131<\/strong>: 11.11 d\u00f6neminde artan sipari\u015f yo\u011funlu\u011funa ra\u011fmen, b\u00fcy\u00fck e-ticaret platformlar\u0131 ortalama 3 i\u015f g\u00fcn\u00fc<\/strong> i\u00e7erisinde teslimat sa\u011flad\u0131. Lojistik hizmetlerinde yap\u0131lan yat\u0131r\u0131mlar sayesinde teslimat s\u00fcrelerinde iyile\u015fme g\u00f6r\u00fcld\u00fc.<\/p>

    8. T\u00fcketici Memnuniyeti<\/strong>: 2023 y\u0131l\u0131nda t\u00fcketici memnuniyeti konusunda \u00f6nemli geli\u015fmeler kaydedildi. \u00d6zellikle h\u0131zl\u0131 teslimat ve kolay iade s\u00fcre\u00e7leri, m\u00fc\u015fteri memnuniyetinin artmas\u0131na katk\u0131da bulundu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    11.11 \u0130\u00e7in CXP Stratejileri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    2023 verileri, T\u00fcrkiye’de e-ticaret sekt\u00f6r\u00fcn\u00fcn 11.11 d\u00f6neminde h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ve t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n dijitale kayd\u0131\u011f\u0131n\u0131 net bir \u015fekilde ortaya koyuyor. Bu noktada, Revotas Customer Experience Platform (CXP)<\/b>, markalar\u0131n bu al\u0131\u015fveri\u015f d\u00f6nemini maksimum kazan\u00e7la kapatmas\u0131na yard\u0131mc\u0131 olacak stratejik ara\u00e7lar sunuyor. \u0130\u015fte Revotas CXP’nin 11.11\u2019de markan\u0131z\u0131n ba\u015far\u0131s\u0131na katk\u0131 sa\u011flayacak y\u00f6ntemleri:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Ki\u015fiselle\u015ftirilmi\u015f \u0130leti\u015fim<\/b>: 11.11 d\u00f6neminde m\u00fc\u015fteriler, kendilerine \u00f6zel teklifler sunan markalara daha fazla y\u00f6neliyor. Revotas CDP (Customer Data Platform)<\/b> ile m\u00fc\u015fterilerin al\u0131\u015fveri\u015f ge\u00e7mi\u015fini analiz ederek ki\u015fiye \u00f6zel kampanyalar olu\u015fturabilir, ilgilerini \u00e7ekebilecek \u00fcr\u00fcn \u00f6nerileri yapabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Otomatik Kampanya Y\u00f6netimi<\/b>: Otomasyon Platformu<\/b> sayesinde, m\u00fc\u015fterilerinizin al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131na g\u00f6re otomatik e-posta, SMS veya push bildirimleri g\u00f6nderebilirsiniz. Sepet hat\u0131rlatma e-postalar\u0131, terk edilmi\u015f sepet bildirimleri ve indirim duyurular\u0131 ile m\u00fc\u015fteri etkile\u015fimlerini art\u0131rabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \u00c7ok Kanall\u0131 \u0130leti\u015fim Stratejisi<\/b>: 2023 y\u0131l\u0131nda al\u0131\u015fveri\u015flerin %75\u2019inin mobil cihazlar \u00fczerinden ger\u00e7ekle\u015fti\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, m\u00fc\u015fterilerinizle \u00e7oklu kanallar \u00fczerinden ileti\u015fim kurmak \u00f6nem ta\u015f\u0131yor. E-posta, SMS, web push ve uygulama bildirimlerini<\/b> birle\u015ftirerek m\u00fc\u015fterilerle her platformda etkile\u015fim sa\u011flayabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Dinamik \u0130\u00e7erik Kullan\u0131m\u0131<\/b>: Revotas CXP\u2019nin dinamik i\u00e7erik \u00f6zellikleri ile stok bilgisi, geri say\u0131m sayac\u0131 ve anl\u0131k teklifler gibi bilgileri m\u00fc\u015fterilerinize sunabilirsiniz. Bu tarz i\u00e7erikler, m\u00fc\u015fterilerde aciliyet duygusu yaratarak daha fazla al\u0131\u015fveri\u015fe y\u00f6nlendirebilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Sat\u0131\u015f Sonras\u0131 \u0130leti\u015fim<\/b>: 11.11 d\u00f6neminden sonra, m\u00fc\u015fterilerle sat\u0131\u015f sonras\u0131 ba\u011f kurmak \u00f6nemlidir. Sat\u0131\u015f sonras\u0131 te\u015fekk\u00fcr e-postalar\u0131, ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler ve memnuniyet anketleri ile m\u00fc\u015fteri sadakati olu\u015fturabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Veri Analizi ve Optimizasyon<\/b>: Revotas CXP ile kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 anl\u0131k olarak takip edebilir ve sonu\u00e7lara g\u00f6re stratejinizi optimize edebilirsiniz. Bu, en iyi performans\u0131 g\u00f6steren kampanyalar ve \u00fcr\u00fcnler hakk\u0131nda net i\u00e7g\u00f6r\u00fcler sunarak yat\u0131r\u0131m getirinizi art\u0131r\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Sonu\u00e7: <\/b>11.11 gibi b\u00fcy\u00fck al\u0131\u015fveri\u015f etkinliklerinde ba\u015far\u0131 sa\u011flamak,\ndo\u011fru stratejileri uygulamakla m\u00fcmk\u00fcnd\u00fcr. 2023 verileri, T\u00fcrkiye\u2019de e-ticaret\nsekt\u00f6r\u00fcn\u00fcn bu d\u00f6nemde ne kadar \u00f6nemli f\u0131rsatlar sundu\u011funu ortaya koyuyor. <\/span>Revotas\nCXP<\/b>, ki\u015fiselle\u015ftirilmi\u015f kampanyalar, otomatik s\u00fcre\u00e7ler ve \u00e7ok kanall\u0131\nileti\u015fim stratejileri ile markan\u0131z\u0131n bu f\u0131rsatlardan en iyi \u015fekilde\nfaydalanmas\u0131n\u0131 sa\u011flayarak, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    2023 T\u00fcrkiye 11.11 Al\u0131\u015fveri\u015f Verileri ve Trendleri 11.11, yani Bekarlar G\u00fcn\u00fc, sadece \u00c7in\u2019de de\u011fil, T\u00fcrkiye\u2019de de e-ticaret d\u00fcnyas\u0131nda b\u00fcy\u00fck bir etkiye sahip. 2023 y\u0131l\u0131nda, T\u00fcrkiye’deki online al\u0131\u015fveri\u015f platformlar\u0131 bu d\u00f6nemde rekor sat\u0131\u015f rakamlar\u0131na ula\u015ft\u0131. Markalar bu d\u00f6nemde geni\u015f kampanya yelpazesi […]<\/p>\n","protected":false},"author":1,"featured_media":49540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2085,2087,2093,2090,2091,2086],"tags":[],"class_list":["post-49536","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-dijital-pazarlama-blog-2","category-e-ticaret","category-e-ticaret-blog-2","category-musteri-yolculuklari","post_format-post-format-chat"],"yoast_head":"\n2023 T\u00fcrkiye 11.11 Al\u0131\u015fveri\u015f Verileri ve Trendleri - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/2023-turkiye-11-11-alisveris-verileri-ve-trendleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 T\u00fcrkiye 11.11 Al\u0131\u015fveri\u015f Verileri ve Trendleri - Revotas\" \/>\n<meta property=\"og:description\" content=\"2023 T\u00fcrkiye 11.11 Al\u0131\u015fveri\u015f Verileri ve Trendleri 11.11, yani Bekarlar G\u00fcn\u00fc, sadece \u00c7in\u2019de de\u011fil, T\u00fcrkiye\u2019de de e-ticaret d\u00fcnyas\u0131nda b\u00fcy\u00fck bir etkiye sahip. 2023 y\u0131l\u0131nda, T\u00fcrkiye’deki online al\u0131\u015fveri\u015f platformlar\u0131 bu d\u00f6nemde rekor sat\u0131\u015f rakamlar\u0131na ula\u015ft\u0131. 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