{"id":49733,"date":"2025-10-22T16:22:00","date_gmt":"2025-10-22T13:22:00","guid":{"rendered":"https:\/\/www.revotas.com\/?p=49733"},"modified":"2025-10-27T00:16:22","modified_gmt":"2025-10-26T21:16:22","slug":"black-fridayde-customer-experience-platform-ile-satislari-artirin","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/black-fridayde-customer-experience-platform-ile-satislari-artirin\/","title":{"rendered":"Black Friday\u2019de Customer Experience Platform ile Sat\u0131\u015flar\u0131 Art\u0131r\u0131n"},"content":{"rendered":"\t\t
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Black Friday\u2019de M\u00fc\u015fteri Deneyimini Y\u00fckseltin: Customer Experience Platform (CXP) ile Sat\u0131\u015flar\u0131 Art\u0131r\u0131n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Black Friday, markalar\u0131n y\u0131l boyunca en \u00e7ok heyecan duydu\u011fu sat\u0131\u015f d\u00f6nemi olarak \u00f6ne \u00e7\u0131k\u0131yor. Ancak bu yo\u011fun d\u00f6nemde sadece indirimler ve promosyonlar yeterli olmayabilir. M\u00fc\u015fterilere unutulmaz bir al\u0131\u015fveri\u015f deneyimi sunarak rakiplerinizden s\u0131yr\u0131lman\u0131z gerekir. \u0130\u015fte bu noktada, Revotas Customer Experience Platform (CXP)<\/strong> devreye giriyor. CXP, m\u00fc\u015fteri deneyimini en \u00fcst d\u00fczeye \u00e7\u0131karmak ve m\u00fc\u015fteri sadakatini art\u0131rmak i\u00e7in m\u00fckemmel bir ara\u00e7t\u0131r. Peki, Black Friday\u2019de CXP\u2019yi nas\u0131l en verimli \u015fekilde kullanabilirsiniz? \u0130\u015fte ipu\u00e7lar\u0131 ve bir \u00f6rnek senaryo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ki\u015fiselle\u015ftirilmi\u015f Deneyim ile D\u00f6n\u00fc\u015f\u00fcm\u00fc Art\u0131r\u0131n<\/strong><\/p>

Ki\u015fiselle\u015ftirme, m\u00fc\u015fteri deneyiminin merkezinde yer al\u0131r. <\/span>Customer Experience Platform<\/strong>, m\u00fc\u015fterilerinizin \u00f6nceki al\u0131\u015fveri\u015flerine, ziyaret ettikleri sayfalara ve ilgilendikleri \u00fcr\u00fcnlere dayal\u0131 olarak ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler sunman\u0131za olanak tan\u0131r. Black Friday\u2019de, m\u00fc\u015fterilere \u00f6zel teklifler, ge\u00e7mi\u015fte ilgi duyduklar\u0131 \u00fcr\u00fcnlerle ilgili indirimler veya sad\u0131k m\u00fc\u015fterilere \u00f6zel promosyonlar sunarak onlar\u0131 al\u0131\u015fveri\u015f yapmaya te\u015fvik edebilirsiniz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00c7ok Kanall\u0131 \u0130leti\u015fim ile Her Yerden Ula\u015f\u0131n<\/strong><\/p>

Black Friday, markalar\u0131n m\u00fc\u015fterilerine en etkili \u015fekilde ula\u015fmas\u0131 gereken bir d\u00f6nemdir. CXP<\/strong>, \u00e7ok kanall\u0131 ileti\u015fim olanaklar\u0131 sunarak e-posta, SMS, web push bildirimleri ve sosyal medya gibi platformlarda m\u00fc\u015fterilerinizle etkile\u015fimde bulunman\u0131za yard\u0131mc\u0131 olur. \u00d6rne\u011fin, bir m\u00fc\u015fteri sepete \u00fcr\u00fcn ekledikten sonra e-posta veya SMS ile hat\u0131rlatmalar yaparak onlar\u0131n al\u0131\u015fveri\u015fi tamamlamas\u0131n\u0131 sa\u011flayabilirsiniz. Ayn\u0131 zamanda web push bildirimleri ile m\u00fc\u015fterilere anl\u0131k teklifler sunabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ger\u00e7ek Zamanl\u0131 Etkile\u015fim ile Sat\u0131\u015flar\u0131 Y\u00f6netin<\/strong><\/p>

Black Friday s\u00fcrecinde m\u00fc\u015fterilerinize ger\u00e7ek zamanl\u0131 olarak yan\u0131t verebilmek b\u00fcy\u00fck avantaj sa\u011flar. CXP<\/strong>, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 anl\u0131k olarak analiz ederek, do\u011fru zamanda do\u011fru mesajlar\u0131 iletmenizi sa\u011flar. M\u00fc\u015fterilerinizin sitenizi hangi zamanlarda ziyaret etti\u011fini, hangi \u00fcr\u00fcnlerle ilgilendi\u011fini izleyerek, ki\u015fiselle\u015ftirilmi\u015f kampanyalar ve promosyonlar sunabilirsiniz. Bu sayede m\u00fc\u015fterilerinizin ilgisini \u00e7ekebilir ve sat\u0131\u015flar\u0131 art\u0131rabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Segmentasyon ile Hedeflenmi\u015f Kampanyalar<\/strong><\/p>

Her m\u00fc\u015fteri ayn\u0131 de\u011fildir, bu nedenle her biri i\u00e7in ayn\u0131 kampanya i\u015fe yaramayabilir. CXP<\/strong>, m\u00fc\u015fteri segmentasyonu yapman\u0131za olanak tan\u0131yarak, farkl\u0131 gruplara farkl\u0131 kampanyalar sunman\u0131z\u0131 sa\u011flar. \u00d6rne\u011fin, sad\u0131k m\u00fc\u015fterilerinize daha \u00f6nce sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerle ilgili ekstra indirimler sunarken, yeni m\u00fc\u015fterilere b\u00fcy\u00fck kar\u015f\u0131lama indirimleri veya \u00fccretsiz kargo gibi avantajlar sa\u011flayabilirsiniz. Bu hedeflenmi\u015f kampanyalar, m\u00fc\u015fteri memnuniyetini art\u0131r\u0131rken d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 da y\u00fckseltir.<\/p>

M\u00fc\u015fteri Sadakatini G\u00fc\u00e7lendirin<\/strong><\/p>

Black Friday sadece bir sat\u0131\u015f g\u00fcn\u00fc de\u011fil, uzun vadeli m\u00fc\u015fteri ili\u015fkileri kurmak i\u00e7in de bir f\u0131rsatt\u0131r. Customer Experience Platform<\/strong>, Black Friday\u2019den sonra da m\u00fc\u015fterilerinizle etkile\u015fimde kalman\u0131z\u0131 sa\u011flar. Sat\u0131\u015f sonras\u0131 te\u015fekk\u00fcr mesajlar\u0131, sonraki al\u0131\u015fveri\u015fler i\u00e7in ki\u015fisel indirim kuponlar\u0131 veya sadakat program\u0131 teklifleri g\u00f6ndererek, m\u00fc\u015fterilerinizin markan\u0131zla olan ba\u011f\u0131n\u0131 g\u00fc\u00e7lendirebilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00d6rnek Senaryo: Bir Moda Markas\u0131n\u0131n Black Friday Ba\u015far\u0131s\u0131<\/strong><\/p>

Bir moda markas\u0131, Black Friday kampanyas\u0131nda Customer Experience Platform<\/strong>\u2019unu etkili bir \u015fekilde kullanarak m\u00fc\u015fteri deneyimini optimize etmeye karar verir. \u0130\u015fte bu markan\u0131n uygulad\u0131\u011f\u0131 strateji:<\/p>

  • Segmentasyon ve Ki\u015fiselle\u015ftirme:<\/strong> CXP kullanarak m\u00fc\u015fterilerini sad\u0131k m\u00fc\u015fteriler, yeni m\u00fc\u015fteriler ve terk edilen sepet sahipleri olarak segmentlere ay\u0131r\u0131r. Sad\u0131k m\u00fc\u015fterilere \u00f6nceden \u00f6zel indirimler sunar ve onlara VIP kampanyalarla ula\u015f\u0131r. Yeni m\u00fc\u015fterilere ise ilk al\u0131\u015fveri\u015flerinde %20 indirim ve \u00fccretsiz kargo avantaj\u0131 sunan bir kampanya ba\u015flat\u0131r.<\/li>
  • \u00c7ok Kanall\u0131 \u0130leti\u015fim:<\/strong> E-posta ve SMS kampanyalar\u0131 ile sepetini terk eden m\u00fc\u015fterilere hat\u0131rlatmalar yapar. Web push bildirimleri ile anl\u0131k indirimleri ve stok azald\u0131 uyar\u0131lar\u0131n\u0131 iletir. Ayn\u0131 zamanda, sosyal medya \u00fczerinden de \u201cs\u0131n\u0131rl\u0131 s\u00fcreli Black Friday indirimlerini\u201d duyurarak, etkile\u015fim alan\u0131n\u0131 geni\u015fletir.<\/li>
  • Ger\u00e7ek Zamanl\u0131 Etkile\u015fim:<\/strong> CXP sayesinde, m\u00fc\u015fterilerinin site \u00fczerinde hangi \u00fcr\u00fcnlerle ilgilendi\u011fini ger\u00e7ek zamanl\u0131 olarak takip eder. \u00d6rne\u011fin, bir m\u00fc\u015fteri saatlerce belirli bir \u00fcr\u00fcn\u00fc inceleyip sat\u0131n almad\u0131\u011f\u0131nda, ona \u00f6zel %10 ek indirim sunan bir pop-up mesaj\u0131 iletebilir. Bu k\u00fc\u00e7\u00fck te\u015fvikler, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131r\u0131r.<\/li>
  • Sat\u0131\u015f Sonras\u0131 Sadakat:<\/strong> Black Friday\u2019den sonra m\u00fc\u015fterilerine te\u015fekk\u00fcr e-postalar\u0131 ve bir sonraki al\u0131\u015fveri\u015flerinde ge\u00e7erli ki\u015fisel indirim kuponlar\u0131 g\u00f6nderir. Ayr\u0131ca, sadakat program\u0131na kat\u0131lma davetleri ile m\u00fc\u015fterilerle uzun vadeli ili\u015fkiler kurmay\u0131 hedefler.<\/li><\/ul>

    Bu stratejiler sayesinde moda markas\u0131, Black Friday kampanyas\u0131nda %35 daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na ula\u015f\u0131r ve m\u00fc\u015fteri memnuniyetini art\u0131rarak uzun vadeli bir ba\u011fl\u0131l\u0131k olu\u015fturur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Sonu\u00e7<\/strong><\/p>

    Black Friday, sadece b\u00fcy\u00fck sat\u0131\u015flar i\u00e7in bir f\u0131rsat de\u011fil, ayn\u0131 zamanda m\u00fc\u015fteri deneyimini geli\u015ftirmek ve m\u00fc\u015fteri sadakati olu\u015fturmak i\u00e7in de \u00f6nemli bir d\u00f6nemdir. Revotas Customer Experience Platform (CXP)<\/strong>, m\u00fc\u015fterilerinizin al\u0131\u015fveri\u015f deneyimini ki\u015fiselle\u015ftirmenize, \u00e7ok kanall\u0131 etkile\u015fimlerle m\u00fc\u015fterilere her noktadan ula\u015fman\u0131za ve ger\u00e7ek zamanl\u0131 verilerle stratejinizi optimize etmenize yard\u0131mc\u0131 olur. Black Friday\u2019de m\u00fc\u015fteri deneyimini g\u00fc\u00e7lendirerek rakiplerinizden s\u0131yr\u0131lmak i\u00e7in CXP’nin g\u00fcc\u00fcn\u00fc ke\u015ffedin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Black Friday, markalar\u0131n y\u0131l boyunca en \u00e7ok heyecan duydu\u011fu sat\u0131\u015f d\u00f6nemi olarak \u00f6ne \u00e7\u0131k\u0131yor. Ancak bu yo\u011fun d\u00f6nemde sadece indirimler ve promosyonlar yeterli olmayabilir. M\u00fc\u015fterilere unutulmaz bir al\u0131\u015fveri\u015f deneyimi sunarak rakiplerinizden s\u0131yr\u0131lman\u0131z gerekir. \u0130\u015fte bu noktada, Revotas Customer Experience Platform (CXP) devreye giriyor. CXP, m\u00fc\u015fteri deneyimini en \u00fcst d\u00fczeye \u00e7\u0131karmak ve m\u00fc\u015fteri sadakatini art\u0131rmak i\u00e7in m\u00fckemmel bir ara\u00e7t\u0131r. <\/p>\n","protected":false},"author":1,"featured_media":49739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2085,2087,2093,2090,2091,2086,2089],"tags":[],"class_list":["post-49733","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-dijital-pazarlama-blog-2","category-e-ticaret","category-e-ticaret-blog-2","category-musteri-yolculuklari","category-onemli-gunler","post_format-post-format-chat"],"yoast_head":"\nBlack Friday\u2019de Customer Experience Platform ile Sat\u0131\u015flar\u0131 Art\u0131r\u0131n - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/black-fridayde-customer-experience-platform-ile-satislari-artirin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday\u2019de Customer Experience Platform ile Sat\u0131\u015flar\u0131 Art\u0131r\u0131n - Revotas\" \/>\n<meta property=\"og:description\" content=\"Black Friday, markalar\u0131n y\u0131l boyunca en \u00e7ok heyecan duydu\u011fu sat\u0131\u015f d\u00f6nemi olarak \u00f6ne \u00e7\u0131k\u0131yor. 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