{"id":49765,"date":"2024-10-22T16:46:46","date_gmt":"2024-10-22T13:46:46","guid":{"rendered":"https:\/\/www.revotas.com\/?p=49765"},"modified":"2024-10-24T13:47:17","modified_gmt":"2024-10-24T10:47:17","slug":"2023-black-friday-verileri-ve-2024-icin-stratejiler","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/2023-black-friday-verileri-ve-2024-icin-stratejiler\/","title":{"rendered":"2023 Black Friday Verileri ve 2024 \u0130\u00e7in Stratejiler"},"content":{"rendered":"\t\t
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2023 Black Friday Verileri: 2024 \u0130\u00e7in Stratejiler ve Revotas CXP\u2019nin Faydalar\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Black Friday, her y\u0131l t\u00fcketicilerin ve markalar\u0131n sab\u0131rs\u0131zl\u0131kla bekledi\u011fi bir al\u0131\u015fveri\u015f etkinli\u011fi haline geldi. 2023 y\u0131l\u0131nda da T\u00fcrkiye’de rekor d\u00fczeyde sat\u0131\u015flar ve t\u00fcketici etkile\u015fimleri ya\u015fand\u0131. Bu d\u00f6nemde elde edilen veriler, markalar\u0131n 2024\u2019te stratejik ad\u0131mlar atmas\u0131 i\u00e7in \u00f6nemli ipu\u00e7lar\u0131 sunuyor. \u00d6zellikle ki\u015fiselle\u015ftirilmi\u015f deneyimler ve otomasyon ara\u00e7lar\u0131n\u0131n kullan\u0131m\u0131n\u0131 \u00f6n plana \u00e7\u0131karan \u00e7\u00f6z\u00fcmler, bu verilerden maksimum verim elde etmenizi sa\u011flayabilir.<\/p>

\u0130\u015fte 2023 Black Friday verileri \u0131\u015f\u0131\u011f\u0131nda, 2024\u2019te markalar\u0131n neler yapabilece\u011fi ve Revotas CXP\u2019nin<\/strong> bu s\u00fcre\u00e7te nas\u0131l faydalar sa\u011flayaca\u011f\u0131 \u00fczerine bir rehber.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2023 Black Friday Verileri: T\u00fcrkiye\u2019de Neler Oldu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2023 y\u0131l\u0131nda T\u00fcrkiye\u2019de Black Friday d\u00f6nemi, b\u00fcy\u00fck indirimler ve kampanyalarla t\u00fcketicilerin ilgisini \u00e7ekti. \u0130\u015fte baz\u0131 \u00f6nemli veriler:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  1. Toplam Sat\u0131\u015f Hacmi<\/strong>: 2023 Black Friday d\u00f6neminde e-ticaret sekt\u00f6r\u00fcnde toplam sat\u0131\u015f hacmi 45 milyar TL<\/strong>‘yi a\u015ft\u0131. Bu, 2022\u2019ye g\u00f6re %30’luk bir art\u0131\u015f\u0131 temsil ediyor.<\/li>
  2. Mobil Al\u0131\u015fveri\u015fin Pay\u0131<\/strong>: Sat\u0131\u015flar\u0131n %80\u2019i<\/strong> mobil cihazlar \u00fczerinden ger\u00e7ekle\u015fti. T\u00fcketiciler, ak\u0131ll\u0131 telefonlar \u00fczerinden al\u0131\u015fveri\u015f yapmay\u0131 tercih etti.<\/li>
  3. En Pop\u00fcler Kategoriler<\/strong>: Elektronik, moda ve kozmetik kategorileri, en \u00e7ok tercih edilen al\u0131\u015fveri\u015f alanlar\u0131 oldu. \u00d6zellikle ak\u0131ll\u0131 telefonlar, giyilebilir teknoloji \u00fcr\u00fcnleri ve g\u00fczellik \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131kt\u0131.<\/li>
  4. Ortalama Sepet Tutar\u0131<\/strong>: 2023 y\u0131l\u0131nda ortalama sepet tutar\u0131 500 TL<\/strong> olarak ger\u00e7ekle\u015fti.<\/li>
  5. \u0130ade Oran\u0131<\/strong>: T\u00fcketicilerin yakla\u015f\u0131k %12\u2019si<\/strong> al\u0131\u015fveri\u015flerinden memnun kalmayarak \u00fcr\u00fcnlerini iade etti. Giyim ve elektronik kategorilerinde bu oran daha y\u00fcksek seyretti.<\/li>
  6. Teslimat H\u0131z\u0131 ve Lojistik Zorluklar<\/strong>: Artan sipari\u015f hacmine ra\u011fmen, lojistik s\u00fcre\u00e7lerinde baz\u0131 gecikmeler ya\u015fand\u0131 ve teslimat s\u00fcreleri ortalama 4 i\u015f g\u00fcn\u00fc olarak kaydedildi.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    2024 \u0130\u00e7in Stratejiler: Black Friday'den Maksimum Verim Almak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    2023 verilerine bakt\u0131\u011f\u0131m\u0131zda, t\u00fcketici davran\u0131\u015flar\u0131 ve al\u0131\u015fveri\u015f trendleri hakk\u0131nda \u00f6nemli ipu\u00e7lar\u0131 elde ediyoruz. Peki, bu verilere dayanarak 2024’te nas\u0131l bir strateji geli\u015ftirebiliriz? \u0130\u015fte birka\u00e7 \u00f6neri:<\/p>

    1. Ki\u015fiselle\u015ftirilmi\u015f Kampanyalar ile D\u00f6n\u00fc\u015f\u00fcmleri Art\u0131r\u0131n<\/strong><\/li><\/ol>

      2023 verileri, t\u00fcketicilerin farkl\u0131 kategorilerdeki \u00fcr\u00fcnlere yo\u011fun ilgi g\u00f6sterdi\u011fini ve mobil al\u0131\u015fveri\u015fin y\u00fckseli\u015fte oldu\u011funu ortaya koyuyor. 2024\u2019te bu bilgileri kullanarak, her m\u00fc\u015fteriye \u00f6zel teklifler sunan ki\u015fiselle\u015ftirilmi\u015f e-posta kampanyalar\u0131<\/strong> olu\u015fturabilirsiniz. Revotas CXP, m\u00fc\u015fteri verilerini analiz ederek ki\u015fiye \u00f6zel \u00fcr\u00fcn \u00f6nerileri, indirim kuponlar\u0131 ve kampanya i\u00e7erikleri sunman\u0131za olanak tan\u0131r. Bu, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 %20-30 oran\u0131nda art\u0131rabilir.<\/p>

      1. Otomatik Sepet Hat\u0131rlatma Mesajlar\u0131 ile Sat\u0131\u015flar\u0131 Y\u00fckseltin<\/strong><\/li><\/ol>

        2023 Black Friday d\u00f6neminde mobil al\u0131\u015fveri\u015fin %80\u2019e ula\u015fmas\u0131, terk edilen sepetlerin daha s\u0131k kar\u015f\u0131la\u015f\u0131lan bir sorun haline geldi\u011fini g\u00f6steriyor. Revotas CXP\u2019nin otomasyon ara\u00e7lar\u0131<\/strong> sayesinde, sepetlerini terk eden m\u00fc\u015fterilere otomatik hat\u0131rlatma e-postalar\u0131 ve push bildirimleri g\u00f6nderebilir, hatta bu bildirimlere \u00f6zel indirimler ekleyerek geri d\u00f6n\u00fc\u015fleri art\u0131rabilirsiniz. Bu sayede, terk edilmi\u015f sepetleri geri kazanarak sat\u0131\u015flarda %10-15 oran\u0131nda bir art\u0131\u015f sa\u011flanabilir.<\/p>

        1. \u00c7ok Kanall\u0131 \u0130leti\u015fim Stratejisi Uygulay\u0131n<\/strong><\/li><\/ol>

          2023 y\u0131l\u0131nda al\u0131\u015fveri\u015flerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu mobil cihazlar \u00fczerinden ger\u00e7ekle\u015fti. 2024\u2019te de bu e\u011filimin devam etmesi bekleniyor. Bu y\u00fczden, \u00e7ok kanall\u0131 bir ileti\u015fim stratejisi<\/strong> uygulayarak m\u00fc\u015fterilerinize hem e-posta hem de SMS, web push ve mobil uygulama bildirimleri ile ula\u015fabilirsiniz. Revotas CXP ile bu kanallar\u0131 entegre ederek, m\u00fc\u015fterilerinizle s\u00fcrekli ileti\u015fim halinde kalabilir, her kanaldan farkl\u0131 mesajlar ileterek etkile\u015fim oranlar\u0131n\u0131 art\u0131rabilirsiniz. \u00c7ok kanall\u0131 kampanyalar, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 %25\u2019e kadar art\u0131rabilir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          1. Ger\u00e7ek Zamanl\u0131 Kampanyalar ile M\u00fc\u015fteri Deneyimini G\u00fc\u00e7lendirin<\/strong><\/li><\/ol>

            2023 verilerine g\u00f6re t\u00fcketiciler anl\u0131k f\u0131rsatlar\u0131 yakalamak i\u00e7in h\u0131zl\u0131 kararlar veriyor. Bu ba\u011flamda, 2024 Black Friday d\u00f6neminde ger\u00e7ek zamanl\u0131 kampanyalar<\/strong> olu\u015fturabilirsiniz. Revotas CXP\u2019nin dinamik i\u00e7erik \u00f6zellikleriyle, m\u00fc\u015fterilerinize stok bilgileri, zaman s\u0131n\u0131rl\u0131 indirimler veya geri say\u0131m saya\u00e7lar\u0131 sunarak sat\u0131n alma d\u00fcrt\u00fcs\u00fcn\u00fc art\u0131rabilirsiniz. Ger\u00e7ek zamanl\u0131 kampanyalar, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 %30\u2019a kadar \u00e7\u0131karabilir.<\/p>

            1. M\u00fc\u015fteri Segmentasyonu ile Sadakati Art\u0131r\u0131n<\/strong><\/li><\/ol>

              2023 y\u0131l\u0131 verilerine g\u00f6re iade oranlar\u0131 baz\u0131 kategorilerde y\u00fcksek. Bu durumda, 2024\u2019te m\u00fc\u015fteri segmentasyonu yaparak iade oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrebilir ve sadakati art\u0131rabilirsiniz. Revotas CXP\u2019nin segmentasyon ara\u00e7lar\u0131 sayesinde, al\u0131\u015fveri\u015f ge\u00e7mi\u015fine g\u00f6re m\u00fc\u015fterilerinizi farkl\u0131 gruplara ay\u0131rabilir, iade riski y\u00fcksek m\u00fc\u015fterilere y\u00f6nelik daha dikkatli teklifler sunabilirsiniz. B\u00f6ylece, iade oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcp m\u00fc\u015fteri memnuniyetini %15-20 art\u0131rabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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              <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Revotas CXP\u2019nin 2024 Black Friday\u2019deki Faydalar\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Revotas CXP<\/strong>, markan\u0131z\u0131n 2024 Black Friday d\u00f6neminde sat\u0131\u015flar\u0131n\u0131 art\u0131rmas\u0131na ve m\u00fc\u015fteri deneyimini iyile\u015ftirmesine yard\u0131mc\u0131 olacak g\u00fc\u00e7l\u00fc bir platformdur. Platformun sundu\u011fu ki\u015fiselle\u015ftirme, otomasyon ve \u00e7ok kanall\u0131 ileti\u015fim \u00f6zellikleri, markalar\u0131n 2023 verilerini analiz ederek etkili stratejiler geli\u015ftirmesine olanak tan\u0131r. Bu \u00f6zelliklerle, markan\u0131z\u0131n 2024\u2019te a\u015fa\u011f\u0131daki faydalar\u0131 sa\u011flamas\u0131 m\u00fcmk\u00fcnd\u00fcr:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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              • %20-30<\/strong> oran\u0131nda daha fazla ki\u015fiselle\u015ftirilmi\u015f etkile\u015fim<\/li>
              • %10-15<\/strong> oran\u0131nda daha y\u00fcksek terk edilen sepet kurtarma<\/li>
              • %25<\/strong> oran\u0131nda daha y\u00fcksek \u00e7ok kanall\u0131 ileti\u015fim d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/li>
              • %30\u2019a kadar<\/strong> artan anl\u0131k kampanya d\u00f6n\u00fc\u015f\u00fcmleri<\/li>
              • %15-20<\/strong> oran\u0131nda daha y\u00fcksek m\u00fc\u015fteri memnuniyeti ve sadakati<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                Sonu\u00e7:\u00a0<\/strong>2023 Black Friday verileri, t\u00fcketici davran\u0131\u015flar\u0131 ve al\u0131\u015fveri\u015f trendleri hakk\u0131nda \u00f6nemli i\u00e7g\u00f6r\u00fcler sunuyor. Markalar, bu verileri do\u011fru stratejilerle birle\u015ftirerek 2024\u2019te daha y\u00fcksek sat\u0131\u015f rakamlar\u0131na ula\u015fabilir. <\/span>Revotas CXP<\/strong>, bu stratejileri hayata ge\u00e7irmenize yard\u0131mc\u0131 olacak esnek ve g\u00fc\u00e7l\u00fc ara\u00e7lar sunar. Ki\u015fiselle\u015ftirme, otomasyon ve \u00e7ok kanall\u0131 ileti\u015fim ile, 2024\u2019te Black Friday d\u00f6neminde rakiplerinizin \u00f6n\u00fcne ge\u00e7ebilir ve maksimum verim elde edebilirsiniz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                Black Friday, her y\u0131l t\u00fcketicilerin ve markalar\u0131n sab\u0131rs\u0131zl\u0131kla bekledi\u011fi bir al\u0131\u015fveri\u015f etkinli\u011fi haline geldi. 2023 y\u0131l\u0131nda da T\u00fcrkiye’de rekor d\u00fczeyde sat\u0131\u015flar ve t\u00fcketici etkile\u015fimleri ya\u015fand\u0131. Bu d\u00f6nemde elde edilen veriler, markalar\u0131n 2024\u2019te stratejik ad\u0131mlar atmas\u0131 i\u00e7in \u00f6nemli ipu\u00e7lar\u0131 sunuyor. \u00d6zellikle ki\u015fiselle\u015ftirilmi\u015f deneyimler ve otomasyon ara\u00e7lar\u0131n\u0131n kullan\u0131m\u0131n\u0131 \u00f6n plana \u00e7\u0131karan \u00e7\u00f6z\u00fcmler, bu verilerden maksimum verim elde etmenizi sa\u011flayabilir.<\/p>\n","protected":false},"author":1,"featured_media":49767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2085,2087,2093,2088,2090,2091],"tags":[],"class_list":["post-49765","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-dijital-pazarlama-blog-2","category-e-posta-pazarlama","category-e-ticaret","category-e-ticaret-blog-2","post_format-post-format-chat"],"yoast_head":"\n2023 Black Friday Verileri ve 2024 \u0130\u00e7in Stratejiler - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/2023-black-friday-verileri-ve-2024-icin-stratejiler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Black Friday Verileri ve 2024 \u0130\u00e7in Stratejiler - Revotas\" \/>\n<meta property=\"og:description\" content=\"Black Friday, her y\u0131l t\u00fcketicilerin ve markalar\u0131n sab\u0131rs\u0131zl\u0131kla bekledi\u011fi bir al\u0131\u015fveri\u015f etkinli\u011fi haline geldi. 2023 y\u0131l\u0131nda da T\u00fcrkiye'de rekor d\u00fczeyde sat\u0131\u015flar ve t\u00fcketici etkile\u015fimleri ya\u015fand\u0131. 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