{"id":49779,"date":"2024-10-22T17:27:27","date_gmt":"2024-10-22T14:27:27","guid":{"rendered":"https:\/\/www.revotas.com\/?p=49779"},"modified":"2024-10-24T13:46:22","modified_gmt":"2024-10-24T10:46:22","slug":"black-fridayde-donusum-oranlarini-artirmanin-yolu-conversion-rate-optimization-platform","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/black-fridayde-donusum-oranlarini-artirmanin-yolu-conversion-rate-optimization-platform\/","title":{"rendered":"Black Friday\u2019de D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yolu Conversion Rate Optimization Platform\u200b"},"content":{"rendered":"\t\t
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Black Friday\u2019de D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yolu: Conversion Rate Optimization Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Black Friday, markalar\u0131n y\u0131l boyunca haz\u0131rl\u0131k yapt\u0131\u011f\u0131 en yo\u011fun ve k\u00e2rl\u0131 d\u00f6nemlerden biridir. Ancak bu yo\u011funluk, ziyaret\u00e7ileri m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrme becerinize ba\u011fl\u0131d\u0131r. \u0130\u015fte bu noktada, Revotas Conversion Rate Optimization (CRO) Platformu<\/strong>, markalar\u0131n Black Friday\u2019de sat\u0131\u015flar\u0131 art\u0131rmak ve potansiyel m\u00fc\u015fterileri d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in kullanabilece\u011fi en g\u00fc\u00e7l\u00fc ara\u00e7lardan biridir. Peki, CRO platformunun bu d\u00f6nemde nas\u0131l fark yaratabilece\u011fini ve sat\u0131\u015flar\u0131n\u0131z\u0131 nas\u0131l zirveye ta\u015f\u0131yabilece\u011fini merak ediyor musunuz? \u0130\u015fte baz\u0131 \u00f6rnekler ve faydalar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  1. Ki\u015fiselle\u015ftirilmi\u015f Deneyim ile Sat\u0131n Alma Kararlar\u0131n\u0131 H\u0131zland\u0131r\u0131n<\/strong><\/li><\/ol>

    Black Friday gibi d\u00f6nemlerde m\u00fc\u015fterilerinize ki\u015fiselle\u015ftirilmi\u015f bir al\u0131\u015fveri\u015f deneyimi sunmak, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rman\u0131n en etkili yollar\u0131ndan biridir. Conversion Rate Optimization Platformu<\/strong>, her m\u00fc\u015fterinin davran\u0131\u015f\u0131na ve tercihine g\u00f6re al\u0131\u015fveri\u015f deneyimini uyarlaman\u0131za olanak tan\u0131r. \u00d6rne\u011fin, m\u00fc\u015fterinin \u00f6nceki sat\u0131n al\u0131mlar\u0131na veya inceledi\u011fi \u00fcr\u00fcnlere dayal\u0131 olarak ki\u015fiye \u00f6zel \u00f6neriler sunabilirsiniz. Bu ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler, m\u00fc\u015fterilerin kararlar\u0131n\u0131 h\u0131zland\u0131rarak al\u0131\u015fveri\u015f sepetini tamamlamalar\u0131n\u0131 sa\u011flar.<\/p>

    1. A\/B Testleri ile En \u0130yi Versiyonu Bulun<\/strong><\/li><\/ol>

      Black Friday\u2019de her saniyenin \u00f6nemi b\u00fcy\u00fck. Farkl\u0131 kampanya mesajlar\u0131n\u0131n veya web sitesi tasar\u0131mlar\u0131n\u0131n nas\u0131l performans g\u00f6sterdi\u011fini bilmek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rabilir. CRO Platformu<\/strong>, A\/B testleri yapman\u0131za olanak tan\u0131r, b\u00f6ylece farkl\u0131 i\u00e7eriklerin veya sayfa yerle\u015fimlerinin hangisinin daha etkili oldu\u011funu h\u0131zla g\u00f6rebilirsiniz. \u00d6rne\u011fin, ana sayfan\u0131zda \u201cY\u0131l\u0131n En B\u00fcy\u00fck \u0130ndirimi\u201d ifadesi mi yoksa \u201cS\u0131n\u0131rl\u0131 Stoklarla %50 \u0130ndirim\u201d ifadesi mi daha \u00e7ok ilgi \u00e7ekiyor? Platform sayesinde bu t\u00fcr testleri ger\u00e7ek zamanl\u0131 olarak yaparak, en etkili mesaj\u0131 belirleyebilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      1. Al\u0131\u015fveri\u015f Sepetini Terk Edenleri Geri Kazan\u0131n<\/strong><\/li><\/ol>

        Black Friday d\u00f6neminde bir\u00e7ok m\u00fc\u015fteri sepete \u00fcr\u00fcn ekler ancak sat\u0131n almay\u0131 tamamlamadan siteden ayr\u0131labilir. Conversion Rate Optimization Platformu<\/strong>, al\u0131\u015fveri\u015f sepetini terk eden m\u00fc\u015fterilere otomatik olarak hat\u0131rlat\u0131c\u0131 e-postalar veya web push bildirimleri g\u00f6ndermenizi sa\u011flar. \u00d6rne\u011fin, \u201cSepetinizdeki \u00fcr\u00fcnler t\u00fckenmek \u00fczere, ka\u00e7\u0131rmay\u0131n!\u201d gibi mesajlarla m\u00fc\u015fterileri geri kazanarak sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilirsiniz. Bu t\u00fcr otomatik hat\u0131rlatmalar, genellikle terk edilen sepetlerin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 kurtar\u0131r.<\/p>

        1. Ger\u00e7ek Zamanl\u0131 Ki\u015fisel \u0130ndirimlerle Sat\u0131n Almay\u0131 Te\u015fvik Edin<\/strong><\/li><\/ol>

          M\u00fc\u015fterilerin sat\u0131n alma kararlar\u0131n\u0131 h\u0131zland\u0131rmak i\u00e7in CRO Platformu<\/strong> ile an\u0131nda ki\u015fiselle\u015ftirilmi\u015f indirimler sunabilirsiniz. \u00d6rne\u011fin, m\u00fc\u015fterinin sepetinde belirli bir s\u00fcre hareketsiz kalan bir \u00fcr\u00fcn varsa, ona \u00f6zel bir indirim sunan bir pop-up mesaj\u0131 g\u00f6sterebilirsiniz. Bu t\u00fcr k\u00fc\u00e7\u00fck te\u015fvikler, m\u00fc\u015fteriyi al\u0131\u015fveri\u015fi tamamlamaya y\u00f6nlendirebilir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilir. Black Friday gibi rekabetin y\u00fcksek oldu\u011fu g\u00fcnlerde, bu t\u00fcr ki\u015fiselle\u015ftirilmi\u015f teklifler kritik rol oynar.<\/p>

          1. Web Sitesi Performans\u0131n\u0131 ve Kullan\u0131c\u0131 Deneyimini \u0130yile\u015ftirin<\/strong><\/li><\/ol>

            Bir web sitesinin performans\u0131, \u00f6zellikle Black Friday d\u00f6neminde, m\u00fc\u015fteri deneyimini do\u011frudan etkiler. Yava\u015f y\u00fcklenen sayfalar veya karma\u015f\u0131k tasar\u0131mlar, potansiyel m\u00fc\u015fterilerin siteyi terk etmesine neden olabilir. Conversion Rate Optimization Platformu<\/strong>, web sitenizin performans\u0131n\u0131 analiz ederek sayfa h\u0131z\u0131n\u0131 optimize etmenizi ve kullan\u0131c\u0131 dostu bir deneyim yaratman\u0131z\u0131 sa\u011flar. Kullan\u0131c\u0131lar\u0131n h\u0131zl\u0131 ve sorunsuz bir \u015fekilde gezinebilece\u011fi bir site, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 olumlu y\u00f6nde etkiler.<\/p>

            1. Veri Analizi ile Stratejiyi Optimize Edin<\/strong><\/li><\/ol>

              Black Friday kampanyan\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rman\u0131n yolu, veriye dayal\u0131 kararlar almakt\u0131r. Conversion Rate Optimization Platformu<\/strong>, ziyaret\u00e7i davran\u0131\u015flar\u0131, t\u0131klanma oranlar\u0131 ve sayfa performans\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak analiz etmenize olanak tan\u0131r. Hangi \u00fcr\u00fcnlerin en \u00e7ok g\u00f6r\u00fcnt\u00fclendi\u011fini, m\u00fc\u015fterilerin hangi ad\u0131mlarda s\u00fcreci terk etti\u011fini ve sat\u0131\u015fa d\u00f6n\u00fc\u015fmeyen ziyaret\u00e7ilerin neden siteyi terk etti\u011fini anlayarak stratejinizi an\u0131nda optimize edebilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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              \u00d6rnek: Moda Markas\u0131n\u0131n Black Friday D\u00f6n\u00fc\u015f\u00fcm Ba\u015far\u0131s\u0131<\/strong><\/p>

              Bir moda markas\u0131, Black Friday kampanyas\u0131nda CRO Platformu<\/strong>‘nu kullanarak sepet terk oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrmeye ve A\/B testleri ile en etkili kampanya mesajlar\u0131n\u0131 bulmaya odakland\u0131. Otomatik hat\u0131rlatma e-postalar\u0131 ve ger\u00e7ek zamanl\u0131 indirimlerle, terk edilen sepetlerin %40\u2019\u0131n\u0131 sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmeyi ba\u015fard\u0131. Ayn\u0131 zamanda ana sayfas\u0131nda farkl\u0131 kampanya mesajlar\u0131n\u0131 test ederek, \u201cS\u0131n\u0131rl\u0131 Stok\u201d vurgusunun %25 daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 ke\u015ffetti. Bu optimizasyonlar sayesinde Black Friday d\u00f6nemindeki sat\u0131\u015flar\u0131n\u0131 %30 art\u0131rd\u0131.<\/p>

              Sonu\u00e7<\/strong><\/p>

              Black Friday, markalar i\u00e7in b\u00fcy\u00fck bir f\u0131rsat sunarken, y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 elde etmek i\u00e7in do\u011fru stratejiler kullanmak \u015fartt\u0131r. Revotas Conversion Rate Optimization Platformu<\/strong>, m\u00fc\u015fterilere ki\u015fiselle\u015ftirilmi\u015f deneyimler sunarak, al\u0131\u015fveri\u015f sepetlerini terk edenleri geri kazanarak ve web sitesi performans\u0131n\u0131 optimize ederek, markan\u0131z\u0131n bu yo\u011fun d\u00f6nemde ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flar. Black Friday\u2019de rekabette \u00f6ne \u00e7\u0131kmak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in CRO Platformu\u2019nun sundu\u011fu t\u00fcm olanaklar\u0131 ke\u015ffedin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              Black Friday, markalar\u0131n y\u0131l boyunca haz\u0131rl\u0131k yapt\u0131\u011f\u0131 en yo\u011fun ve k\u00e2rl\u0131 d\u00f6nemlerden biridir. Ancak bu yo\u011funluk, ziyaret\u00e7ileri m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrme becerinize ba\u011fl\u0131d\u0131r. \u0130\u015fte bu noktada, Revotas Conversion Rate Optimization (CRO) Platformu, markalar\u0131n Black Friday\u2019de sat\u0131\u015flar\u0131 art\u0131rmak ve potansiyel m\u00fc\u015fterileri d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in kullanabilece\u011fi en g\u00fc\u00e7l\u00fc ara\u00e7lardan biridir.<\/p>\n","protected":false},"author":1,"featured_media":49783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2085,2087,2093,2090,2091,2089],"tags":[],"class_list":["post-49779","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-dijital-pazarlama-blog-2","category-e-ticaret","category-e-ticaret-blog-2","category-onemli-gunler","post_format-post-format-chat"],"yoast_head":"\nBlack Friday\u2019de D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yolu Conversion Rate Optimization Platform\u200b - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/black-fridayde-donusum-oranlarini-artirmanin-yolu-conversion-rate-optimization-platform\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday\u2019de D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yolu Conversion Rate Optimization Platform\u200b - Revotas\" \/>\n<meta property=\"og:description\" content=\"Black Friday, markalar\u0131n y\u0131l boyunca haz\u0131rl\u0131k yapt\u0131\u011f\u0131 en yo\u011fun ve k\u00e2rl\u0131 d\u00f6nemlerden biridir. 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