{"id":51659,"date":"2025-09-05T19:30:54","date_gmt":"2025-09-05T16:30:54","guid":{"rendered":"https:\/\/www.revotas.com\/?p=51659"},"modified":"2025-09-05T19:37:11","modified_gmt":"2025-09-05T16:37:11","slug":"back-to-school-doneminde-e-posta-retargeting-ile-satislarinizi-nasil-artirirsiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/back-to-school-doneminde-e-posta-retargeting-ile-satislarinizi-nasil-artirirsiniz\/","title":{"rendered":"Back To School D\u00f6neminde E-Posta Retargeting ile Sat\u0131\u015flar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z?"},"content":{"rendered":"\t\t
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Back To School D\u00f6neminde E-Posta Retargeting ile Sat\u0131\u015flar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z?<\/h1>\n

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Back To School email marketing, e-ticaret markalar\u0131 i\u00e7in y\u0131l\u0131n en kritik sat\u0131\u015f d\u00f6nemlerinden birinde fark yaratman\u0131n anahtar\u0131d\u0131r, \u00e7\u00fcnk\u00fc okul al\u0131\u015fveri\u015fi d\u00f6neminde sepet terk oranlar\u0131 %70\u2019in \u00fczerinde seyreder. Do\u011fru e-posta retargeting stratejileriyle, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 tetikleyen senaryolar\u0131 kullanarak kay\u0131p sat\u0131\u015flar\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 geri kazanabilirsiniz. Bu y\u00f6ntem yaln\u0131zca d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmakla kalmaz, ayn\u0131 zamanda m\u00fc\u015fteri sadakatini g\u00fc\u00e7lendirir ve uzun vadeli gelir art\u0131\u015f\u0131na katk\u0131 sa\u011flar.<\/p>\n

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Back To School D\u00f6nemi ve E-Ticaret \u0130\u00e7in \u00d6nemi<\/strong><\/h2>\n

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Back To School d\u00f6nemi, \u00f6zellikle A\u011fustos ve Eyl\u00fcl aylar\u0131nda, \u00f6\u011frenci ve ebeveynlerin okul al\u0131\u015fveri\u015fleri i\u00e7in en yo\u011fun d\u00f6nemi temsil eder. 2024 y\u0131l\u0131nda yap\u0131lan k\u00fcresel ara\u015ft\u0131rmalara g\u00f6re bu sezonun yaln\u0131zca ABD\u2019deki toplam harcamas\u0131 41,5 milyar dolar\u0131 a\u015fm\u0131\u015ft\u0131r. Avrupa ve T\u00fcrkiye\u2019de de benzer \u015fekilde k\u0131rtasiye, teknoloji, giyim ve spor ekipmanlar\u0131na y\u00f6nelik talep bu d\u00f6nemde zirve yapmaktad\u0131r. E-ticaret markalar\u0131 i\u00e7in bu sezon, y\u0131lba\u015f\u0131 ve Black Friday d\u00f6nemleri kadar \u00f6nemli bir f\u0131rsat yaratmaktad\u0131r. Ancak ayn\u0131 zamanda rekabetin en yo\u011fun oldu\u011fu d\u00f6nemlerden biridir.<\/p>\n

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Markalar\u0131n en b\u00fcy\u00fck sorunlar\u0131ndan biri, bu yo\u011fun al\u0131\u015fveri\u015f d\u00f6neminde t\u00fcketicilerin \u00fcr\u00fcnleri sepete ekleyip sat\u0131n almadan siteyi terk etmesidir. Yap\u0131lan analizlere g\u00f6re Back To School d\u00f6neminde sepet terk oran\u0131 %70 seviyelerine kadar ula\u015fmaktad\u0131r. Bu, her 10 potansiyel m\u00fc\u015fteriden 7\u2019sinin al\u0131\u015fveri\u015fi yar\u0131da b\u0131rakt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. E-posta retargeting, bu noktada devreye girerek terk edilen sepetleri geri kazanma, m\u00fc\u015fteriyi ki\u015fiselle\u015ftirilmi\u015f i\u00e7eriklerle yeniden siteye \u00e7ekme ve sat\u0131n alma yolculu\u011funu tamamlatma f\u0131rsat\u0131 sunar.<\/p>\n

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Back To School D\u00f6neminde Neden E-Posta Retargeting?<\/strong><\/h2>\n

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E-posta retargeting, m\u00fc\u015fterilerin site \u00fczerinde ger\u00e7ekle\u015ftirdi\u011fi aksiyonlara g\u00f6re otomatik tetiklenen kampanyalard\u0131r. \u00d6rne\u011fin bir \u00f6\u011frenci diz\u00fcst\u00fc bilgisayar bak\u0131p sepete ekledi\u011finde ama sat\u0131n almadan \u00e7\u0131kt\u0131\u011f\u0131nda, otomatik olarak g\u00f6nderilen \u201cSepetinizde \u00fcr\u00fcnler sizi bekliyor\u201d temal\u0131 bir e-posta d\u00f6n\u00fc\u015f\u00fcm ihtimalini %25 art\u0131rabilir. Benzer \u015fekilde k\u0131rtasiye \u00fcr\u00fcnlerini inceleyen ama sat\u0131n almayan kullan\u0131c\u0131lara indirim veya \u00fccretsiz kargo teklifi ile d\u00f6n\u00fc\u015f sa\u011flamak m\u00fcmk\u00fcnd\u00fcr. \u00d6zellikle Back To School d\u00f6neminde fiyat hassasiyetinin y\u00fcksek olmas\u0131, bu tip tekliflerin etkisini daha da art\u0131rmaktad\u0131r.<\/p>\n

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E-posta retargeting yaln\u0131zca kay\u0131p sat\u0131\u015flar\u0131 geri kazanmakla kalmaz, ayn\u0131 zamanda marka ile m\u00fc\u015fteri aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011f kurulmas\u0131n\u0131 sa\u011flar. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, ki\u015fiselle\u015ftirilmi\u015f retargeting e-postalar\u0131 standart promosyon e-postalar\u0131na g\u00f6re %50 daha y\u00fcksek a\u00e7\u0131lma oran\u0131na sahiptir. \u00d6\u011frencilere \u00f6zel f\u0131rsatlar, ebeveynlere y\u00f6nelik avantajl\u0131 paket \u00f6nerileri veya s\u0131n\u0131rl\u0131 stok hat\u0131rlatmalar\u0131 ile mesaj\u0131 ki\u015fiselle\u015ftirmek, markalar\u0131n Back To School d\u00f6neminde rakiplerinden ayr\u0131\u015fmas\u0131n\u0131 sa\u011flar. Revotas gibi geli\u015fmi\u015f segmentasyon ve otomasyon \u00f6zellikleri sunan bir e-posta pazarlama platformu, bu s\u00fcreci kolayla\u015ft\u0131r\u0131r ve markalara y\u00fcksek yat\u0131r\u0131m getirisi sunar.<\/p>\n

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En Etkili Retargeting Senaryolar\u0131<\/strong><\/h2>\n

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Back To School d\u00f6neminde en \u00e7ok d\u00f6n\u00fc\u015f\u00fcm getiren e-posta senaryolar\u0131, kullan\u0131c\u0131lar\u0131n site \u00fczerinde b\u0131rakt\u0131\u011f\u0131 dijital izlere g\u00f6re \u015fekillenir. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n do\u011fru analiz edilmesi, her bir temas noktas\u0131nda ki\u015fiye \u00f6zel mesajlarla geri d\u00f6n\u00fc\u015f sa\u011flanmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar. Ara\u015ft\u0131rmalara g\u00f6re, otomatik tetiklenen retargeting e-postalar\u0131 klasik kampanya e-postalar\u0131na g\u00f6re %3 kat daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flamaktad\u0131r. Bu nedenle e-ticaret markalar\u0131n\u0131n Back To School s\u00fcrecinde yaln\u0131zca genel indirim kampanyalar\u0131 de\u011fil, ayn\u0131 zamanda davran\u0131\u015f temelli otomasyonlar\u0131 da hayata ge\u00e7irmesi kritik \u00f6nem ta\u015f\u0131r.<\/p>\n

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Bu senaryolar, sepet terk eden m\u00fc\u015fterilere \u00f6zel hat\u0131rlatma mailleri g\u00f6ndermekten, daha \u00f6nce incelenen \u00fcr\u00fcnleri hat\u0131rlatmaya kadar geni\u015f bir yelpazeyi kapsar. Ayn\u0131 zamanda cross-sell f\u0131rsatlar\u0131 ile tamamlay\u0131c\u0131 \u00fcr\u00fcn \u00f6nerileri yapmak, \u00f6\u011frencilerin ya da ebeveynlerin al\u0131\u015fveri\u015f sepetini zenginle\u015ftirir. Wishlist ya da favoriler listesi \u00fczerinden kullan\u0131c\u0131ya indirim bildirimi g\u00f6ndermek de d\u00f6n\u00fc\u015f\u00fcm\u00fc tetikleyen g\u00fc\u00e7l\u00fc y\u00f6ntemler aras\u0131ndad\u0131r. Revotas\u2019\u0131n segmentasyon kabiliyeti sayesinde bu senaryolar markalara hem kolay y\u00f6netim hem de y\u00fcksek geri d\u00f6n\u00fc\u015f sa\u011flar.<\/p>\n

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Abandoned Cart: Okul Al\u0131\u015fveri\u015fini Yar\u0131m B\u0131rakanlar<\/strong><\/h3>\n

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Sepet terk etme, Back To School d\u00f6neminde en s\u0131k kar\u015f\u0131la\u015f\u0131lan problemlerden biridir. \u00d6\u011frenciler veya ebeveynler \u00fcr\u00fcnleri sepete ekler ancak fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak ya da al\u0131\u015fveri\u015fi ertelemek i\u00e7in sayfadan ayr\u0131labilir. Yap\u0131lan analizler, terk edilen sepetlerin %45\u2019inin do\u011fru e-posta stratejileriyle geri kazan\u0131labildi\u011fini g\u00f6stermektedir. Bu s\u00fcre\u00e7te, \u00fcr\u00fcn g\u00f6rselleri, fiyat bilgisi ve \u201cal\u0131\u015fveri\u015fe devam et\u201d butonunu i\u00e7eren basit ama etkili bir hat\u0131rlatma e-postas\u0131 sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/p>\n

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\u00d6rne\u011fin, sepetinde okul \u00e7antas\u0131 bulunan bir \u00f6\u011frenciye \u201c\u00c7antan seni bekliyor\u201d ba\u015fl\u0131kl\u0131 bir e-posta g\u00f6ndermek, hem ki\u015fisel bir dokunu\u015f sa\u011flar hem de geri d\u00f6n\u00fc\u015f ihtimalini y\u00fckseltir. Ayr\u0131ca \u00fccretsiz kargo, indirim kodu veya s\u0131n\u0131rl\u0131 stok bildirimi gibi te\u015fvikler de sepeti terk eden m\u00fc\u015fterileri geri kazanmak i\u00e7in g\u00fc\u00e7l\u00fc bir motivasyondur. Mobil uyumlu, tek t\u0131kla \u00f6deme ad\u0131m\u0131na y\u00f6nlendiren e-postalar, kullan\u0131c\u0131 deneyimini kolayla\u015ft\u0131rarak sat\u0131\u015f ihtimalini daha da y\u00fckseltir.<\/p>\n

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Viewed Products: \u0130ncelenen ama Al\u0131nmayan \u00dcr\u00fcnler<\/strong><\/h3>\n

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Bir\u00e7ok kullan\u0131c\u0131, Back To School d\u00f6neminde \u00fcr\u00fcnleri detayl\u0131ca inceler fakat sat\u0131n alma ad\u0131m\u0131na ge\u00e7meden siteyi terk eder. Bu davran\u0131\u015f, markalara retargeting f\u0131rsat\u0131 sunar. \u00d6rne\u011fin bir \u00f6\u011frenci laptop sayfalar\u0131n\u0131 ziyaret etmi\u015fse, birka\u00e7 g\u00fcn i\u00e7inde o laptopun \u00f6zelliklerini \u00f6ne \u00e7\u0131karan veya benzer modelleri tan\u0131tan bir e-posta g\u00f6ndermek d\u00f6n\u00fc\u015f\u00fcm\u00fc tetikleyebilir. Ara\u015ft\u0131rmalara g\u00f6re, \u00fcr\u00fcn inceleme sonras\u0131 g\u00f6nderilen ki\u015fiselle\u015ftirilmi\u015f e-postalar\u0131n a\u00e7\u0131lma oran\u0131 %60\u2019a kadar \u00e7\u0131kabilmektedir.<\/p>\n

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Burada \u00f6nemli olan, kullan\u0131c\u0131ya yaln\u0131zca bakt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc hat\u0131rlatmak de\u011fil, ayn\u0131 zamanda alternatif \u00e7\u00f6z\u00fcmler sunmakt\u0131r. \u00d6rne\u011fin k\u0131rtasiye \u00fcr\u00fcn\u00fc inceleyen m\u00fc\u015fteriye \u201cbenzer defter setleri\u201d ya da \u201cpaket avantaj\u0131\u201d sunmak, hem ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lar hem de sepet ortalamas\u0131n\u0131 y\u00fckseltir. Bu yakla\u015f\u0131m, m\u00fc\u015fterinin markay\u0131 yaln\u0131zca bir sat\u0131\u015f noktas\u0131 olarak de\u011fil, ayn\u0131 zamanda ihtiya\u00e7lar\u0131n\u0131 anlayan bir partner olarak g\u00f6rmesini sa\u011flar.<\/p>\n

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Cross-Sell: Tamamlay\u0131c\u0131 \u00dcr\u00fcn \u00d6nerileri<\/strong><\/h3>\n

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Cross-sell, Back To School d\u00f6neminde ortalama sipari\u015f de\u011ferini art\u0131rman\u0131n en etkili yollar\u0131ndan biridir. \u00d6rne\u011fin laptop sat\u0131n alan bir \u00f6\u011frenciye diz\u00fcst\u00fc \u00e7antas\u0131, mouse veya kulakl\u0131k \u00f6nerileri yapmak hem faydal\u0131 bir deneyim sunar hem de ek sat\u0131\u015f getirir. Ara\u015ft\u0131rmalar, do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015f cross-sell kampanyalar\u0131n\u0131n m\u00fc\u015fteri ba\u015f\u0131na geliri %20 oran\u0131nda art\u0131rabildi\u011fini ortaya koymu\u015ftur. Bu nedenle retargeting e-postalar\u0131n\u0131n yaln\u0131zca tekil \u00fcr\u00fcnlere de\u011fil, tamamlay\u0131c\u0131 \u00fcr\u00fcnlere de odaklanmas\u0131 gerekir.<\/p>\n

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Ebeveynler i\u00e7in yap\u0131lan al\u0131\u015fveri\u015flerde de ayn\u0131 mant\u0131k ge\u00e7erlidir. Okul k\u0131yafeti alan bir veliye ayakkab\u0131 ya da aksesuar \u00f6nerileri yap\u0131labilir. Revotas gibi geli\u015fmi\u015f pazarlama otomasyonu ara\u00e7lar\u0131, bu t\u00fcr \u00f6nerileri ge\u00e7mi\u015f al\u0131\u015fveri\u015f verileri ve m\u00fc\u015fteri segmentlerine g\u00f6re otomatikle\u015ftirerek markalar\u0131n manuel \u00e7aba harcamadan etkili kampanyalar y\u00fcr\u00fctmesini sa\u011flar. B\u00f6ylece markalar hem m\u00fc\u015fterilerine daha fazla de\u011fer sunar hem de gelirlerini s\u00fcrd\u00fcr\u00fclebilir \u015fekilde art\u0131r\u0131r.<\/p>\n

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Wishlist & Favoriler<\/strong><\/h3>\n

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Back To School d\u00f6neminde bir\u00e7ok \u00f6\u011frenci ve ebeveyn, \u00fcr\u00fcnleri sepete eklemek yerine favoriler listesine kaydeder. Bu davran\u0131\u015f, markalar i\u00e7in g\u00fc\u00e7l\u00fc bir niyet g\u00f6stergesidir. Kullan\u0131c\u0131n\u0131n favorilere ekledi\u011fi \u00fcr\u00fcnlere \u00f6zel bir indirim ya da \u201cfiyat d\u00fc\u015ft\u00fc\u201d bildirimi g\u00f6ndermek, sat\u0131n alma karar\u0131n\u0131 h\u0131zland\u0131rabilir. Ara\u015ft\u0131rmalara g\u00f6re, wishlist tetikli e-postalar standart kampanya e-postalar\u0131na g\u00f6re %35 daha fazla t\u0131klanma oran\u0131na sahiptir.<\/p>\n

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\u00d6rne\u011fin bir \u00f6\u011frenci be\u011fendi\u011fi spor ayakkab\u0131y\u0131 favorilere eklemi\u015fse, stok uyar\u0131s\u0131 veya fiyat avantaj\u0131 mesaj\u0131 g\u00f6nderildi\u011finde sat\u0131n alma ihtimali ciddi oranda y\u00fckselir. Burada \u00f6nemli olan, ileti\u015fimi bask\u0131c\u0131 de\u011fil, destekleyici bir \u015fekilde kurmakt\u0131r. Kullan\u0131c\u0131ya \u201csenin i\u00e7in takipteyiz\u201d mesaj\u0131 vermek, markan\u0131n m\u00fc\u015fteri g\u00f6z\u00fcndeki g\u00fcvenilirli\u011fini art\u0131r\u0131r. Revotas\u2019\u0131n favori listesi entegrasyonu sayesinde bu e-postalar otomatik olarak tetiklenebilir ve y\u00fcksek etkile\u015fim sa\u011flayabilir.<\/p>\n

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Ki\u015fiselle\u015ftirilmi\u015f E-Postalarla Daha Y\u00fcksek Etkile\u015fim<\/strong><\/h2>\n

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Back To School e-posta kampanyalar\u0131nda ki\u015fiselle\u015ftirme, ba\u015far\u0131y\u0131 do\u011frudan etkileyen en kritik fakt\u00f6rd\u00fcr. Genel indirim mesajlar\u0131, rekabetin yo\u011fun oldu\u011fu bu d\u00f6nemde kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmekte yetersiz kalabilir. Ancak isimle hitap edilen, ge\u00e7mi\u015f al\u0131\u015fveri\u015f davran\u0131\u015f\u0131na g\u00f6re \u00f6neriler sunan ve ya\u015f grubuna uygun kampanyalar haz\u0131rlayan markalar %40\u2019a kadar daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm elde edebilmektedir. \u00d6rne\u011fin lise \u00f6\u011frencileri i\u00e7in teknolojik \u00fcr\u00fcnler, ilkokul \u00f6\u011frencileri i\u00e7in k\u0131rtasiye setleri veya veliler i\u00e7in toplu al\u0131\u015fveri\u015f paketleri farkl\u0131 segmentler i\u00e7in \u00f6zel haz\u0131rlanabilir.<\/p>\n

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Ki\u015fiselle\u015ftirilmi\u015f e-postalar yaln\u0131zca \u00fcr\u00fcn \u00f6nerilerinde de\u011fil, kampanya mesajlar\u0131nda da kullan\u0131labilir. \u201cSadece \u00f6\u011frenciler i\u00e7in %10 indirim\u201d, \u201cOkul a\u00e7\u0131lmadan \u00f6nce son \u015fans\u201d gibi ifadeler hem aciliyet hissi yarat\u0131r hem de kullan\u0131c\u0131ya \u00f6zel bir de\u011fer alg\u0131s\u0131 kazand\u0131r\u0131r. Ayr\u0131ca m\u00fc\u015fteri deneyimini g\u00fc\u00e7lendirmek i\u00e7in kullan\u0131c\u0131 yorumlar\u0131, \u00fcr\u00fcn de\u011ferlendirmeleri ve sosyal kan\u0131t da e-postalarda yer almal\u0131d\u0131r. Bu sayede m\u00fc\u015fteriler markay\u0131 yaln\u0131zca bir sat\u0131\u015f platformu de\u011fil, g\u00fcvenilir bir topluluk olarak g\u00f6r\u00fcr.<\/p>\n

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Revotas ile Back To School Email Retargeting Avantajlar\u0131<\/strong><\/h2>\n

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Revotas, Back To School d\u00f6neminde e-ticaret markalar\u0131na hem g\u00fc\u00e7l\u00fc otomasyonlar hem de geli\u015fmi\u015f segmentasyon \u00f6zellikleri sunar. \u00d6\u011frenci, veli veya farkl\u0131 ya\u015f gruplar\u0131na g\u00f6re dinamik segmentler olu\u015fturmak, her kullan\u0131c\u0131ya en uygun mesaj\u0131 g\u00f6ndermeyi m\u00fcmk\u00fcn k\u0131lar. Bu sayede markalar, genel kampanyalar yerine ki\u015fiye \u00f6zel e-postalarla \u00e7ok daha y\u00fcksek etkile\u015fim oranlar\u0131 elde eder. Ayr\u0131ca Revotas\u2019\u0131n yapay zek\u00e2 destekli \u00fcr\u00fcn \u00f6neri motoru, kullan\u0131c\u0131lar\u0131n ge\u00e7mi\u015f al\u0131\u015fveri\u015f ve gezinme davran\u0131\u015flar\u0131n\u0131 analiz ederek do\u011fru \u00fcr\u00fcnleri do\u011fru ki\u015filere sunar.<\/p>\n

<\/p>\n

<\/p>\n

Bunun yan\u0131nda Revotas, omnichannel yakla\u015f\u0131m\u0131yla sadece e-posta de\u011fil, SMS, web push ve mobil push bildirimlerini de tek panelden y\u00f6netmeyi sa\u011flar. \u00d6rne\u011fin bir \u00f6\u011frenci sepete \u00fcr\u00fcn ekleyip \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131nda ayn\u0131 anda hem e-posta hem de push bildirimiyle hat\u0131rlatma yap\u0131labilir. Bu b\u00fct\u00fcnle\u015fik yap\u0131, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fckseltir. Ayr\u0131ca raporlama ve analitik \u00f6zellikleri sayesinde markalar, kampanyalar\u0131n\u0131n performans\u0131n\u0131 ger\u00e7ek zamanl\u0131 takip edebilir, A\/B testleriyle en iyi sonu\u00e7 veren i\u00e7erikleri belirleyebilir.<\/p>\n

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<\/p>\n

Uzun Vadeli Fayda: Sadakat ve Tekrar Sat\u0131n Al\u0131m<\/strong><\/h2>\n

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<\/p>\n

Back To School d\u00f6nemi yaln\u0131zca k\u0131sa vadeli bir sat\u0131\u015f f\u0131rsat\u0131 de\u011fil, ayn\u0131 zamanda uzun vadeli m\u00fc\u015fteri ili\u015fkilerinin ba\u015flang\u0131c\u0131d\u0131r. Bu d\u00f6nemde ki\u015fiselle\u015ftirilmi\u015f e-posta retargeting kullanan markalar, m\u00fc\u015fterilerine yaln\u0131zca \u00fcr\u00fcn satmakla kalmaz, ayn\u0131 zamanda g\u00fcven ve sadakat de kazan\u0131r. \u00d6rne\u011fin bir \u00f6\u011frenciye okul sezonunda laptop sat\u0131\u015f\u0131 yap\u0131ld\u0131ysa, d\u00f6nem boyunca aksesuar veya yaz\u0131l\u0131m \u00f6nerileri g\u00f6nderilebilir. Bu, markan\u0131n m\u00fc\u015fterinin hayat\u0131na s\u00fcrekli de\u011fer katt\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n

<\/p>\n

<\/p>\n

M\u00fc\u015fteri ya\u015fam boyu de\u011ferini (Customer Lifetime Value) art\u0131rmak, e-ticaretin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesi i\u00e7in kritik bir fakt\u00f6rd\u00fcr. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re sad\u0131k m\u00fc\u015fterilerin tekrar sat\u0131n alma ihtimali %60\u2019\u0131n \u00fczerindedir. Revotas\u2019\u0131n sundu\u011fu otomatik bak\u0131m e-postalar\u0131, sezonluk kampanyalar ve \u00f6zel indirimlerle m\u00fc\u015fteriler markayla y\u0131l boyunca ileti\u015fimde kal\u0131r. B\u00f6ylece Back To School gibi sezonluk f\u0131rsatlar, markalar i\u00e7in uzun vadeli gelir ve sadakat stratejisine d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n

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<\/p>\n

Sonu\u00e7<\/strong><\/h2>\n

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<\/p>\n

Back To School email marketing, e-ticaret markalar\u0131 i\u00e7in en \u00f6nemli f\u0131rsatlardan biridir. Do\u011fru retargeting senaryolar\u0131yla terk edilen sepetler geri kazan\u0131labilir, incelenen ama al\u0131nmayan \u00fcr\u00fcnler yeniden hat\u0131rlat\u0131labilir ve ki\u015fiselle\u015ftirilmi\u015f teklifler ile d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 art\u0131r\u0131labilir. Bunun yan\u0131 s\u0131ra, cross-sell ve wishlist gibi stratejiler sayesinde hem sepet ortalamas\u0131 y\u00fckselir hem de m\u00fc\u015fteriyle daha derin bir ili\u015fki kurulur.<\/p>\n

<\/p>\n

<\/p>\n

Revotas, bu s\u00fcreci markalar i\u00e7in zahmetsiz hale getirir. Geli\u015fmi\u015f segmentasyon, otomatik ak\u0131\u015flar, yapay zek\u00e2 destekli \u00fcr\u00fcn \u00f6nerileri ve omnichannel entegrasyonu ile Back To School d\u00f6neminde sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilirsiniz. \u015eimdi ad\u0131m atarak Revotas ile e-posta retargeting kampanyalar\u0131n\u0131z\u0131 olu\u015fturun ve m\u00fc\u015fterilerinizi kaybetmeden geri kazan\u0131n.<\/p>\n

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<\/p>\n

 Hemen Revotas ile Back To School kampanyan\u0131z\u0131 ba\u015flat\u0131n!<\/a><\/h1>\n

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<\/p>\n

S\u0131k\u00e7a Sorulan Sorular<\/strong><\/h2>\n

<\/p>\n

<\/p>\n

Back To School e-posta kampanyalar\u0131 ne zaman ba\u015flat\u0131lmal\u0131?<\/strong><\/h3>\n

<\/p>\n

<\/p>\n

Back To School kampanyalar\u0131n\u0131 ba\u015flatmak i\u00e7in en uygun d\u00f6nem genellikle Temmuz sonu ve A\u011fustos ba\u015f\u0131d\u0131r. \u00c7\u00fcnk\u00fc \u00f6\u011frenciler ve veliler al\u0131\u015fveri\u015flerini okul a\u00e7\u0131lmadan 2-4 hafta \u00f6nce yapmaya ba\u015flar. Ancak T\u00fcrkiye\u2019de genellikle A\u011fustos ortas\u0131 ile Eyl\u00fcl\u2019\u00fcn ilk haftas\u0131 en yo\u011fun d\u00f6nemdir. Bu nedenle markalar\u0131n kampanyalar\u0131n\u0131 bu tarihlerden en az 2 hafta \u00f6nce planlamas\u0131 \u00f6nemlidir.<\/p>\n

<\/p>\n

<\/p>\n

Sepet terk e-postalar\u0131nda hangi i\u00e7erikler kullan\u0131lmal\u0131?<\/strong><\/h2>\n

<\/p>\n

<\/p>\n

Sepet terk e-postalar\u0131nda \u00f6ncelikle \u00fcr\u00fcn g\u00f6rseli, fiyat bilgisi ve \u201csat\u0131n almaya devam et\u201d butonu bulunmal\u0131d\u0131r. Bunun yan\u0131nda \u00fccretsiz kargo, ek indirim veya s\u0131n\u0131rl\u0131 stok hat\u0131rlatmas\u0131 gibi te\u015fvikler d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131r\u0131r. Mobil uyumluluk da kritik \u00f6nemdedir, \u00e7\u00fcnk\u00fc kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc al\u0131\u015fveri\u015flerini ak\u0131ll\u0131 telefonlar\u0131ndan tamamlamaktad\u0131r.<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Back To School D\u00f6neminde E-Posta Retargeting ile Sat\u0131\u015flar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z? Back To School email marketing, e-ticaret markalar\u0131 i\u00e7in y\u0131l\u0131n en kritik sat\u0131\u015f d\u00f6nemlerinden birinde fark yaratman\u0131n anahtar\u0131d\u0131r, \u00e7\u00fcnk\u00fc okul al\u0131\u015fveri\u015fi d\u00f6neminde sepet terk oranlar\u0131 %70\u2019in \u00fczerinde seyreder. Do\u011fru e-posta retargeting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2088,2091],"tags":[],"class_list":["post-51659","post","type-post","status-publish","format-chat","hentry","category-e-posta-pazarlama","category-e-ticaret-blog-2","post_format-post-format-chat"],"yoast_head":"\nBack To School D\u00f6neminde E-Posta Retargeting ile Sat\u0131\u015flar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z? - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/back-to-school-doneminde-e-posta-retargeting-ile-satislarinizi-nasil-artirirsiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back To School D\u00f6neminde E-Posta Retargeting ile Sat\u0131\u015flar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z? - Revotas\" \/>\n<meta property=\"og:description\" content=\"Back To School D\u00f6neminde E-Posta Retargeting ile Sat\u0131\u015flar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z? Back To School email marketing, e-ticaret markalar\u0131 i\u00e7in y\u0131l\u0131n en kritik sat\u0131\u015f d\u00f6nemlerinden birinde fark yaratman\u0131n anahtar\u0131d\u0131r, \u00e7\u00fcnk\u00fc okul al\u0131\u015fveri\u015fi d\u00f6neminde sepet terk oranlar\u0131 %70\u2019in \u00fczerinde seyreder. 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Back To School email marketing, e-ticaret markalar\u0131 i\u00e7in y\u0131l\u0131n en kritik sat\u0131\u015f d\u00f6nemlerinden birinde fark yaratman\u0131n anahtar\u0131d\u0131r, \u00e7\u00fcnk\u00fc okul al\u0131\u015fveri\u015fi d\u00f6neminde sepet terk oranlar\u0131 %70\u2019in \u00fczerinde seyreder. 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