{"id":51805,"date":"2025-10-08T19:50:12","date_gmt":"2025-10-08T16:50:12","guid":{"rendered":"https:\/\/www.revotas.com\/?p=51805"},"modified":"2025-10-08T19:59:49","modified_gmt":"2025-10-08T16:59:49","slug":"e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/","title":{"rendered":"E-ticaret Sat\u0131\u015flar\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Arama ve Pazarlama Stratejileri"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Searchandising Nedir? E-Ticarette Ba\u015far\u0131 \u0130\u00e7in Oyunun Kurallar\u0131n\u0131 De\u011fi\u015ftiriyor<\/h1>\n\n\n\n<p>\u201cMerchandising\u201d (\u00fcr\u00fcn yerle\u015ftirme) terimini muhtemelen duymu\u015fsunuzdur, fiziksel ma\u011fazalarda ve online sat\u0131\u015fta kullan\u0131lan, sat\u0131\u015flar\u0131 art\u0131rmaya y\u00f6nelik bilinen bir tekniktir.<br>Fiziksel perakendede bu, \u00fcr\u00fcnlerin dikkat \u00e7ekecek \u015fekilde yerle\u015ftirilmesiyle ilgilidir.<br>E-ticarette ise <strong>merchandising<\/strong>, \u00fcr\u00fcnleri etkili bi\u00e7imde \u00f6ne \u00e7\u0131kararak sat\u0131\u015flar\u0131 art\u0131rmay\u0131 hedefleyen bir <strong>dijital pazarlama tekni\u011fidir<\/strong>.<\/p>\n\n\n\n<p>Bu tekni\u011fin arama tabanl\u0131 versiyonu olan <strong>searchandising<\/strong> (search + merchandising), site i\u00e7i arama sonu\u00e7lar\u0131n\u0131n nas\u0131l g\u00f6r\u00fcnece\u011fini optimize ederek gelir, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve kullan\u0131c\u0131 etkile\u015fimi gibi temel i\u015f metriklerini iyile\u015ftirir.<br>Ma\u011faza sahipleri bu sayede en \u00e7ok satan, y\u00fcksek k\u00e2r marjl\u0131 veya sezonluk \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131kararak potansiyel m\u00fc\u015fterilerin bu \u00fcr\u00fcnleri daha s\u0131k g\u00f6rmesini sa\u011flayabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peki neden searchandising bu kadar \u00f6nemli?<\/h2>\n\n\n\n<p>\u00c7\u00fcnk\u00fc <strong>\u00fcr\u00fcn ke\u015ffi sat\u0131\u015flar\u0131n kalbidir<\/strong>.<br>Ara\u015ft\u0131rmalara g\u00f6re, online al\u0131\u015fveri\u015f yapanlar\u0131n \u00fc\u00e7te biri do\u011frudan arama \u00e7ubu\u011funu kullan\u0131yor ve bu kullan\u0131c\u0131lar, yaln\u0131zca sitede gezinip bakanlara k\u0131yasla <strong>5 kat daha fazla sat\u0131n alma e\u011filiminde<\/strong> <em>(Econsultancy).<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cE\u011fer arama sonu\u00e7lar\u0131n\u0131z optimize edilmemi\u015fse, fark\u0131na bile varmadan sat\u0131\u015f f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131r\u0131yor olabilirsiniz.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i e-ticaret d\u00fcnyas\u0131nda ba\u015far\u0131, yaln\u0131zca iyi \u00fcr\u00fcnlere sahip olmakla de\u011fil, <strong>\u00fcr\u00fcnlerin kolayca bulunabilir olmas\u0131yla<\/strong> ilgilidir.<br>Yapay zek\u00e2 destekli arama teknolojilerinin y\u00fckseli\u015fiyle birlikte, ileri g\u00f6r\u00fc\u015fl\u00fc perakendeciler art\u0131k kullan\u0131c\u0131lar\u0131na \u00e7ok daha ak\u0131ll\u0131, ki\u015fisel ve h\u0131zl\u0131 arama deneyimleri sunarak fark yarat\u0131yorlar.<br>Amazon gibi dev pazar yerleriyle yar\u0131\u015fabilecek d\u00fczeyde h\u0131zl\u0131 ve ki\u015fiselle\u015ftirilmi\u015f al\u0131\u015fveri\u015f deneyimleri sunmak art\u0131k m\u00fcmk\u00fcn. Ger\u00e7ek bir oyun de\u011fi\u015ftirici, de\u011fil mi?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eticaret alt yap\u0131lar\u0131nda Searchandising\u2019in \u00d6nemi ve \u0130\u015f Sonu\u00e7lar\u0131<\/h2>\n\n\n\n<p>Searchandising\u2019in bir devrim oldu\u011funu s\u00f6yledik; \u015fimdi bunu verilerle destekleyelim:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Art\u0131rmak<\/strong><\/h3>\n\n\n\n<p>Optimize edilmi\u015f bir arama deneyimi, do\u011frudan daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na yol a\u00e7ar.<br>Shopify\u2019da ortalama d\u00f6n\u00fc\u015f\u00fcm oran\u0131 <strong>%1.4 <\/strong>iken, en iyi performans g\u00f6steren ma\u011fazalar <strong>%4.7<\/strong>\u2019ye ula\u015f\u0131r (Littledata).<br>Bu fark\u0131n sebebi: alakal\u0131 arama sonu\u00e7lar\u0131, otomatik tamamlama ve ak\u0131ll\u0131 filtreleme.<br>Aksi takdirde kullan\u0131c\u0131lar arad\u0131klar\u0131n\u0131 bulamaz, hayal k\u0131r\u0131kl\u0131\u011f\u0131 ya\u015far ve sepetlerini terk eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Ortalama Sipari\u015f Tutar\u0131n\u0131 (AOV) Y\u00fckseltmek<\/strong><\/h3>\n\n\n\n<p>M\u00fc\u015fterilerin sipari\u015f ba\u015f\u0131na daha fazla harcama yapmas\u0131n\u0131 m\u0131 istiyorsunuz?<br><strong>Ak\u0131ll\u0131 arama taktikleri<\/strong> (upsell ve cross-sell) tam da bunu sa\u011flar.<br>AI destekli \u00fcr\u00fcn \u00f6nerileriyle Shopify ma\u011fazalar\u0131n\u0131n <strong>AOV\u2019si 85$<\/strong>\u2019dan<strong> 192$<\/strong>\u2019a, hatta en iyi <strong>%10<\/strong> ma\u011fazalarda <strong>311$\u2019<\/strong>a kadar \u00e7\u0131kar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Hemen \u00c7\u0131kma Oran\u0131n\u0131 Azaltmak<\/strong> (Bounce Rate)<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131lar arad\u0131klar\u0131n\u0131 h\u0131zl\u0131ca bulamazlarsa siteden \u00e7\u0131kar.<br>E-ticarette ortalama hemen \u00e7\u0131kma oran\u0131 <strong>%47<\/strong>\u2019dir; <strong>%40<\/strong>\u2019\u0131n alt\u0131 ba\u015far\u0131 kabul edilir (BusinessDasher).<br>AI destekli arama ve ki\u015fiselle\u015ftirilmi\u015f \u00f6nerilerle kullan\u0131c\u0131lar do\u011fru \u00fcr\u00fcnlere y\u00f6nlendirilir, sayfada daha uzun s\u00fcre kal\u0131r ve d\u00f6n\u00fc\u015f\u00fcm ihtimali artar.<\/p>\n\n\n\n<p><strong>Sonu\u00e7:<\/strong><br>Searchandising art\u0131k \u201colsa iyi olur\u201d de\u011fil, <strong>d\u00f6n\u00fc\u015f\u00fcm, gelir ve m\u00fc\u015fteri sadakatini art\u0131rmak i\u00e7in zorunluluk<\/strong> haline geldi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geliri Art\u0131ran Searchandising Stratejileri<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Ak\u0131ll\u0131 \u00dcr\u00fcn Yerle\u015ftirme Kurallar\u0131<\/strong><\/h3>\n\n\n\n<p>Do\u011fru \u00fcr\u00fcn\u00fc do\u011fru zamanda do\u011fru kullan\u0131c\u0131ya g\u00f6stermek her \u015feydir.<br>Pop\u00fcler, y\u00fcksek marjl\u0131 veya sezonluk \u00fcr\u00fcnleri vurgulamak sat\u0131\u015flar\u0131 art\u0131r\u0131r.<br>Yava\u015f satan \u00fcr\u00fcnleri stoktan \u00e7\u0131karmak m\u0131 istiyorsun? Otomatik indirim veya \u00f6ne \u00e7\u0131karma kurallar\u0131 olu\u015fturabilirsin.<\/p>\n\n\n\n<p><strong>Revotas Search &amp; Filter<\/strong> uygulamas\u0131yla \u00f6rne\u011fin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn\u00fc arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcne sabitle (\u00f6rnek: \u201cBody Lotion Gift Set\u201d \u2192 \u201cbody lotion\u201d aramas\u0131nda).<\/li>\n\n\n\n<li>Sezonluk \u00fcr\u00fcnleri etiketlerle \u00f6ne \u00e7\u0131kar (\u00f6rnek: \u201cChristmas\u201d etiketi).<\/li>\n\n\n\n<li>\u201cSonu\u00e7 yok\u201d sayfas\u0131n\u0131 ki\u015fiselle\u015ftir: hi\u00e7 sonu\u00e7 bulunamad\u0131\u011f\u0131nda en \u00e7ok satan \u00fcr\u00fcnleri veya \u00f6zel sipari\u015f se\u00e7eneklerini g\u00f6ster.<\/li>\n\n\n\n<li>Stokta olmayan \u00fcr\u00fcnleri alt s\u0131ralara ta\u015f\u0131.<\/li>\n\n\n\n<li>Arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde banner g\u00f6stererek promosyon veya yeni koleksiyonlar\u0131 \u00f6ne \u00e7\u0131kar.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Yapay Zek\u00e2 Destekli Ki\u015fiselle\u015ftirme<\/strong><\/h2>\n\n\n\n<p>AI, her m\u00fc\u015fterinin tarama ve sat\u0131n alma ge\u00e7mi\u015fine g\u00f6re arama sonu\u00e7lar\u0131n\u0131 ki\u015fiselle\u015ftirir.<br>S\u0131k g\u00f6r\u00fcnt\u00fclenen \u00fcr\u00fcnler, sepete eklenenler veya marka tercihleri, gelecekteki arama s\u0131ralamalar\u0131n\u0131 etkiler.<br>B\u00f6ylece kullan\u0131c\u0131lar her zaman <strong>kendilerine en uygun \u00fcr\u00fcnleri<\/strong> g\u00f6r\u00fcr.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. E\u015fanlaml\u0131lar (Synonyms) ve Otomatik Tamamlama<\/strong><\/h2>\n\n\n\n<p>Kullan\u0131c\u0131 deneyimini h\u0131zland\u0131r\u0131r, hatal\u0131 yaz\u0131mlar\u0131 ve farkl\u0131 kelime kullan\u0131mlar\u0131n\u0131 yakalar.<br>\u00d6rne\u011fin, kullan\u0131c\u0131 \u201ckaban\u201d yerine \u201cmont\u201d yazsa bile do\u011fru sonu\u00e7lar\u0131 al\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Merchandising Analiti\u011fi<\/strong><\/h2>\n\n\n\n<p>Kullan\u0131c\u0131 davran\u0131\u015f verilerine g\u00f6re strateji belirlemek i\u00e7in site i\u00e7i arama analiti\u011fini kullan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En \u00e7ok hangi \u00fcr\u00fcnlerin aramadan sat\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 analiz et.<\/li>\n\n\n\n<li>\u201cSonu\u00e7 yok\u201d d\u00f6nen arama terimlerini tespit et ve iyile\u015ftir.<br>Bu sayede hem stok y\u00f6netimi hem gelir art\u0131\u015f\u0131 sa\u011flan\u0131r.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><br><strong>Sonu\u00e7:<\/strong> Daha fazla etkile\u015fim, daha fazla sat\u0131\u015f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Searchandising Ba\u015far\u0131s\u0131n\u0131 \u00d6l\u00e7mek<\/strong><\/h2>\n\n\n\n<p>Performans\u0131 \u00f6l\u00e7mek i\u00e7in \u015fu metrikleri takip et:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131:<\/strong> Arama yapanlardan ka\u00e7\u0131n\u0131n sat\u0131n ald\u0131\u011f\u0131.<\/li>\n\n\n\n<li><strong>CTR (T\u0131klanma Oran\u0131):<\/strong> Arama sonu\u00e7lar\u0131ndaki t\u0131klama y\u00fczdesi.<\/li>\n\n\n\n<li><strong>Arama Ba\u015f\u0131na Gelir:<\/strong> Her araman\u0131n ortalama getirdi\u011fi gelir.<\/li>\n\n\n\n<li><strong>Etkile\u015fim S\u00fcresi:<\/strong> Kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131 aras\u0131nda ge\u00e7irdi\u011fi s\u00fcre.<\/li>\n\n\n\n<li><strong>Arama \u00c7\u0131k\u0131\u015f Oran\u0131:<\/strong> Arama yapt\u0131ktan sonra hi\u00e7bir \u00fcr\u00fcne t\u0131klamadan \u00e7\u0131kan kullan\u0131c\u0131 oran\u0131.<\/li>\n\n\n\n<li><strong>Sonu\u00e7 Yok Oran\u0131:<\/strong> Hi\u00e7 sonu\u00e7 d\u00f6nd\u00fcrmeyen aramalar\u0131n oran\u0131.<\/li>\n<\/ul>\n\n\n\n<p><strong>ROI form\u00fcl\u00fc:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>ROI = (Arama Kaynakl\u0131 Gelir \u2013 Searchandising Maliyeti) \u00f7 Searchandising Maliyeti<\/p>\n<\/blockquote>\n\n\n\n<p>Bu metrikler, yat\u0131r\u0131mlar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc net bi\u00e7imde \u00f6l\u00e7mene yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Ticarette Searchandising Ba\u015far\u0131s\u0131 \u0130\u00e7in En \u0130yi Uygulamalar<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arama sonu\u00e7lar\u0131n\u0131 m\u00fc\u015fteri davran\u0131\u015f\u0131na g\u00f6re ki\u015fiselle\u015ftir.<\/li>\n\n\n\n<li>En \u00e7ok satan ve y\u00fcksek marjl\u0131 \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131kar.<\/li>\n\n\n\n<li>E\u015fanlaml\u0131lar\u0131 optimize et.<\/li>\n\n\n\n<li>AI analitiklerinden faydalan.<\/li>\n\n\n\n<li>Performans metriklerini d\u00fczenli izle.<\/li>\n\n\n\n<li>Farkl\u0131 stratejileri A\/B testleriyle kar\u015f\u0131la\u015ft\u0131r.<\/li>\n\n\n\n<li>Mobil kullan\u0131c\u0131 deneyimini \u00f6nceliklendir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7: Yapay Zek\u00e2 Destekli Searchandising ile Sat\u0131\u015flar\u0131 Art\u0131r<\/h2>\n\n\n\n<p>Eticaret ma\u011fazan\u0131 AI destekli searchandising ile g\u00fc\u00e7lendir.<br>\u00dcr\u00fcn ke\u015ffini geli\u015ftir, arama sonu\u00e7lar\u0131n\u0131 ki\u015fiselle\u015ftir ve ak\u0131ll\u0131 \u00fcr\u00fcn yerle\u015ftirme stratejileriyle <strong>daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131, artan sat\u0131\u015f ve memnun m\u00fc\u015fteriler<\/strong> elde et.<\/p>\n\n\n\n<p>T\u00fcm bunlar, <strong>Revotas Search &amp; Filter<\/strong> uygulamas\u0131yla kolayca yap\u0131labilir.<br>Bug\u00fcn ba\u015fla, arama deneyimini bir sat\u0131\u015f motoruna d\u00f6n\u00fc\u015ft\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Searchandising Nedir? E-Ticarette Ba\u015far\u0131 \u0130\u00e7in Oyunun Kurallar\u0131n\u0131 De\u011fi\u015ftiriyor \u201cMerchandising\u201d (\u00fcr\u00fcn yerle\u015ftirme) terimini muhtemelen duymu\u015fsunuzdur, fiziksel ma\u011fazalarda ve online sat\u0131\u015fta kullan\u0131lan, sat\u0131\u015flar\u0131 art\u0131rmaya y\u00f6nelik bilinen bir tekniktir.Fiziksel perakendede bu, \u00fcr\u00fcnlerin dikkat \u00e7ekecek \u015fekilde yerle\u015ftirilmesiyle ilgilidir.E-ticarette ise merchandising, \u00fcr\u00fcnleri etkili bi\u00e7imde \u00f6ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2085,2109,2091],"tags":[2112,2111],"class_list":["post-51805","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-blog-2","category-cro","category-e-ticaret-blog-2","tag-personal-search","tag-searchandising","post_format-post-format-chat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-ticaret Sat\u0131\u015flar\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Arama ve Pazarlama Stratejileri - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret Sat\u0131\u015flar\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Arama ve Pazarlama Stratejileri - Revotas\" \/>\n<meta property=\"og:description\" content=\"Searchandising Nedir? E-Ticarette Ba\u015far\u0131 \u0130\u00e7in Oyunun Kurallar\u0131n\u0131 De\u011fi\u015ftiriyor \u201cMerchandising\u201d (\u00fcr\u00fcn yerle\u015ftirme) terimini muhtemelen duymu\u015fsunuzdur, fiziksel ma\u011fazalarda ve online sat\u0131\u015fta kullan\u0131lan, sat\u0131\u015flar\u0131 art\u0131rmaya y\u00f6nelik bilinen bir tekniktir.Fiziksel perakendede bu, \u00fcr\u00fcnlerin dikkat \u00e7ekecek \u015fekilde yerle\u015ftirilmesiyle ilgilidir.E-ticarette ise merchandising, \u00fcr\u00fcnleri etkili bi\u00e7imde \u00f6ne [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/\" \/>\n<meta property=\"og:site_name\" content=\"Revotas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevotasHQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T16:50:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T16:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2025\/07\/cdp_mira.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e\"},\"headline\":\"E-ticaret Sat\u0131\u015flar\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Arama ve Pazarlama Stratejileri\",\"datePublished\":\"2025-10-08T16:50:12+00:00\",\"dateModified\":\"2025-10-08T16:59:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/\"},\"wordCount\":1144,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2025\/07\/cdp_mira.png\",\"keywords\":[\"Personal Search\",\"Searchandising\"],\"articleSection\":[\"Blog\",\"CRO\",\"E-ticaret\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/\",\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-satislarini-artirmak-icin-arama-ve-pazarlama-stratejileri\/\",\"name\":\"E-ticaret Sat\u0131\u015flar\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Arama ve Pazarlama Stratejileri - 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