{"id":52199,"date":"2025-12-07T17:15:00","date_gmt":"2025-12-07T14:15:00","guid":{"rendered":"https:\/\/www.revotas.com\/?p=52199"},"modified":"2025-12-07T21:39:34","modified_gmt":"2025-12-07T18:39:34","slug":"email-marketing-ve-hotjar-nasil-birlikte-calisir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-ve-hotjar-nasil-birlikte-calisir\/","title":{"rendered":"Email Marketing ve Hotjar Nas\u0131l Birlikte \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>Email Marketing ve Hotjar Nas\u0131l Birlikte \u00c7al\u0131\u015f\u0131r?<\/strong><\/h1>\n\n\n\n<p><strong>Email marketing ve Hotjar entegrasyonu<\/strong>, markalar\u0131n e-posta kampanyalar\u0131ndan gelen kullan\u0131c\u0131lar\u0131n web sitesi \u00fczerindeki davran\u0131\u015flar\u0131n\u0131 detayl\u0131 bi\u00e7imde incelemesine olanak sa\u011flar. Bu sayede bir kampanyan\u0131n yaln\u0131zca a\u00e7\u0131lma ve t\u0131klanma oranlar\u0131 de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n site \u00fczerindeki ger\u00e7ek etkile\u015fimleri de analiz edilebilir. Hotjar\u2019\u0131n \u0131s\u0131 haritalar\u0131 (heatmap), oturum kay\u0131tlar\u0131 (session recording) ve anket \u00f6zellikleri; email marketing verileriyle birle\u015fti\u011finde daha g\u00fc\u00e7l\u00fc bir d\u00f6n\u00fc\u015f\u00fcm optimizasyonu sa\u011flar. Bu entegre yakla\u015f\u0131m, \u00f6zellikle e-ticaret sitelerinde %25\u2019e varan d\u00f6n\u00fc\u015f\u00fcm iyile\u015ftirmeleriyle sonu\u00e7lanabilir.<\/p>\n\n\n\n<p>Bu entegrasyon ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n email kampanyas\u0131na verdikleri tepkiyi ad\u0131m ad\u0131m takip etmeye yard\u0131mc\u0131 olur. \u00d6rne\u011fin bir kampanya linkine t\u0131klayan kullan\u0131c\u0131 sepete kadar ilerliyor mu, \u00fcr\u00fcn sayfalar\u0131nda ne kadar zaman ge\u00e7iriyor veya hangi noktada \u00e7\u0131k\u0131yor gibi sorular Hotjar ile net \u015fekilde izlenebilir. Bu da pazarlama ekiplerine hem kreatif hem de teknik tarafta daha kesin kararlar verme imk\u00e2n\u0131 tan\u0131r. Email marketing stratejilerini kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re uyarlamak, markalar\u0131 rakiplerden ay\u0131ran \u00f6nemli bir avantajd\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Email Marketing Kampanyalar\u0131nda Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 Neden \u00d6nemli? <\/strong><\/h2>\n\n\n\n<p>Email marketing kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7erken \u00e7o\u011fu marka yaln\u0131zca a\u00e7\u0131lma oran\u0131 (open rate) ve t\u0131klama oran\u0131 (CTR) gibi temel metriklere odaklan\u0131r. Oysa kullan\u0131c\u0131lar\u0131n e-posta sonras\u0131 web sitede nas\u0131l davrand\u0131\u011f\u0131n\u0131 bilmek, d\u00f6n\u00fc\u015f\u00fcm\u00fcn as\u0131l nerede ger\u00e7ekle\u015fti\u011fini veya neden ger\u00e7ekle\u015fmedi\u011fini anlamak i\u00e7in kritiktir. Yap\u0131lan ara\u015ft\u0131rmalar, kullan\u0131c\u0131lar\u0131n ortalama %70\u2019inin e-posta sonras\u0131 siteye gelse bile sat\u0131n alma s\u00fcrecini tamamlamad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Bu kay\u0131plar\u0131n sebeplerini g\u00f6rmek ise yaln\u0131zca davran\u0131\u015f analiti\u011fi ile m\u00fcmk\u00fcnd\u00fcr. Hotjar, bu noktada e-posta sonras\u0131 kullan\u0131c\u0131 yolculu\u011funun t\u00fcm a\u015famalar\u0131n\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lar.<\/p>\n\n\n\n<p>Davran\u0131\u015f verileri, kampanyalar\u0131n hangi segmentlerde daha iyi performans g\u00f6sterdi\u011fini anlamak i\u00e7in de olduk\u00e7a de\u011ferlidir. \u00d6rne\u011fin A segmenti kullan\u0131c\u0131lar\u0131 \u00fcr\u00fcn detay sayfas\u0131nda daha uzun vakit ge\u00e7irirken B segmenti kullan\u0131c\u0131lar\u0131n\u0131n ana sayfadan hemen \u00e7\u0131kma oran\u0131 daha y\u00fcksek olabilir. Bu farklar, i\u00e7erik, CTA yap\u0131s\u0131 ve kullan\u0131c\u0131ya sunulan tekliflerin optimize edilmesinde \u00f6nemli ipu\u00e7lar\u0131 sunar. Davran\u0131\u015f odakl\u0131 analizler, email marketing b\u00fct\u00e7elerinin daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar ve Hotjar ile entegre edildi\u011finde kampanya sonras\u0131 aksiyonlar\u0131n do\u011frulu\u011funu art\u0131r\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hotjar Nedir ve Email Marketing \u0130\u00e7in Nas\u0131l Kullan\u0131l\u0131r? <\/strong><\/h2>\n\n\n\n<p>Hotjar, kullan\u0131c\u0131lar\u0131n web siteleri \u00fczerindeki davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7mek ve anlamak i\u00e7in kullan\u0131lan bir deneyim analiti\u011fi arac\u0131d\u0131r. Is\u0131 haritalar\u0131, oturum kay\u0131tlar\u0131, anketler ve d\u00f6n\u00fc\u015f\u00fcm hunisi gibi \u00f6zellikleri ile web sitelerindeki hatalar\u0131, kullan\u0131c\u0131 engellerini ve f\u0131rsat alanlar\u0131n\u0131 ortaya \u00e7\u0131kar\u0131r. Email marketing kampanyalar\u0131nda ise Hotjar\u2019\u0131n en \u00f6nemli de\u011feri, e-posta \u00fczerinden gelen kullan\u0131c\u0131lar\u0131n sitede nas\u0131l davrand\u0131\u011f\u0131n\u0131 g\u00f6steren objektif verilerdir. Bu veriler, bir kampanyan\u0131n ger\u00e7ekte ne kadar etkili oldu\u011funu belirlerken yaln\u0131zca y\u00fczeysel metriklere de\u011fil, davran\u0131\u015fsal verilere odaklanmay\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Hotjar email marketing ile birlikte kullan\u0131ld\u0131\u011f\u0131nda markalar kampanyalar\u0131n\u0131 davran\u0131\u015f temelli olarak geli\u015ftirebilir. \u00d6rne\u011fin \u0131s\u0131 haritalar\u0131, e-postadan gelen kullan\u0131c\u0131lar\u0131n bir landing page \u00fczerinde en \u00e7ok hangi alanlarla etkile\u015fimde bulundu\u011funu g\u00f6sterir. Session recording ise kullan\u0131c\u0131lar\u0131n hangi a\u015famada zorland\u0131\u011f\u0131n\u0131 ve hatta neden sat\u0131n alma s\u00fcrecini yar\u0131da b\u0131rakt\u0131\u011f\u0131n\u0131 net \u015fekilde ortaya koyar. Bu bilgiler do\u011frultusunda tasar\u0131m de\u011fi\u015fiklikleri, i\u00e7erik d\u00fczenlemeleri veya yeni CTA testleri uygulanabilir. B\u00f6ylece email pazarlama d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 dataya dayal\u0131 bir \u015fekilde art\u0131r\u0131labilir<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Email + Hotjar Entegrasyonu Nas\u0131l \u00c7al\u0131\u015f\u0131r? <\/strong><\/h2>\n\n\n\n<p>Email marketing kampanyalar\u0131 ile Hotjar\u2019\u0131n birlikte \u00e7al\u0131\u015fabilmesi i\u00e7in temel olarak <strong>UTM parametreleri<\/strong> kullan\u0131l\u0131r. UTM\u2019ler sayesinde email \u00fczerinden gelen kullan\u0131c\u0131lar Hotjar i\u00e7inde ayr\u0131 bir segment olarak tan\u0131mlanabilir. \u00d6rne\u011fin \u201cutm_source=email&amp;utm_campaign=kampanya-adi\u201d \u015feklinde bir etiketleme yap\u0131ld\u0131\u011f\u0131nda Hotjar bu ziyaret\u00e7ileri otomatik olarak i\u015faretler. Bu y\u00f6ntem, pazarlama ekiplerinin \u00f6zellikle kampanya d\u00f6n\u00fc\u015f\u00fcmlerini do\u011fru \u00f6l\u00e7mesini ve email kaynakl\u0131 davran\u0131\u015flar\u0131 di\u011fer trafik kaynaklar\u0131yla kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 sa\u011flar. Hotjar\u2019\u0131n segment bazl\u0131 filtreleri kampanya sonu\u00e7lar\u0131n\u0131 detayland\u0131rarak hangi e-posta i\u00e7eriklerinin daha etkili oldu\u011funu ortaya \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<p>Entegrasyonun bir di\u011fer kritik k\u0131sm\u0131 ise <strong>session recording<\/strong> ve <strong>funnel tracking<\/strong> analizleridir. Email t\u0131klayan kullan\u0131c\u0131lar\u0131n oturum kay\u0131tlar\u0131 izlendi\u011finde; hangi sayfalarda tak\u0131ld\u0131klar\u0131, men\u00fclerde neleri t\u0131klad\u0131klar\u0131, hangi noktada karars\u0131z kald\u0131klar\u0131 gibi veriler net bi\u00e7imde g\u00f6r\u00fcl\u00fcr. Bu veriler \u00f6zellikle e-ticaret sitelerinde \u00fcr\u00fcn detay veya sepet sayfas\u0131nda ya\u015fanan terklerin nedenini anlamay\u0131 kolayla\u015ft\u0131r\u0131r. Funnel analizlerinde ise email \u2192 landing page \u2192 \u00fcr\u00fcn \u2192 sepete ekleme \u2192 \u00f6deme ad\u0131mlar\u0131n\u0131n her biri ayr\u0131 \u00f6l\u00e7\u00fcmlenir. Bu sayede kampanyadan gelen kullan\u0131c\u0131lar\u0131n hangi ad\u0131mda kaybedildi\u011fi matematiksel olarak ortaya konur ve gerekli optimizasyonlar h\u0131zl\u0131ca yap\u0131labilir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hotjar Verileriyle Email Kampanyalar\u0131 Nas\u0131l Optimize Edilir? <\/strong><\/h2>\n\n\n\n<p>Hotjar verileri, email marketing kampanyalar\u0131n\u0131 geli\u015ftirmek i\u00e7in son derece g\u00fc\u00e7l\u00fc bir i\u00e7g\u00f6r\u00fc kayna\u011f\u0131d\u0131r. Heatmap analizleri sayesinde email kampanyas\u0131yla y\u00f6nlendirilen kullan\u0131c\u0131lar\u0131n bir landing page \u00fczerinde en \u00e7ok hangi alanlara t\u0131klad\u0131\u011f\u0131 g\u00f6r\u00fclebilir. \u00d6rne\u011fin CTA&#8217;n\u0131n \u00fcst b\u00f6l\u00fcmde olmas\u0131na ra\u011fmen kullan\u0131c\u0131lar\u0131n sayfan\u0131n alt b\u00f6l\u00fcm\u00fcndeki bir g\u00f6rsele daha fazla ilgi g\u00f6sterdi\u011fi fark edilebilir. Bu t\u00fcr bulgular kampanya kreatiflerinin yeniden tasarlanmas\u0131 i\u00e7in do\u011frudan bilgi sa\u011flar. Is\u0131 haritalar\u0131nda yer alan renk yo\u011funlu\u011fu, kullan\u0131c\u0131lar\u0131n odakland\u0131\u011f\u0131 b\u00f6lgeyi matematiksel olarak tan\u0131mlar ve d\u00f6n\u00fc\u015f\u00fcm art\u0131r\u0131c\u0131 d\u00fczenlemeler i\u00e7in g\u00fc\u00e7l\u00fc bir kaynakt\u0131r.<\/p>\n\n\n\n<p>Session recording \u00f6zelli\u011fi ise kullan\u0131c\u0131lar\u0131n e-posta sonras\u0131 ya\u015fad\u0131\u011f\u0131 olas\u0131 engelleri belirlemede kritik rol oynar. \u00d6rne\u011fin kullan\u0131c\u0131lar\u0131n %35\u2019inin filtre men\u00fcs\u00fcnde tak\u0131ld\u0131\u011f\u0131 veya sepet a\u015famas\u0131nda bir hata mesaj\u0131 ald\u0131\u011f\u0131 tespit edildi\u011finde problem h\u0131zla \u00e7\u00f6z\u00fclerek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 y\u00fckseltilebilir. Hotjar\u2019\u0131n feedback widget\u2019lar\u0131 ile email sonras\u0131 kullan\u0131c\u0131ya k\u00fc\u00e7\u00fck bir geri bildirim sorusu g\u00f6stermek de etkile\u015fim art\u0131r\u0131r. \u201cBu sayfada arad\u0131\u011f\u0131n\u0131z\u0131 bulabildiniz mi?\u201d gibi basit sorular bile kampanyan\u0131n ba\u015far\u0131s\u0131na do\u011frudan etki eder. Bu bilgiler \u0131\u015f\u0131\u011f\u0131nda email segmentleri yeniden d\u00fczenlenebilir, i\u00e7erikler kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re ki\u015fiselle\u015ftirilebilir ve kampanya performans\u0131nda %20-40 oran\u0131nda iyile\u015fme sa\u011flanabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Email + Hotjar Entegrasyonu Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h2>\n\n\n\n<p>Email marketing kampanyalar\u0131 ile Hotjar\u2019\u0131n birlikte \u00e7al\u0131\u015fabilmesi i\u00e7in temel olarak <strong>UTM parametreleri<\/strong> kullan\u0131l\u0131r. UTM\u2019ler sayesinde email \u00fczerinden gelen kullan\u0131c\u0131lar Hotjar i\u00e7inde ayr\u0131 bir segment olarak tan\u0131mlanabilir. \u00d6rne\u011fin \u201cutm_source=email&amp;utm_campaign=kampanya-adi\u201d \u015feklinde bir etiketleme yap\u0131ld\u0131\u011f\u0131nda Hotjar bu ziyaret\u00e7ileri otomatik olarak i\u015faretler. Bu y\u00f6ntem, pazarlama ekiplerinin \u00f6zellikle kampanya d\u00f6n\u00fc\u015f\u00fcmlerini do\u011fru \u00f6l\u00e7mesini ve email kaynakl\u0131 davran\u0131\u015flar\u0131 di\u011fer trafik kaynaklar\u0131yla kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 sa\u011flar. Hotjar\u2019\u0131n segment bazl\u0131 filtreleri kampanya sonu\u00e7lar\u0131n\u0131 detayland\u0131rarak hangi e-posta i\u00e7eriklerinin daha etkili oldu\u011funu ortaya \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<p>Entegrasyonun bir di\u011fer kritik k\u0131sm\u0131 ise <strong>session recording<\/strong> ve <strong>funnel tracking<\/strong> analizleridir. Email t\u0131klayan kullan\u0131c\u0131lar\u0131n oturum kay\u0131tlar\u0131 izlendi\u011finde; hangi sayfalarda tak\u0131ld\u0131klar\u0131, men\u00fclerde neleri t\u0131klad\u0131klar\u0131, hangi noktada karars\u0131z kald\u0131klar\u0131 gibi veriler net bi\u00e7imde g\u00f6r\u00fcl\u00fcr. Bu veriler \u00f6zellikle e-ticaret sitelerinde \u00fcr\u00fcn detay veya sepet sayfas\u0131nda ya\u015fanan terklerin nedenini anlamay\u0131 kolayla\u015ft\u0131r\u0131r. Funnel analizlerinde ise email \u2192 landing page \u2192 \u00fcr\u00fcn \u2192 sepete ekleme \u2192 \u00f6deme ad\u0131mlar\u0131n\u0131n her biri ayr\u0131 \u00f6l\u00e7\u00fcmlenir. Bu sayede kampanyadan gelen kullan\u0131c\u0131lar\u0131n hangi ad\u0131mda kaybedildi\u011fi matematiksel olarak ortaya konur ve gerekli optimizasyonlar h\u0131zl\u0131ca yap\u0131labilir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hotjar Verileriyle Email Kampanyalar\u0131 Nas\u0131l Optimize Edilir?<\/strong><\/h2>\n\n\n\n<p>Hotjar verileri, email marketing kampanyalar\u0131n\u0131 geli\u015ftirmek i\u00e7in son derece g\u00fc\u00e7l\u00fc bir i\u00e7g\u00f6r\u00fc kayna\u011f\u0131d\u0131r. Heatmap analizleri sayesinde email kampanyas\u0131yla y\u00f6nlendirilen kullan\u0131c\u0131lar\u0131n bir landing page \u00fczerinde en \u00e7ok hangi alanlara t\u0131klad\u0131\u011f\u0131 g\u00f6r\u00fclebilir. \u00d6rne\u011fin CTA&#8217;n\u0131n \u00fcst b\u00f6l\u00fcmde olmas\u0131na ra\u011fmen kullan\u0131c\u0131lar\u0131n sayfan\u0131n alt b\u00f6l\u00fcm\u00fcndeki bir g\u00f6rsele daha fazla ilgi g\u00f6sterdi\u011fi fark edilebilir. Bu t\u00fcr bulgular kampanya kreatiflerinin yeniden tasarlanmas\u0131 i\u00e7in do\u011frudan bilgi sa\u011flar. Is\u0131 haritalar\u0131nda yer alan renk yo\u011funlu\u011fu, kullan\u0131c\u0131lar\u0131n odakland\u0131\u011f\u0131 b\u00f6lgeyi matematiksel olarak tan\u0131mlar ve d\u00f6n\u00fc\u015f\u00fcm art\u0131r\u0131c\u0131 d\u00fczenlemeler i\u00e7in g\u00fc\u00e7l\u00fc bir kaynakt\u0131r.<\/p>\n\n\n\n<p>Session recording \u00f6zelli\u011fi ise kullan\u0131c\u0131lar\u0131n e-posta sonras\u0131 ya\u015fad\u0131\u011f\u0131 olas\u0131 engelleri belirlemede kritik rol oynar. \u00d6rne\u011fin kullan\u0131c\u0131lar\u0131n %35\u2019inin filtre men\u00fcs\u00fcnde tak\u0131ld\u0131\u011f\u0131 veya sepet a\u015famas\u0131nda bir hata mesaj\u0131 ald\u0131\u011f\u0131 tespit edildi\u011finde problem h\u0131zla \u00e7\u00f6z\u00fclerek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 y\u00fckseltilebilir. Hotjar\u2019\u0131n feedback widget\u2019lar\u0131 ile email sonras\u0131 kullan\u0131c\u0131ya k\u00fc\u00e7\u00fck bir geri bildirim sorusu g\u00f6stermek de etkile\u015fim art\u0131r\u0131r. \u201cBu sayfada arad\u0131\u011f\u0131n\u0131z\u0131 bulabildiniz mi?\u201d gibi basit sorular bile kampanyan\u0131n ba\u015far\u0131s\u0131na do\u011frudan etki eder. Bu bilgiler \u0131\u015f\u0131\u011f\u0131nda email segmentleri yeniden d\u00fczenlenebilir, i\u00e7erikler kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re ki\u015fiselle\u015ftirilebilir ve kampanya performans\u0131nda %20-40 oran\u0131nda iyile\u015fme sa\u011flanabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing ve Hotjar Nas\u0131l Birlikte \u00c7al\u0131\u015f\u0131r? Email marketing ve Hotjar entegrasyonu, markalar\u0131n e-posta kampanyalar\u0131ndan gelen kullan\u0131c\u0131lar\u0131n web sitesi \u00fczerindeki davran\u0131\u015flar\u0131n\u0131 detayl\u0131 bi\u00e7imde incelemesine olanak sa\u011flar. Bu sayede bir kampanyan\u0131n yaln\u0131zca a\u00e7\u0131lma ve t\u0131klanma oranlar\u0131 de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2093,2088],"tags":[],"class_list":["post-52199","post","type-post","status-publish","format-chat","hentry","category-dijital-pazarlama-blog-2","category-e-posta-pazarlama","post_format-post-format-chat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing ve Hotjar Nas\u0131l Birlikte \u00c7al\u0131\u015f\u0131r? - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-ve-hotjar-nasil-birlikte-calisir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing ve Hotjar Nas\u0131l Birlikte \u00c7al\u0131\u015f\u0131r? - Revotas\" \/>\n<meta property=\"og:description\" content=\"Email Marketing ve Hotjar Nas\u0131l Birlikte \u00c7al\u0131\u015f\u0131r? 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