{"id":53277,"date":"2026-04-17T09:00:00","date_gmt":"2026-04-17T06:00:00","guid":{"rendered":"https:\/\/www.revotas.com\/?p=53277"},"modified":"2026-04-16T11:53:20","modified_gmt":"2026-04-16T08:53:20","slug":"e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/","title":{"rendered":"E-posta pazarlama huninizi nas\u0131l olu\u015fturursunuz: Tekrarlayan sat\u0131n al\u0131mlar i\u00e7in ad\u0131m ad\u0131m rehber"},"content":{"rendered":"\t\t
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E-posta Pazarlama Funnel\u2019\u0131 Nas\u0131l Kurulur? Tekrar Sat\u0131n Alma \u0130\u00e7in Ad\u0131m Ad\u0131m Rehber<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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E-posta pazarlama funnel\u2019\u0131, m\u00fc\u015fteriyi ilk temas noktas\u0131ndan tekrar sat\u0131n almaya kadar y\u00f6nlendiren en g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme sistemlerinden biridir. Do\u011fru kurgulanm\u0131\u015f bir funnel, yaln\u0131zca ilk sat\u0131\u015f\u0131 de\u011fil, m\u00fc\u015fteri ya\u015fam boyu de\u011ferini (LTV) art\u0131rmay\u0131 hedefler. G\u00fcn\u00fcm\u00fczde t\u00fcketici beklentileri de\u011fi\u015fti\u011fi i\u00e7in herkese ayn\u0131 mesaj\u0131 g\u00f6ndermek yerine ki\u015fiselle\u015ftirilmi\u015f ve davran\u0131\u015f bazl\u0131 ileti\u015fim kurmak kritik hale gelmi\u015ftir. Bu rehberde, e-posta funnel\u2019\u0131n\u0131 ad\u0131m ad\u0131m nas\u0131l kuraca\u011f\u0131n\u0131z\u0131 ve tekrar sat\u0131n alma oran\u0131n\u0131 nas\u0131l art\u0131raca\u011f\u0131n\u0131z\u0131 detayl\u0131 \u015fekilde \u00f6\u011freneceksiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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E-posta Pazarlama Funnel Nedir?<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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E-posta pazarlama funnel, bir kullan\u0131c\u0131n\u0131n markayla ilk temas\u0131ndan ba\u015flayarak sat\u0131n alma ve sonras\u0131nda tekrar sat\u0131n alma s\u00fcrecine kadar ge\u00e7en yolculu\u011fu ifade eder. Bu s\u00fcre\u00e7, yaln\u0131zca sat\u0131\u015f odakl\u0131 de\u011fil; ayn\u0131 zamanda ili\u015fki kurma, g\u00fcven olu\u015fturma ve m\u00fc\u015fteri deneyimini geli\u015ftirme \u00fczerine kuruludur.<\/p>

Modern e-ticarette funnel yakla\u015f\u0131m\u0131 art\u0131k \u201cm\u00fc\u015fteriyi kazan ve b\u0131rak\u201d modelinden \u00e7\u0131km\u0131\u015f, \u201cm\u00fc\u015fteriyle s\u00fcrekli ili\u015fki kur ve yeniden kazan\u201d modeline evrilmi\u015ftir. Bu yakla\u015f\u0131m, retention marketing (m\u00fc\u015fteri elde tutma) ve yeniden kazan\u0131m stratejilerinin temelini olu\u015fturur.<\/p>

Ara\u015ft\u0131rmalara g\u00f6re e-posta pazarlama, ROI (yat\u0131r\u0131m getirisi) a\u00e7\u0131s\u0131ndan en g\u00fc\u00e7l\u00fc kanallardan biridir ve i\u015fletmelerin %75\u2019ten fazlas\u0131 taraf\u0131ndan en etkili ilk 3 kanal aras\u0131nda g\u00f6sterilmektedir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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E-posta Funnel\u2019\u0131n\u0131n 9 Temel A\u015famas\u0131<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ba\u015far\u0131l\u0131 bir funnel, tek bir e-postadan de\u011fil, birbiriyle ba\u011flant\u0131l\u0131 a\u015famalardan olu\u015fur. Klaviyo bu s\u00fcreci 9 temel a\u015famada tan\u0131mlar:<\/p>

  1. Acquisition (Veri toplama)<\/li>
  2. Awareness (Fark\u0131ndal\u0131k)<\/li>
  3. Engagement (Etkile\u015fim)<\/li>
  4. Consideration (De\u011ferlendirme)<\/li>
  5. Purchase (Sat\u0131n alma)<\/li>
  6. Adoption (Kullan\u0131m deneyimi)<\/li>
  7. Feedback (Geri bildirim)<\/li>
  8. Reacquisition (Yeniden kazan\u0131m)<\/li>
  9. Advocacy (Marka savunuculu\u011fu)<\/li><\/ol>

    Bu a\u015famalar\u0131n her biri, kullan\u0131c\u0131y\u0131 bir sonraki ad\u0131ma ta\u015f\u0131mak i\u00e7in \u00f6zel mesajlar ve stratejiler gerektirir.<\/p>

    Bu stratejiler sayesinde kullan\u0131c\u0131, markay\u0131 daha iyi tan\u0131r ve funnel\u2019\u0131n bir sonraki a\u015famas\u0131na ge\u00e7meye haz\u0131r hale gelir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    1. E-posta Listesi Olu\u015fturma (Acquisition Stage)<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    E-posta funnel\u2019\u0131n\u0131n ilk ve en kritik ad\u0131m\u0131, do\u011fru kullan\u0131c\u0131lar\u0131 veri taban\u0131n\u0131za kazand\u0131rmakt\u0131r. Bu a\u015famada ama\u00e7 yaln\u0131zca e-posta toplamak de\u011fil, kaliteli ve sat\u0131n alma potansiyeli y\u00fcksek kullan\u0131c\u0131lar\u0131 kazanmakt\u0131r.<\/p>

    En etkili y\u00f6ntemlerden biri, web sitenizde kullan\u0131lan pop-up ve form yap\u0131lar\u0131d\u0131r. Ancak burada zamanlama kritik bir fakt\u00f6rd\u00fcr. Kullan\u0131c\u0131 siteye girer girmez \u00e7\u0131kan pop-up\u2019lar \u00e7o\u011fu zaman d\u00fc\u015f\u00fck kaliteli veri \u00fcretir. Bunun yerine 8\u201310 saniyelik gecikme ile g\u00f6sterilen formlar daha y\u00fcksek intent (niyet) yakalar.<\/p>

    Ayr\u0131ca sadece e-posta de\u011fil, kullan\u0131c\u0131 tercihlerini de toplamak (zero-party data) funnel performans\u0131n\u0131 ciddi \u015fekilde art\u0131r\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    2. Kar\u015f\u0131lama ve Fark\u0131ndal\u0131k Olu\u015fturma (Awareness Stage)<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Kullan\u0131c\u0131 e-posta listenize dahil olduktan sonra, ilk izlenimi olu\u015fturdu\u011funuz a\u015fama ba\u015flar. Bu a\u015famada g\u00f6nderilen welcome e-postalar\u0131, markan\u0131n kim oldu\u011funu ve kullan\u0131c\u0131ya ne sundu\u011funu net \u015fekilde anlatmal\u0131d\u0131r.<\/p>

    Etkili bir welcome serisi genellikle \u015funlar\u0131 i\u00e7erir:<\/p>

    • Marka hikayesi<\/li>
    • De\u011fer \u00f6nerisi<\/li>
    • \u0130lk sat\u0131n alma te\u015fviki (indirim \/ avantaj)<\/li>
    • Kategori veya \u00fcr\u00fcn \u00f6nerileri<\/li><\/ul>

      \u00d6rne\u011fin bir\u00e7ok markada welcome e-postalar\u0131na eklenen k\u00fc\u00e7\u00fck bir indirim, yaln\u0131zca sat\u0131\u015f de\u011fil ayn\u0131 zamanda e-postalar\u0131n a\u00e7\u0131lma al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 da art\u0131r\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      3. Etkile\u015fim Kurma (Engagement Stage)<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Bu a\u015famada ama\u00e7, kullan\u0131c\u0131yla ba\u011f kurmakt\u0131r. Kullan\u0131c\u0131 art\u0131k sizi tan\u0131r, ancak neden sizden al\u0131\u015fveri\u015f yapmas\u0131 gerekti\u011fini hen\u00fcz net olarak bilmiyor olabilir.<\/p>

      Etkile\u015fim a\u015famas\u0131nda g\u00f6nderilen e-postalar:<\/p>

      • \u00dcr\u00fcn kullan\u0131m i\u00e7erikleri<\/li>
      • Marka de\u011ferleri<\/li>
      • E\u011fitim i\u00e7erikleri<\/li>
      • Sosyal kan\u0131tlar<\/li><\/ul>

        \u00d6rne\u011fin organik kozmetik markalar\u0131, \u00fcr\u00fcn i\u00e7eriklerini ve faydalar\u0131n\u0131 anlatan e-postalarla g\u00fcven olu\u015fturur. Bu sayede kullan\u0131c\u0131 sat\u0131n alma a\u015famas\u0131na daha h\u0131zl\u0131 ilerler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        4. De\u011ferlendirme ve Sat\u0131n Almaya Y\u00f6nlendirme (Consideration & Purchase)<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Bu a\u015famada kullan\u0131c\u0131 art\u0131k sat\u0131n almaya yak\u0131nd\u0131r ancak hala alternatifleri de\u011ferlendiriyor olabilir. Bu nedenle marka olarak farkl\u0131la\u015fman\u0131z gerekir.<\/p>

        Kullan\u0131labilecek taktikler:<\/p>

        • \u00dcr\u00fcn kar\u015f\u0131la\u015ft\u0131rmalar\u0131<\/li>
        • M\u00fc\u015fteri yorumlar\u0131<\/li>
        • S\u0131n\u0131rl\u0131 s\u00fcreli teklifler<\/li>
        • Sepet hat\u0131rlatma e-postalar\u0131<\/li><\/ul>

          Burada \u00f6nemli olan, kullan\u0131c\u0131y\u0131 zorlamak de\u011fil, karar vermesini kolayla\u015ft\u0131rmakt\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          5. Sat\u0131\u015f Sonras\u0131 G\u00fcven ve Deneyim Y\u00f6netimi (Post-Purchase)<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Sat\u0131n alma sonras\u0131 s\u00fcre\u00e7, funnel\u2019\u0131n en kritik ama en \u00e7ok ihmal edilen a\u015famas\u0131d\u0131r. Oysa bu a\u015fama, tekrar sat\u0131n alman\u0131n temelini olu\u015fturur.<\/p>

          \u0130yi bir sat\u0131\u015f sonras\u0131 e-posta:<\/p>

          • Sipari\u015f detaylar\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6sterir<\/li>
          • Kargo s\u00fcrecini anlat\u0131r<\/li>
          • Kullan\u0131c\u0131ya g\u00fcven verir<\/li><\/ul>

            \u00d6rne\u011fin detayl\u0131 sipari\u015f e-postalar\u0131, m\u00fc\u015fteri memnuniyetini art\u0131r\u0131r ve iade oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            6. Yeniden Sat\u0131n Alma ve Sadakat (Reacquisition & Loyalty)<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Funnel\u2019\u0131n en de\u011ferli a\u015famas\u0131 buras\u0131d\u0131r. \u00c7\u00fcnk\u00fc ger\u00e7ek k\u00e2rl\u0131l\u0131k, tekrar sat\u0131n alan m\u00fc\u015fterilerden gelir.<\/p>

            Bu a\u015famada kullan\u0131lan e-postalar:<\/p>

            • Yeniden hedefleme (win-back)<\/li>
            • Ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler<\/li>
            • Sadakat programlar\u0131<\/li>
            • \u00d6zel kampanyalar<\/li><\/ul>

              \u00d6rne\u011fin davran\u0131\u015f bazl\u0131 \u00f6neriler kullanan markalar, tekrar sat\u0131n alma oran\u0131n\u0131 %20\u201330 art\u0131rabilmektedir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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              7. Otomasyon ve Ki\u015fiselle\u015ftirme ile Funnel\u2019\u0131 \u00d6l\u00e7ekleme<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Modern email funnel\u2019lar\u0131n en \u00f6nemli fark\u0131, otomasyon ve ki\u015fiselle\u015ftirme ile \u00e7al\u0131\u015fmas\u0131d\u0131r.<\/p>

              Kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re tetiklenen e-postalar:<\/p>

              • Sepet terk<\/li>
              • \u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleme<\/li>
              • Kategori ilgisi<\/li><\/ul>

                gibi sinyalleri kullanarak do\u011fru mesaj\u0131 do\u011fru zamanda g\u00f6nderir.<\/p>

                Bir \u00f6rnekte, ki\u015fiselle\u015ftirilmi\u015f ve \u00e7ok ad\u0131ml\u0131 bir funnel stratejisinin d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 %315 art\u0131rd\u0131\u011f\u0131<\/strong> g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                Sonu\u00e7: Ba\u015far\u0131l\u0131 Bir Email Funnel\u2019\u0131n Temel Mant\u0131\u011f\u0131<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                Ba\u015far\u0131l\u0131 bir e-posta funnel\u2019\u0131 kurman\u0131n temelinde 3 kritik unsur vard\u0131r:<\/p>

                • Veri (m\u00fc\u015fteri davran\u0131\u015f\u0131)<\/li>
                • Segmentasyon (do\u011fru hedefleme)<\/li>
                • Otomasyon (\u00f6l\u00e7eklenebilirlik)<\/li><\/ul>

                  E\u011fer bu \u00fc\u00e7 bile\u015feni do\u011fru \u015fekilde kurgularsan\u0131z, yaln\u0131zca sat\u0131\u015f de\u011fil, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme elde edebilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                  S\u0131k\u00e7a Sorulan Sorular<\/span><\/span><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                  Email marketing funnel ka\u00e7 a\u015famadan olu\u015fur?<\/strong><\/p>

                  Genellikle 5\u20139 a\u015fama aras\u0131nda de\u011fi\u015fir. En kapsaml\u0131 modelde 9 a\u015fama bulunur: veri toplama, fark\u0131ndal\u0131k, etkile\u015fim, de\u011ferlendirme, sat\u0131n alma, kullan\u0131m, geri bildirim, yeniden kazan\u0131m ve sadakat.<\/p>

                  Email funnel ne kadar s\u00fcrede sonu\u00e7 verir?<\/strong><\/p>

                  K\u0131sa vadede (1\u20132 hafta) d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 g\u00f6r\u00fclebilir. Ancak ger\u00e7ek etki, tekrar sat\u0131n alma ve m\u00fc\u015fteri sadakati ile 2\u20133 ay i\u00e7inde ortaya \u00e7\u0131kar.<\/p>

                  En \u00f6nemli email funnel metrikleri nelerdir?<\/strong><\/p>

                  En kritik metrikler:<\/p>

                  • A\u00e7\u0131lma oran\u0131 (Open Rate)<\/li>
                  • T\u0131klama oran\u0131 (CTR)<\/li>
                  • D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (Conversion Rate)<\/li>
                  • M\u00fc\u015fteri ba\u015f\u0131na gelir (Revenue per recipient)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                    E-posta Pazarlama Funnel\u2019\u0131 Nas\u0131l Kurulur? Tekrar Sat\u0131n Alma \u0130\u00e7in Ad\u0131m Ad\u0131m Rehber E-posta pazarlama funnel\u2019\u0131, m\u00fc\u015fteriyi ilk temas noktas\u0131ndan tekrar sat\u0131n almaya kadar y\u00f6nlendiren en g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme sistemlerinden biridir. Do\u011fru kurgulanm\u0131\u015f bir funnel, yaln\u0131zca ilk sat\u0131\u015f\u0131 de\u011fil, m\u00fc\u015fteri ya\u015fam boyu […]<\/p>\n","protected":false},"author":22,"featured_media":53516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[2085],"tags":[],"class_list":["post-53277","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-blog-2","post_format-post-format-chat"],"yoast_head":"\nE-posta pazarlama huninizi nas\u0131l olu\u015fturursunuz: Tekrarlayan sat\u0131n al\u0131mlar i\u00e7in ad\u0131m ad\u0131m rehber - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-posta pazarlama huninizi nas\u0131l olu\u015fturursunuz: Tekrarlayan sat\u0131n al\u0131mlar i\u00e7in ad\u0131m ad\u0131m rehber - Revotas\" \/>\n<meta property=\"og:description\" content=\"E-posta Pazarlama Funnel\u2019\u0131 Nas\u0131l Kurulur? 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Do\u011fru kurgulanm\u0131\u015f bir funnel, yaln\u0131zca ilk sat\u0131\u015f\u0131 de\u011fil, m\u00fc\u015fteri ya\u015fam boyu […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/\" \/>\n<meta property=\"og:site_name\" content=\"Revotas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevotasHQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2026\/04\/E-posta-pazarlama-huninizi-nasil-olusturursunuz-1-1024x765.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melik Migirdicyan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melik Migirdicyan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/\"},\"author\":{\"name\":\"Melik Migirdicyan\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/ea79eab950ef1f91cbc595870cae223c\"},\"headline\":\"E-posta pazarlama huninizi nas\u0131l olu\u015fturursunuz: Tekrarlayan sat\u0131n al\u0131mlar i\u00e7in ad\u0131m ad\u0131m rehber\",\"datePublished\":\"2026-04-17T06:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/\"},\"wordCount\":1201,\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2026\/04\/E-posta-pazarlama-huninizi-nasil-olusturursunuz-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/\",\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-huninizi-nasil-olusturursunuz-tekrarlayan-satin-alimlar-icin-adim-adim-rehber\/\",\"name\":\"E-posta pazarlama huninizi nas\u0131l olu\u015fturursunuz: Tekrarlayan sat\u0131n al\u0131mlar i\u00e7in ad\u0131m ad\u0131m rehber - 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