Weather Based Targeting

Weather targeting is the practice of tailoring influential messages to visitors based on local temperatures or weather conditions and is accomplished by integrating a real-time weather forecast data stream into your existing marketing campaigns

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    Weather targeting empowers organizations to tap into the moods and purchase intentions of their customers.

    Simply select your appropriate Weather Targeting rule to target your visitors based on expected weather conditions. This way, you can create different scenarios according to the season and instantaneous weather changes and highlight your products.