E-Mail Tips for Father’s Day

Special days are always an opportunity for brands to increase their turnover. Therefore, it is important to evaluate these days correctly and to get maximum benefit. Considering that Father’s Day is in the summer months and there are fewer special days, we can say that it is the most productive campaign period. We have prepared special campaign ideas for Father’s Day for you; 
 

Create a special father’s day package 

Combining Father’s Day with some products and services into a unified package accelerates customers’ purchasing decisions. Creating a gift guide to increase your sales will make your users feel valuable. Because grouping and pricing packages has a powerful psychological impact on customers’ shopping decisions. It creates a perception of package value and budget economy that is hard to resist. By offering a great Father’s Day deal, you can get subscribers to spend more than they normally would and increase your average cart value. For this approach to be successful, you need to truly demonstrate the value of the gift wrap to the father’s day shopper. An important tip, if we know the previous purchases of the user, we can create an insight from here. It’s about focusing on benefits and results (i.e. what father really wants).  

Get your website ready for this campaign

Have pages specific to your campaigns so users can reach their purchase target directly. These days, your site will be more visited. Don’t forget to recruit members too! There should be a pop-up form on the site.

Shorten delivery times as much as possible 

In this way, you can enable users to shop until the last day. 
 

Prepare your team for this day! 

Busy days are waiting for you. You must have full support. You must be able to respond to customer requests accurately and in a timely manner. 
 

Prompt the consumer, let your e-mail campaigns hit! 

There will be people entering your website from various channels, but remember, the user who knows you and your brand well makes the most of the shopping. That’s why you can achieve great success by targeting your database. 

Mobile Compatible 

Year 2023, the whole world uses smartphones. That’s why both your website and your e-mail content should be mobile compatible!  

E-mail Marketing Constants

Timing, title and content are very important. Headlines should be striking and must be content captivating. You can send your campaign multiple times to people who don’t read your e-mail. You should definitely have a plan B! If your first campaign doesn’t work, support it with the 2nd and 3rd campaign. As the day approaches, you can increase the dose of the campaign. 

To all fathers, Happy Father’s Day!