The Importance of Mother’s Day for E-Commerce Sites

E-mail marketing campaigns on Mother’s Day are a great way to help your users choose the perfect Mother’s Day gifts and increase e-commerce sales. Read on to discover our top e-mail tips for increasing your conversions this Mother’s Day.

Your Mother’s Day e-mail should provide users with useful information to help them find the best Mother’s Day gift. As with any other special occasion e-mail campaign, you need to find the balance between helping them choose gifts and promoting.

1. Give gift ideas

The most difficult process of users about Mother’s Day is to find the proper gift. There are so many choices out there and mothers are too kindhearted to tell you what they want but we all know that the paper roses we made in freshman year don’t last forever, so we can make our mothers happy by giving them personalized presents.

E-mail is the perfect opportunity to help your customers with this problem. You should offer your users a gift guide that would make a pleasant Mother’s Day gift in your store. The goal is to speed up purchase decision time and provide gift ideas with a clear CTA. You can highlight individual products or highlight the most relevant product categories. One of the best things about these e-mails is that the options for home delivery and gift wrapping are clearly stated. Given the current context, it is important for shoppers to have this information upfront to speed up the decision-making process.

2. Focus on results and benefits

Even though adding idea of gifts is amazing, you could do even more to help people make the proper gifting decisions. It can be difficult for matching person with the gift. To help with this, focus your e-mail content on how the product is used or what benefits it provides. To include the brand price, more useful information is requested for mothers without adding texts that highlight why well presented. This is an effective strategy to increase e-commerce sales. By drawing the winner’s players, readers will be able to compare this benefit with the gift recipient. Of course the mother is asked for “details about the product” so they will read this and buy it for their mother.

3. Use simplicity and personalization

If you offer a wide variety of products, displaying everything as a gift idea may not be the best idea. Instead, you should simplify the process as much as possible. There are two ways to do this:

E-mail list segmentation: Send different e-mails to different customer groups based on their interests, behaviors or demographics.

Personalized recommendations: Provide personalized product recommendations based on existing subscriber data. It’s probably better to go for the second option, as people shop for someone else rather than themselves on Mother’s Day. You can also customize your e-mail subject lines and front header to grab the reader’s attention in their inbox. When you can add some humor and personality to your e-mails, the perception of your brand becomes more sincere and humane. This can go a long way in increasing your conversions.

4. E-mail Optimization

Check your sender name

This is the first thing a recipient looks when they receive an e-mail. It is necessary to show a real name, whether your sender name is not just an email address, but the name of the company or the name of an employee. This gives the recipient confidence that the e-mail is genuine.

Tips for an inviting topic:

• Address the reader’s trouble spots. Let’s say they left their Mother’s Day shopping to the last minute. It’s a great opportunity to suggest a solution in your subject line. ‘Order today to deliver on time for Mother’s Day’
• Personalize it.
• Keep it short (50 characters or less)
• Add an emoji or two – but don’t overdo it

Mother’s Day subject line examples

Increase your Mother’s Day e-mail open rates with a short and effective subject line that speaks to the value of the email.

• It is not too late! Order now so we can deliver your gift on Mother’s Day
• Do you have no idea what to get your mother? Check out these ideas!
• 7 gift ideas your mother will love
• Buy a Mother’s Day gift she will never forget
• Check out our Mother’s Day promotions
• Are you ready to shop for your mothers?
• Free shipping on Mother’s Day this weekend
• 7 gift ideas to your mother will love
• Mother’s Day Special: Free Shipping on all orders over 200$