Special Campaign Ideas for Father’s Day

With the beginning of June, brands have started their preparations for Father’s Day, the third Sunday of June, which is at the top of the brands’ campaign calendars. Brands that communicate with costumers through e-mail campaigns and offer them gift suggestions and special discounts aim to increase their sales and customer loyalty. As the Revotas family, we wanted to contribute to the surprises to make our precious fathers feel special and happy on this special day. We want to share with you tips that will make your costumers feel special. 

You can remind both Father’s Day and your e-commerce site with an e-mail marketing with an eye-catching design and calls to action. In e-mail marketing, the title and subtitle of the e-mails you send are interesting and understandable, which greatly increases the opening rate of e-mails. To achieve this: 

• You can use a short title and emphasize your discount rate, if any. You can do A/B testing to determine the ideal title. 
• Even if you are sending your e-mails to all your data, make them feel special by sending a personalized message. 
• You can increase your conversion rates by adding product photos and action buttons such as “buy now”, “check this” to your e-mail contents. 

As Revotas, our advice to brands is to send at least two e-mails to their customers before Father’s Day and inform them about the campaign/campaigns to be held on this date. While doing this, making the e-mail channel talk with other communication channels such as SMS, Webpush will help you to appeal to a wider audience.  

For example, you can create a separate segment for users who do not open the first 2 e-mails you send and reach them through other channels. In this way, you can spend a more productive campaign period. 

With the ‘Sticky Bar Counter’ product in the banner section you use at the top of your website, you can show the users visiting your site that this special day is approaching and emphasize that they should not miss the opportunity. These campaigns can be different campaigns such as discount in the cart, free shipping, buy 3 pay 2. 

Another suggestion is to add a ‘Revotag’ to the products you will launch for Father’s Day on your home page, to get consumers to complete the purchase process quickly. Revotags, which both look aesthetically pleasing and speed up the purchasing process, are among the most favorite products of Revotas customers recently. 

Our last suggestion is Instastory, which you can use on your website as well. With the Instastory product, which is synchronized with your page on Instagram, you can choose your products for this special day and add them to your site with the title of ‘Father’s Day’. Please don’t forget to add the product page links under these products 😊