How Can You Increase Your Sales during Christmas

With the beginning of december e-commerce websites are entering one of the most prosperous times of the year. Increasing your sales figures is not very difficult when you take the right steps.

Ensure Your Technical Infrastructure

Research conducted in 2022 reveals that 78% of shopping occurred online. With expectations of this percentage increasing in 2023, especially given economic conditions, it becomes inevitable. Your website and mobile application should not only have a solid technical infrastructure but also visually align with the spirit of the campaign. Never miss out on visuals that reflect the season and decorations that carry the spirit of Christmas.

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Stick to the Timing

Ensure a well-structured timeline for your campaign. Instead of overwhelming your users with aggressive campaigns, focus on targeted and precise efforts. Generate excitement by mentioning your offers on order confirmation pages, social media, and in your emails, but avoid going overboard. You can highlight a single offer each day or organize extra discounts for specific time intervals. Rather than constantly sending campaign notifications, consider hosting holiday-themed contests and creating gift guides. Insta Story can be quite helpful in this regard.

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Provide Quick and Easy Solutions

Users’ time is in your hands. Make it easy for them to find what they’re looking for. Your algorithms should be robust. Site search engines are the most visited points after the homepage. Therefore, you must prepare the necessary infrastructure to use this most effectively. Users should not have to enter the exact name of the product they are looking for, and even in case of typos, they should be able to find the closest match to what they are looking for. You can use the same platform to suggest other complementary items for the searched products. This way, you inspire unexpected gift opportunities. With Personalized Search, you can ensure that users find the right product even in the case of incorrect searches.

Free Shipping is Always Tempting

Having various options for shipping is always good. Setting a free shipping option for orders over a minimum basket amount will encourage users to reach that basket amount. Especially on this page, you can make product suggestions to your users to reach that basket amount, and you can even customize those products for the relevant users.

Click here for a successful Christmas campaign period with Revotas’ AI-based products.