How to Categorize Christmas Gifts

As Christmas approaches, one of the first activities that come to people’s minds, along with Christmas, may be exchanging gifts. Especially in December, as it becomes a tradition, many people not only shop for themselves but also buy gifts for those around them. E-commerce websites aiming to generate good revenue during this period may need to organize their gift sections and focus on related activities. Utilizing AI-based products such as Smart Widget, Recommendation, Personalized Search can enhance the shopping experience for users, while products like Social Proof and Insta Story can accelerate the user’s purchasing process.

According to research, approximately 73% of people considering Christmas shopping plan to buy gifts for their loved ones. Therefore, creating categories and guides that facilitate purchases and assist customers becomes crucial for Christmas shopping. By adding categories and guidance specifically for the holiday season, you can make it easier for customers, especially those looking to buy gifts, to make decisions, thereby increasing the preference rate for your website.

Although good categorization is essential, drawing very sharp boundaries to these categories can lead customers to not find the gift they want. Therefore, by using Personalized Search, you can help users easily find the product they are looking for and quickly turn it into a sale. Pay attention to this and create subcategories, develop Smart Widget scenarios to better understand the person your customers will be buying gifts for, and ask users questions. You can segment the answers to the questions and discover whom users want to buy gifts for the most, and based on this, you can also generate Recommendation scenarios.

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Several crucial points need to be considered when categorizing. According to statistics, the majority of gifts purchased are for customers’ families and loved ones. Therefore, you can categorize your gift products based on the recipient, such as mother, father, partner, etc. Creating person categories with different themes and products allows you to offer special holiday packages like family bundles or friend packages for Christmas.

During the Christmas season, you may have many customers who are interested in and specifically looking for gifts that reflect the theme of the holiday season for those around them. Therefore, if it fits your website’s products, you can create a separate category and packages for Christmas-themed products and present these items with holiday campaigns.

Looking at statistics, the best-selling product categories during Christmas are clothing, gift items, and electronics. By using a Recommendation Engine, which is an Artificial Intelligence-based recommendation system, these categories can be highlighted, and various campaigns can be offered.

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If customers are looking to purchase items that involve different levels or require expertise, such as electronics or hobby-related products, you can create categories based on the recipient’s level of expertise.

Finding the right gift for customers is as crucial as finding gifts within their budget during the decision-making stage. By creating categories such as campaigns and advantageous product groups for your customers, especially those who prioritize their budget, you can make it easier for them.

If you are wondering how you can increase your sales more in Christmas and what you can do, contact us immediately.