Email Tips for Successful Christmas Campaigns

Especially in these months when gift shopping is intense, it is crucial to offer your members gift opportunities to achieve sales. Many users do not know which gift to choose. You can provide gift opportunities to your users through the emails you send. We have some suggestions for you to have a productive year.

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How Should Your Email Subject Be?

The open rate of emails depends on the subject line, while the click-through rate relies on the content. If you want a high open rate for your campaigns, you must use an attention-grabbing subject line. The title you use must align with the content. Customization is essential in subject.

How Can You Target Your Audience?

Segment your members based on age and gender, and create different gifts and scenarios. If you know your customers’ previous purchases, create different segmentations based on the gifts they received in previous years.

How Should Your Email Content Be?

Sending personalized content in email campaigns, especially during busy shopping periods like Christmas can bring great success. Always go beyond the templates you usually send.

In your content, use ‘Call to Action’ buttons that will prompt users to take action.

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Manage Your Campaigns Effectively

To determine the frequency and timing of Christmas campaigns, compare the campaigns you conducted and their results in the last two years. If you’re unsure, then test it! A/B testing will guide you to the right approach. Utilize Xmas campaigns not only through emails but also in other marketing activities such as social media and your website.

Prepare your Xmas campaigns more meticulously and uniquely compared to your other campaigns.

Web Push Notifications

The most crucial feature of Web Push is the delivery of instant notifications to users, even if the website is not open. Send last-minute discounts and opportunities through real-time notifications.

Mobile Email Content

2022 was the year of mobile devices. With the advancement of technology, most users check their emails from their smartphones or tablets. Therefore, be prepared for purchases made from mobile and tablet devices. Make sure to test your content on mobile devices as well.

Marketing Automation

Be sure to include marketing automation in your Christmas campaigns. After sending your campaigns, you can design action-based trigger campaigns. For example, send a different campaign to those who received the campaign but didn’t open it within the last 24 hours. For those who received and clicked on the campaign within the last 24 hours but didn’t make a purchase, send an automatic campaign related to the product they viewed.

Member Acquisition

The holiday season is the perfect time to increase your opt-in database. By placing pop-ups on specific pages of your website, you can collect data. Conducting A/B testing on these pop-ups will be useful in delivering the most effective message.