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E-Mail Marketing  ·  Uncategorized

What Digital Marketers Should Know About Customers Journey

Customer Journey is the whole of the activities that the users of the brands experience during their first shopping, becoming a customer, increasing loyalty by establishing a bond between the brand and the customer, and then repeating their shopping.

With the Customer Journey service offered by Revotas to their brands, brands can have various information about the activities and shopping habits of the users, and by using this information correctly, they can increase the number of customers and enable their customers to make repeat purchases.

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We can list the information that brands can have about their users with Customer Journey as follows:

  • Those who are actively reachable within the user group, those who interact with the brand, those who have made their first purchases and those who have become loyal customers with their repeated purchases,
  • Distribution of target audiences that can be created by processing data such as gender, age, location in the light of demographic information,
  • Activity and shopping-based distribution of users who have participated in the last 90 days,
  • At certain time intervals in the customer lifecycle, based on the interaction of the users with the brand, in which groups they are located,
  • The channels through which the users are included in the data obtained,
  • Based on the shopping habits of the users who became customers by shopping, which groups they belong to,
  • Segmentation of customers into certain categories according to the amount of purchases made.

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All of the above-mentioned information enables brands to get to know their user and customer groups more closely. Thanks to this information, brands can easily identify the necessary approach strategies for each group by dividing their users into different target groups.

If you create your Customer Journey map with the right metrics we mentioned, you can increase your customer acquisition by approaching the determined groups with the most appropriate suggestions; As a result, you can increase your conversion rates to the desired levels.


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