Ayyıldız

How Ayyıldız increased website traffic and online sales

“We needed a sophisticated system that could keep up with a quickly changing marketing world—that’s why we chose Revotas. With Revotas, we’re able to reach customers with relevant suggestions, promote store events, and build brand loyalists.”

Erdinç Özsarı, E-Marketing Manager

Worldwide digital multi-channel marketing platform which over 1000 brand prefers
Case Studies

About Ayyıldız

Started as a family-owned shop in the late 1980s, Ayyıldız has grown to 80 stores across Turkey—in addition to a dedicated e-commerce division. Despite the company’s expansive growth, Ayyıldız has always held a passion for providing “above and beyond” service to all customers, whether in-store or online.

Challenge

Highly personalized communications require highly sophisticated software that’s also easy to use. So, with a cumbersome interface and a goal to drive customer engagement and online sales, it’s no surprise that Ayyıldız quickly outgrew its internal software solution.

Strategy that prepared for Ayyıldız

  • In the world and Turkey, 75% of people leave products in their carts. For Ayyıldız, who does not leave his customers alone in its shopping reminding the forgotten product in the cart and discounting emails were sent to the members who threw products in the carts and left the website without making a purchase.
  • Users who haven't visited the website in a long time can automatically missed emails sent. From time to time, users can discounts offered. In this way, customers were contacted individually.
  • Birthday celebration emails send to make customers feel special.

Results

Since then, Ayyıldız has greatly improved its customer engagement through: 

Email Campaigns

Specifically, the company’s “Markdown Wednesday” and “Shop Thursday” emails are successful campaigns that remind customers on the day that further markdowns are taken and give them a preview of limited quantity items that received their first markdown. These campaigns have significantly increased the company’s website traffic and online sales. 

Personalized Content

Plus, Ayyıldız uses Revotas’s dynamic content feature to easily personalize content, such as events at local stores, new store openings, and company news—and relevant content translates to strong open rates. 

Social Pages

Using Social Pages, Ayyıldız continues its exceptional service with custom Facebook Tabs that promote contests, vendor launches, and new products. The company’s social followers are highly engaged, which requires Ayyıldız’s social team to monitor activity closely. Luckily, Social Pages makes it easy to create and deploy custom Facebook tabs and measure engagement activity. 

Toyota

Toyota wanted to create projects that would make its customers feel special, and projects that would increase their data and sales. Revotas built a custom solution to built customer journey for Toyota users.

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Miele

Thanks to the artificial intelligence-based products of Revotas, Miele continues to communicate with its users at the accurate location and at the right time every day, both making the right suggestions to its users on its online site and increasing its online sales revenues with the special announcements it prepares.

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Lizay

İşbir Yatak

Revotas contributed to the online sales revenue by sending reminder campaigns to customers who abandoned their purchases, along with 8 different automation setups. brand to our users through a different channel and increased our turnover.

Scooter

Revotas has been an absolute game-changer for our marketing efforts. Their innovative recommendation scenarios have transformed the way we connect with our customers and deliver personalized experiences. With Revotas' assistance, we can now analyze our customers' past interactions and behaviors, enabling us to offer tailored product recommendations that match their preferences.