Horoz Lojistik

How did it increase the authorized data count by 12.9%

Worldwide digital multi-channel marketing platform which over 1000 brand prefers
Case Studies
Open Rate
%+
Click Rate
0 %
Database Growth
0 +

About Horoz Lojistik

Established in 1942, Horoz Lojistik is a giant company leading the logistics sector with its international partnerships, employment, the economy it generates, and the added value it provides.

As the first national organization in the logistics sector in Turkey, Horoz Lojistik today produces integrated logistics solutions in 600 locations across 109 countries on 5 continents.

Despite its strong presence in the logistics sector, Horoz Lojistik faced challenges in expanding its customer base and increasing its competitive advantage. It decided to assess the potential of email marketing and turned to the expertise of Revotas in this process.

Goals

  • Horoz Lojistik aimed to expand its market share and reach new customers.
  • Horoz Lojistik aimed to effectively use digital marketing strategies.
  • Horoz Lojistik wanted marketing processes to be more effective and measurable.

Strategy Prepared for Horoz Lojistik

The expert team from Revotas collaborated with the Horoz Lojistik team through monthly visits to create a comprehensive email marketing strategy for the company.

  • Customer profiles and behavior analysis formed the foundation for personalized campaigns.
  • The content strategy was personalized based on customer segmentation.
  • Website widgets were used to enhance customer interactions and gain valuable data.

Conclusion

The collaboration between Horoz Lojistik and Revotas transformed into a successful story of transformation in the field of email marketing. This success not only provided short-term growth but also strategically took a step towards creating long-term customer loyalty and brand awareness.

Horoz Lojistik’s success story serves as an inspiring example for companies outside the e-commerce sector to explore the potential of email marketing. The future steps for the company will be to deepen the successes of this strategy and maintain market leadership.

Read and Click Rates

The open rates increased to an average of 24.4%, while click-through rates  5.2%, significantly enhancing the interaction of marketing campaigns.

Database Expansion

Through widgets, an average of more than 300 data acquisitions were made, enriching the customer base and providing the opportunity to optimize marketing strategies.

Increase in Authorized Data

Increased the authorized data count by 12.9%

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