E-Commerce for Generations

The desire of the modern age to define and make sense of everything probably comes from the passion of human to return to themself and to know themself. As freedom increases, we somehow want to be in the safe harbor of the borders. Maybe that’s why we questioned the human characteristics of the age we live in more. In this case, it made us realize that there are people with their own characteristics in every period. Generations X, Y and Z chose to stop conflicting and understand each other. Recently, the Baby Boomers team has also joined the game. All of this is also an important area for marketers to examine in order to get to know different personas and target audiences.

Will Generation Z Make or Break?

Generation Z, who were born between 1996-2010 and are currently in their teenage years, both intimidate and arouse admiration with their courage. They are extremely self-confident, they have easy access to information, they can learn anything they want whenever they are curious, they do not like to linger on the road, they like to proceed directly to the target. Their sole purpose is to make a difference in the world because they are never satisfied with where generations before them have reached. They have very broad perspectives because they grew up in a wide variety of family structures and grew up free.

They hate definitions and classifications. In order to be able to address them, you need to care about all humanity and living things equally and you have to make them believe in this. Although they were born into technology, they care about exploring by touch. They go after real feelings. Therefore, they adopt user-generated content faster. AR&VR technologies are also indispensable elements in the campaigns prepared for them.

The Beginning of Change: Millennials

The Y generation is the generation that was born between 1979-1995, whose voices started to be heard in the early 2000s, who met technology early and had a full belly and a happy heart for traditional marketing methods. Thanks to them, marketing methods all over the world have been reshaped. They played an important role in transforming the world into what it is today. They have seen everything, they know everything. However, they are not as bold as Generation Z. They like to move more confidently. They care a lot about healthy eating and exercising. This generation is the largest user group in e-commerce. While they love everything new, they have a strange attachment to nostalgia. Old things adapted to modernity warm their hearts very quickly. They never respond to traditional marketing tactics; it is essential to be creative to impress them. They love to explore and tinker with everything. More important to them than a product or service is the reviews of other users who have experienced it.

The Generation Who Connects Past and Future: X

The middle generation X generation, born between 1965 and 1980, bringing the past together with the future. Currently, they have concerns about a comfortable retirement and educating their children. They are much more interested in technology than younger generations. They love to spend time in digital environment. Although this may seem like the most guaranteed group, the most loyal to their lists, the most prescriptive group, they are also the group most likely to go outside the borders while shopping. They love discount coupons, but above all they seek honesty and trust.

OK, Boomer!

A generation builded like a tank… The long working hours and the difficulties of life did not and cannot intimidate them. They say they care more about teamwork than individuality, and unity is strength. They have experienced both the hardest and the most comfortable days. They were introduced to technology by the younger generations and adapted without difficulty. Moreover, they are surprisingly active users, and more importantly, they are the generation with the highest purchasing power. They believe in loyalty to the end. They are too graceful not to pass by the local grocery store with the bags of other markets in their hands. As long as you are of good quality and refinement, they will stick with you until the end. They are prescriptive and love boundaries. Campaigns planned for them should never neglect their personal space.

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