Things to Know About Customer Journey

Things to Know About Customer Journey

The customer journey is the process that users of a brand go through until they make their first purchase, become customers and whole the process. Its objective is to increase loyalty by establishing a bond between the brand and the customer. It encompasses all the activities they experience during their subsequent shopping journeys.

Through Revotas’ Customer Journey Service, brands are able to obtain various data about user activities and customer behavior. This enables them to increase the number of customers and the ratio of repeat purchases.

The information that brands can acquire about their users through the Customer Journey includes:

• Active and engaged users within the user group, including those who interact with the brand, make their first purchases, and become loyal customers through repeat purchases.

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• Distribution of target audiences based on demographic information such as gender, age, and location.

• Activity and shopping-based distribution of users who have participated in the last 90 days.

• Identification of user groups based on their interaction with the brand at specific time intervals in the customer lifecycle.

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• Channels through which user data is obtained.

• Grouping of users based on their shopping habits and customer status.

• Segmentation of customers into specific categories based on their purchase history.

All of the above-mentioned information allows brands to gain a deeper understanding of their user and customer groups. With this information, brands can easily identify the necessary approach strategies for each group by dividing their users into different target groups.

By creating a Customer Journey map with the appropriate metrics mentioned, brands can increase customer acquisition by approaching the determined groups with the most relevant suggestions. As a result, conversion rates can also be increased.