A Glance at Discount and Campaign Days: Black Friday and Cyber Monday

The countdown has begun for Black Friday and Cyber Monday which offer the best opportunities to maximize profits in November. Black Friday, the first of the important trade flows, will be celebrated on Friday, November 24, and Cyber ​​Monday will take place on November 27. Described as the two big sales days, Black Friday and Cyber ​​Monday have become trends and rituals over the years for both retailers and consumers. During this period when consumer spending reaches record levels, it’s crucial to continuously remind consumers as part of this essential process. Therefore, taking advantage of various marketing strategies is of vital importance in ensuring the sustainability of your brand loyalty. In the rapidly developing and increasing competitive environment of the digital age, they need to turn these special days into opportunities by making their customers feel that they are valued. In the shopping frenzy that started months ago, it is important to first ensure that all your vehicles in online channels are opened quickly and quickly. Research indicates that 53% of mobile visitors will leave your website if it takes more than 3 seconds to load. To reduce bounce rates, it’s recommended to aim for a loading time of 1 second, which can significantly improve user retention.

Undoubtedly, using social media, one of the popular communication tools for Black Friday and Cyber ​​Monday, is very powerful and of great importance. As in these two and other special days, many tweets are created with shopping campaigns. Especially during the Black Friday and Cyber ​​Monday weeks, you can enter your posts and provide advertising support through these posts is one of the factors that will increase your brand loyalty. During this period, the current and trending tags you share for these two special days will be useful for you. In this way, your planned and implemented posts and story sharing will contribute to creating interest.

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What are the Differences Between Black Friday and Cyber Monday?

Black Friday is an online sales day that first emerged in America and provides consumers with the pleasure of consumption with discounts or coupons. This special day, also known as Black Friday, aims to respond to customers’ needs and desires after perceiving them. It includes all kinds of communication between brands and consumers. This is a positive situation for both customers who aim to shop and manufacturers who want to increase their sales and profit focus. Especially, a new trade model emerged during the Covid-19 epidemic period. It has caused people’s shopping habits to change. On this special shopping day, which has become widespread in the field of e-commerce, it is preferred just before midnight, which is one of the time zones specially designed to attract consumers, and these discounts opened online are among the factors that increase brand awareness and brand loyalty when used by some businesses. When we look at the Black Friday statistics for 2022, the differences in the number of people participating in the shopping experience from devices such as mobile and computer are striking. For example, while the rate of people who do their shopping from computers is 40%, the rate of people who prefer mobile applications is 60%. When the data in the order distribution is compared, it is seen that it is 60,315 via mobile. Istanbul recorded the highest sales on Black Friday with 55,000 orders, closely followed by Ankara with at least 54,273 orders. The best-selling products in 2022, when shopping takes place through the virtual environment; Food, clothing, personal care, health and decoration have come to the fore. Additionally, according to the results of the research, one of the most important factors that e-commerce companies should pay attention to during the Black Friday period is the free shipping option. Because it has been revealed that most consumers, especially 82.97%, turn to companies that offer free shipping options.

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Another of the biggest shopping festivals of the year is Cyber ​​Monday, which will be held on Monday, November 27. Held right after Thanksgiving, Cyber ​​Monday has become a center of attention for online shoppers regarding brand and store accessibility. According to research, there are big differences between traditional and online shopping. Especially in today’s technology era, we can list the benefits of choosing online shopping as follows. In detail, it is emphasized that it helps facilitate the needs and desires of consumers by offering advantages such as time, personalized product options, comparative product opportunities, and personal security measures. You can increase your sales with special discounts and campaigns by highlighting certain categories. So what are the products in this particular category? Products such as clothing, cosmetics and electronics… They have become the focus of attention of consumers who want to shop mostly in e-commerce. Additionally, when we look at it by month, it is stated that 49.3% shop once a month, while 50.7% shop less than once a month. According to the results of the survey conducted specifically for Cyber ​​Monday, 87.8% of people who made purchases drew attention to this day, and in particular, 55.6% of people continued to use their smartphones. Cyber Monday further enhances ease of use, making mobile devices safer and more user-friendly

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