Preparations Before Black Friday

Someone is already thinking about you ahead of Black Friday!

The most dynamic time of the year is approaching, with only a little time left until Black Friday season. We are in the last few days to complete the necessary preparations. E-commerce websites are crucial during this period as statistics show that Black Friday significantly boosts sales. The researches show that it increased the sales of companies by 68% in 2022; compared to last year, it doubled the incomes.

Preparing accordingly for major campaigns is essential to handle potential crisis moments and enhance commercial success. Therefore; getting support from professional perspectives who analyses the target audience accordingly, enables you to emphasize the right campaigns in the right time period will double your success.

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Be prepared in terms of platform

The history of Black Friday, named after crowded shopping, comes with a significant warning. You need to be prepared for sudden loads. Make sure to control everything in your technical team.

Get to know your target audience

Understanding which age groups are interested in specific categories is a great advantage for promoting your campaign details to the right users at the right time. If you segmentate your target audience and communicate and also organize your campaigns based on your audience, it is possible to double and even triple your income.

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Unchanging rule: The best comes first!

Placing your best and most preferred products on your main page allows users to access them directly. Along with that, if you add the products that you want to highlight to your main page, you will be able to feature them as well.

Happy reminders

Your users are going through a busy season just like you, they are bombed with constant messages. Therefore; we are more proned to be forgotten. With that in mind, it’s important to get help for automation systems and send little reminders to your users about the about the products they liked and update about the products in their cart.

Extra attention is important for mobile devices

It’s important to make sure that everything is perfect, however; researches show that 75% of the sales are made via mobile devices. Hence, you need to check the details of your mobile app more than once. In addition to that, you also need to put emphasis on social media contents for the same reason. Social media ads, which are the most efficient way to direct users to sales, need to be attractive and catchy.

Make your plan B and crisis table is ready

An intense season is waiting for you. A team that will support you in case of possible problems that can arise, cold-blooded and will guide you towards the solution kindly needs to be on standby.

Click here for a successful campaign period with Revotas’ AI-based products!