Tactics for Black Friday Marketing in 8 Steps

According to Adobe Analytics, Black Friday generated $9.12 billion in sales last year. In addition to the impressive growth in sales. IBM reported that 59.2% of e-commerce sales came from mobile purchases.

With Black Friday and Cyber Monday on the horizon, it’s not too late to get prepared. We found some tips to encourage your success.

Show your best product in your homepage.

To encourage purchases, customers need to find products easily, and using launch pages can be helpful. While creating a launch page, you can display your best products or increase your Black Friday sales.

Target the right people in segmentation as well.

Smart marketing is goal orientated marketing. Use segmentation to show important messages to your customers. Inform your customers about Black Friday or Siber Monday you organized in their district, send a special introduction to your best customers or let the new subscribers know about what can they expect from you in this holiday season.

Request a Demo

Leverage automation campaigns to reduce your workload

Anyone can use a shorter to do list on vacations. With automations such as abandoned shopping carts, purchase notifications, product recommendations and welcome messages; you can keep making your customers engaged and valuable.

Use social media wisely.

Inform people about the fantastic offers you have so that you can reap the rewards of your hard work. Announce your sales with e-mail, social media posts and ads, put emphasis on your best sellers. If you have already created a launch page, you can use the traffic by using these channels.

Request a Demo

Check your work, then check again.

To be able to attract the shoppers, it is crucial to make sure that everything is in order. In order to make sure that all your links and introduction codes work and the pixels of your viewer links are in their place; check your website, e-mails, ads and launch page two or three times before publishing.

Make sure everything looks perfect in mobile devices.

Approximately 57% of the online people use a phone or tablet. Since many people view on mobile, it is important to optimize for small screens.

Coordinate your team.

Whether they are on-site or working remotely, to manage the high traffic. After that, set up multiple user accounts to make sure all of your team will be able to step in.

Make a plan B.

Identify individuals who can assist you in case of unforeseen issues, whether they occur online or in your physical store. Convey the responsibilities clearly and be prepared to answer politely to any problems regardless of the weather.

Click here for a successful campaign period with Revotas’ AI-based products!