Communication Campaigns for Valentine’s Day

Valentine’s Day period is crucial as the first campaign season of the year. While many brands begin their preparations for Valentine’s Day in January, proactive planning is of great importance in this period of increased competition in the e-commerce sector. Reaching customers with the right campaigns at the right time through advance planning is paramount.

Revotas Customer Experience Platform enables you to manage customer journeys more effectively by providing the capability to monitor, manage, and prioritize customer interactions.

Create Effective Email Campaigns

Using Revotas Customer Experience Platform, you can organize targeted email campaigns by segmenting your customers based on their shopping habits. Recommend complementary products to those purchased during the previous year’s Valentine’s Day, targeting users starting their gift search from the last week of January and aligning with their active shopping period in the first week of February can yield impressive results. By implementing a specific email communication for Valentine’s Day, you can develop cross-marketing strategies by segmenting your customers based on their genders. For instance, offering male products to females and vice versa can provide a personalized experience. Keep your email content concise, as users generally prefer not to read lengthy messages. Adding a menu button from your website to your email design allows you to redirect users to different pages even if they are not interested in the email content.

Develop Campaigns to Increase Basket Size

You can make users feel special by offering personalized products to those visiting your site. You can utilize tools like Recommendation to increase your basket size with algorithm-based suggestions. During Valentine’s Day, use Reco-minder to recommend products based on user preferences, making it easier to plan their shopping journey and increase basket size.

Ensure Quick Access to the Right Product

To provide users with a seamless shopping experience, facilitate easy navigation within your site. 77% of customers prefer brands that offer personalized and seamless service. You can enhance users’ ability to quickly access the right product and navigate your site comfortably by incorporating the Personalized Search product. This tool, utilizing artificial intelligence algorithms, can help provide users with a personalized search and recommendation experience.

Recover Lost Customers

Valentine’s Day period is an excellent opportunity to reacquire old customers. By focusing on customers you haven’t reached, you can create special campaigns for those who haven’t shopped on your site for an extended period or have registered but not made a purchase. You can use the CRM Ads product to reach these users, offering personalized ads to regain lost customers and reach a broad audience online.

To make each campaign notification more relevant and better focus on customer preferences and behavior, leverage Revotas CXP platform. Gain access to customer information, classify target audiences, personalize messages, orchestrate campaigns, and conduct tests. Contact us to learn more.